HP DUTCHWORLD 2008
  OUTSMART THE FUTURE!

HP StorageWorks…
Bridging the gap between
data explosion and
storage infrastruc...
We live in an information-driven world
Data is the lifeblood of business

• IT no longer supports the business,
  it power...
HP understands
We’re in the new world of business technology, where IT
results are measured in business outcomes
   IT as ...
Business Technology Portfolio
Technology for better business outcomes
       Financial   Communications   Manufacturing   ...
Storage Trends




© 2008 Hewlett-Packard Development Company, L.P.
The information contained herein is subject to change ...
Storage-as-a-service
•   HP Upline protects consumers’ digital
    world (backup), lets them share photos
    with friends...
Evolving Storage Infrastructure
   Dedicated                Client-Server         Web-Services
    storage                ...
Storage trends
Data has become the lifeblood of business

•   Storage blades
•   Encryption
•   Virtualization
•   Tape fo...
HP StorageWorks…
Bridging the gap
between data
explosion and storage
infrastructure




© 2008 Hewlett-Packard Development...
HP StorageWorks Value Proposition
Technology for better business outcomes

                                Change-ready
  ...
Trusted partner –
StorageWorks portfolio
Bridging the gap between data explosion and
storage infrastructure
Integrated wit...
Change-ready – Adaptive Infrastructure
Bridging the gap between data explosion and
storage infrastructure
       Current s...
Cost-effective – Reduced TCO
Bridging the gap between data explosion and
storage infrastructure
                          ...
Cost-effective – Data reduction
Minimizing storage requirements for information

•   Utilization 
     − Thin Provisionin...
Vision:
Industry Standard Storage Architecture
Bridging the gap between data explosion and
storage infrastructure
        ...
Storage Product
Voorbeelden




© 2008 Hewlett-Packard Development Company, L.P.
The information contained herein is subje...
Change-ready – StorageWorks blades
Bridging the gap between data explosion and
storage infrastructure

Blades are easier t...
HP StorageWorks 9100
Extreme Data Storage System
Enabling new business models for web 2.0 and enterprise customers

 •   E...
HP PolyServe
On-demand, always-on computing utility
                                   Application Management
            ...
HP PolyServe
Mission-Critical Application Deployment Platform
                                 Application Management
    ...
PolyServe
What does this do for customers?

 • It improves the ROI on server and blades
     − Improves server utilization...
HP StorageWorks XP
Better business outcomes

          Business Outcomes & ROI
•   Businesses require uninterrupted availa...
Efficient Data Management
Thin Provisioning
• Reduce cost and simplify data management with
 XP Thin Provisioning
 − Suppl...
HP StorageWorks EVA
Better business outcomes
          Business Outcomes & ROI
•   Maintenance, support and energy costs m...
Enterprise Virtual Array
Automation and Aggregation

R5   R1




R5   R1




R5
     R1
Enterprise Virtual Array
Automation and Aggregation

                             R5
R5                                R1
...
Dynamic Capacity Manager

      Disk space




     Used
SAN Virtualization Services Platform
Storage virtualization for better business outcomes
                          Custome...
SAN Virtualization Services Platform
Storage virtualization for better business outcomes
                              Cus...
SAN Virtualization Services Platform
Storage virtualization for better business outcomes
1. Centralized management and poo...
HP StorageWorks Data Protection
                                       & Archiving Solutions
                             ...
VMware failover
4 Step Disaster Recovery with SRM
    Protected Site                                                  Reco...
Typical Tape problem
Virtual Tape typical solution

                   Backup Server




             LAN

               ...
How Virtual Tape reduces backup
windows
             0:00   1:00     2:00        3:00   4:00   5:00    6:00      7:00     ...
HP Information Management solutions
Information faster
                        Lead in the information economy

          ...
The time to act is NOW…
Storage technology for better business outcomes

 Opportunity: Increase employee productivity

   ...
HP Storage Works -Clemes Esser
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HP Storage Works -Clemes Esser

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HP Storage Works -Clemes Esser

