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Designing on mars sdn2010 v06
- 1. DESIGNING ON MARS The participatory technique of Technology Probes: a case study in Burkina Faso Create11, London | June 23rd 2011
- 2. GIOVANNI INNELLA giovanni.innella@gmail.com | @giovanninnella VALENTINA NISI valentina.nisi@gmail.com FRANCO PAPESCHI franco.papeschi@gmail.com | @bobbywatson
- 3. INTERNET HERE 3
- 4. GDP 204 th /227 $1,200 per capita Burkina Faso Sources: https://www.cia.gov/ http://www.freedomhouse.org/
- 5. Employment rate 197 th /227 77% unemployed Burkina Faso Sources: https://www.cia.gov/ http://www.freedomhouse.org/
- 6. Life expectancy 203 rd /227 53 years Burkina Faso Sources: https://www.cia.gov/ http://www.freedomhouse.org/
- 7. Population below poverty line 46,4% Sources: https://www.cia.gov/ http://www.freedomhouse.org/
- 8. 8
- 15. Immediate Long term
- 16. Immediate MEDIUM TERM Long term
- 17. READ WRITE WEB
- 18. http://www.baekdal.com/design/Cool- Objects/brix/ TECHNOLOGY MEDIATES CULTURE, CULTURE MEDIATES TECHNOLOGY
- 19. GET STARTED
- 20. WHERE: Ouahigouya (Burkina Faso) WHO: 20 locals between 18-40 with basic familiarity with computer WHAT: Teach Internet and explore the impact on people’s daily lives FOR HOW LONG: About 2 months
- 21. FROM THEORY
- 22. TO HANDS-ON
- 23. “WHAT WOULD YOU DO WITH THIS?”
- 24. WHAT WOULD YOU DO WITH GOOGLE MAPS?
- 26. Provide visitors of a map
- 27. Provide visitors of a Tour guides through map mobile
- 28. What did we learn from this? Reveal hidden layer of location-based information, waiting to be surfaced Create new set of services, based on the involvement of local people through a digital layer Disclose cultural elements: some people have the role of keeping information, through oral storytelling
- 29. WHAT WOULD YOU DO WITH SKYPE?
- 30. Combine Skype contact with drum
- 31. Combine Skype Sell product + contact contact with drum
- 32. Combine Skype Sell product + contact Skype lessons contact with drum
- 34. Why is this good: For participants it was a more practical way of learning, and a chance to generate concepts of services and micro- businesses that would make sense into their lives. For us their ideas, were effective ways to gather insights about the local culture/context. The information gathered was usually pertinent to the specific technology introduced and its application there.
- 36. Technology probes PARTICIPANT FACILITATOR 1 GET TO KNOW THE TOOL PRESENT THE TOOL 2 ABSORB FACILITATE CONCEPT GENERATION 3 GENERATE POTENTIAL USES INTERPRET
- 37. TECHNOLOGY CULTURAL PROBES PROBES Draw future scenarios Describe the present Depict yourself through change Depict yourself through normality Disruption Continuation
- 38. SO, WHAT?!?
- 39. DON’T TEACH, MAKE! People are more interested when they practice and have some autonomy
- 40. LET THEM DESIGN Concepts reveal people’s culture, needs and dreams much more than a focus group
- 41. MISUSING IS DESIGNING Facilitate tinkering beyond what is proposed
- 42. ANYBODY LEARNING SOMETHING IS A POTENTIAL TEACHER Create a core of people that can evolve into a community over time
- 43. THANKS GIOVANNI INNELLA VALENTINA NISI giovanni.innella@gmail.com Valentina.nisi@gmail.com