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2013
2013 Winners list
At Content Marketing World 2013, the following
were acknowledged for their exemplary work in
the field of content marketing:
Project of the Year: T3 Publishing and
TD Ameritrade for the
publication, thinkMoney
Content Marketing Agency of the
Year (100+ Employees): PACE
Content Marketing Agency of the
Year (1-99 Employees): Head Office
Content Marketer of the Year: Julie
Fleischer, Director, Media
& Consumer Engagement at
Kraft Foods Group
Congratulations to these and to the other
winners that we celebrate in these pages!
2013 ALL STAR WINNERS
Best Overall Print Magazine
(External and/or Internal)
GOLD
KircherBurkhardt GmbH
Dr. Ing. h.c. F. Porsche AG
Christophorous Magazine
SILVER
The Walt Disney Company
Disney Twenty Three - Snow White Spring Issue
BRONZE
Imagination
US Foods
Food Fanatics
HONORABLE MENTION
T3 Publishing
thinkMoney
HONORABLE MENTION
New Content
TAM Nas Nuvens
Best Overall Print Newsletter
(External and/or Internal)
SILVER
Automated Packaging Systems
Leader of the Pack, Garage to Global 1962-2012
HONORABLE MENTION
The Walt Disney Company
Disney Newsreel June 15 Issue
2013 ALL STAR Winners
Best Overall Print Magazine
(External and/or Internal)
Best Overall Print Newsletter
(External and/or Internal)
Best Overall Digital Magazine
(External and/or Internal)
Best Overall Website
Best Overall Corporate Blog
Best Mobile-Content Site
Best Social Media Content Program
Content Marketing Project of the Year
(Employee Focused)
Content Marketing Project of the Year
(Customer/prospect focused)
2013 INDUSTRY PUBLICATION WINNERS
2013 PRINT MAGAZINE WINNERS
2013 PRINT NEWSLETTER WINNERS
2013 OTHER PRINT WINNERS
2013 WEB WINNERS
2013 DIGITAL MAGAZINE WINNERS
2013 SOCIAL MEDIA WINNERS
2013 VIDEO WINNERS
2013 MOBILE WINNERS
2013 STRATEGY WINNERS
The Content Marketing Awards exist to recognize
what real communication professionals do to make
media that have a strategic impact. This year, the caliber
of the more than 800 entries has demonstrated the suc-
cess of that endeavor.
Content Marketing Institute and McMurry/TMG special-
ize in particular content or design areas, and judge the
awards based on a defined set of criteria specific to each
of the categories. Our judges consider such elements as
informational and entertainment value, quality of writ-
ing and display copy, creative use of imagery and typog-
raphy, and consistency of color palette and style.
This is an interactive PDF.
Click on any of the categories below to view the winners’
information for that category.
You may also scroll to browse the full list of winners.
2013Congratulations to the Winners of the 2013
Content Marketing Awards!
2013
Best Overall Digital Magazine
(External and/or Internal)
GOLD
Pace
Four Seasons Hotels & Resorts Digital Content Program
SILVER
Story Worldwide
Endless Vacation
HONORABLE MENTION
New Content
One Health Magazine for iPad
HONORABLE MENTION
Spafax
Sparksheet
Best Overall Website
GOLD
Huge
Google Think Insights
SILVER
Pace
Four Seasons Hotels & Resorts Digital Content Program
BRONZE
Luckie and Company
Alabama Tourism Department
Alabama.travel
HONORABLE MENTION
National Association of REALTORS®
HouseLogic.com
HONORABLE MENTION
Presidio
Presidio.com – Practical Thinking for a Connected World
Best Overall Corporate Blog
GOLD
Cvent
Cvent’s Event Planning Blog
SILVER
Allstate Insurance
The Allstate Blog
HONORABLE MENTION
King Content
American Express - The Business Room
Best Mobile-Content Site
BRONZE
TowersWatson
Air Liquide HR Connect - Microsite
Best Social Media Content Program
GOLD
Veterans United Home Loans
Veterans United Network
SILVER
Story Worldwide
WGN America Superfan Social Campaign
Content Marketing Project of the Year
(Employee Focused)
GOLD
Optum
Perspectives from the C-Suite
SILVER
Visionista
Fannie Mae
BRONZE
The Methodist Hospital System
Methodist Health Directions Campaign
Content Marketing Project of the Year
(Customer/Prospect Focused)
GOLD
KircherBurkhardt GmbH
Volkswagen AG
Das Auto. Magazine (Crossmedia)
SILVER
Babcock & Jenkins
Google
Think Digital
2013BRONZE
King Content
Nine-Live
Empire Australia
HONORABLE MENTION
Demandbase Inc.
B2B Marketer’s Guides - Infographic Guides
to SXSW and Adobe Summit
HONORABLE MENTION
IDG Connect
IDG Connect
2013 INDUSTRY PUBLICATION WINNERS
Best Airline Publication
GOLD
Spafax Chile
In magazine Chile
SILVER
New Content
TAM Nas Nuvens
BRONZE
Spafax
Air Canada
Enroute: December 2012
HONORABLE MENTION
Publicita
Thai Airways
Sawasdee
Best Association Publication
GOLD
Mahlab Media Pty Ltd.
Giftrap
SILVER
Association of Corporate Counsel
ACC Docket, July/August 2012
BRONZE
Horwitz Publications
Australian Turf Club
Australian Turf Club Carnival
HONORABLE MENTION
Mahlab Media Pty Ltd.
Public Works Professional
Best Educational Publication
GOLD
Scholastic Inc.
Administrator
BRONZE
University of Phoenix
Phoenix Forward
Best Engineering/Construction Publication
SILVER
Mahlab Media Pty Ltd.
Public Works Professional
BRONZE
Halsall Associates
Size Does Matter
HONORABLE MENTION
Putman Media Inc.
The Journal from Rockwell Automation and Our Partners
Best Financial Services Publication
GOLD
T3 Publishing
thinkMoney
SILVER
The Globe and Mail
PWC
Upfront
Best Government Publication
GOLD
Ministry of Defence, Singapore
Pioneer Magazine
2013
SILVER
CalSTRS, California State Teachers’ Retirement System
Member Kits
BRONZE
National Environment Agency - Singapore Environment Institute
ENVISION Magazine
Best Healthcare/Medical Publication
GOLD
Sonara d.o.o.
pHARMONIA
SILVER
New Content
One Health Magazine for Ipad
BRONZE
The Globe and Mail
Sunnybrook Foundation
Sunnybrook Magazine
HONORABLE MENTION
Time Inc. Content Solutions
Proto
HONORABLE MENTION
MediaCorp
LifeWise Nov/Dec 12
Best Hospitality Publication
GOLD
HCP/Abroad Publishing
Destination Hyatt 2013
SILVER
Spafax
Fairmont Magazine: Vol. 7, No. 2
Best Insurance Publication
GOLD
Erie Insurance
Eriesense
SILVER
Sun Life Financial
Brighter Life
BRONZE
Mahlab Media Pty Ltd.
