Baxter Communicatie Management is a one-stop shop agency that organizes trade missions, matchmaking, and international communication for companies and institutions. It has offices in Amsterdam, Shanghai, New York, Tokyo, and New Delhi. Baxter's core competencies include its flexible local networks, experience with local and international media, and relationships with government and commercial organizations. The document then provides examples of 20 projects Baxter has carried out in these areas for various clients in different countries.
EuSino Foundation guides international exchange and cooperation between China and the Netherlands through an elaborate intercultural understanding. We focus on creating long lasting structural relationships between Dutch and Chinese corporates as well as governments.
EuSino Foundation has over 20 years of experience in Sino Dutch cooperation with various government support services and business to business services, such as (Holland) branding, matchmaking, project development and consortium development.
EuSino Foundation guides international exchange and cooperation between China and the Netherlands through an elaborate intercultural understanding. We focus on creating long lasting structural relationships between Dutch and Chinese corporates as well as governments.
EuSino Foundation has over 20 years of experience in Sino Dutch cooperation with various government support services and business to business services, such as (Holland) branding, matchmaking, project development and consortium development.
The document summarizes a Pepsi Max commercial that aired during the 2011 Super Bowl. The commercial portrayed a humorous scenario where a woman physically assaults a man for engaging in behaviors seen as unhealthy, like eating fries or a burger. While meant to position Pepsi Max as a healthy soda option, the commercial received some negative reviews for being too violent and unrealistic. The document analyzes whether the commercial met its objectives to promote a healthy lifestyle and Pepsi Max as a healthy soda alternative.
The document provides guidance from Dae Mo Nim on preparing for Foundation Day and living according to Heavenly Parent's principles after Foundation Day. It emphasizes resolving all sins through the Holy Wine Ceremony to remove stains from our spirit selves. Members are encouraged to write a confession letter detailing any sins and submit it to be burned in May. Living a life of absolute faith, love and living for the sake of others after Foundation Day is stressed. Immorality, misusing funds, disrespecting elders are identified as actions to avoid. Ancestor liberation and living by Heavenly Parent's principles are keys to receiving blessings and good fortune.
This document discusses the trademarking of hashtags. It provides background on what a hashtag is and how it is used in social media. It then discusses some key points around trademarking hashtags, including that hashtags alone are not patentable or copyrightable but can be trademarked. It outlines the USPTO's definition of hashtag marks and conditions for trademarkability.
Este documento presenta información sobre el Centro Especial Elysio Campos. El centro está dirigido por Eliana y está ubicado en la calle 801 de la Chácara 06 en Vila Osvaldo Rosa. También proporciona detalles sobre Senilda A. Vieira de Oliveira, una profesora de historia de 43 años de edad que lleva una vida plena. El documento incluye enlaces a sitios web sobre geografía física y el medio ambiente, así como referencias bibliográficas.
The document discusses data exclusivity provisions in India. It provides background on data exclusivity, describing it as a period of time when regulatory authorities cannot rely on an originator's data to approve generic versions of a drug. Worldwide, the exclusivity period is typically 5-10 years. The document outlines data exclusivity provisions in countries like the US, EU, and others. However, India does not currently provide statutory data exclusivity. It discusses arguments for and against implementing such provisions in India, focusing on implications for the generic drug industry and access to affordable medicines.
This document discusses standard essential patents (SEPs). It begins by defining an SEP as a patent that claims an invention necessary to comply with a technical standard. It then provides an example of mobile swiping technology being an SEP. The document outlines key differences between essential and non-essential patents. It also discusses challenges around determining fair, reasonable, and non-discriminatory (FRAND) licensing terms for SEPs. Specifically, it notes the inherent tension between companies developing standards and those seeking licenses, as well as the intersection of patent and competition law. The document concludes by stating SEPs holders should use their powerful market position constructively for societal betterment.
