M.Sc. Thesis Project in Product Service System Design // Year: 2013

1. Design system of events to recreate the physical and cultural bond
between the academic community and its neighborhood
Discussion date:
Student:
Thesis relator:
Turin co-examiner:
22 Aprile 2013
Roberta Motter | 763644
Davide Fassi
Silvia Belforte

2. TRANS-GENERATIONAL
SOCIALIZATION CREATIONOF
COMMUNITIES
NEWMICRO-
ECONOMIES
ENHANCEMENT
OFLOCALVALUES
KNOWLEDGE
EXCHANGE
€
TRANS-GENERATIONAL
SOCIALIZATION CREATIONOF
COMMUNITIES
NEWMICRO-
ECONOMIES
ENHANCEMENT
OFLOCALVALUES
KNOWLEDGE
EXCHANGE
€
creating a system of a series
of initiatives to open up the campus
Durando of Politecnico di Milano
for Bovisa neighbourhood

3. TRANS-GENERATIONAL
SOCIALIZATION CREATION OF
COMMUNITIES
NEW MICRO-
ECONOMIES
ENHANCEMENT
OF LOCAL VALUES
KNOWLEDGE
EXCHANGE
€

5. PROJECT ORIGIN

6. ‘900 INDUSTRIAL DISTRICT
1932 ANNEXATION CITY OF MILAN
80s CLOSURE OF FACTORIES
90s RIGENERATION PERIOD
1994 OPENING NEW CAMPUS DURANDO
CONTEXT

7. PPP A
R
HCD
EXPLORATION RE-DESIGN RE-EVALUATE
O
BSERVE ASK
CREATE
ACT
REFLECT
METHOD

8. september
PROJECT TIMELINE
DIRECTIONSMONTHSPHASES
RESEARCH/ANALYSIS
Public Space
Creative Communities
Participation
University
Design experience

9. PUB
LICSPACE CREATIVECOMM
UNITIES
PARTICIPATION
UNIVERSITY
DESIGNEXPERIENCE
RESEARCH /ANALYSIS
NEW BEHAVIORS
IN PUBLIC PLACE
INVOLVING LOCAL
COMMUNITIES

10. Strategic analysis
Exploring opportunities
Field analysis
september october
8-13/3/2012
TEMPORARY URBAN
SOLUTIONS COURSE
13/3/2012
C’È SPAZIO PER TUTTI 2012
CONTEXT IMMERSION
PROJECT TIMELINE
DIRECTIONSMONTHSPHASES
RESEARCH/ANALYSIS
Public Space
Creative Communities
Participation
University
Design experience

11. TEMPORARYURBANSOLUTIONS2012
MScPSSD
1week/8-13October2012
1professor
5tutors
58internationalSTUDENTS:
1COMMUNICATIONTEAM
+
8TOOLKITTEAMSof4categories:
•Play
•CampusStories
•Ladies&Gentleman
•Coltivando
DISCOVER OPPORTUNITIES

12. RICUCIAMOBOVISA-RICAMAILTUOSPAZIO
WHAT’S A TOOLKIT?
USEFULSERIESOFTOOLSTO
CARRYOUTASPECIFICACTIVITY
Activitiesproposedin
theformoftoolkitanddirectly
experimentedbyparticipants

13. C’ÈSPAZIOPERTUTTI2012
DISCOVER OPPORTUNITIES
13October2012-eventday
around500participants
BOVISAMISSION
BO-LEGGE
2NDLIFE2
LABORASTORIE
PUNTIDIVISTA
RICUCIAMOBOVISA
BOVISAQUIZ
COLTIVANDO
TOOLKITDEVELOPED

