1. SmashUP
A Tie Hyderabad and Startup Saturday Event
Micro Small &Medium Enterprise Cloud
M.Rammohan /Venu
Metasoft Solutions Pvt Ltd
SmashUP, a Startup Saturday and Tie-
Hyderabad E vent

2. The SME Competitive Challenge SmashUP
SmashUP, a Startup Saturday and Tie-
Hyderabad E vent

3. SME Challenges for ICT adoption SmashUP
 Understanding: Limited/minimal ICT literacy of SME
owners’ hinders their ability to choose the appropriate
technology and understand the concrete benefits
 Adoption: Limited/minimal ICT literacy of SME
employees slow the adoption and benefits accrual rate
 Financing: Limited financial options for SMEs to adopt
ICT in developing countries especially due to high costs of
borrowing.
SmashUP, a Startup Saturday and Tie-
Hyderabad E vent

4. Product overview SmashUP
•
• MSME CLOUD FOR SME Domain
• SME’s in India constitute large percentage of Industrial Growth as well as
Employment Generation. With growing ICT usage in SME’s, they are bound to
have IT infrastructure as well as IT support team which will require financial
commitments and more importantly a step away from core-competency.
• Host of Applications deployed on cloud and accessed from anywhere will lower
the cost as well as increase the productivity, focusing on their core competency.
• MSME Cloud will act as extended IT arm to SME’s to support their IT needs.
SmashUP, a Startup Saturday and Tie-
Hyderabad E vent

5. MSME CLOUD USP SmashUP
• MSME CLOUD addresses the IT needs of SME’s. It is a one stop solution for their
Enterprise IT Applications/Corporate Website design and
Hosting/Messaging/online promotion/Social media campaign/Help
desk/Surveillance
SmashUP, a Startup Saturday and Tie-
Hyderabad E vent

6. Product differentiation SmashUP
• It’s All in One product customizable to clients needs.
• SME’s can choose a fully featured application or a
scaled down version per the needs.
• SME’s will have choice of selecting the Enterprise
applications from any Vendor.
• Thus, MSME cloud is a facilitator and extended IT arm
to the SME’s.
SmashUP, a Startup Saturday and Tie-
Hyderabad E vent

7. Entry Barrier : SmashUP
• As the market is huge any number of products
can co-exist in the market. Since we have
identified clients and signed up for this kind of
service, first mover advantage will be there.
SmashUP, a Startup Saturday and Tie-
Hyderabad E vent

8. Competitive Analysis : SmashUP
• There are hell lot of players offering IT services
in bits and pieces to SME’s. Be it Webhosting
companies or Enterprise application providers,
System Integrators sw/hw,Data,Voice etc.
• MSME Cloud offers integrated approach.
• Shared infrastructure/Shared applications
lowers the cost of ownership to the SME’s
SmashUP, a Startup Saturday and Tie-
Hyderabad E vent

9. Competitive Analysis : SmashUP
SmashUP, a Startup Saturday and Tie-
Hyderabad E vent

10. Go to Market Strategy: SmashUP
• Direct Selling
• Channel Partners
• Use print/Electronic media/Internet to market the product
• Tie-ups with ministry of MSME to offer the service to SME’s at
subsidized rates
• Sell the concept to bigger Supply Chain partners /OEM’s to push
the adoption of cloud based ICT for increased Supply Chain
collaboration.
• Last but not the least i.e., “WORD OF MOUTH”
SmashUP, a Startup Saturday and Tie-
Hyderabad E vent

11. Customers: SmashUP
• Ben Franklin
• Prime hospitals
• Tirumala Bank
• Maharaja Co-op Bank
• Megaserve Energy Systems etc
SmashUP, a Startup Saturday and Tie-
Hyderabad E vent

12. Partners: SmashUP
• Microsoft
• Polycom
• Reliance
• Cisco
SmashUP, a Startup Saturday and Tie-
Hyderabad E vent

13. SmashUP
Thanks
M.Rammohan
rammohan@metasoftsolutions.com
SmashUP, a Startup Saturday and Tie-
Hyderabad E vent