Learn how to set up Facebook lead ads campaigns, best practices & pitfalls to avoid. Presented at Pubcon Las Vegas 2017

1. Everything You Need To Know
About Facebook Lead Ads
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2. Everything You Need To Know About Me
• In-house for small software company
• Freelance
• Agency
Doing PPC since
2006
• Located in Idaho
• Digital advertising only
Founder of
Righteous Marketing
• SearchEnginePeople.com
• PracticalEcommerce.com
• Clix Marketing Blog
• #PPCchat
Guest
blogger/writing
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3. Who I Am
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4. What I Love
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5. Everyone Needs Leads
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7.19% is best
conv. rate
Approximately
1 in 14
13 of 14 DON’T
convert
http://www.wordstream.com/blog/ws/2016/02/29/go
ogle-adwords-industry-benchmarks

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9. Facebook Lead Ads
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Create
campaign
Step 1

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Create
form
Step 2

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Find where
to create
form
Step
2.1

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31. UPDATE
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Integrate
Step 3

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Online sales leads
are 7X more likely to
convert if contacted
in 1 hour - HBR

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Online sales leads are
7X more likely to
convert if contacted in 1
hour - HBR
If you follow up with
web leads within 5
minutes, you’re 9X
more likely to convert
them - Hubspot

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44. Key Takeaways
Integrate directly with your CRM, set up an autoresponder, and
contact leads fast so they stay hot!
When choosing form fields in your lead ads, only ask for
information that is essential.
Use split testing to discover your best strategy for delivery,
audience & placement.
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ThankYou
robert@righteousmarketing.com
@robert_brady
LinkedIn.com/in/robertallenbrady

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