14. DISCOVER OPPORTUNITIES
MAPPING
THE EVENT/
TUS COURSE

15. DISCOVER OPPORTUNITIES
PARTIC
IPANTS
MAPPING
THE EVENT/
TUS COURSE
80 FEEDBACKS COLLECTED
1/5 OF THE PARTICIPANTS

16. MAPPING THE EVENT
market /23
Bovisa’s shop /4
word of mouth /31
internet /14
other /16WHO/AGE
NEIGHBOUR
STUDENT
OTHER
26% >25
20% 25-40
49%
28%
23%
26% 40-60
28% <60
FEEDBACK ACCORDING TO AGE
HOW OLD ARE YOU?YOU ARE...
>25
25-40
40-60
HOW DID YOU KNOW?
<60
PUNTIDIVISTA
COLTIVANDO
COLTIVANDO
RICUCIAMOBOVISA
COLTIVANDO
LABORASTORIE
COLTIVANDO
BO-LEGGE

17. 53% YES
23% QUITE
DID YOU DISCOVER THE
CAMPUS’ SPACES?
HOW YOU CAN USE THE
CAMPUS’ SPACES?
WILL YOU COME IN THE CAMPUS
IN YOUR LEISURE TIME?
5% A FEW
1% NO
19% OTHER
ON SATURDAY
i already come
31%
AT LUNCH 8%
AFTER WORK 3%
NO 11%
OTHER 47%
DISCOVER/
WILLINGNESS
TO RETURN
64/80
POSITIVE
ANSWERS
MAPPING THE EVENT
COLTIVANDO
GARDEN
LABORATORY
BY PARTICIPATING
WALKING
RELAX
HAVE LUNCH
ON SATURDAY
SOCIALIZING
OFTEN
STUDENT
MAYBE
I WILL COME
USUALLY
GREAT!
OTHER MUMS
EXHIBITIONS
IDEAS
CONTACT
CONCERTS
ACTIVITIES
FRIENDS
KIDS
BAR
SEWING
IN SUMMER
ATTENDING
CREATE

18. DISCOVER OPPORTUNITIES
PARTIC
IPANTS STUD
ENTS
MAPPING
THE EVENT/
TUS COURSE
48 FEEDBACKS OF 8 TOOLKIT TEAM
10 FEEDBACKS COMUNICATION TEAM
80 FEEDBACKS COLLECTED
1/5 OF THE PARTICIPANTS

19. manual/istructions /22
others /2
material to do/build /28
intangible parts /10
suggestions for the future/12
FROM WHICH PART
IS IT COMPOSED?
YES
42% MANUAL
79%
NO 21%
38% INTELLECTUAL
20% CREATIVE
ACTIVITY TIPOLOGYIS IT A TOOLKIT?
TOOLKIT/
TIPOLOGY
TARGET/
OBJECTIVES
EVERYONE
KIDS
FAMILIES
26% DISCOVERY OF THE CAMPUS’ PLACES
20% BUILDING OF SOMETHING
37%
19%
14%
YOUNG PEOPLE 6%
ELDERLY 24%
26% SETTING UP OF A DURABLE ACTIVITY
28% SOCIALIZATION AMONG NEIGHBOURS
28% SOCIALIZATION SMONG STUDENTS AND NEIGHBOURS
TOOLKIT OBJECTIVESTOOLKIT TARGET
MAPPING TUS COURSE
toolkit team /48 students

20. TOOLKIT CLASSIFICATION
3 MAIN CATEGORIES
ricuciamo bovisabovisa mission 2nd life2 coltivando
bovisa quizbo-legge laborastorie punti di vista
bovisa mission2nd life2
TOOLKIT BY CATEGORIES
MANUAL
bovisa mission
CREATIVE
EXPLORATIVEINTELLECTUAL
laborastoriepunti di vista
MAPPING TUS COURSE
toolkit team /48 students

21. TARGET AND RELATED COMMUNICATION CHANNELS
ELDERLY YOUNG PEOPLE
KIDS
32%
market conversation campus
schools
shops internet
market shops
18%
18%FAMILIES 32%
TARGET/
CHANNELS
internet
MAPPING TUS COURSE
communication team /10 students

22. DISCOVER OPPORTUNITIES
PARTIC
IPANTS
TEACHING
ASSISTANTS STAFF /6PEOPLE
STUD
ENTS
MAPPING
THE EVENT/
TUS COURSE
48 FEEDBACKS OF 8 TOOLKIT TEAM
10 FEEDBACKS COMUNICATION TEAM
80 FEEDBACKS COLLECTED
1/5 OF THE PARTICIPANTS