Insurance and Risk Professional
HONORABLE MENTION
Polish Creative Group
STU Ergo Hestia
Risk Focus
Best Nonprofit Publication
GOLD
be.group
be.magazine
SILVER
Second Baptist School
Eagle Magazine
BRONZE
Adfero Group
U.S. Chamber of Commerce Foundation
Business Horizon Quarterly
Best Retail Publication
GOLD
sQills
Simply You Magazine
SILVER
The Globe and Mail
Channer’s Waterloo & Channer’s London Magazine
BRONZE
Meredith Xcelerated Marketing
Lowes
Creative Ideas Magazine, Winter 2012
HONORABLE MENTION
The Globe and Mail
Holt Renfrew
hot@175
2013
Best School/University Publication
GOLD
College of Charleston
College of Charleston Magazine
SILVER
University of Toronto Faculty of Law
Nexus
BRONZE
Brigham Young University (BYU)
Stowaway Magazine, Summer 2012
HONORABLE MENTION
The Globe and Mail
Canadian University Report
Best Sports Publication
SILVER
Horwitz Publications
Australian Turf Club
Australian Turf Club Carnival
BRONZE
Hooten Publishing Inc.
Hooten’s Arkansas Football Annual
Best Tourism Publication
GOLD
Story Worldwide
Endless Vacation
SILVER
Sunset Custom Media
Visit California
2012 California Official State Visitor’s Guide
BRONZE
Madden Media
Kansas City Convention & Visitors Association
Visit KC 2013 Official Visitors Guide
HONORABLE MENTION
Madden Media
St. Louis Convention & Visitors Commission
St. Louis 2013 Official Visitors Guide
HONORABLE MENTION
Spafax Chile
In magazine Chile
Best Transportation Publication
GOLD
Metropolitan Transportation Commission
2011 Annual Report: “On the Job”
SILVER
Hub Group
Train vs. Truck
BRONZE
Alma 360
Allegro 1/12
2013 PRINT MAGAZINE WINNERS
Magazine Editorial
Best CEO/Executive Letter
GOLD
be.group
be.busy
SILVER
Association of Washington Business
Washington Business: Health Care Reform Still a Work in Progress
BRONZE
Gibbs & Soell
Syngenta
Steadfast Support
2013
Best Editorial - New Publication
GOLD
SPH Magazines Pte Ltd.
SO/HO September 2012 (Issue 1)
SILVER
Ascend Integrated Media
Ascends Golden Guide
Best Feature Article
GOLD
The Walt Disney Company
Disney Twenty Three - A Brave New World
SILVER
Academy of Nutrition and Dietetics
Food and Nutrition Magazine: Not Your Mother’s Spice Cabinet
BRONZE
Hooten Publishing Inc.
The El Dorado Promise Hooten’s Arkansas Football Annual
HONORABLE MENTION
Story Worldwide
RCI
RCI Ventures magazine: Q1 2013, “Scoring in Brazil”
Best How-To Article
GOLD
Meredith Xcelerated Marketing
Kraft
Food & Family Summer 2012, Potato Salad Inspiration
BRONZE
Academy of Nutrition and Dietetics
Food and Nutrition Magazine: “Tips from a Food Stylist”
Best Interview or Profile
GOLD
College of Charleston
The Wild One
SILVER
Veterans United Home Loans
Marcus Luttrell interview in Veteran HomeBuyer magazine
BRONZE
HCP/Abroad Publishing
EXPLORE - July 2012, “Gaston Acurio: The Kitchen of his Dreams”
HONORABLE MENTION
American Way for American Airlines
Chairman of the Board
HONORABLE MENTION
Agency Fish
Qatar Airways
Oryx Premium - January 2012, Business - Sheryl Sandberg
Best News Story
GOLD
Association of Washington Business
Washington Business: Debating History
SILVER
USACE, New England District
New England District lends assistance during and
after Hurricane Sandy
Best Overall Editorial
GOLD
Spafax
Air Canada
Enroute: November 2012
SILVER
Imagination
US Foods
Food Fanatics
BRONZE
Spafax
Fairmont Magazine: Vol. 7, No 2
2013
HONORABLE MENTION
American Way for American Airlines
Americana: Homage to Heros
HONORABLE MENTION
SPH Magazines Pte Ltd.
Savour: Nov/Dec 2012
Best Public Service Article
GOLD
College of Charleston
Manning the Front Lines
Best Regularly Featured Column or Section
GOLD
Agency Fish
Qatar Airways
Oryx, My Favorite Street
SILVER
Story Worldwide
Endless Vacation
Summer/Fall/Winter 2012, Spring 2013
BRONZE
Academy of Nutrition and Dietetics
Food and Nutrition Magazine: Discover
Best Signed Editorial or Essay
SILVER
American Way for American Airlines
Editor’s Note: “And Know They Love You”
Best Special-Topic Issue
GOLD
Spafax
Air Canada
Enroute: Septemeber 2012 - 75th Anniversary Issue
SILVER
Spafax
Air Canada
Enroute: November 2012
BRONZE
The Walt Disney Company
Walt Disney World Resort
New Fantasyland
Most Improved Editorial
GOLD
Miles
San Francisco Visitors Guide
SILVER
SPH Magazines Pte Ltd.
Ascent: Jul/Sep 12
BRONZE
Story Worldwide
RCI
RCI Ventures magazine: Q1 2013
Magazine Design
Best Column or Section Design
GOLD
Meredith Xcelerated Marketing
Volkswagen
Das Auto Spring 2012 VW News
BRONZE
Story Worldwide
RCI
RCI Ventures magazine: Q1 2013
Best Cover
GOLD
SPH Magazines Pte Ltd.
SilverKris - January 2012 (Frankfurt)
BRONZE
Spafax
Air Canada
Air Canada’s 75th Anniversary
2013
HONORABLE MENTION
The Walt Disney Company
Disney Twenty Three - Snow White Spring Issue
HONORABLE MENTION
Plot Content Agency
Jornal Montepio Jovem
Best Feature Design
GOLD
The Walt Disney Company
Disney Twenty Three - Super Heros Unite!
SILVER
Story Worldwide
RCI
RCI Ventures magazine: Q1 2013, “Scoring in Brazil”
BRONZE
Meredith Xcelerated Marketing
Liberty Mutual
Liberty Lines Winter 2013, “Storm Warnings”
HONORABLE MENTION
HCP/Abroad Publishing
Lattitudes July/August 2012, South Beach’s Brave New World Center
HONORABLE MENTION
The Walt Disney Company
Disney Twenty Three - A Work of Art
Best InfoGraphic
GOLD
Story Worldwide
RCI
RCI Ventures magazine: Q1 2013, “A World of Vacation Experiences”
SILVER
KircherBurkhardt GmbH
KPMG Deutschland
High Growth Markets, The Silicon Valley of China
BRONZE
KircherBurkhardt GmbH
Bosch
Bosch Zunder, Elektropolis
HONORABLE MENTION
KircherBurkhardt GmbH
Zanox AG
How Performance Advertising Works with Zanox
HONORABLE MENTION
R&R Partners
LVCVA
The Importance of Tourism
Best Overall Design
GOLD
SPH Magazines Pte Ltd.