This document provides information about ambush marketing including definitions, examples, strategies and legal aspects. It defines ambush marketing as promotional activities by non-sponsors to associate with an event without authorization in order to benefit from the event's goodwill. Examples discussed include Nike's ambush of the 1984 Olympics and Reebok ambushes. Strategies covered are predatory ambushing, corporate hospitality and purchasing broadcast advertising. It notes ambush marketing exists in a legal gray area under domestic trademark laws.
Appium and Selendroid
Desired Capabilities
UI Automator and Challenges faced in finding elements
Wait & Handling Keyboard
Touch Actions and Wait Actions
Android Key Events
Android and iOS Scenarios
Overall Flow using an e-Commerce app
Alternative Solution of Appium
Pros and Cons of Appium
The document provides an overview of API testing, including definitions of APIs and API testing, descriptions of common API methods like GET, POST, PUT, and DELETE, examples of API requests and responses, and advantages and challenges of API testing. It discusses basics like the API workflow, REST APIs, HTTP response codes, and types of API tests.
The document describes a branding and design agency network called "The Network with a Silverlining" that provides services to help clients establish successful brands and relationships in foreign markets. The network consists of partner agencies in Vienna, Berlin, Hamburg, Shanghai, and Hong Kong with expertise in brand strategy, creative concepts, design implementation, and intercultural communication. They help clients in industries like cosmetics, energy, education, financial services, hospitality, telecommunications, retail, and pharmaceuticals. The Vienna office, cdc | Brandcreation, founded the network in 1998 and specializes in positioning, corporate branding, public relations, interior design, and brand-related services.
Munch & Strøm is a visual communication agency based in Barcelona run by Danish designers. They have experience with design projects across Europe for print, web, multimedia and television. They work with clients from large organizations to small businesses across various industries. Their services include identity design, print design, web/digital design and other consulting services. They aim to provide clear and effective communication solutions tailored to each client's specific needs and budget.
Mattmo Brand Value Creators is a branding agency with offices in Amsterdam and Shanghai and over 15 years of experience. The document provides examples of Mattmo's clients in China, which include cosmetic brand L'Oreal, tableware company Asianera, Dutch Pavilion at the 2010 World Expo, and media company MediaMarkt. Mattmo creates brand strategies, concepts, and visual identities across print, web, and video.
Mattmo Brand Value Creators is a branding agency with offices in Amsterdam and Shanghai and over 15 years of experience. The document provides examples of Mattmo's clients in China, which include cosmetic brand L'Oreal, tableware company Asianera, Dutch Pavilion at the 2010 World Expo, and media company MediaMarkt. Mattmo creates brand strategies, concepts, and visual identities across print, web, and video.
San Jiao Ling is an international public relations agency based in Macau that was founded in 2008. They provide public relations, media relations, branding, online marketing, and live marketing services. Their clients are mostly located in China and include local governments, real estate developers, and hospitality groups. One of their recent projects was organizing a networking event for the Hilton Nanhai Shekou Shenzhen to showcase their new event and conference facilities and increase exposure in the local business community.
Buzedia is a marketing and media firm that offers strategic planning, creative services, research, and media relations. They have a team of local experts and draw on international perspectives. Their services include media planning, branding, advertising, research, events, and film production. They have helped both local and international clients such as DOJI and PetroVietnam with branding, campaigns, and large-scale events.
This document summarizes an Amsterdam-based creative production agency that was founded as a branch of a full marketing agency in Sarajevo, Bosnia and Herzegovina. It offers a wide range of creative services including graphic design, video production, web design, mobile apps, photography, and more. It works with both international and local clients in the Netherlands and Bosnia and Herzegovina.
This portfolio provides a brief overview of projects Erik Hesseling worked on in different countries. It includes consultancy for a Peruvian NGO on promoting their restaurant and developing new business lines. Research was conducted in Italy on opportunities for Dutch designers in the Italian market. An internship at a Dutch umbrella company involved researching international sales channels. Erik also organized a design business fair in the Netherlands and provided strategic recommendations for positioning a new sports helmet. The portfolio aims to showcase the inspiration Erik gained from international experiences.
