4. Step 1: A couple enters a restaurant 4 Lisa & Alex
5. Step 2: They are greeted by waiter and given an option. 5 The waiter welcomes them to their respective seats, explains them the availability of free Wi Fi internet & Ordering system. or
6. Step 3: They choose the application and order food. December 15, 2010 6 Since there is a rush in the coffee house and they have a lot of time to spare for each other, the tech savy couple opts for the phone application method.
7. Step 4: Customer enjoys the benefits of free Wifi internet and hastle free ordering and reordering 7 No time wasted in waiting for the waiter to arrive.
8. Step 5: They aslo enjoy the application for his phone. 8
9. Step 5: By word of mouth , they show their new app to their friends 9 The motivation is a new joke which is given to them every time they open the application
10. Step 5: He receives regular updates from the restaurant like : news & offers 10
11. Benefits: User They get to choose whether they want the app or not. Using it may involve a bit of extra time,in case the order is presupposed. They can utilize the time by using internet. Updates can be received directly, if the they seek for it later on, because the app is now installed on his phone. They regularly see the app, which shows a new joke everyday, giving him a topic of social interaction. Ordering food becomes easy, even if there is a crowd. They can directly call for assistance using his phone. 11
12. Benefits: Restaurant Owner The more users start using the app, the lesser the staff required, a pecuniary incentive to the owner. He can induce stickiness in the user to use more of the app to reorder hastle free. Updates can be sent to the user directly because the app is now installed on his phone. His app acts a advertizement medium, he can later send the user more information upon request remotely. Eg: Timings, Address of Other branches, etc The user regularly sees the app, which shows a new joke everyday, which on the other hand builds brand image of the company and he increases retentivity customers. 12
17. Step 2: Senario Using a smartphone’s shake feature we can show live score on a locked screen. The user shakes his phone when locked to quickly display the current score on the screen. 17
18. Step 3: Check out the live score with the ads, interact if preferred 18
19. Step 4: User enjoys live score with personalized content 19 The provider can send other similar content for the user, which will act as his incentive for providing live scores.
20. Benefits : User Ad presentation is not disturbing User is happy to receive live scores without texting to some service number. Scorecard requires small screen area, a large portion is availale for ads. Quickly accessible on his screen, without unlocking phone or any other complications. 20
21. Benefits: Service Provider Ad presentation is not disturbing to his users. Ad are viewed definitely on own request. Content can be modified and more rich content can be added User is happy to receive live scores for free. Scorecard requires small screen area, a large portion is availale for ads. 21