SO/HO September 2012 (Issue 1)
SILVER
T3 Publishing
thinkMoney
BRONZE
Spafax
Air Canada
Enroute: Septemeber 2012 - 75th Anniversary Issue
HONORABLE MENTION
Alma 360
F 1/2012
HONORABLE MENTION
Spafax Chile
In magazine Chile
Best Use of Illustration in a Single Feature
GOLD
be.group
Balancing Act
SILVER
Spafax
Fairmont Magazine
“All Shook Up” Vol. 7, No 2
BRONZE
Head Office
A.S. Adventure
A.S. Magazine
2013
HONORABLE MENTION
Alma 360
Blue1 Dream
Best Use of Photography - Overall
Publication
GOLD
Meredith Xcelerated Marketing
Publix
Family Style Oct/Nov 2012
SILVER
Meredith Xcelerated Marketing
Volkswagen
Das Auto Fall 2012
BRONZE
Spafax
Air Canada
Enroute: December 2012
HONORABLE MENTION
Thai Airways
Sawasdee
HONORABLE MENTION
Spafax
Fairmont
Fairmont Magazine: Vol. 7 No. 1
Best Use of Photography in a Single Feature
GOLD
Meredith Xcelerated Marketing
Volkswagen
Das Auto Fall 2012, “Wild About Portland”
SILVER
Spafax
Fairmont Magazine
“High Life” Vol. 7, No. 2
BRONZE
Meredith Xcelerated Marketing
Kraft
Food & Family Festive 2012, Winning Sides
HONORABLE MENTION
Ink
United Airlines
Hemispheres - “Scotland the Brave”
HONORABLE MENTION
Meredith Xcelerated Marketing
Publix
Family Style Oct/Nov 2012, “Relax and Give Thanks”
Most Improved Design
GOLD
Story Worldwide
RCI
RCI Ventures magazine, Q1 2013, “A World of Vacation Experiences”
SILVER
Head Office
Electrabel
Energie(pro)
BRONZE
Meredith Xcelerated Marketing
Publix
Family Style Oct/Nov 2012
HONORABLE MENTION
Association of Corporate Counsel
ACC Docket, November 2012
HONORABLE MENTION
SPH Magazines Pte Ltd.
Ascent: Jul/Sep 12
2013 PRINT NEWSLETTER WINNERS
Newsletter Editorial
Best Feature Article
SILVER
The Walt Disney Company
Disney Newsreel - “The Magic of Walt’s Midwest”
2013
Best How-To Article
SILVER
Dow Jones Content Lab
Mass Mututal/Hartford
Hartford/Mass Mutual Fall 2012 Issue: “Explore the Enhanced
Retirement Access”
Best Overall Editorial
GOLD
Cassidian
Key Touch
SILVER
Dow Jones Content Lab
AON Hewitt
AON Hewitt Invest - Summer 2012 Issue: “Full Color Palette”
BRONZE
Sacramento Municipal Utility District (SMUD)
Hi Lines: Special Veterans Issue: Our Stories
Best Regularly Featured Column or Section
GOLD
Erie Insurance
The Bulletin - What Works Column
SILVER
The Walt Disney Company
Disney Newsreel - “Dateline Disney”
HONORABLE MENTION
Interactions
Retail News Insider “Sales Tip” Column
Best Series of Articles
GOLD
Sanford-Burnham Medical Reserach Institute
Portal
Newsletter Design
Best Cover
SILVER
The Walt Disney Company
Disney Newsreel - Newsies
Best Feature Design
SILVER
The Walt Disney Company
Disneyland Resort
Disneyland Resort Lane: “Remembering Walt’s LA”
Best Overall Design 4+ color
SILVER
Dow Jones Content Lab
AON Hewitt
Smart Money: AON Hewitt Investor: Design
BRONZE
Tailwind
International Paper
My Better Health
HONORABLE MENTION
Tailwind
Western Union
Moving Your Health for Better
2013 OTHER PRINT WINNERS
Other Editorial
Annual Report - Best Overall Editorial
GOLD
Mason Zimbler
Austin Children’s Shelter
Austin Children’s Shelter 2011 Annual Report
2013SILVER
Metropolitan Transportation Commission
2011 Annual Report: “On the Job”
BRONZE
AHA!
Microsoft
Microsoft Citizenship Report
Best Overall Editorial
GOLD
ExactTarget
Retail Touchpoints Exposed
SILVER
Avaya
Avaya 2013 Collaboration Guide
BRONZE
SPH Magazines Pte Ltd.
Singapore Health Jul/Aug 12
HONORABLE MENTION
Business Insurance Marketing Services
State Ideal for Insurance Business Growth
HONORABLE MENTION
Veterans United Home Loans
The Book on VA Loans
Best Supplement (Annual or One-Shot)
GOLD
Mediaplanet Publishing
Employing America
SILVER
The Globe and Mail
Nissan Canada
Special US Elections Edition
Other Design
Annual Report - Best Overall Design
GOLD
Mason Zimbler
Austin Children’s Shelter
Austin Children’s Shelter 2011 Annual Report
HONORABLE MENTION
KircherBurkhardt GmbH
Allianz Deutschland AG
Allianz/Results for the Customer - 2012
Best Calendar Design
BRONZE
Meredith Xcelerated Marketing
Aetna
Healthful 2013 Calendar
Best Cover
SILVER
Mehigan, Bellone & Associates
NYS Dept of Civil Service, Employee Benefits Division
Participating Provider Directory Covers 2012
Best Overall Design 4+ color
GOLD
Davis & Company
Focus Group White Paper
Pump Up the Energy of Your Focus Groups
SILVER
Story Worldwide
RCI
2013/2014 RCI Directory of Affiliated Resorts
BRONZE
Davis & Company
International Flavors & Fragrances Inc.
Benefits Update
HONORABLE MENTION
Avaya
Avaya 2013 Collaboration Guide
2013
Most Improved Design
GOLD
AHA!
Praxis
2013 WEB WINNERS
Website
Best Overall Editorial
GOLD
Stovring Woodward Communications
Jyske Bank
Jyskebank.tv: A TV Station with its very own bank!
SILVER
Google
The Mobile Playbook
BRONZE
Reed Business Information Inc.