Richard Harrison has extensive experience providing copywriting, editing, and communications services for construction, engineering, and technology companies to help position their brands, launch new products, and engage customers. He has worked on projects for Anderson Construction, The Chartered Institute of Building, The MEL Group, Vestas, Pioneer DJ, Dell, Sony, and The Economist, among other clients. Richard receives positive feedback from clients who appreciate his creative solutions, subject matter expertise, and ability to understand their brands and communicate effectively to target audiences.
2008 Design Management Europe DME Award book of winnersDUCO
Report developed on partnership with Darragh Murphy.
Suggested citation:
Murphy, D. (2008). 2008 Design Management Europe DME Award Book of Winners. ADMIRE project, European Commission – Pro Inno Europe.
Originally uploaded at
https://issuu.com/hirse82/docs/dme_book3_final https://issuu.com/hirse82/docs/dme_book1_final/20 https://issuu.com/hirse82/docs/dme_book2_final
The document summarizes a Pepsi Max commercial that aired during the 2011 Super Bowl. The commercial portrayed a humorous scenario where a woman physically assaults a man for engaging in behaviors seen as unhealthy, like eating fries or a burger. While meant to position Pepsi Max as a healthy soda option, the commercial received some negative reviews for being too violent and unrealistic. The document analyzes whether the commercial met its objectives to promote a healthy lifestyle and Pepsi Max as a healthy soda alternative.
The document provides guidance from Dae Mo Nim on preparing for Foundation Day and living according to Heavenly Parent's principles after Foundation Day. It emphasizes resolving all sins through the Holy Wine Ceremony to remove stains from our spirit selves. Members are encouraged to write a confession letter detailing any sins and submit it to be burned in May. Living a life of absolute faith, love and living for the sake of others after Foundation Day is stressed. Immorality, misusing funds, disrespecting elders are identified as actions to avoid. Ancestor liberation and living by Heavenly Parent's principles are keys to receiving blessings and good fortune.
This document discusses the trademarking of hashtags. It provides background on what a hashtag is and how it is used in social media. It then discusses some key points around trademarking hashtags, including that hashtags alone are not patentable or copyrightable but can be trademarked. It outlines the USPTO's definition of hashtag marks and conditions for trademarkability.
Este documento presenta información sobre el Centro Especial Elysio Campos. El centro está dirigido por Eliana y está ubicado en la calle 801 de la Chácara 06 en Vila Osvaldo Rosa. También proporciona detalles sobre Senilda A. Vieira de Oliveira, una profesora de historia de 43 años de edad que lleva una vida plena. El documento incluye enlaces a sitios web sobre geografía física y el medio ambiente, así como referencias bibliográficas.
The document discusses data exclusivity provisions in India. It provides background on data exclusivity, describing it as a period of time when regulatory authorities cannot rely on an originator's data to approve generic versions of a drug. Worldwide, the exclusivity period is typically 5-10 years. The document outlines data exclusivity provisions in countries like the US, EU, and others. However, India does not currently provide statutory data exclusivity. It discusses arguments for and against implementing such provisions in India, focusing on implications for the generic drug industry and access to affordable medicines.
This document discusses standard essential patents (SEPs). It begins by defining an SEP as a patent that claims an invention necessary to comply with a technical standard. It then provides an example of mobile swiping technology being an SEP. The document outlines key differences between essential and non-essential patents. It also discusses challenges around determining fair, reasonable, and non-discriminatory (FRAND) licensing terms for SEPs. Specifically, it notes the inherent tension between companies developing standards and those seeking licenses, as well as the intersection of patent and competition law. The document concludes by stating SEPs holders should use their powerful market position constructively for societal betterment.