23. DISCOVER OPPORTUNITIES
PARTIC
IPANTS
TEACHING
ASSISTANTSMANAGEME
NTA.G.I.S.
STAFF /6PEOPLE
STUD
ENTS
MAPPING
THE EVENT/
TUS COURSE
48 FEEDBACKS OF 8 TOOLKIT TEAM
10 FEEDBACKS COMUNICATION TEAM
80 FEEDBACKS COLLECTED
1/5 OF THE PARTICIPANTS
MEETING WITH C. BORRELLO
A.G.I.S. POLIMI RESPONSIBLE

24. Strategic analysis
Exploring opportunities
Field analysis
Event results
Values
Opportunity
Mind map
september october november
8-13/3/2012
TEMPORARY URBAN
SOLUTIONS COURSE
13/3/2012
C’È SPAZIO PER TUTTI 2012
CONTEXT IMMERSION SYNTHESIS
PROJECT TIMELINE
DIRECTIONSMONTHSPHASES
RESEARCH/ANALYSIS
Public Space
Creative Communities
Participation
University
Design experience

25. MIND MAP
?
PLACE OF
CULTURE
multidisciplinar
workshop
collective event
aggregation
meeting
event
PoliMi Bovisa
POLITECNICO CAMPUS
SPACES
PUBLIC
SPACES
ACCADEMIC
COMMUNITY
production
design
creativity
NEIGHBOURHOOD
PLACE OF
RELATIONS
SHARING
multicultural
families
youngpeople
elderly
streets
squares
green areas
international NEIGHBORHOOD
COMMUNITY

26. Strategic analysis
Exploring opportunities
Field analysis
Event results
Values
Opportunity
Mind map
Scenarios building/
evaluation
Toolkit evalutation/
selection
september october november december
8-13/3/2012
TEMPORARY URBAN
SOLUTIONS COURSE
13/3/2012
C’È SPAZIO PER TUTTI 2012
CONTEXT IMMERSION SYNTHESIS CREATIVE PHASE
PROJECT TIMELINE
RESEARCH/ANALYSIS
Public Space
Creative Communities
Participation
University
Design experience
DIRECTIONSMONTHSPHASES

27. BOVISA SOCIAL SATURDAY > IL SABATO DELLA BOVISA
MONTHLY EVENT IN CAMPUS DURANDO
DIFFERENT ACTIVITIES FOR DIFFERENT TARGETS
SELECTED SCENARIO

28. TOOLKIT SELECTION
SPAZIO
SPAZIO
2011
2012
TYPOLOGYTOOLKIT TARGET SPACE REPLICABILITY TYPE OF SUPPORT SELECTED TOOLKIT
Re-design
Il mio taccuino
Piccoli cuochi
C’è giardino per tutti
Peter & gisella
Food pairing
Nity party
Citizen walk
Picture yourself
Skate park achille
Festa cultura
Festa vicini
Adotta un’albero
Summer in motion
Bo-legge
Bovisa quiz
Ricuciamo bovisa
Bovisa mission
2nd life 2
Punti di vista
Laborastorie
manuale/materiali
manuale/intangibili
manuale/ingredienti/strumenti
manuale/materiali
poster
card/ingredienti
materiali
poster
poster/card
intangibili
intangibili
intangibili
manuale/materiali
intangibili
manuale/materiali
intangibili
materiali
manuale/materiali
manuale/materiali
manuale
materiali
Re-design
Il mio taccuino
Piccoli cuochi
COLTIVANDO
Peter & gisella
Food pairing
Niti party
Adotta un’albero
Summer in motion
Bo-legge
Bovisa quiz
Ricuciamo bovisa
Bovisa mission
2nd life 2
Punti di vista
Laborastorie

