Behavioural Economics - Fun ways to influence your users

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Behavioural Economics - Fun ways to influence your users in 5 minutes. Predicting the irrational in humans. Originally presented for a 300 Seconds Talk in October 2014.

Design

BEHAVIOURAL ECONOMICS
FUN WAYS TO INFLUENCE USERS
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WHO AM I?
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RINGO MOSS STRATEGIST
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WTF
IS BEHAVIOURAL ECONOMICS?
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@ringomoss ringomoss.com
Predicting the irrational - in humans.
To make them do what we want.
5 examples of BE theory in 5 minutes
(there are loads more)
@positivebristol positivestudio.co.uk

@ringomoss ringomoss.com
THE POWER OF FREE
£0.01 £0.15
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THE POWER OF FREE
£0.01 - 20% £0.15 - 80%
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@ringomoss ringomoss.com
THE POWER OF FREE
£0.00 £0.14
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@ringomoss ringomoss.com
THE POWER OF FREE
£0.00 - 80% £0.14 - 20%
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@ringomoss ringomoss.com
THE POWER OF FREE
BUY ONE GET ONE FREE
BY TWO AND RECEIVE A 50% DISCOUNT
VS
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DECOY OPTIONS
Online Only - $56 Online +Print - $125
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@ringomoss ringomoss.com
DECOY OPTIONS
Online Only - $56 - 73% Online +Print - $125 - 27%
@positivebristol positivestudio.co.uk

@ringomoss ringomoss.com
DECOY OPTIONS
Online Only
$56
Online +Print
$125
Print Only
$125
@positivebristol positivestudio.co.uk

@ringomoss ringomoss.com
DECOY OPTIONS
Online Only
$56 - 32%
Online +Print
$125 - 68%
Print Only
$125 - 0%
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@ringomoss ringomoss.com
DECOY OPTIONS
A,B,C - When B and C are similar we ignore A.
The online dating test.
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@ringomoss ringomoss.com
IRRATIONAL VALUE
£45.00 £5.00 £27.00 £13.00 £8.00
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@ringomoss ringomoss.com
IRRATIONAL VALUE
£45.00
♥
£5.00 £27.00 £13.00 £8.00
1 1 2 2 3
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IRRATIONAL VALUE
£xx.xx £xx.xx
♥
£xx.xx £xx.xx £xx.xx
1 1 2 2 3
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IRRATIONAL VALUE
They are just wine snobs, right?
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@ringomoss ringomoss.com
IRRATIONAL VALUE
They are just wine snobs, right?
Wrong - 2 Control groups with energy drinks.
We inherently expect cheaper stuff to be inferior, to the point
can have a physical and mental effect on us.
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DECISION PARALYSIS
24 Jams 6 Jams
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DECISION PARALYSIS
24 Jams
3%
6 Jams
30%@positivebristol positivestudio.co.uk

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DECISION PARALYSIS
Pre-Frontal Cortex
Cognitive Load
7 is the magic number
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ATTRIBUTE PRIMING
RAM Hard Disk Space
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ATTRIBUTE PRIMING
Yoghurt Fruit
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CHEERS THEN!
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Since the dawn of day, stories have been shared and passed along between people to create a sense of meaning and belonging. People remember great stories. Branding is both an idea and an image that people have of a product, service, or company. Design Storytelling affects your audience by tying the idea and image together—in a visceral way. In this morning booster, we share our views on how to create a visual concept where everything blends together and share cases where the identity design is telling a unique story about the brand it is a visual representation of.

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如何办理(UMN毕业证书）明尼苏达大学毕业证成绩单本科硕士学位证留信学历认证

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CADD 141 - Puzzle Cube Project - Product Photos

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如何办理(UAL毕业证书）伦敦艺术大学毕业证成绩单本科硕士学位证留信学历认证

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一模一样英国德比大学毕业证（derby毕业证书）本科学历-国外大学文凭办理

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NO1 Best Vashikaran Specialist in Uk Black Magic Specialist in Uk Black Magic...

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英文版学位证书【微信:95270640】【(UoB毕业证）伯明翰大学毕业证】【微信:95270640】（留信学历认证永久存档查询）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。【业务选择办理准则】一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信:95270640】文凭即可二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信:95270640】即可三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。留信网认证的作用: 1:该专业认证可证明留学生真实身份 2:同时对留学生所学专业登记给予评定 3:国家专业人才认证中心颁发入库证书 4:这个认证书并且可以归档倒地方 5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息 6:个人职称评审加20分 7:个人信誉贷款加10分 8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才留信网服务项目： 1、留学生专业人才库服务（留信分析） 2、国（境）学习人员提供就业推荐信服务 3、留学人员区块链存储服务 → 【关于价格问题（保证一手价格）】我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子我给客户的都是第一手的代理价格，因为我想坦诚对待大家不想跟大家在价格方面浪费时间对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。选择实体注册公司办理，更放心，更安全！我们的承诺：客户在留信官方认证查询网站查询到认证通过结果后付款，不成功不收费！校名:学校英文全称授予学位：本部分将注明获得的具体学位名称。毕业生姓名：这是最重要的信息之一，标志着该证书是由特定人员获得的。颁发日期：这是毕业正式生效的时间，也代表着毕业生学业的结束。其他信息：根据不同的专业和学位，可能会有一些特定的信息或章节。办理UoB毕业证书)微信:95270640伯明翰大学毕业证价值很高，需要妥善保管。一般来说，应放置在安全、干燥、防潮的地方，避免长时间暴露在阳光下。如需使用，最好使用复印件而不是原件，以免丢失。综上所述，办理UoB毕业证书)伯明翰大学毕业证微信:95270640是证明身份和学历的高价值文件。外观简单庄重，格式统一，包括重要的个人信息和发布日期。对持有人来说，妥善保管是非常重要的。

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如何办理(ArtEZ毕业证书）ArtEZ艺术学院毕业证成绩单本科硕士学位证留信学历认证

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Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits. To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups. Technology For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did. While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis. Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad. Age and Gender When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same. Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers. Race Affects Attitudes As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).

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From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world. With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively. The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage. Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience. See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers See the original article on Forbes here: http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b

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