XpertHR
HONORABLE MENTION
Huge
Google
Think Insights
Best Curated Content Site
GOLD
Huge
Google
Think Insights
SILVER
High Five Marketing (H5M)
Liberty Mutual Insurance
Responsible Sports
Best Landing Page
GOLD
Armstrong World Industries
American Scrape Hardwood
SILVER
Babcock & Jenkins
Adobe
LifeLock Business Solutions
BRONZE
Meredith Xcelerated Marketing
Volkswagen
Das Auto
HONORABLE MENTION
Luckie and Company
Alabama Tourism Department
Alabama.travel
Best Navigation
BRONZE
Limelight Networks Website
Limelight CMS
HONORABLE MENTION
Well Planned Web LLC
MediaLab 3D Solutions Website
Best OVERALL DESIGN
GOLD
Luckie and Company
Alabama Tourism Department
Alabama.travel
SILVER
Philter Communications
Ontario Tire Stewardship
Rethink Tires Website
BRONZE
Huge
Google
Think Insights
HONORABLE MENTION
Presidio
Presidio.com: Practical Thinking for a Connected World
HONORABLE MENTION
Marketwave
Marketwave Website
2013
Best Publication Companion Website Design
GOLD
Google
The Mobile Playbook
2013 DIGITAL MAGAZINE WINNERS
Digital Magazine Editorial
Best Editorial - New Publication
GOLD
Google
The Mobile Playbook
SILVER
WebMetro
Sovran Self Storage dba Uncle Bob’s Self Storage
The Decluttered Home
BRONZE
Brodeur Partners
Ricoh Americas
Ricoh Americas: The Flow Magazine
HONORABLE MENTION
KircherBurkhardt GmbH
Volkswagen AG
Das Auto. Magazine
Best Interview or Profile
GOLD
Spafax
Sparksheet (powered by Spafax)
The Long Tail of Things: Q&A with Chris Anderson
Digital Magazine Design
Best Design - New Publication
GOLD
UBM Design Central
UBM Tech
Signum Magazine
SILVER
Imagination
US Foods
Food Fanatics
HONORABLE MENTION
Group SJR
NCTA
The Connectivist
Best Feature Design
GOLD
Story Worldwide
Endless Vacation
Best InfoGraphic
GOLD
Meredith Xcelerated Marketing
Volkswagen
Das Auto November 2012: “Volkswagen Superfans”
SILVER
Allstate Insurance
King of the Grill
Best Overall Design
GOLD
UBM Design Central
UBM Tech
EET 40th Anniversary App
SILVER
Ariad Communications
Unilever Canada
Knorr What’s For Dinner? Program
BRONZE
Spoon
Metalworking World iPad edition
2013
HONORABLE MENTION
Story Worldwide
Endless Vacation
2013 SOCIAL MEDIA WINNERS
Best Blog Entry
GOLD
Salesforce Marketing Cloud
A Free Presentation: Social Media is Changing Everything
SILVER
Idea Grove
Idea Grove Blog
BRONZE
Allstate Insurance
Awesome Or Atrocious? 4 Bizarre Car Accessories That Used to Be Cool
HONORABLE MENTION
AllClearID
A New Craigslist Scam Involving Google Checkout
Best Individual Corporate Blog
GOLD
Shutterstock Inc.
Shutterstock Blog
SILVER
Cardinal Web Solutions
Cardinal Web Solutions’ Corporate Blog
BRONZE
The Ken Blanchard Companies
Blanchard LeaderChat Blog
HONORABLE MENTION
HY Connect
lonelybrand/HY Connect
lonelybrand Blog
HONORABLE MENTION
Salesforce Marketing Cloud
Salesforce Marketing Cloud Blog
Best Multi-Author Blog
GOLD
G Adventures
G Adventures Share the Love
SILVER
Vocus
The Vocus Blog
BRONZE
Allstream
expertIP
HONORABLE MENTION
Salesforce Marketing Cloud
Salesforce Marketing Cloud Blog
HONORABLE MENTION
ExactTarget
ExactTarget Blog
Best Podcast Series
SILVER
High Five Marketing (H5M)
Liberty Mutual Insurance
Responsible Sports Podcast Series
Best Topic-Specific Blog
SILVER
WellPoint
Real Health Highlights Real Improvements to Brand Health
BRONZE
Allstream
expertIP
HONORABLE MENTION
Aptify
Association Mavens
2013
Best Use of Facebook in a Content
Marketing Program
GOLD
Story Worldwide
WGN America
WGN America Superfan Social Campaign
SILVER
Imagination
General Mills
Old El Paso Facebook Page
HONORABLE MENTION
Red Rocket Media
When Irrelevant Content is Totally Relevant
Best Use of Google+ in a Content
Marketing Program
GOLD
Veterans United Home Loans
Veterans United Network
Best Use of Pinterest in a Content
Marketing Program
GOLD
Veterans United Home Loans
Veterans United Network
SILVER
Imagination
General Mills
Tablespoon
Best Use of Twitter in a Content
Marketing Program
GOLD
Story Worldwide
WGN America
WGN America Superfan Social Campaign
SILVER
Raidious
Walmart
Walmart’s “Live Better” Twitter Campaign
Best Use of YouTube in a Content
Marketing Program
GOLD
Ministry of Defence, Singapore
CyberpioneerTV
SILVER
Appraisal Institute
Candidate for Designation Campaign
BRONZE
Mahlab Media Pty Ltd.
NIBA TV
HONORABLE MENTION
New Content
AXE – The Unskippable Content
2013 VIDEO WINNERS
Best Branding Video
GOLD
Federated Media Publishing
Levi’s Curve ID
SILVER
Strong Films
Arnold Palmer Hospital
The Tin Man
BRONZE
PR Newswire
PR Newswire & MultiVu
Work @ Turn
HONORABLE MENTION
Spoon
Volvo Trucks
“Welcome to My Cab: Meet the Hollins”
HONORABLE MENTION
PTC
Engineering Excellence Video Documentaries
2013Best Motivational Video
GOLD
Stratasys
Magic Arms
BRONZE
FVM Strategic Communications
Archdiocese of Philadelphia Office of Catholic Education
OCE Choose My Future Campaign Video
HONORABLE MENTION
Head Office
HO HO HO - Operation Secret Santa
HONORABLE MENTION
Farm Credit Canada
Sustainable Ag Made Profitable – John and Katy Ehrlich
Best Philanthropic/Charitable Video
GOLD
Visionista
Special Love
SILVER
Fat Chimp Studios
Autism Speaks
BRONZE
Mission Hospital
Susan’s Second Chance
HONORABLE MENTION
Centerline Digital
ShelterBox: Global Gifts Holiday 2012
Best Publicity Video
GOLD
Jennifer Connelly Public Relations
HighTower
Brokers vs. Fiduciaries (aka Butcher/Dietician)
SILVER
New Content
KIBON – Chain of Happiness
BRONZE
PTC
Rock Fan Engineers New Guitar Design
HONORABLE MENTION
PR Newswire
PR Newswire & MultiVu
MultiVu “What We Do”
Best Topic-Specific Video
GOLD
Stratasys
Magic Arms
SILVER
Waggener Edstrom Worldwide for Microsoft Corp.
A Real Spark of Change
BRONZE
Group SJR
General Mills
Inventor of the LED: Nick Holonyak
HONORABLE MENTION
New Pig Corporation
PIG Test #4: The Original Absorbent PIG Sock
HONORABLE MENTION
Spoon
Volvo Trucks
“Welcome to My Cab: Meet the Hollins”
2013 MOBILE WINNERS
Best Publication for a Mobile Device
GOLD
Google
The Mobile Playbook
SILVER
KircherBurkhardt GmbH
Volkswagen AG
Das Auto. Magazine (app)
2013
BRONZE
Sage
The Construction Executive’s Interactive Guide to Business Visibility -
Part 1: Reporting
2013 STRATEGY WINNERS
Best Email-Driven Content Program
GOLD
Coffey Communications
Lake Region Healthcare
Babywise Online e-newsletter
SILVER
Babcock & Jenkins
Google
Think Digital
BRONZE
PRH Hamburg Kommunication
Lufthansa Cargo AG
Lufthansa Cargo’s Planet Trends
Best New Product or Publication Launch
SILVER
Centerline Digital
IBM
IBM zEnterprise EC12 Launch
BRONZE
Erie Insurance
Erie Secure Home Launch Kit
HONORABLE MENTION
Harland Clarke
HC Insight
Best Promotional CAmpaign
SILVER
Dino Publishing
NextWave
BRONZE
Optum
Ecosphere Campaign
Best Use as an Integrated Marketing Tool
GOLD
Moveo Integrated Branding
Landis & Gyr
“Future Ready” Integrated Marketing Campaign
SILVER
Babcock & Jenkins
LifeLock
LifeLock Business Solutions
BRONZE
Breakaway Communications
Ricoh
Ricoh Uses Content Marketing to “Go Beyond” the Typical Industry
Event
Best Use of Marketing Automation in
Content Marketing
GOLD
Head Office
Renault Belgique Luxembourg
My Renault
SILVER
King Fish Media
Ameriprise
Ameriprise Marketing on Demand
HONORABLE MENTION
Mason Zimbler
Level 3 Communications
Level 3 Communications SIP to Collaboration Campaign
HONORABLE MENTION
atLarge, Inc.
