Company overview with target experiences.

1. Baxter communicatie management amsterdam shanghai new delhi new york
B B A X T E R
COMMUNICATIE
MA N AGEMENT
One stop shop agency for trade missions match making and international communication

2. Baxter communicatie management introduction
Baxter Communicatie Management In order to be able to offer you ser- AMSTERDAM
is a one stop shop agency in the vices on a local level we have offices ROEL MOSTERT
Netherlands for companies and available in Shanghai, New York, MANAGING PARTNER
institutions that want to outsource: Tokyo and New Delhi. In the other
countries we work together with local
1. Organization of trade missions agencies or persons.
2. Match making
AMSTERDAM / BEIJING
3. International communication. Baxter is a small agency with a strong Ms. LEYAN HE
national and international network. PARTNER
We offer our services from the stra- Our key competences: INTERPRETER
tegic development of international
ambitions to the execution of plans.  Flexible size with local network
 Long experience with local and
Our core competence is international SHANGHAI
international media Mr. MARNIX DRYSDALE
communication, which proposition  Direct contact with government LOCAL PARTNER
includes city marketing and state and representatives in various
country branding. When profiling our countries (NFIA, Agentschap
customers outside the Netherlands NL and NBSO)
we specifically focus on generating  One-on-one business relation-
free publicity for their proposition and ships on a CEO-level at many NEW YORK
Mr. TIM FISHER
creating awareness through events, commercial companies LOCAL PARTNER
outdoor advertising and special print  Pragmatic and result driven
supplements. Specifically in the .
BRIC-countries Brazil, Russia, India, If you are interested to hear what we
China and Japan, South Korea, the have to offer you, please contact:
United States, Canada and Turkey. Mr. Roel Mostert NEW DELHI
0031 (0) 6 25070504 Mr. ANIL SASI
LOCAL PARTNER
0031 (0) 20 7370740
One stop shop agency for trade missions match making and international communication

3. Baxter communicatie management International communication
Client : Royal Concertgebouw Orchestra (RCO) Client : ICBC Bank of China Amsterdam
Discipline : Guerilla marketing / free publicity Discipline : Free publicity
Country : United States (New York) Baxter arranged free publicity in Chinese media
Generated free publicity for the RCO by having to promote the opening of the ICBC Bank in
the brass section of the orchestra play in the Amsterdam.
subway to promote their performances.
Client : City of Amsterdam Client : Chinamex
Discipline : Chinese Amsterdam Supplement Discipline : Event
Baxter developed a Supplement with China Eco- Baxter organized the official opening of the Chi-
nomic Weekly to promote the key USP’s of the nese export centre Chinamex at Schiphol. IN
Metropolitan Area. The Supplement is refreshed addition we arranged free publicity in the Dutch
Baxter Communication Management every year and in controlled circulation. and Chinese media for Chinamex.
developed many project over the years
to profile their clients outside
Client : Amsterdam Partners citymarketing Client : Amsterdam Airport Schiphol
the Netherlands. Country : India (Delhi and Bangalore) Discipline : Free publicity
Discipline : Outdoor advertising To profile Schiphol’s launch of it’s tax free shop-
This presentation give potential clients Baxter organized an outdoor moving bill board ping model at Guangzhou Airport Baxter ar-
with international ambitions an overview campaign to promote Amsterdam as the key city ranged a press conference with Chinese media.
of our strenght per discipline and per in Europe for knowledge workers in India.
country in 20 projects.
Client : Royal Concertgebouw Orchestra Client : Concertgebouw Amsterdam
Country : Japan (Tokyo en Osaka) Discipline : Free publicity
Discipline : Outdoor Advertising Baxter arranged free publicity in India for the
Baxter developed a short promo clip and organ- India Festival 2008 in the Amsterdam Concertge-
ized outdoor advertising to promote the RCO in bouw.
Tokyo and Osaka.
Client : State of Noord-Holland / The Netherlands Client : State of Noord-Holland
Country : China (Shanghai) Discipline : Organisation / free publicity
Baxter organized six seminars in the Holland Baxter was co-organisor of the State of Noord-
Pavilion at the 2010 Shanghai World Expo. Top- Holland Mission to China in 2009 and 2010. Our
ics: water management, sustainability, finance, agency produced the necessary promotion tools
Amsterdam, tourism and Dutch architecture. and arranged free publicity for this project.
One stop shop agency for trade missions match making and international communication