  1. 1. HP DUTCHWORLD 2008 OUTSMART THE FUTURE! HP StorageWorks… Bridging the gap between data explosion and storage infrastructure Clemens.Esser@hp.com
  2. 2. We live in an information-driven world Data is the lifeblood of business • IT no longer supports the business, it powers the business • “The Value Factor” by Mark Hurd & Lars Nyberg: What is the one thing I have that my competitors do not have? What can I invest in that my competitors cannot replicate? Information. It’s the new competitive edge. Data is the lifeblood of business
  3. 3. HP understands We’re in the new world of business technology, where IT results are measured in business outcomes IT as a revenue just a cost center generator IT execs with executive just IT budgets accountability Business initiatives just IT projects NOT just service level Business requirements agreements Optimized IT silos infrastructure Business services just IT services
  4. 4. Business Technology Portfolio Technology for better business outcomes Financial Communications Manufacturing Public Sector Health & Life Services Media & & Distribution Sciences Entertainment Business Information Optimization Business Technology Optimization Adaptive Infrastructure Servers & Storage Services Software
  5. 5. Storage Trends © 2008 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice
  6. 6. Storage-as-a-service • HP Upline protects consumers’ digital world (backup), lets them share photos with friends and family, access work files from anywhere… • HP Electronic Vaulting for Enterprises – innovative service for backup, recovery, and security of critical business data • HP Snapfish Online Photo Service – used by over 40 million users; >6PB of storage
  7. 7. Evolving Storage Infrastructure Dedicated Client-Server Web-Services storage shared storage Storage Clients Storage + Servers Servers NAS Storage Network SAN
  8. 8. Storage trends Data has become the lifeblood of business • Storage blades • Encryption • Virtualization • Tape for data retention • Solid State Disks (SSD) • MAID • QOS features • Clustered storage • Policy-based data migration • Capacity/Performance optimized storage • FCoE
  9. 9. HP StorageWorks… Bridging the gap between data explosion and storage infrastructure © 2008 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice
  10. 10. HP StorageWorks Value Proposition Technology for better business outcomes Change-ready to accelerate growth Bridge the gap between data explosion and storage infrastructure Cost-effective Trusted partner to lower costs to mitigate risks
  11. 11. Trusted partner – StorageWorks portfolio Bridging the gap between data explosion and storage infrastructure Integrated with applications, servers, software & services Store Protect Archive • SAN & NAS storage • Replication • Integrated archive • Extreme data storage • Backup software • SATA/FATA/Tape • Blade storage • Disk/Tape-based backup • Archiving software • PolyServe • Secure Key Manager • Medical archive Manage
  12. 12. Change-ready – Adaptive Infrastructure Bridging the gap between data explosion and storage infrastructure Current state High-cost Low-cost Future state pooled IT islands assets Predictable Service Levels Virtualization Management & Automation Infrastructure Automation software software • Capacity • Performance Network • Applications fabric • Provisioning Servers Storage & Thin Clients
  13. 13. Cost-effective – Reduced TCO Bridging the gap between data explosion and storage infrastructure Energy costs • Storage consumption low • Cooling makes up two thirds • Need for “Chip–to–Chiller” Provisioning Data Reduction Operations Steps 11% • Deduplication Clicks Time 30% − Accelerated 33% TCO − Dynamic 7% 20% • Management Hardware • Thin Provisioning Software Mainte nance • Virtualization Labor Powe r/Cooling/ Space HP EMC NetApp
  14. 14. Cost-effective – Data reduction Minimizing storage requirements for information • Utilization  − Thin Provisioning Storage − Space-efficient snapshots capacity Utilization  − Virtualization 50 ucti re • # of Copies  d # of Copies  % on ty aci − Deduplication – cap 80 ucti re accelerated & dynamic d % on ta 10 01 da 01 − Data management 110 on ti ma In fo r a` nd A ge `