atLarge PawsPlus Email Campaign
2013
Highest Response Generation
GOLD
Head Office
Renault Belgique Luxembourg
My Renault
SILVER
Babcock & Jenkins
Jive Software
Spark Something Amazing
HONORABLE MENTION
Digital Influence Group
IBM
Midsize Insider
Most Innovative Distribution Strategy
GOLD
Head Office
HO HO HO - Operation Secret Santa
SILVER
Breville
Breville Food Thinkers
BRONZE
Centerline Digital
IBM
IBM MobileFirst Datagrams

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2013_Winners_listF.1 (1)

  • 1. 2013 2013 Winners list At Content Marketing World 2013, the following were acknowledged for their exemplary work in the field of content marketing: Project of the Year: T3 Publishing and TD Ameritrade for the publication, thinkMoney Content Marketing Agency of the Year (100+ Employees): PACE Content Marketing Agency of the Year (1-99 Employees): Head Office Content Marketer of the Year: Julie Fleischer, Director, Media & Consumer Engagement at Kraft Foods Group Congratulations to these and to the other winners that we celebrate in these pages!
  • 2. 2013 ALL STAR WINNERS Best Overall Print Magazine (External and/or Internal) GOLD KircherBurkhardt GmbH Dr. Ing. h.c. F. Porsche AG Christophorous Magazine SILVER The Walt Disney Company Disney Twenty Three - Snow White Spring Issue BRONZE Imagination US Foods Food Fanatics HONORABLE MENTION T3 Publishing thinkMoney HONORABLE MENTION New Content TAM Nas Nuvens Best Overall Print Newsletter (External and/or Internal) SILVER Automated Packaging Systems Leader of the Pack, Garage to Global 1962-2012 HONORABLE MENTION The Walt Disney Company Disney Newsreel June 15 Issue 2013 ALL STAR Winners Best Overall Print Magazine (External and/or Internal) Best Overall Print Newsletter (External and/or Internal) Best Overall Digital Magazine (External and/or Internal) Best Overall Website Best Overall Corporate Blog Best Mobile-Content Site Best Social Media Content Program Content Marketing Project of the Year (Employee Focused) Content Marketing Project of the Year (Customer/prospect focused) 2013 INDUSTRY PUBLICATION WINNERS 2013 PRINT MAGAZINE WINNERS 2013 PRINT NEWSLETTER WINNERS 2013 OTHER PRINT WINNERS 2013 WEB WINNERS 2013 DIGITAL MAGAZINE WINNERS 2013 SOCIAL MEDIA WINNERS 2013 VIDEO WINNERS 2013 MOBILE WINNERS 2013 STRATEGY WINNERS The Content Marketing Awards exist to recognize what real communication professionals do to make media that have a strategic impact. This year, the caliber of the more than 800 entries has demonstrated the suc- cess of that endeavor. Content Marketing Institute and McMurry/TMG special- ize in particular content or design areas, and judge the awards based on a defined set of criteria specific to each of the categories. Our judges consider such elements as informational and entertainment value, quality of writ- ing and display copy, creative use of imagery and typog- raphy, and consistency of color palette and style. This is an interactive PDF. Click on any of the categories below to view the winners’ information for that category. You may also scroll to browse the full list of winners. 2013Congratulations to the Winners of the 2013 Content Marketing Awards!
  • 3. 2013 Best Overall Digital Magazine (External and/or Internal) GOLD Pace Four Seasons Hotels & Resorts Digital Content Program SILVER Story Worldwide Endless Vacation HONORABLE MENTION New Content One Health Magazine for iPad HONORABLE MENTION Spafax Sparksheet Best Overall Website GOLD Huge Google Think Insights SILVER Pace Four Seasons Hotels & Resorts Digital Content Program BRONZE Luckie and Company Alabama Tourism Department Alabama.travel HONORABLE MENTION National Association of REALTORS® HouseLogic.com HONORABLE MENTION Presidio Presidio.com – Practical Thinking for a Connected World Best Overall Corporate Blog GOLD Cvent Cvent’s Event Planning Blog SILVER Allstate Insurance The Allstate Blog HONORABLE MENTION King Content American Express - The Business Room Best Mobile-Content Site BRONZE TowersWatson Air Liquide HR Connect - Microsite Best Social Media Content Program GOLD Veterans United Home Loans Veterans United Network SILVER Story Worldwide WGN America Superfan Social Campaign Content Marketing Project of the Year (Employee Focused) GOLD Optum Perspectives from the C-Suite SILVER Visionista Fannie Mae BRONZE The Methodist Hospital System Methodist Health Directions Campaign Content Marketing Project of the Year (Customer/Prospect Focused) GOLD KircherBurkhardt GmbH Volkswagen AG Das Auto. Magazine (Crossmedia) SILVER Babcock & Jenkins Google Think Digital
  • 4. 2013BRONZE King Content Nine-Live Empire Australia HONORABLE MENTION Demandbase Inc. B2B Marketer’s Guides - Infographic Guides to SXSW and Adobe Summit HONORABLE MENTION IDG Connect IDG Connect 2013 INDUSTRY PUBLICATION WINNERS Best Airline Publication GOLD Spafax Chile In magazine Chile SILVER New Content TAM Nas Nuvens BRONZE Spafax Air Canada Enroute: December 2012 HONORABLE MENTION Publicita Thai Airways Sawasdee Best Association Publication GOLD Mahlab Media Pty Ltd. Giftrap SILVER Association of Corporate Counsel ACC Docket, July/August 2012 BRONZE Horwitz Publications Australian Turf Club Australian Turf Club Carnival HONORABLE MENTION Mahlab Media Pty Ltd. Public Works Professional Best Educational Publication GOLD Scholastic Inc. Administrator BRONZE University of Phoenix Phoenix Forward Best Engineering/Construction Publication SILVER Mahlab Media Pty Ltd. Public Works Professional BRONZE Halsall Associates Size Does Matter HONORABLE MENTION Putman Media Inc. The Journal from Rockwell Automation and Our Partners Best Financial Services Publication GOLD T3 Publishing thinkMoney SILVER The Globe and Mail PWC Upfront Best Government Publication GOLD Ministry of Defence, Singapore Pioneer Magazine