4. Baxter communicatie management International communications
Client : Netherlands Bureau of Tourism Client : Amsterdam Partners
Discipline : Outdoor Baxter is partner of Amsterdam Partners
Country : US (New York) City-marketing, a public-private partnership re-
Baxter was involved in the promotion of the sponsible for the international roll out of
launch of the Holland tulip subway downtown I Amsterdam campaign. Baxter’s responsibility is
New York. to profile the cities’ USP’s through free publicity.
Client : Amsterdam City Marketing Client : Keukenhof tulip exhibition
Discipline : Free publicity Discipline : free publicity
Country : India and world wide Baxter is the international PR-agency of Keuken-
Baxter organized the world wide and national hof and responsible for the free publicity of the
publicity of the IIFA Bollywood Awards in 2005. tulip parc in Asia and Europe.
Baxter Communication Management
developed many project over the years
to profile their clients outside
Client : State of Noord-Holland Client : Amsterdam Airport Schiphol
the Netherlands. Discipline : Promo movie Discipline : free publicity
Country : China Country : China
This presentation give potential clients Baxter developed an internet and DVD clip to Baxter handles international free publicity for
with international ambitions an overview promote the State of Noord-Holland in 3 minutes Schiphol’s expansions of the tax free model in
of our strenght per discipline and per at seminars and conferences in China. China.
country in 20 projects.
Client : Amsterdam city climate department Client : Amsterdam Partners
Discipline : free publicity / promotion Discipline : Free publicity
To promote sustainable Amsterdam and to pro- The city of Amsterdam annually hosts the Picnic
file electric transportation in the city we arranged new media festival. Baxter is partly responsible
free publicity and promotion for this project in for the free publicity of this event in China, India
Korean media (TV-special of 50 minutes). and Japan.
Client : Cisco Systems Europa (Amsterdam) Client : Amsterdam Partners citymarketing
Discipline : Event and free publicity Discipline : Free publicity
Country : India, China and Japan To promote the Amsterdam International Fashion
To promote the Connected Urban Development Week Baxter is the key agency to promote the
program of Cisco System Baxter is involved in event in China, India, Japan and South Korea.
the promotion of this project in China and India.
One stop shop agency for trade missions match making and international communication

5. Baxter communicatie management Business case state of noord-holland
STATE OF NOORD-HOLLAND
Governmental and business mission
to China (in particular Shandong)
Target Group:
 Companies State of Noord-Holland
Goals:
 Present the State of Noord-Holland to
potential Chinese investors
 Match making between entrepre-
neurs from the State of Noord-
Holland with counter parts in China
 Establish an ongoing business link Production of communication tools: membership Organisation of match making seminars, confer- Generation of free publicity in local print, TV,
between Chinese and Dutch entre- manuals, power point presentations, speeches, ences and acquisition events. Including transla- radio and online media.
preneurs product leaflets and invitations in Chinese. tion services , location search and catering.
 Generate new business
Developed tools:
 3 minutes promotion movie
 Promotion booklet
 Mission members overview booklet
 Free publicity in Chinese media
 China desk website 1.0
 Acquisition / match making seminars
 Power point presentations
 Promotion leaflets
Results:
 Media value : 120.000 euro
 Matches : 50
 New business : 2
Leisure program organization. Production of promotional movies for TV, Production of subject dedicated (mini-) websites
outdoor and online usage. including database marketing.
One stop shop agency for trade missions match making and international communication