This document provides information about ambush marketing including definitions, examples, strategies and legal aspects. It defines ambush marketing as promotional activities by non-sponsors to associate with an event without authorization in order to benefit from the event's goodwill. Examples discussed include Nike's ambush of the 1984 Olympics and Reebok ambushes. Strategies covered are predatory ambushing, corporate hospitality and purchasing broadcast advertising. It notes ambush marketing exists in a legal gray area under domestic trademark laws.
Appium and Selendroid
Desired Capabilities
UI Automator and Challenges faced in finding elements
Wait & Handling Keyboard
Touch Actions and Wait Actions
Android Key Events
Android and iOS Scenarios
Overall Flow using an e-Commerce app
Alternative Solution of Appium
Pros and Cons of Appium
The document provides an overview of API testing, including definitions of APIs and API testing, descriptions of common API methods like GET, POST, PUT, and DELETE, examples of API requests and responses, and advantages and challenges of API testing. It discusses basics like the API workflow, REST APIs, HTTP response codes, and types of API tests.
The document describes a branding and design agency network called "The Network with a Silverlining" that provides services to help clients establish successful brands and relationships in foreign markets. The network consists of partner agencies in Vienna, Berlin, Hamburg, Shanghai, and Hong Kong with expertise in brand strategy, creative concepts, design implementation, and intercultural communication. They help clients in industries like cosmetics, energy, education, financial services, hospitality, telecommunications, retail, and pharmaceuticals. The Vienna office, cdc | Brandcreation, founded the network in 1998 and specializes in positioning, corporate branding, public relations, interior design, and brand-related services.
Munch & Strøm is a visual communication agency based in Barcelona run by Danish designers. They have experience with design projects across Europe for print, web, multimedia and television. They work with clients from large organizations to small businesses across various industries. Their services include identity design, print design, web/digital design and other consulting services. They aim to provide clear and effective communication solutions tailored to each client's specific needs and budget.
Mattmo Brand Value Creators is a branding agency with offices in Amsterdam and Shanghai and over 15 years of experience. The document provides examples of Mattmo's clients in China, which include cosmetic brand L'Oreal, tableware company Asianera, Dutch Pavilion at the 2010 World Expo, and media company MediaMarkt. Mattmo creates brand strategies, concepts, and visual identities across print, web, and video.
Mattmo Brand Value Creators is a branding agency with offices in Amsterdam and Shanghai and over 15 years of experience. The document provides examples of Mattmo's clients in China, which include cosmetic brand L'Oreal, tableware company Asianera, Dutch Pavilion at the 2010 World Expo, and media company MediaMarkt. Mattmo creates brand strategies, concepts, and visual identities across print, web, and video.
San Jiao Ling is an international public relations agency based in Macau that was founded in 2008. They provide public relations, media relations, branding, online marketing, and live marketing services. Their clients are mostly located in China and include local governments, real estate developers, and hospitality groups. One of their recent projects was organizing a networking event for the Hilton Nanhai Shekou Shenzhen to showcase their new event and conference facilities and increase exposure in the local business community.
Buzedia is a marketing and media firm that offers strategic planning, creative services, research, and media relations. They have a team of local experts and draw on international perspectives. Their services include media planning, branding, advertising, research, events, and film production. They have helped both local and international clients such as DOJI and PetroVietnam with branding, campaigns, and large-scale events.
This document summarizes an Amsterdam-based creative production agency that was founded as a branch of a full marketing agency in Sarajevo, Bosnia and Herzegovina. It offers a wide range of creative services including graphic design, video production, web design, mobile apps, photography, and more. It works with both international and local clients in the Netherlands and Bosnia and Herzegovina.
This portfolio provides a brief overview of projects Erik Hesseling worked on in different countries. It includes consultancy for a Peruvian NGO on promoting their restaurant and developing new business lines. Research was conducted in Italy on opportunities for Dutch designers in the Italian market. An internship at a Dutch umbrella company involved researching international sales channels. Erik also organized a design business fair in the Netherlands and provided strategic recommendations for positioning a new sports helmet. The portfolio aims to showcase the inspiration Erik gained from international experiences.
