The campaign aims to reassure young and middle-aged adults about the economic crisis through posters and advertisements depicting a heart symbolizing a new economy. The heart image is intended to convey that the target audience is vital to keeping the economy going and can help drive changes. However, the campaign was not really successful because the economy only saw small changes rather than the expected recovery, failing to significantly encourage people.

1. The aim of the campaign is to reassure
people about the economic crisis. The
target it is aimed at is young to middle aged
adults. This is because these are the people
that mostly are involved in housing and jobs
which contribute to the economy.
The method of the promotion is the
heart in the image which says about
a new economy. The before would
be the old economy and the after
would be about the effects of the
new economy.
The products for this would be
posters and adverts. These
would be the graphic products
that would promote the
advertising to the target
audience in those areas. This is
the graphic products that
typically would be used.
The persuasive techniques that are used is
the heart which could mean that the target
audience is like the life blood to keep it going.
This is persuasive that could help in the
changes to the economy.
It wasn’t really successful because there have only been
small changes in the economy. People thought that the
new economy would be the recovery from the old
economy and with the economic crisis and only small
changes in it which isn’t much encouragement.
The campaign talks to the audience with the heart of a
new economy. Also the look of the house which has a
heart on it represents the target audience’s living areas.