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Data analysis and interpretation(renalt)
This document contains various charts and tables showing data on customer sources and purchasing decisions. The largest sources of customers were references from other customers (38%), the Times of India newspaper (41%), and other sources like the dealer or walking in (22%). For high value purchases, the most common were real estate (32%) and gold (26%). Customers reported choosing the dealer because of references (34%) and being nearby (18%).
Data analysis and interpretation(renalt)
- 2. A. NEWS PAPERAD 15% B. INTERNET AD 20% C. RADIO AD 5% D. REFERENCE 38% E. OTHER SOURCE (Only Dealer, Nearby, Walk in, Tele ) 22% Chart Title
- 3. TIMES OF INDIA 41% THEHINDU 7% DECCAN HERALD 10% BANGALORE MIRROR 15% ECONOMIC TIMES 10% MINT 2% E NADU 6% PRAJAVANI 4% VIJAYA KARNATAKA 5% NEWS PAPERS
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- 5. BBC 3% CNN-IBN 7% CNBC 10% AAJ TAK 1% STAR WORLD 3% ESPN 9% HBO 1% MTV 4% NATGEO 7% NDTV 10% SONY MAX 5%SONY 2% STAR PLUS 2% SUWARNA 3% UDAYA TV 4% STAR MOVIES 5% TEN SPORTS 2% TIMES NOW 1% NDTV GOODTIMES 5% TV9 16% TV
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- 7. HIGH VALUE PURCHASESMADE REAL ESTATE 32% REFRIDGERATOR 5% GOLD 26% HOME 14% MOBILE 23% Other 37% HIGH VALUE PURCHASE
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