Richard Harrison has extensive experience providing copywriting, editing, and communications services for construction, engineering, and technology companies to help position their brands, launch new products, and engage customers. He has worked on projects for Anderson Construction, The Chartered Institute of Building, The MEL Group, Vestas, Pioneer DJ, Dell, Sony, and The Economist, among other clients. Richard receives positive feedback from clients who appreciate his creative solutions, subject matter expertise, and ability to understand their brands and communicate effectively to target audiences.
2008 Design Management Europe DME Award book of winnersDUCO
Report developed on partnership with Darragh Murphy.
Suggested citation:
Murphy, D. (2008). 2008 Design Management Europe DME Award Book of Winners. ADMIRE project, European Commission – Pro Inno Europe.
Originally uploaded at
https://issuu.com/hirse82/docs/dme_book3_final https://issuu.com/hirse82/docs/dme_book1_final/20 https://issuu.com/hirse82/docs/dme_book2_final
Communifix! is an ideas lab & a boutique Integrated marketing firm. Our core strength is our experienced handpicked team. The talent is the best class for strategy, creative, content, digital marketing & public relations. Start a conversation with us. biz@communifix.in or Call us: +91 9811634746
B2B Marketing Communications made simplePhilip Martin
Strategic thinking, creative ideas and concepts, organisational skills to get the job done, results for the customer, experiences learnt and shared to improve what we do for you
6. Specific Questionnaire Cosmin SanduCosmin Sandu
This summary provides the key points from the strategic document in 3 sentences:
The document outlines the candidate's strategy to achieve the budget for AIESEC Romania in the current economic climate, including customizing products to market needs, account management for current partners, and proposed strategic projects for the upcoming year. It also discusses improvements to products, market focus, pricing, and delivery models, and introduces two new proposed products. The candidate emphasizes collaborating with local committees to ensure quality delivery for national partners through training, accountability, and setting national standards.
The document discusses the International Association of Business Communicators (IABC), a global membership association for communication professionals. IABC has over 12,000 members across 80 countries, offering networking opportunities, workshops, presentations and conferences. The IABC Belgium chapter hosts events for a diverse group of communicators. Upcoming events include a presentation on internal communications survey results on September 28th. IABC connects members through professional learning and sharing best practices.
This document provides information about the Arctic Innovation Forum event happening on May 31st in Kalix, Sweden. The forum will focus on innovation, smart cities, design thinking, and business innovation. It will include workshops, networking, and panel discussions on topics like digital transformation, industrial skills, test bed environments, and innovation policies. Attendees will receive case materials in advance and participate in hands-on, collaborative activities and debates. The goal is to help connect businesses and discuss challenges and best practices around innovation and sustainability. Presenters will discuss satellite communications and other industry trends.
Spanish R&D organizations produce valuable knowledge through research but often struggle to successfully commercialize and exploit this knowledge. Naider aims to fill this gap by helping R&D organizations identify commercially viable assets from their research, validate market opportunities, and support exploiting these assets through intellectual property, new products, or spin-offs. As a strategic consultancy, Naider works across Spain and Germany to foster innovation and economic competitiveness through their expertise in areas like renewable energy, urban technologies, and ICT.
Lisbon Project is a communications agency that offers branding, design, web development, public relations, and exhibition services. They have over a decade of experience working with clients such as Adidas, Iveco, Partex Oil and Gas, Portuguese Tourism Institute, and Hidroeléctrica de Cahora Bassa. Their work includes branding, websites, motion graphics, trade show stands, and advanced interactive experiences using technologies like virtual reality and augmented reality.
BZ.COMM is a leading German PR and marketing agency specialized in the travel industry. Founded in 2000, it now has over 35 clients, 20 employees, and provides strategic PR, marketing, advertising, and networking services. The agency prides itself on creative and results-oriented projects, thinking outside the box, and building an incomparable network through strong partnerships and loyalty with clients, media, and industry partners.