29. TOOLKIT SELECTION
collective
individual
passiveparticipation
activeparticipation
RE-DESIGN/IL MIO TACCUINO
PICCOLI CUOCHI/ADOTTA UN ALBERO
BOVISA MISSION/2ND LIFE 2
PETER & GISELLA
FOOD PAIRING
NITI PARTY
RICUCIAMO BOVISA
SUMMER IN MOTION
BO-LEGGE
THE SPECTATORS
COMMON INTERESTS
KIDS CLUSTER
BOVISA QUIZ
PUNTI DI VISTA
LABORASTORIE
PLACE INTERACTION
CLASSIFICATION TOOLKIT
Re-design
Il mio taccuino
Piccoli cuochi
Peter & gisella
Food pairing
Niti party
Adotta un’albero
Summer in motion
Bo-legge
Bovisa quiz
Ricuciamo bovisa
Bovisa mission
2nd life 2
Punti di vista
Laborastorie
DOING TOGETHER

30. TOOLKIT SELECTION
TOOLKIT SELECTED
Re-design
Il mio taccuino
Piccoli cuochi
Niti party
Adotta un’albero
Summer in motion
Bo-legge
Ricuciamo bovisa
Bovisa mission
2nd life 2
collective
individual
passiveparticipation
activeparticipation
RE-DESIGN/IL MIO TACCUINO
PICCOLI CUOCHI/ADOTTA UN ALBERO
BOVISA MISSION/2ND LIFE 2
NITI PARTY
RICUCIAMO BOVISA
SUMMER IN MOTION
BO-LEGGE
COMMON INTERESTS
KIDS CLUSTER
CLASSIFICATION TOOLKIT
Re-design
Il mio taccuino
Piccoli cuochi
Peter & gisella
Food pairing
Niti party
Adotta un’albero
Summer in motion
Bo-legge
Bovisa quiz
Ricuciamo bovisa
Bovisa mission
2nd life 2
Punti di vista
Laborastorie
DOING TOGETHER

31. KIDS CLUSTER
Re-design
Il mio taccuino
Piccoli cuochi
Adotta un’albero
Bovisa mission
2nd life 2

32. COMMON INTEREST
Summer in motion Bo-legge

33. DOING TOGETHER
Niti party Ricuciamo bovisa

34. Strategic analysis
Exploring opportunities
Field analysis
Event results
Values
Opportunity
Mind map
Scenarios building/
evaluation
Toolkit evalutation/
selection
september october november december january february
8-13/3/2012
TEMPORARY URBAN
SOLUTIONS COURSE
1/02/2013
PROJECT PRESENTATION
TO POLISOCIAL
13/3/2012
C’È SPAZIO PER TUTTI 2012
General palimpsest
General system
Brand creation
Institutional level
Local level
INFORMING/
ENGAGINGCONTEXT IMMERSION PSS DEVELOPMENTSYNTHESIS CREATIVE PHASE
PROJECT TIMELINE
DIRECTIONSMONTHSPHASES
RESEARCH/ANALYSIS
Public Space
Creative Communities
Participation
University
Design experience

35. GENERAL SCHEDULE
location box-activitiestypologybox-activities target space
COLTIVANDO
RICUCIAMO BOVISA/
NITI PARTY
BO-LEGGE
SUMMER IN MOTION
KIDS CLUSTER
B8
ORTO
B7
B6B2
B4
B3
B1
Via Schiaffino
ViaDurando
Via Candiani
ViaVerità
B9
LA ROSSALA ROSSALA ROSSALA ROSSA

36. INFORMING & ENGAGING
BOVISAPARTICIPANTS
KNIT & SEWING
PASSIONATE
FASHION STUDENTS
& PROFESSORS
SOCIAL MEDIA
COLTIVANDO
COMMUNITY
fashion &
knitting labs
district 9
SPACES, LOGISTICS, FUNDS
STUDENTS VOLUNTEERS
ACADEMIC COMMUNITY DERGANO-BOVISA
LIBRARY
POLIMI
ASSOCIATIONS
COLTIVANDO
RICUCIAMO BOVISA
/NITI PARTY
BO-LEGGE
KIDS
CLUSTER BOX/EVENT
SUMMER
IN MOTION
SUMMERSUMMERSUMMERSUMMER
IN MOTIONIN MOTIONIN MOTIONIN MOTION
schools
shops
associations
durando
library
design labs