  • 5. 2013 SILVER CalSTRS, California State Teachers’ Retirement System Member Kits BRONZE National Environment Agency - Singapore Environment Institute ENVISION Magazine Best Healthcare/Medical Publication GOLD Sonara d.o.o. pHARMONIA SILVER New Content One Health Magazine for Ipad BRONZE The Globe and Mail Sunnybrook Foundation Sunnybrook Magazine HONORABLE MENTION Time Inc. Content Solutions Proto HONORABLE MENTION MediaCorp LifeWise Nov/Dec 12 Best Hospitality Publication GOLD HCP/Abroad Publishing Destination Hyatt 2013 SILVER Spafax Fairmont Magazine: Vol. 7, No. 2 Best Insurance Publication GOLD Erie Insurance Eriesense SILVER Sun Life Financial Brighter Life BRONZE Mahlab Media Pty Ltd. Insurance and Risk Professional HONORABLE MENTION Polish Creative Group STU Ergo Hestia Risk Focus Best Nonprofit Publication GOLD be.group be.magazine SILVER Second Baptist School Eagle Magazine BRONZE Adfero Group U.S. Chamber of Commerce Foundation Business Horizon Quarterly Best Retail Publication GOLD sQills Simply You Magazine SILVER The Globe and Mail Channer’s Waterloo & Channer’s London Magazine BRONZE Meredith Xcelerated Marketing Lowes Creative Ideas Magazine, Winter 2012 HONORABLE MENTION The Globe and Mail Holt Renfrew hot@175
  • 6. 2013 Best School/University Publication GOLD College of Charleston College of Charleston Magazine SILVER University of Toronto Faculty of Law Nexus BRONZE Brigham Young University (BYU) Stowaway Magazine, Summer 2012 HONORABLE MENTION The Globe and Mail Canadian University Report Best Sports Publication SILVER Horwitz Publications Australian Turf Club Australian Turf Club Carnival BRONZE Hooten Publishing Inc. Hooten’s Arkansas Football Annual Best Tourism Publication GOLD Story Worldwide Endless Vacation SILVER Sunset Custom Media Visit California 2012 California Official State Visitor’s Guide BRONZE Madden Media Kansas City Convention & Visitors Association Visit KC 2013 Official Visitors Guide HONORABLE MENTION Madden Media St. Louis Convention & Visitors Commission St. Louis 2013 Official Visitors Guide HONORABLE MENTION Spafax Chile In magazine Chile Best Transportation Publication GOLD Metropolitan Transportation Commission 2011 Annual Report: “On the Job” SILVER Hub Group Train vs. Truck BRONZE Alma 360 Allegro 1/12 2013 PRINT MAGAZINE WINNERS Magazine Editorial Best CEO/Executive Letter GOLD be.group be.busy SILVER Association of Washington Business Washington Business: Health Care Reform Still a Work in Progress BRONZE Gibbs & Soell Syngenta Steadfast Support
  • 7. 2013 Best Editorial - New Publication GOLD SPH Magazines Pte Ltd. SO/HO September 2012 (Issue 1) SILVER Ascend Integrated Media Ascends Golden Guide Best Feature Article GOLD The Walt Disney Company Disney Twenty Three - A Brave New World SILVER Academy of Nutrition and Dietetics Food and Nutrition Magazine: Not Your Mother’s Spice Cabinet BRONZE Hooten Publishing Inc. The El Dorado Promise Hooten’s Arkansas Football Annual HONORABLE MENTION Story Worldwide RCI RCI Ventures magazine: Q1 2013, “Scoring in Brazil” Best How-To Article GOLD Meredith Xcelerated Marketing Kraft Food & Family Summer 2012, Potato Salad Inspiration BRONZE Academy of Nutrition and Dietetics Food and Nutrition Magazine: “Tips from a Food Stylist” Best Interview or Profile GOLD College of Charleston The Wild One SILVER Veterans United Home Loans Marcus Luttrell interview in Veteran HomeBuyer magazine BRONZE HCP/Abroad Publishing EXPLORE - July 2012, “Gaston Acurio: The Kitchen of his Dreams” HONORABLE MENTION American Way for American Airlines Chairman of the Board HONORABLE MENTION Agency Fish Qatar Airways Oryx Premium - January 2012, Business - Sheryl Sandberg Best News Story GOLD Association of Washington Business Washington Business: Debating History SILVER USACE, New England District New England District lends assistance during and after Hurricane Sandy Best Overall Editorial GOLD Spafax Air Canada Enroute: November 2012 SILVER Imagination US Foods Food Fanatics BRONZE Spafax Fairmont Magazine: Vol. 7, No 2
  • 8. 2013 HONORABLE MENTION American Way for American Airlines Americana: Homage to Heros HONORABLE MENTION SPH Magazines Pte Ltd. Savour: Nov/Dec 2012 Best Public Service Article GOLD College of Charleston Manning the Front Lines Best Regularly Featured Column or Section GOLD Agency Fish Qatar Airways Oryx, My Favorite Street SILVER Story Worldwide Endless Vacation Summer/Fall/Winter 2012, Spring 2013 BRONZE Academy of Nutrition and Dietetics Food and Nutrition Magazine: Discover Best Signed Editorial or Essay SILVER American Way for American Airlines Editor’s Note: “And Know They Love You” Best Special-Topic Issue GOLD Spafax Air Canada Enroute: Septemeber 2012 - 75th Anniversary Issue SILVER Spafax Air Canada Enroute: November 2012 BRONZE The Walt Disney Company Walt Disney World Resort New Fantasyland Most Improved Editorial GOLD Miles San Francisco Visitors Guide SILVER SPH Magazines Pte Ltd. Ascent: Jul/Sep 12 BRONZE Story Worldwide RCI RCI Ventures magazine: Q1 2013 Magazine Design Best Column or Section Design GOLD Meredith Xcelerated Marketing Volkswagen Das Auto Spring 2012 VW News BRONZE Story Worldwide RCI RCI Ventures magazine: Q1 2013 Best Cover GOLD SPH Magazines Pte Ltd. SilverKris - January 2012 (Frankfurt) BRONZE Spafax Air Canada Air Canada’s 75th Anniversary
  • 9. 2013 HONORABLE MENTION The Walt Disney Company Disney Twenty Three - Snow White Spring Issue HONORABLE MENTION Plot Content Agency Jornal Montepio Jovem Best Feature Design GOLD The Walt Disney Company Disney Twenty Three - Super Heros Unite! SILVER Story Worldwide RCI RCI Ventures magazine: Q1 2013, “Scoring in Brazil” BRONZE Meredith Xcelerated Marketing Liberty Mutual Liberty Lines Winter 2013, “Storm Warnings” HONORABLE MENTION HCP/Abroad Publishing Lattitudes July/August 2012, South Beach’s Brave New World Center HONORABLE MENTION The Walt Disney Company Disney Twenty Three - A Work of Art Best InfoGraphic GOLD Story Worldwide RCI RCI Ventures magazine: Q1 2013, “A World of Vacation Experiences” SILVER KircherBurkhardt GmbH KPMG Deutschland High Growth Markets, The Silicon Valley of China BRONZE KircherBurkhardt GmbH Bosch Bosch Zunder, Elektropolis HONORABLE MENTION KircherBurkhardt GmbH Zanox AG How Performance Advertising Works with Zanox HONORABLE MENTION R&R Partners LVCVA The Importance of Tourism Best Overall Design GOLD SPH Magazines Pte Ltd. SO/HO September 2012 (Issue 1) SILVER T3 Publishing thinkMoney BRONZE Spafax Air Canada Enroute: Septemeber 2012 - 75th Anniversary Issue HONORABLE MENTION Alma 360 F 1/2012 HONORABLE MENTION Spafax Chile In magazine Chile Best Use of Illustration in a Single Feature GOLD be.group Balancing Act SILVER Spafax Fairmont Magazine “All Shook Up” Vol. 7, No 2 BRONZE Head Office A.S. Adventure A.S. Magazine