  15. 15. Vision: Industry Standard Storage Architecture Bridging the gap between data explosion and storage infrastructure Service Delivery Management Adaptive Infrastructure, Application Integration, Bridging the gap Information Management Storage Services Thin Encryption Replication Deduplication Backup Archive Security Provisioning Scale-Out Virtualized Storage Trusted partner Cost-effective Industry Standard Management Interface Change- ready Integrated multi-purpose storage Dedicated HP arrays Non-HP arrays EMC IBM
  16. 16. Storage Product Voorbeelden © 2008 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice
  17. 17. Change-ready – StorageWorks blades Bridging the gap between data explosion and storage infrastructure Blades are easier to use, modular, have simple management tools, smaller Server Storage components that implement Blades Blades faster, and scale and network more effectively… Disk Drives Adaptive Infrastructure “in a box”
  18. 18. HP StorageWorks 9100 Extreme Data Storage System Enabling new business models for web 2.0 and enterprise customers • Extreme Scalability − Scale performance and capacity independently and non-disruptively (change-ready) • Extreme Affordability − Pay a fraction of the cost of today’s enterprise-class storage (cost-effective) − Archived materials can now be moved to more affordable system − Elimination of application tier • Unified Manageability − Integrated server & storage management tools from single management interface
  19. 19. HP PolyServe On-demand, always-on computing utility Application Management • Speed & agility Capacity Management • High availability High Availability • Capacity management • Application Shared Data Shared Data Consolidated Storage SAN management Storage System Storage System Storage System Storage System Storage System Storage System Storage System Storage System Storage System Storage System
  20. 20. HP PolyServe Mission-Critical Application Deployment Platform Application Management • Scale-out Oracle RAC Applications Capacity Management Scale Scale High Availability Up Up Web & App. Server DB DB • Scale-up X Scale Up Messaging DB Applications Back File Serving Up Shared Data Shared Data Storage System Storage System Storage System Storage System Storage System Storage System Storage System Storage System
  21. 21. PolyServe What does this do for customers? • It improves the ROI on server and blades − Improves server utilization (from around 10% to 60%+) − Makes everything highly available − Improves IT service levels to users • It allows all server nodes to cooperate and scale − File serving utility outperforms single headed NAS architectures and keeps going • It allows companies to consolidate databases and reduce server count by 75%
  22. 22. HP StorageWorks XP Better business outcomes Business Outcomes & ROI • Businesses require uninterrupted availability for Mission-Critical applications • XP’s completely redundant, scalable hardware combines with unique replication capabilities to: − Provide true 24x7 access to information − Grow capacity up to 247PB of external storage − Thin provisioning for better utilization Growth  Cost  Risk  • Always-on availability for uninterrupted information access • Ultimate performance and scalability for enterprise-class applications • Multiple host and operating systems support
  23. 23. Efficient Data Management Thin Provisioning • Reduce cost and simplify data management with XP Thin Provisioning − Supplies capacity to your applications from a virtual pool of storage 60 Used − Allows you to configure large logical 45 Pool volumes using a minimum of physical Allocated Capacity capacity and only pay for and install 30 storage when it is needed − Automatically allocates physical 15 capacity as it is needed from the virtual pool 0 6 months 1 year . 2 years − Improves utilization, reduce stranded storage, and reduce the total amount of disk storage required over the life of the system
  24. 24. HP StorageWorks EVA Better business outcomes Business Outcomes & ROI • Maintenance, support and energy costs make up >80% of IT costs. • By leveraging Dynamic Capacity Manager in a new EVA, customers see… − Drastically higher utilization rates (from 30-50% to 70-85%) − Significantly lower labor and energy costs (more than 25% decrease) Growth  Cost  Risk  • Requires 25+% less administrative resources • Enables IT to adjust to business needs more quickly • Replication and snapshot capabilities deliver 99.999% uptime
  25. 25. Enterprise Virtual Array Automation and Aggregation R5 R1 R5 R1 R5 R1