37. Scenarios building/
evaluation
Toolkit evalutation/
selection
december january february march
1/02/2013
PROJECT PRESENTATION
TO POLISOCIAL
General palimpsest
General system
Brand creation
Institutional level
Local level
Communication
Organization team
Welcoming
Materials
INFORMING/
ENGAGING MANAGEMENTPSS DEVELOPMENTCREATIVE PHASE
PROJECT TIMELINE
DIRECTIONSMONTHSPHASES

38. COMMUNICATION AND WELCOMING MATERIALS
MANAGEMENT

39. PROMOTION AND HAPPENING
MARKET IN BAUSAN, 13th MARCH 2013
MANAGEMENT

40. PROMOTION OF THE EVENT
IN BOVISA’S SHOPS AND INSIDE THE CAMPUS DURANDO
MANAGEMENT

41. PROMOTION OF THE EVENT
POLI.RADIO & PUBLICATION ON BLOGS AND SOCIAL NETWORKS
MANAGEMENT

42. Scenarios building/
evaluation
Toolkit evalutation/
selection
december january february march
1/02/2013
PROJECT PRESENTATION
TO POLISOCIAL
16/03/2013
IL SABATO DELLA BOVISA
PILOT EVENT
General palimpsest
General system
Brand creation
Institutional level
Local level
Communication
Organization team
Welcoming
Materials
INFORMING/
ENGAGING MANAGEMENTPSS DEVELOPMENTCREATIVE PHASE
PROJECT TIMELINE
DIRECTIONSMONTHSPHASES

43. TIMELINE PILOT EVENT
welcome
see you
next month!
16.30
BO-LEGGE
Lettura pubblica
Mario De Rosa
10.30
SVEGLIA
ALL’OVALE
13.30
PRANZO CONVIVALE
?
Lezione di Qi Gong
il Vaso di Pandora
RICUCIAMO BOVISA
11.30
Attacca Bottone
e Knit caffè
babyCOLTIVANDO
14.30
Laboratorio
bambini all’orto

44. Scenarios building/
evaluation
Toolkit evalutation/
selection
december january february march april
1/02/2013
PROJECT PRESENTATION
TO POLISOCIAL
16/03/2013
IL SABATO DELLA BOVISA
PILOT EVENT
General palimpsest
General system
Brand creation
Institutional level
Local level
Communication
Organization team
Welcoming
Materials
Manifesto
Corporate image
The flexible schedule
Toolbox materials
Team of volunteers
RESULTS
/TOOLBOX
INFORMING/
ENGAGING MANAGEMENTPSS DEVELOPMENTCREATIVE PHASE
PROJECT TIMELINE
DIRECTIONSMONTHSPHASES

45. NEW INSIGHTS
COMMUNICATION VOLUNTEER SIGNALS CENTER
GENERALORGANIZATIONSPECIFICACTIVITIES
QI-GONG RICUCIAMOBOVISA babyCOLTIVANDO BO-LEGGE
!
!
?
! ?