  • 10. 2013 HONORABLE MENTION Alma 360 Blue1 Dream Best Use of Photography - Overall Publication GOLD Meredith Xcelerated Marketing Publix Family Style Oct/Nov 2012 SILVER Meredith Xcelerated Marketing Volkswagen Das Auto Fall 2012 BRONZE Spafax Air Canada Enroute: December 2012 HONORABLE MENTION Thai Airways Sawasdee HONORABLE MENTION Spafax Fairmont Fairmont Magazine: Vol. 7 No. 1 Best Use of Photography in a Single Feature GOLD Meredith Xcelerated Marketing Volkswagen Das Auto Fall 2012, “Wild About Portland” SILVER Spafax Fairmont Magazine “High Life” Vol. 7, No. 2 BRONZE Meredith Xcelerated Marketing Kraft Food & Family Festive 2012, Winning Sides HONORABLE MENTION Ink United Airlines Hemispheres - “Scotland the Brave” HONORABLE MENTION Meredith Xcelerated Marketing Publix Family Style Oct/Nov 2012, “Relax and Give Thanks” Most Improved Design GOLD Story Worldwide RCI RCI Ventures magazine, Q1 2013, “A World of Vacation Experiences” SILVER Head Office Electrabel Energie(pro) BRONZE Meredith Xcelerated Marketing Publix Family Style Oct/Nov 2012 HONORABLE MENTION Association of Corporate Counsel ACC Docket, November 2012 HONORABLE MENTION SPH Magazines Pte Ltd. Ascent: Jul/Sep 12 2013 PRINT NEWSLETTER WINNERS Newsletter Editorial Best Feature Article SILVER The Walt Disney Company Disney Newsreel - “The Magic of Walt’s Midwest”
  • 11. 2013 Best How-To Article SILVER Dow Jones Content Lab Mass Mututal/Hartford Hartford/Mass Mutual Fall 2012 Issue: “Explore the Enhanced Retirement Access” Best Overall Editorial GOLD Cassidian Key Touch SILVER Dow Jones Content Lab AON Hewitt AON Hewitt Invest - Summer 2012 Issue: “Full Color Palette” BRONZE Sacramento Municipal Utility District (SMUD) Hi Lines: Special Veterans Issue: Our Stories Best Regularly Featured Column or Section GOLD Erie Insurance The Bulletin - What Works Column SILVER The Walt Disney Company Disney Newsreel - “Dateline Disney” HONORABLE MENTION Interactions Retail News Insider “Sales Tip” Column Best Series of Articles GOLD Sanford-Burnham Medical Reserach Institute Portal Newsletter Design Best Cover SILVER The Walt Disney Company Disney Newsreel - Newsies Best Feature Design SILVER The Walt Disney Company Disneyland Resort Disneyland Resort Lane: “Remembering Walt’s LA” Best Overall Design 4+ color SILVER Dow Jones Content Lab AON Hewitt Smart Money: AON Hewitt Investor: Design BRONZE Tailwind International Paper My Better Health HONORABLE MENTION Tailwind Western Union Moving Your Health for Better 2013 OTHER PRINT WINNERS Other Editorial Annual Report - Best Overall Editorial GOLD Mason Zimbler Austin Children’s Shelter Austin Children’s Shelter 2011 Annual Report
  • 12. 2013SILVER Metropolitan Transportation Commission 2011 Annual Report: “On the Job” BRONZE AHA! Microsoft Microsoft Citizenship Report Best Overall Editorial GOLD ExactTarget Retail Touchpoints Exposed SILVER Avaya Avaya 2013 Collaboration Guide BRONZE SPH Magazines Pte Ltd. Singapore Health Jul/Aug 12 HONORABLE MENTION Business Insurance Marketing Services State Ideal for Insurance Business Growth HONORABLE MENTION Veterans United Home Loans The Book on VA Loans Best Supplement (Annual or One-Shot) GOLD Mediaplanet Publishing Employing America SILVER The Globe and Mail Nissan Canada Special US Elections Edition Other Design Annual Report - Best Overall Design GOLD Mason Zimbler Austin Children’s Shelter Austin Children’s Shelter 2011 Annual Report HONORABLE MENTION KircherBurkhardt GmbH Allianz Deutschland AG Allianz/Results for the Customer - 2012 Best Calendar Design BRONZE Meredith Xcelerated Marketing Aetna Healthful 2013 Calendar Best Cover SILVER Mehigan, Bellone & Associates NYS Dept of Civil Service, Employee Benefits Division Participating Provider Directory Covers 2012 Best Overall Design 4+ color GOLD Davis & Company Focus Group White Paper Pump Up the Energy of Your Focus Groups SILVER Story Worldwide RCI 2013/2014 RCI Directory of Affiliated Resorts BRONZE Davis & Company International Flavors & Fragrances Inc. Benefits Update HONORABLE MENTION Avaya Avaya 2013 Collaboration Guide
  • 13. 2013 Most Improved Design GOLD AHA! Praxis 2013 WEB WINNERS Website Best Overall Editorial GOLD Stovring Woodward Communications Jyske Bank Jyskebank.tv: A TV Station with its very own bank! SILVER Google The Mobile Playbook BRONZE Reed Business Information Inc. XpertHR HONORABLE MENTION Huge Google Think Insights Best Curated Content Site GOLD Huge Google Think Insights SILVER High Five Marketing (H5M) Liberty Mutual Insurance Responsible Sports Best Landing Page GOLD Armstrong World Industries American Scrape Hardwood SILVER Babcock & Jenkins Adobe LifeLock Business Solutions BRONZE Meredith Xcelerated Marketing Volkswagen Das Auto HONORABLE MENTION Luckie and Company Alabama Tourism Department Alabama.travel Best Navigation BRONZE Limelight Networks Website Limelight CMS HONORABLE MENTION Well Planned Web LLC MediaLab 3D Solutions Website Best OVERALL DESIGN GOLD Luckie and Company Alabama Tourism Department Alabama.travel SILVER Philter Communications Ontario Tire Stewardship Rethink Tires Website BRONZE Huge Google Think Insights HONORABLE MENTION Presidio Presidio.com: Practical Thinking for a Connected World HONORABLE MENTION Marketwave Marketwave Website
  • 14. 2013 Best Publication Companion Website Design GOLD Google The Mobile Playbook 2013 DIGITAL MAGAZINE WINNERS Digital Magazine Editorial Best Editorial - New Publication GOLD Google The Mobile Playbook SILVER WebMetro Sovran Self Storage dba Uncle Bob’s Self Storage The Decluttered Home BRONZE Brodeur Partners Ricoh Americas Ricoh Americas: The Flow Magazine HONORABLE MENTION KircherBurkhardt GmbH Volkswagen AG Das Auto. Magazine Best Interview or Profile GOLD Spafax Sparksheet (powered by Spafax) The Long Tail of Things: Q&A with Chris Anderson Digital Magazine Design Best Design - New Publication GOLD UBM Design Central UBM Tech Signum Magazine SILVER Imagination US Foods Food Fanatics HONORABLE MENTION Group SJR NCTA The Connectivist Best Feature Design GOLD Story Worldwide Endless Vacation Best InfoGraphic GOLD Meredith Xcelerated Marketing Volkswagen Das Auto November 2012: “Volkswagen Superfans” SILVER Allstate Insurance King of the Grill Best Overall Design GOLD UBM Design Central UBM Tech EET 40th Anniversary App SILVER Ariad Communications Unilever Canada Knorr What’s For Dinner? Program BRONZE Spoon Metalworking World iPad edition
