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InDorse Tech Red Herring 100 Presentation Final

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Winning presentation given at the 2010 Red Herring 100 North America Competition in Coronado, CA, on June 23, 2010 by Rob Marano, CEO & President of InDorse Technologies.

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InDorse Tech Red Herring 100 Presentation Final

  1. 1. Red HeRRing 100 Pr ese ntAtIon © InDorse technologIes, Inc. 2006-2010. All rIghts reserveD. InternAtIonAl PAtents PenDIng
  2. 2. mission Protect the worlD’s Pc fIles « Driving two Blue Ocean Strategy components » 1 The simultaneous Not to out-perform 2 pursuit of differentiation the competition and low cost (DLP, ERM, IRM, Encryption) but capture a new market space thereby making the competition irrelevant to our mission © InDorse technologIes, Inc. 2006-2010. All rIghts reserveD. InternAtIonAl PAtents PenDIng
  3. 3. company oveRview Next GeNeratioN Security Software compaNy • privately held • headquartered iN New york, Ny • officeS iN Ny aNd loNdoN • early cuStomerS iNclude: © InDorse technologIes, Inc. 2006-2010. All rIghts reserveD. InternAtIonAl PAtents PenDIng
  4. 4. indoRse management team Rob maRano nick paleRmo daniel poHl casey laRose cHRis wHidden founDer & ceo coo fInAnce vP s/w engIneerIng vP of sAles vP of ProDuct & oPerAtIons mAnAgement Experienced Created & sold Security Technology Entrepreneur & Ex-CEO RailSaver to Wandrian Enterprise Sales Star “Make it happen” Computer Science Amalgamated Tech Wizard thought leader Bank of NY © InDorse technologIes, Inc. 2006-2010. All rIghts reserveD. InternAtIonAl PAtents PenDIng
  5. 5. pRoblem statement « Regulated & Confidential Data in Files Is Getting Lost and Stolen » • privately held • cuStomer iNformatioN • employee iNformatioN • BuSiNeSS iNformatioN • fiNaNcialS security • trade SecretS risk! • iNtellectual property • m&a • techNoloGy iNfraStructure • iNterNal SaleS/marketiNG • pr • paid reSearch © InDorse technologIes, Inc. 2006-2010. All rIghts reserveD. InternAtIonAl PAtents PenDIng
  6. 6. indoRse solution next generation software that protects and secures a file not at the Device level but in the File itself and provides intelligence on who has accessed the file. © InDorse technologIes, Inc. 2006-2010. All rIghts reserveD. InternAtIonAl PAtents PenDIng
  7. 7. maRket oppoRtunity 1.2billion PCs sending files 500million Office installed 585million files created yearly by the Fortune 50 millions created These are hard to protect yearly and growing... © InDorse technologIes, Inc. 2006-2010. All rIghts reserveD. InternAtIonAl PAtents PenDIng
  8. 8. How is indoRse unique? • we are file protectioN Smes • Next generation solution protects hard to assure files, e.g., PDF, CAD, and images. • Our software traces document use within and outside of your network and reports back to you • Our solution requires no software or agents installed on the User’s PC © InDorse technologIes, Inc. 2006-2010. All rIghts reserveD. InternAtIonAl PAtents PenDIng
  9. 9. indoRse softwaRe pRoducts • fiNd aNd taG Discovers, Tags sensitive documents • moNitor aNd track Monitors and detects access, use, misuse, inside or outside your network • protect aNd coNtrol Dynamically, automatically applies the right policy at the right time Unique visible or invisible Watermark • coSt-effective file trackiNG Track anywhere, anytime, with no endpoint software needed. Real-time risk radar. Leverages open standards; takes advantage of the Cloud © InDorse technologIes, Inc. 2006-2010. All rIghts reserveD. InternAtIonAl PAtents PenDIng