46. THE TOOLBOX
FORMAT:
FLEXIBLE
REPLICABLE
ADAPTABLE
EXPERIMENTAL
MANIFESTO
SCHEDULE
MATERIALS
VOLUNTEERS

47. Qi Gong
Lesson
Parallel activitites:
Attacca Bottone
e Knit Caffè
Author reading
to inaugurate
the book-sharing
baby COLTIVANDO:
plant flowers
Qi Gong
Lesson
Knit Caffè:
knitting
babyBO-LEGGE:
animated reading
and origami
Building relax
area of
COLTIVANDO
Qi Gong
Lesson
Knit Caffè:
knitting
to be defined babyCOLTIVANDO:
CREATING
scarecrow
Qi Gong
Lesson
Knit Caffè:
organizing
July exhibition
to be defined to be defined
Qi Gong
Lesson
Knit caffè:
exhibition
to be defined Festa del raccolto
building B8
10.30-11.30
building B8
11.30-13.30
tra B8 e B9
16.30-18.00 14.30-16.30
ovale
10.00-11.00
bar La Rossa
bar La Rossa
11.00-13.30
ovale
14.30-18.00 10.30-18.00
10.30-11.30 11.30-13.30 14.30-18.00
ovale
10.30-11.30
orto
ovale
10.30-11.30
garden
ovale
10.30-18.00
possible activity
of longboarding
esterno
14.30-18.00
COLTIVANDORICUCIAMO BOVISA BO-LEGGE PLUS COLLABORATION
Sabato 16
MARZO
Sabato 13
APRILE
Sabato 11
MAGGIO
Sabato 15
GIUGNO
Sabato 13
LUGLIO
done!
done!
to be defined
in detail
to be defined
in detail
to be defined
in detail
QI GONG: IL VASO DI PANDORA
KNIT CAFFÈ: FASHION DESIGN
AUTHOR READING: MARIO DE ROSA
QI GONG: IL VASO DI PANDORA
KNIT CAFFÈ: FASHION DESIGN
BO-LEGGE: DERGANO-BOVISA
LIBRARY
COLTIVANDO: INTERIOR DESIGNER
QI GONG: IL VASO DI PANDORA
KNIT CAFFÈ: FASHION DESIGN
COLTIVANDO: CLAUDIA BARANA
DERGANO-BOVISA LIBRARY
OTHER: ALGOMAS ASSOCIATION
POLIRADIO EXTERNAL
QI GONG: IL VASO DI PANDORA
KNIT CAFFÈ: FASHION DESIGN
(POSSIBILE PANDA STORE MILANO)
QI GONG: IL VASO DI PANDORA
KNIT CAFFÈ: FASHION DESIGN
garden
garden
garden
Poli.Radio
external
esterno
Chiusura
giornata
SVEGLIA ALL’OVALE

48. TOOLBOX MATERIALS
PRESSKIT
PROMOTIONMAPBOVISA
PARTICIPATIONCONTACTS
REQUESTSLOGISTICS/
COMMUNICATIONAREA
COMMUNICATIONFORMAT
COLLABORATIONCONTACTS ASSOCIATIONCONTACTS
TODOLIST
FACEBOOKPAGE

49. Scenarios building/
evaluation
Toolkit evalutation/
selection
december january february march april may/june/july
1/02/2013
PROJECT PRESENTATION
TO POLISOCIAL
13/04/2013
IL SABATO DELLA BOVISA
SECOND EVENT
16/03/2013
IL SABATO DELLA BOVISA
PILOT EVENT
General palimpsest
General system
Brand creation
Institutional level
Local level
Communication
Organization team
Welcoming
Materials
Manifesto
Corporate image
The flexible schedule
Toolbox materials
Team of volunteers
RESULTS
/TOOLBOX MANAGEMENT, DIFFUSION, INVOLVEMENTINFORMING/
ENGAGING MANAGEMENTPSS DEVELOPMENTCREATIVE PHASE
PROJECT TIMELINE
DIRECTIONSMONTHSPHASES

51. IMPROVEMENT
CALENDAR
SATURDAY
PROMOTION
SCHOOLS
PROMOTION VOLUNTEER TASK
NEW INSIGHTS

52. Scenarios building/
evaluation
Toolkit evalutation/
selection
december january february march april may/june/july
1/02/2013
PROJECT PRESENTATION
TO POLISOCIAL
13/04/2013
IL SABATO DELLA BOVISA
SECOND EVENT
16/03/2013
IL SABATO DELLA BOVISA
PILOT EVENT
General palimpsest
General system
Brand creation
Institutional level
Local level
Communication
Organization team
Welcoming
Materials
Manifesto
Corporate image
The flexible schedule
Toolbox materials
Team of volunteers
RESULTS
/TOOLBOX MANAGEMENT, DIFFUSION, INVOLVEMENTINFORMING/
ENGAGING MANAGEMENTPSS DEVELOPMENTCREATIVE PHASE
PROJECT TIMELINE
DIRECTIONSMONTHSPHASES

53. CONCLUSIONS
OPPORTUNITY
ST
UDENTS
INTERNALCOM
MUNITY
NEIGHBOURS
LOCALASSOCIATIONS
LOCALPROJECTS

54. Thank you!www.facebook.com/ilsabatodellabovisa