  • 15. 2013 HONORABLE MENTION Story Worldwide Endless Vacation 2013 SOCIAL MEDIA WINNERS Best Blog Entry GOLD Salesforce Marketing Cloud A Free Presentation: Social Media is Changing Everything SILVER Idea Grove Idea Grove Blog BRONZE Allstate Insurance Awesome Or Atrocious? 4 Bizarre Car Accessories That Used to Be Cool HONORABLE MENTION AllClearID A New Craigslist Scam Involving Google Checkout Best Individual Corporate Blog GOLD Shutterstock Inc. Shutterstock Blog SILVER Cardinal Web Solutions Cardinal Web Solutions’ Corporate Blog BRONZE The Ken Blanchard Companies Blanchard LeaderChat Blog HONORABLE MENTION HY Connect lonelybrand/HY Connect lonelybrand Blog HONORABLE MENTION Salesforce Marketing Cloud Salesforce Marketing Cloud Blog Best Multi-Author Blog GOLD G Adventures G Adventures Share the Love SILVER Vocus The Vocus Blog BRONZE Allstream expertIP HONORABLE MENTION Salesforce Marketing Cloud Salesforce Marketing Cloud Blog HONORABLE MENTION ExactTarget ExactTarget Blog Best Podcast Series SILVER High Five Marketing (H5M) Liberty Mutual Insurance Responsible Sports Podcast Series Best Topic-Specific Blog SILVER WellPoint Real Health Highlights Real Improvements to Brand Health BRONZE Allstream expertIP HONORABLE MENTION Aptify Association Mavens
  • 16. 2013 Best Use of Facebook in a Content Marketing Program GOLD Story Worldwide WGN America WGN America Superfan Social Campaign SILVER Imagination General Mills Old El Paso Facebook Page HONORABLE MENTION Red Rocket Media When Irrelevant Content is Totally Relevant Best Use of Google+ in a Content Marketing Program GOLD Veterans United Home Loans Veterans United Network Best Use of Pinterest in a Content Marketing Program GOLD Veterans United Home Loans Veterans United Network SILVER Imagination General Mills Tablespoon Best Use of Twitter in a Content Marketing Program GOLD Story Worldwide WGN America WGN America Superfan Social Campaign SILVER Raidious Walmart Walmart’s “Live Better” Twitter Campaign Best Use of YouTube in a Content Marketing Program GOLD Ministry of Defence, Singapore CyberpioneerTV SILVER Appraisal Institute Candidate for Designation Campaign BRONZE Mahlab Media Pty Ltd. NIBA TV HONORABLE MENTION New Content AXE – The Unskippable Content 2013 VIDEO WINNERS Best Branding Video GOLD Federated Media Publishing Levi’s Curve ID SILVER Strong Films Arnold Palmer Hospital The Tin Man BRONZE PR Newswire PR Newswire & MultiVu Work @ Turn HONORABLE MENTION Spoon Volvo Trucks “Welcome to My Cab: Meet the Hollins” HONORABLE MENTION PTC Engineering Excellence Video Documentaries
  • 17. 2013Best Motivational Video GOLD Stratasys Magic Arms BRONZE FVM Strategic Communications Archdiocese of Philadelphia Office of Catholic Education OCE Choose My Future Campaign Video HONORABLE MENTION Head Office HO HO HO - Operation Secret Santa HONORABLE MENTION Farm Credit Canada Sustainable Ag Made Profitable – John and Katy Ehrlich Best Philanthropic/Charitable Video GOLD Visionista Special Love SILVER Fat Chimp Studios Autism Speaks BRONZE Mission Hospital Susan’s Second Chance HONORABLE MENTION Centerline Digital ShelterBox: Global Gifts Holiday 2012 Best Publicity Video GOLD Jennifer Connelly Public Relations HighTower Brokers vs. Fiduciaries (aka Butcher/Dietician) SILVER New Content KIBON – Chain of Happiness BRONZE PTC Rock Fan Engineers New Guitar Design HONORABLE MENTION PR Newswire PR Newswire & MultiVu MultiVu “What We Do” Best Topic-Specific Video GOLD Stratasys Magic Arms SILVER Waggener Edstrom Worldwide for Microsoft Corp. A Real Spark of Change BRONZE Group SJR General Mills Inventor of the LED: Nick Holonyak HONORABLE MENTION New Pig Corporation PIG Test #4: The Original Absorbent PIG Sock HONORABLE MENTION Spoon Volvo Trucks “Welcome to My Cab: Meet the Hollins” 2013 MOBILE WINNERS Best Publication for a Mobile Device GOLD Google The Mobile Playbook SILVER KircherBurkhardt GmbH Volkswagen AG Das Auto. Magazine (app)
  • 18. 2013 BRONZE Sage The Construction Executive’s Interactive Guide to Business Visibility - Part 1: Reporting 2013 STRATEGY WINNERS Best Email-Driven Content Program GOLD Coffey Communications Lake Region Healthcare Babywise Online e-newsletter SILVER Babcock & Jenkins Google Think Digital BRONZE PRH Hamburg Kommunication Lufthansa Cargo AG Lufthansa Cargo’s Planet Trends Best New Product or Publication Launch SILVER Centerline Digital IBM IBM zEnterprise EC12 Launch BRONZE Erie Insurance Erie Secure Home Launch Kit HONORABLE MENTION Harland Clarke HC Insight Best Promotional CAmpaign SILVER Dino Publishing NextWave BRONZE Optum Ecosphere Campaign Best Use as an Integrated Marketing Tool GOLD Moveo Integrated Branding Landis & Gyr “Future Ready” Integrated Marketing Campaign SILVER Babcock & Jenkins LifeLock LifeLock Business Solutions BRONZE Breakaway Communications Ricoh Ricoh Uses Content Marketing to “Go Beyond” the Typical Industry Event Best Use of Marketing Automation in Content Marketing GOLD Head Office Renault Belgique Luxembourg My Renault SILVER King Fish Media Ameriprise Ameriprise Marketing on Demand HONORABLE MENTION Mason Zimbler Level 3 Communications Level 3 Communications SIP to Collaboration Campaign HONORABLE MENTION atLarge, Inc. atLarge PawsPlus Email Campaign
  • 19. 2013 Highest Response Generation GOLD Head Office Renault Belgique Luxembourg My Renault SILVER Babcock & Jenkins Jive Software Spark Something Amazing HONORABLE MENTION Digital Influence Group IBM Midsize Insider Most Innovative Distribution Strategy GOLD Head Office HO HO HO - Operation Secret Santa SILVER Breville Breville Food Thinkers BRONZE Centerline Digital IBM IBM MobileFirst Datagrams