Pr for Micromax mobile event launch with all ideas of event and pr angel

1. MICROMAX MOBILE
INFORMATICS LTD.
WELCOMES YOU

2. MICROMAX
INTRODUCING
G7

3. PRESS
CONFERENCE
•AGENDA
•DATE
•VENUE
•TIME
•FOOD
•INVITATION
•LIST OF PEOPLE TO BE INVITED
•CHIEF GUEST
•EVENT ORGANIZERS
•PHOTOGRAPERS
• DISSCUSSION DETAILS

4. TIME & VENUE
OCTOBER 13TH-TIME 12AM
VENUE – TAJ LAND ENDS
•TIME
•GUEST ARRIVING TIME 12 AM.
•STAFF & ORGANIZERS ARRIVING TIME 9AM.
• ESTIMATED EVENT ENDING TIME 2PM.
•FULL HAND OVER OFF THE ROOM BY 4PM.
•VENUE
• Taj Lands End
(Byramji Jeejeebhoy Rd, Mount Mary, Bandra West, Mumbai,
Maharashtra 400050
Phone:022 6668 1234)

5. PEOPLE TO BE ATTENDING
COMPANY STAFF & VIP
CITY DESIGNATION NO. OF STAFF
DELHI Sanjay Kapoor
(Chairman)
Vineet Taneja (CEO)
Shubhodip Pal (CMO)
3
DELHI OPERATIONS TEAM 5
BANGALOR OPERATIONS TEAM 4
MUMBAI BOARD OF
DIRECTORS
3
MUMBAI OPERATIONS TEAM 10
MUMBAI SALES ,MARKITING&
PR TEAM
12
MUMBAI USA DELEGATES
CHINA DELEGATES I.T
TEAM
9

6. INVITATION AND
MEDIA LIST
CHIEF GUEST Chitrangada Singh
NEWS PAPPERS 12 NEWS PAPAER
PUBLICATION
TV 6 MAJOR TEC SHOWS &
NEWS CHANNELS
ONLINE BLOGGERS 30 MAJOR TEC BLOGGER
MAGAZINES 8 information technology
MAGAZINES
REVIEWERS 17 SHORTLISTED
RADIO 5 gadget reviewers

7. EVENT & PLANING
•DURING LAUNCH STAGE FLOORPLAN
•TIME OF REVELING PRODUCT DARK ROOM WOULD BE NEEDED
•5 MIN VIDEO WOULD BE SHOWN OF G7
• CHITRANGADA SINGH WOULD BE EXPECTED TO COME OUT WITH G7
MODEL
•
• THEN Sanjay Kapoor (Chairman) WOULD BE EXPECTED TO GIVE 8 MINS
SPEECH
• THEN THE HOST VEER DAS WOULD WELCOME EVERY ONE & introduce
ALL THE VIPS
•JOURNALIST QUESTION ANSWER COULD BE DONE

8. EVENT & PLANING
•EXCELLENT QUALITY OF LIGHTS ARE EXPECTED
DURING EVENT
•2 EXTRA COUNTERS ARE EXPECTED
•A COUNTER WERE 20 G7 MODEL WILL BE THERE FOR
TEST AND TRIAL
•A SMALL COUNTER FOR ANY INFORMATING OR
BUSINNES RELATED HELP COUNTER.
• BEVERAGE COUNTER WOULD OPEN AT END
•VISION

9. PRESS DETIALS
•MINUTE TO MINUTE DETAILS WOULD BE TAKEN BY
SHAM SHING
•MEDIA REGSTRATION & SETUP WOULD BE DONE IN
HOTTEL LOBBY ( SUPERVISED BY P.R GROUP)
•PRESS KIT WOULD BE GIVEN DURING MEDIA
REGSTRATION .
•THINGS TO BE DISCUSSED WITH MEDIA THE
BREAFING WOULD BE GIVEN ON 10TH OCTOBER

10. PRESS KIT
•BROCHURE OF COMPANY PROFILE
•BROCHURE OF G7
•A PROFILE ON FOUNDER OF MIOCROMAX
•MANAGEMENT AND EXPANSION PLANS
•A PEN DRIVE WITH ALL G7 DETAILS
•A DIARY A PEN
•A 3.2MM MICROMAX HEADPHONES.

11. EVENT LOGISTICS
•JJ EVENT GROUP HAVE ASSURED
•Permissions / permits / involvement obtained for site of
event.
Podium for speakers, refreshments, decorations, etc
Would be taken care by event group
•Photographer and / or videographer are booked by
micromax ltd
•Food menu consist of starters , liquor & sweet dish.
•Catering for 200 people would be done by taj land ends.

12. QUSTION & ANSWERS
THAT COULD BE ASKED
QUSTION TO Chitrangada Singh
Q- WHY SHE DECIDED TO ENDORES MICROMAX
A-THIS IS A UPCOMING BRAND AND MILLIONS OF
PEOPLE ARE USING IT WORLD WIDE.
Q-HOW DO U SEE YOUR SELF COMPETING WITH Hugh
Jackman appeared in the 2013 commercial for the Canvas
Turbo smartphone.
A- THERE IS NO QUSTION OF COMPETING FOR ME ITS
A HOUNER TO BE A PART OF THIS .

13. TECHNOLOGICAL
QUSTIONS
•WHAT IS SO BEST ABOUT MICROMAX G7?
•WHAT PROCESSOR G7 HAVE?
•HOW MUCH IS THE FRONT CAM MEGAPIXEL?
•IN WHICH COLOURS IS IT GOING TO BE LAUNCHED.
•HOW MUCH IS IT GOING TO COST ?
•HOW WILL THIS COMPET WITH IPHONE 6 AND
SAMSUNG NOTE 4.

14. PRESS RELEASE
FOR ALL THE PRESS PEOPLE
AFTER EVENT
PRESS RELEASE
13TH OCTOBER 2014 Micromax L.T.D introduced G7
world 1st cord processor .G7 has 20 megapixel camera and
7 megapixel front cam. The battery standby is 72 hrs LED
gorilla screen. Colour available in black, mate black, mate
gray, mate copper.G7 is future phone with heigh advance
set up. The launch event took place at taj land ends brand
ambassador Chitrangada Singh was there to endorse it
and was quit enthusiast about G7. Sanjay Kapoor
(Chairman) and spokesmen also shared his views and
vision about the phone and company.

15. PRESS INVITATION
DATE- 13TH OCTOBER
2014
TIME- 2AM
ONWARDS
VENUE- TAJ LAND
ENDS
•RSVP
•RISHTA CHATTERJEE,MJC
PR GROUP
•CONTAC -984437288

16. THANK YOU
rishta_chatterjee@yahoo.co.in