Estonian Cloud services SWOT, presented for Startup Meetup

1. ITL Cloud Initiative
Riho Kurg
CEO Zone Media

2. Meetup 13-Feb-14
● ITL Cloud initiative – who we are?
● What we are talking about?
● Estonian Cloud – SWOT analysis
● What next?

3. Who we are
● Estonian Providers (IAAS, PAAS)
– Elion, Zone, Levira..
● Global providers
– Microsoft, Fujitsu..
● Software developers and SAAS
– Cybernetica, Tehnopol..
● Hardware vendors
– HP, Santa Monica Networks, Datel..
● Integrators, consultants
– Atea, Võrguvara, Signwise..
● Law firms
– Borenius, Glimstedt..

4. What we are talking
● Finding common ground
● Goals have been declared openly
● Not about sharing local market but widening it
● Sharing knowledge about export, standardization, law, public
sector
● SWOT analysis of Estonian Cloud Services

5. Task force initiatives
● Government, public cloud, EU Cloud initiatives
● Marketing cloud services, trust and understanding
● Export – finding niche for Estonian providers on for EU/global
market
● Standardization and certification for cloud services
● Working together with startup scene :)

6. Infrastructure SWOT (1)
● Strengths
– Climate, geological stability
– Internet connectivity
– Labor and property costs
● Weaknesses
– No Uptime or similar certified datacenters
– Connectivity resources are extremely concentrated
– Scalability is restricted on local market

7. Infrastructure SWOT (2)
● Opportunities
– Estonia has nice image as IT country (or at least we think so)
– „Cloud First“ Initiative in EU
– Finland is building direct sea fibre to Germany
● Threats
– EU is more conservative compared to US
– Jurisdiction and legal issues on both service quality and data protection
– Other countries are not sleeping

8. Platform SWOT (1)
● Strengths
– Local providers are close
– No legacy to support
– Security awareness generally good
● Weaknesses
– No scalable IAAS offerings
– Commercial platform licensing favors larger domestic markets
– Very few PAAS offerings

9. Platform SWOT (2)
● Opportunities
– Estonian IT and security specialists have good image
– Niché global offerings combining local services
● Threats
– Software providers are yet to embrace PaaS model
– Estonian SaaS providers and startups prefer international PaaS

10. Software SWOT (1)
● Strengths
– Initial investment is small
– Cloud scalability supports product based offerings
– Niché offerings are well developed
● Weaknesses
– not knowing how cloud supports business processes
– not knowing how exactly cloud works
– not all products are suitable for cloud

11. Software SWOT (2)
● Opportunities
– International markets are within reach
– Delivery costs are low
– Openness inside incubators
● Weaknesses
– Service provider ties and riskis therein
– Technical boundaries can be unpredicted
– Caveats within support contracts and jurisdiction
– Data ownership issues

12. Next steps with Startups
● Let's be more open to eachother
● What is missing?
● How can we improve?

13. Thank You!
Q & A
panel discussion