  26. 26. Enterprise Virtual Array Automation and Aggregation R5 R5 R1 R5 R1 R5 R1 R5 R1 R5 R5 R1 R5 R1 R1
  27. 27. Dynamic Capacity Manager Disk space Used
  28. 28. SAN Virtualization Services Platform Storage virtualization for better business outcomes Customer Servers Customer SAN Single Point, Role Based Fabric (dual) Virtualization Services Manager Data Path Module VRaid1 VRaid5 VRaid5 10K FC 10K FC 10K FC FATA Command View
  29. 29. SAN Virtualization Services Platform Storage virtualization for better business outcomes Customer Servers Customer SAN Single Point, Role Based Fabric (dual) Virtualization Services Manager Data Path Module VRaid1 VRaid5 VRaid5 10K FC 10K FC 10K FC FATA Migrate Migrate Command View
  30. 30. SAN Virtualization Services Platform Storage virtualization for better business outcomes 1. Centralized management and pooling of storage resources A. Consolidation of HP and non-HP arrays B. High performance split path architecture C. Highly Scalable 2. Consistent set of storage and mobility services A. Centralized volume management B. Non-disruptive data migration and copy services (clones and snapshots) C. Sync and Async mirroring 3. Improve asset utilization and decrease costs with true thin provisioning A. Provision “thin” volumes and grow to larger ones over time B. Thin provisioning for any vendor’s hardware Targeted at enterprise and mid-size firms that are experiencing significant storage growth, the HP SVSP helps customers improve efficiency, simplify operations and lower TCO by enabling the pooling and sharing of storage resources
  31. 31. HP StorageWorks Data Protection & Archiving Solutions malicious attack (hacker/virus) data corruption/user error device/equipment failure Cost Site failure – data protection Site failure – instantaneous recovery High Last Data loss (Recovery Point Objective) Transaction Clustering Continuous Data Remote data Protection (CDP) replication Local data Minutes Near CDP replication Two-stage back up Hours and recovery Traditional backup Days Active Archiving Traditional Weeks archive Mission critical support services Low Days Hours Minutes Seconds Recall/Recovery Time Objective
  32. 32. VMware failover 4 Step Disaster Recovery with SRM Protected Site Recovery Site 4. 2. On the Protected site, 3. Finally, Recovery Site, SRM restarts 1. SRM suspends any virtualshuts downat SRM prepares the the virtual machines running SRM machines the datastoresite starting with recovery groupsstarting on the recovery for virtual machinessite failover of the protected the virtual machines designated as the with the virtual non- designated as virtual machines. Site critical to designated as machinesprovide more highest priority. Site VirtualCenter Recovery resources priority. the lowest for the virtual Recovery VirtualCenter Manager machines to be powered Manager Virtual Machines on at the recovery site. Virtual Machines VMware Infrastructure VMware Infrastructure Servers Servers Storage Storage Array-Based Replication
  33. 33. Typical Tape problem Virtual Tape typical solution Backup Server LAN SAN HP 9000 Virtual Library System Tape Library
  34. 34. How Virtual Tape reduces backup windows 0:00 1:00 2:00 3:00 4:00 5:00 6:00 7:00 8:00 Tape 0:00 – 4:38 4:38 -8:15 Library 6 SAN Servers 96 file and print with 4:1 multiplexing 6 LT02 drives (72 MB/s) (192 MB/s) 0:00 – 4:38 • 42% reduction in 6 SAN Servers backup window VLS (72 MB/s) • No multiplexing 32 virtual drives 0:00 – 3:30 • 6 tape drives 96 LAN Servers available for other (208 MB/s) backup jobs
  35. 35. HP Information Management solutions Information faster Lead in the information economy Strategic initiatives Business continuity and Governance and Document workflow availability e-discovery transformation Solutions Document and records Enterprise document Data protection management automation Compliance archiving Document digitization Performance archiving Integrated document Legal analytics management
  36. 36. The time to act is NOW… Storage technology for better business outcomes Opportunity: Increase employee productivity Act now to implement Risk: Lack of eDiscovery tools for compliance a change-ready, cost-effective Opportunity: Make IT the center of innovation storage infrastructure from a partner you can trust. Risk: Downtime and data loss Opportunity: Better business decisions

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