1. ROBERT MATTALIANO
Results-oriented generalist with deep background in planning, executing and
measuring marketing and brand identity communications across multiple
platforms (print and digital media, direct mail, social media, events).
Record supporting advertising + ancillary revenue growth (including launches)
at high-performing media brands. Persuasive writer of marketing communications,
revenue development proposals, media/p.r. releases and digital newsletters in
areas including news, business, healthcare and arts. Collaborative project-
management abilities within cross-functional teams, experience managing
business and creative staffs and budgets. Knowledge of broad mix of B2B + B2C
marketing cultures (corporate, non-profit, professional and creative services,
higher education) including local market, start-ups and established mass brands.

2. Chronology
Independent Consultant, Position Marketing Workshop LLC (solo practice)
New York City, 2003 - present
U.S.News Media Group, LP
V.P., Integrated Marketing (U.S.News & World Report, Fast Company, The Atlantic)
New York City + Washington, DC, 2000 - 01
Time Warner Inc.
Director of Marketing + Project Management, Time Inc. Content Solutions
Marketing Manager, Time Inc. Corporate Sales + Marketing
New York City, 1992 - 2000
Washington Post Company
Marketing Manager (Custom Content), Newsweek
Content Licensing + Rights Coordinator, Newsweek
New York City, 1986 - 92
Education
B.A., The University of Chicago, Humanities
Held early-career marketing roles at The University of Chicago Press and MIT Press,
and internship in New Jersey Legislature

3. Clients Served
Custom Content + Events
(Client Development Support + Project Management)
American Electric Power Key Bank
American Institute of Architects Lincoln Financial Group
Bank of America Nationwide Financial Services
Bristol Myers-Squibb New York Stock Exchange
Disney Pfizer
Fidelity Investments Pharmacia
Ford (Jaguar) Putnam Investments
Gallup Simon Property Group
GlaxoSmithKline Sprint
Hewitt Associates Starbucks
HP Target
+ Majority of projects were multi-year, $1M-$12M investment annually per client
+ During launch phase of Time Inc. Content Solutions, helped renew 100% of
12 client account contracts for which I had project management responsibility

4. Professional References
+ Jack Haire, President + CEO, Parade Publications jack_haire@parade.com
+ Scott Mowbray, Managing Editor, Time Inc. scott_mowbray@timeinc.com
+ Diana Pearson, Strategic Communications Executive (Newsweek, Time Inc.) pearsoninc@gmail.com
+ Frederica Wald, GM/Director, American Express Custom Media Frederica.N.Wald@aexp.com
Thank you.
Robert Mattaliano
917.208.6641
rmattalian@aol.com
60 Third Street
South Orange, NJ 07079 USA
December 2011