Designing on mars sdn2010 v06

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A case study in Ouahigouya, Burkina Faso

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Designing on mars sdn2010 v06

  1. 1. DESIGNING ON MARSThe participatory technique of TechnologyProbes: a case study in Burkina FasoCreate11, London | June 23rd 2011
  2. 2. GIOVANNI INNELLAgiovanni.innella@gmail.com | @giovanninnellaVALENTINA NISIvalentina.nisi@gmail.comFRANCO PAPESCHIfranco.papeschi@gmail.com | @bobbywatson
  3. 3. INTERNET HERE 3
  4. 4. GDP204 th/227$1,200 per capita Burkina FasoSources:https://www.cia.gov/http://www.freedomhouse.org/
  5. 5. Employment rate197 th/22777% unemployed Burkina FasoSources:https://www.cia.gov/http://www.freedomhouse.org/
  6. 6. Life expectancy203 rd/22753 years Burkina FasoSources:https://www.cia.gov/http://www.freedomhouse.org/
  7. 7. Population below poverty line46,4%Sources:https://www.cia.gov/http://www.freedomhouse.org/
  8. 8. 8
  9. 9. WHY INTERNET, THEN?
  10. 10. Immediate Long term
  11. 11. Immediate MEDIUM TERM Long term
  12. 12. READ WRITE WEB
  13. 13. http://www.baekdal.com/design/Cool- Objects/brix/TECHNOLOGY MEDIATESCULTURE,CULTURE MEDIATESTECHNOLOGY
  14. 14. GET STARTED
  15. 15. WHERE:Ouahigouya (Burkina Faso)WHO:20 locals between 18-40 with basicfamiliarity with computerWHAT:Teach Internet and explore the impacton people’s daily livesFOR HOW LONG:About 2 months
  16. 16. FROM THEORY
  17. 17. TO HANDS-ON
  18. 18. “WHAT WOULD YOU DO WITHTHIS?”
  19. 19. WHAT WOULD YOU DO WITHGOOGLE MAPS?
  20. 20. Provide visitors of a map
  21. 21. Provide visitors of a Tour guides through map mobile
  22. 22. What did we learn from this?Reveal hidden layer of location-based information,waiting to be surfacedCreate new set of services, based on the involvement oflocal people through a digital layerDisclose cultural elements:some people have the role of keeping information,through oral storytelling
  23. 23. WHAT WOULD YOU DO WITHSKYPE?
  24. 24. Combine Skypecontact with drum
  25. 25. Combine Skype Sell product + contactcontact with drum
  26. 26. Combine Skype Sell product + contact Skype lessonscontact with drum
  27. 27. Why is this good:For participants it was a more practical way of learning, anda chance to generate concepts of services and micro-businesses that would make sense into their lives.For us their ideas, were effective ways to gather insightsabout the local culture/context.The information gathered was usually pertinent to thespecific technology introduced and its application there.
  28. 28. TECHNOLOGY PROBES
  29. 29. Technology probes PARTICIPANT FACILITATOR1 GET TO KNOW THE TOOL PRESENT THE TOOL2 ABSORB FACILITATE CONCEPT GENERATION3 GENERATE POTENTIAL USES INTERPRET
  30. 30. TECHNOLOGY CULTURALPROBES PROBESDraw future scenarios Describe the presentDepict yourself through change Depict yourself through normalityDisruption Continuation
  31. 31. SO, WHAT?!?
  32. 32. DON’T TEACH, MAKE!People are more interested when they practice andhave some autonomy
  33. 33. LET THEM DESIGNConcepts reveal people’s culture, needs and dreamsmuch more than a focus group
  34. 34. MISUSING IS DESIGNINGFacilitate tinkering beyond what is proposed
  35. 35. ANYBODY LEARNING SOMETHINGIS A POTENTIAL TEACHERCreate a core of people that can evolveinto a community over time
  36. 36. THANKSGIOVANNI INNELLA VALENTINA NISIgiovanni.innella@gmail.com Valentina.nisi@gmail.com

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