Similar to Profile Baxter Communicatie Management Pnh2011 (Eng) V Feb2011 (20)
Profile Baxter Communicatie Management Pnh2011 (Eng) V Feb2011
1. Baxter communicatie management amsterdam shanghai new delhi new york
B B A X T E R
COMMUNICATIE
MA N AGEMENT
One stop shop agency for trade missions match making and international communication
2. Baxter communicatie management introduction
Baxter Communicatie Management In order to be able to offer you ser- AMSTERDAM
is a one stop shop agency in the vices on a local level we have offices ROEL MOSTERT
Netherlands for companies and available in Shanghai, New York, MANAGING PARTNER
institutions that want to outsource: Tokyo and New Delhi. In the other
countries we work together with local
1. Organization of trade missions agencies or persons.
2. Match making
AMSTERDAM / BEIJING
3. International communication. Baxter is a small agency with a strong Ms. LEYAN HE
national and international network. PARTNER
We offer our services from the stra- Our key competences: INTERPRETER
tegic development of international
ambitions to the execution of plans. Flexible size with local network
Long experience with local and
Our core competence is international SHANGHAI
international media Mr. MARNIX DRYSDALE
communication, which proposition Direct contact with government LOCAL PARTNER
includes city marketing and state and representatives in various
country branding. When profiling our countries (NFIA, Agentschap
customers outside the Netherlands NL and NBSO)
we specifically focus on generating One-on-one business relation-
free publicity for their proposition and ships on a CEO-level at many NEW YORK
Mr. TIM FISHER
creating awareness through events, commercial companies LOCAL PARTNER
outdoor advertising and special print Pragmatic and result driven
supplements. Specifically in the .
BRIC-countries Brazil, Russia, India, If you are interested to hear what we
China and Japan, South Korea, the have to offer you, please contact:
United States, Canada and Turkey. Mr. Roel Mostert NEW DELHI
0031 (0) 6 25070504 Mr. ANIL SASI
LOCAL PARTNER
0031 (0) 20 7370740
One stop shop agency for trade missions match making and international communication
3. Baxter communicatie management International communication
Client : Royal Concertgebouw Orchestra (RCO) Client : ICBC Bank of China Amsterdam
Discipline : Guerilla marketing / free publicity Discipline : Free publicity
Country : United States (New York) Baxter arranged free publicity in Chinese media
Generated free publicity for the RCO by having to promote the opening of the ICBC Bank in
the brass section of the orchestra play in the Amsterdam.
subway to promote their performances.
Client : City of Amsterdam Client : Chinamex
Discipline : Chinese Amsterdam Supplement Discipline : Event
Baxter developed a Supplement with China Eco- Baxter organized the official opening of the Chi-
nomic Weekly to promote the key USP’s of the nese export centre Chinamex at Schiphol. IN
Metropolitan Area. The Supplement is refreshed addition we arranged free publicity in the Dutch
Baxter Communication Management every year and in controlled circulation. and Chinese media for Chinamex.
developed many project over the years
to profile their clients outside
Client : Amsterdam Partners citymarketing Client : Amsterdam Airport Schiphol
the Netherlands. Country : India (Delhi and Bangalore) Discipline : Free publicity
Discipline : Outdoor advertising To profile Schiphol’s launch of it’s tax free shop-
This presentation give potential clients Baxter organized an outdoor moving bill board ping model at Guangzhou Airport Baxter ar-
with international ambitions an overview campaign to promote Amsterdam as the key city ranged a press conference with Chinese media.
of our strenght per discipline and per in Europe for knowledge workers in India.
country in 20 projects.
Client : Royal Concertgebouw Orchestra Client : Concertgebouw Amsterdam
Country : Japan (Tokyo en Osaka) Discipline : Free publicity
Discipline : Outdoor Advertising Baxter arranged free publicity in India for the
Baxter developed a short promo clip and organ- India Festival 2008 in the Amsterdam Concertge-
ized outdoor advertising to promote the RCO in bouw.