  10. 10. key benefits foR customeRs • Avoid Business Impact of Data Loss or Theft • Improves Audit and Compliance Capability • No Desktop Agents means lower cost to implement and operate • Transparent to End Users means rapid deployment • Technology Neutral, Supports Open Standards © InDorse technologIes, Inc. 2006-2010. All rIghts reserveD. InternAtIonAl PAtents PenDIng
  11. 11. in doRse call-Home tm demonstRation © InDorse technologIes, Inc. 2006-2010. All rIghts reserveD. InternAtIonAl PAtents PenDIng
  12. 12. indoRse call-Home • Avoid Business Impact of Data Loss or Theft • InDorse Call-Home tracks and re- ports document location and usage across any IP network • Runs as SaaS or on-premise • Tracks granular file activities > File opens by location > Real-time file usage tracking > Portal based dashboard reporting • Can be integrated into other front or back end systems via InDorse API © InDorse technologIes, Inc. 2006-2010. All rIghts reserveD. InternAtIonAl PAtents PenDIng
  13. 13. tRack unautHoRized document access unauthorized user acquires file © InDorse technologIes, Inc. 2006-2010. All rIghts reserveD. InternAtIonAl PAtents PenDIng
  14. 14. tRack unautHoRized document access unauthorized user opens file User’s password must be entered to open file each time. This password must either be given or acquired. © InDorse technologIes, Inc. 2006-2010. All rIghts reserveD. InternAtIonAl PAtents PenDIng
  15. 15. tRack unautHoRized document access unauthorized user opens call-Home file Print functionality disabled. © InDorse technologIes, Inc. 2006-2010. All rIghts reserveD. InternAtIonAl PAtents PenDIng
  16. 16. tRack unautHoRized document access unauthorized user opens call-Home uSaGe iNveNtory > real-time file time subscRibeR file action location 16:30 subApp research.pdf sent Dl link sub.app.work.com 17:00 uid_1 research.pdf Downloaded Pc1.work.com 18:00 uid_1 research.pdf opened Pc1.work.com 20:00 uid_1 research.pdf opened dhcp1.isp1.net 23:32 uid_1 research.pdf opened hoax.cyberia.net reports the encoded file was opened at location. © InDorse technologIes, Inc. 2006-2010. All rIghts reserveD. InternAtIonAl PAtents PenDIng
  17. 17. indoRse call-Home REPORTINg ExAMPLE CaLL-hOme tOp 10 By FILe name Ip aDDReSS / DOmaInS file Name opeNS ip addreSS clieNt Name domaiNS opeNS health & safety notice 1,549 65.212.19.8 Brown 82 Brown.com 246 evacuation Procedure 846 16.433.12.1 creech 76 hestletine.com 128 clinical trail h1n1 762 10.192.01.246 Partner 168 nhs.gov.uK 126 Annual earnings release 542 69.999.97.333 Adv Agency 67 mYlocal.gov.com 92 Product X-02 launch 321 75.337.19.28 Peers 59 usA3.net 88 new Price list 92 85.18.926.14 smartco 27 smartco 72 harassment Policy 15 59.221.28.7 terra 15 Astra 11 new hire manual 10 173.84.19.2 Astra 14 AirlineX.com 9 Bid Proposal for client A 8 28.129.151.3 realtor 8 Portal.com 8 Bid Proposal for client B 2 carrier-Z.com 2 50 40 document opens 30 20 10 0 m m m m m m m m m m m 0a 0a 0a 0a 0a 0a 0a 0a 0a 0a 0a 0:0 0:0 0:0 0:0 0:0 0:0 0:0 0:0 0:0 0:0 0:0 1 2:0 12:0 12:0 12:0 12:0 12:0 12:0 12:0 12:0 12:0 12:0 009 009 009 009 009 009 009 009 009 009 009 2/2 4/2 6/2 8/2 10/ 2 12/ 2 14/ 2 16/ 2 18/ 2 20/ 2 22/ 2 12/ 12/ 12/ 12/ 12/ 12/ 12/ 12/ 12/ 12/ 12/ document opens © InDorse technologIes, Inc. 2006-2010. All rIghts reserveD. InternAtIonAl PAtents PenDIng
  18. 18. tHank you! roBert maraNo CEO rob.marano@indorse-tech.com +1.646.495.0966 © InDorse technologIes, Inc. 2006-2010. All rIghts reserveD. InternAtIonAl PAtents PenDIng

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