Tokyo and Osaka.
Client : State of Noord-Holland / The Netherlands Client : State of Noord-Holland
Country : China (Shanghai) Discipline : Organisation / free publicity
Baxter organized six seminars in the Holland Baxter was co-organisor of the State of Noord-
Pavilion at the 2010 Shanghai World Expo. Top- Holland Mission to China in 2009 and 2010. Our
ics: water management, sustainability, finance, agency produced the necessary promotion tools
Amsterdam, tourism and Dutch architecture. and arranged free publicity for this project.
One stop shop agency for trade missions match making and international communication
4. Baxter communicatie management International communications
Client : Netherlands Bureau of Tourism Client : Amsterdam Partners
Discipline : Outdoor Baxter is partner of Amsterdam Partners
Country : US (New York) City-marketing, a public-private partnership re-
Baxter was involved in the promotion of the sponsible for the international roll out of
launch of the Holland tulip subway downtown I Amsterdam campaign. Baxter’s responsibility is
New York. to profile the cities’ USP’s through free publicity.
Client : Amsterdam City Marketing Client : Keukenhof tulip exhibition
Discipline : Free publicity Discipline : free publicity
Country : India and world wide Baxter is the international PR-agency of Keuken-
Baxter organized the world wide and national hof and responsible for the free publicity of the
publicity of the IIFA Bollywood Awards in 2005. tulip parc in Asia and Europe.
Baxter Communication Management
developed many project over the years
to profile their clients outside
Client : State of Noord-Holland Client : Amsterdam Airport Schiphol
the Netherlands. Discipline : Promo movie Discipline : free publicity
Country : China Country : China
This presentation give potential clients Baxter developed an internet and DVD clip to Baxter handles international free publicity for
with international ambitions an overview promote the State of Noord-Holland in 3 minutes Schiphol’s expansions of the tax free model in
of our strenght per discipline and per at seminars and conferences in China. China.
country in 20 projects.
Client : Amsterdam city climate department Client : Amsterdam Partners
Discipline : free publicity / promotion Discipline : Free publicity
To promote sustainable Amsterdam and to pro- The city of Amsterdam annually hosts the Picnic
file electric transportation in the city we arranged new media festival. Baxter is partly responsible
free publicity and promotion for this project in for the free publicity of this event in China, India
Korean media (TV-special of 50 minutes). and Japan.
Client : Cisco Systems Europa (Amsterdam) Client : Amsterdam Partners citymarketing
Discipline : Event and free publicity Discipline : Free publicity
Country : India, China and Japan To promote the Amsterdam International Fashion
To promote the Connected Urban Development Week Baxter is the key agency to promote the
program of Cisco System Baxter is involved in event in China, India, Japan and South Korea.
the promotion of this project in China and India.
One stop shop agency for trade missions match making and international communication
5. Baxter communicatie management Business case state of noord-holland
STATE OF NOORD-HOLLAND
Governmental and business mission
to China (in particular Shandong)
Target Group:
Companies State of Noord-Holland
Goals:
Present the State of Noord-Holland to
potential Chinese investors
Match making between entrepre-
neurs from the State of Noord-
Holland with counter parts in China
Establish an ongoing business link Production of communication tools: membership Organisation of match making seminars, confer- Generation of free publicity in local print, TV,
between Chinese and Dutch entre- manuals, power point presentations, speeches, ences and acquisition events. Including transla- radio and online media.
preneurs product leaflets and invitations in Chinese. tion services , location search and catering.
Generate new business
Developed tools:
3 minutes promotion movie
Promotion booklet
Mission members overview booklet
Free publicity in Chinese media
China desk website 1.0
Acquisition / match making seminars
Power point presentations
Promotion leaflets
Results:
Media value : 120.000 euro
Matches : 50
New business : 2
Leisure program organization. Production of promotional movies for TV, Production of subject dedicated (mini-) websites
outdoor and online usage. including database marketing.
One stop shop agency for trade missions match making and international communication