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ITL Cloud Initiative

Riho Kurg
CEO Zone Media
Meetup 13-Feb-13
●

ITL Cloud initiative – who we are?

●

What we are talking about?

●

Estonian Cloud – SWOT analysis

●

What next?
Who we are
●

Estonian Providers (IAAS, PAAS)
–

●

Global providers
–

●

HP, Santa Monica Networks, Datel..

Integrators, consultants
–

●

Cybernetica, Tehnopol..

Hardware vendors
–

●

Microsoft, Fujitsu..

Software developers and SAAS
–

●

Elion, Zone, Levira..

Atea, Võrguvara, Signwise..

Law firms
–

Borenius, Glimstedt..
What we are talking
●

Finding common ground

●

Goals have been declared openly

●

Not about sharing local market but widening it

●

●

Sharing knowledge about export, standardization, law, public
sector
SWOT analysis of Estonian Cloud Services
Task force initiatives
●

Government, public cloud, EU Cloud initiatives

●

Marketing cloud services, trust and understanding

●

Export – finding niche for Estonian providers on for EU/global
market

●

Standardization and certification for cloud services

●

Working together with startup scene :)
Infrastructure SWOT (1)
●

Strengths
–
–
–

●

Climate, geological stability
Internet connectivity
Labor and property costs

Weaknesses
–
–
–

No Uptime or similar certified datacenters
Connectivity resources are extremely concentrated
Scalability is restricted on local market
Infrastructure SWOT (2)
●

Opportunities
–
–
–

●

Estonia has nice image as IT country (or at least we think so)
„Cloud First“ Initiative in EU
Finland is building direct sea fibre to Germany

Threats
–
–
–

EU is more conservative compared to US
Jurisdiction and legal issues on both service quality and data protection
Other countries are not sleeping
Platform SWOT (1)
●

Strengths
–
–
–

●

Local providers are close
No legacy to support
Security awareness generally good

Weaknesses
–
–
–

No scalable IAAS offerings
Commercial platform licensing favors larger domestic markets
Very few PAAS offerings
Platform SWOT (2)
●

Opportunities
–
–

●

Estonian IT and security specialists have good image
Niché global offerings combining local services

Threats
–
–

Software providers are yet to embrace PaaS model
Estonian SaaS providers and startups prefer international PaaS
Software SWOT (1)
●

Strengths
–
–
–

●

Initial investment is small
Cloud scalability supports product based offerings
Niché offerings are well developed

Weaknesses
–
–
–

not knowing how cloud supports business processes
not knowing how exactly cloud works
not all products are suitable for cloud
Software SWOT (2)
●

Opportunities
–
–
–

●

International markets are within reach
Delivery costs are low
Openness inside incubators

Weaknesses
–
–
–
–

Service provider ties and riskis therein
Technical boundaries can be unpredicted
Caveats within support contracts and jurisdiction
Data ownership issues
Next steps with Startups
●

Let's be more open to eachother

●

What is missing?

●

How can we improve?
Thank You!

Q&A
panel discussion

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Itl startups cloud meetup

  • 1. ITL Cloud Initiative Riho Kurg CEO Zone Media
  • 2. Meetup 13-Feb-13 ● ITL Cloud initiative – who we are? ● What we are talking about? ● Estonian Cloud – SWOT analysis ● What next?
  • 3. Who we are ● Estonian Providers (IAAS, PAAS) – ● Global providers – ● HP, Santa Monica Networks, Datel.. Integrators, consultants – ● Cybernetica, Tehnopol.. Hardware vendors – ● Microsoft, Fujitsu.. Software developers and SAAS – ● Elion, Zone, Levira.. Atea, Võrguvara, Signwise.. Law firms – Borenius, Glimstedt..
  • 4. What we are talking ● Finding common ground ● Goals have been declared openly ● Not about sharing local market but widening it ● ● Sharing knowledge about export, standardization, law, public sector SWOT analysis of Estonian Cloud Services
  • 5. Task force initiatives ● Government, public cloud, EU Cloud initiatives ● Marketing cloud services, trust and understanding ● Export – finding niche for Estonian providers on for EU/global market ● Standardization and certification for cloud services ● Working together with startup scene :)
  • 6. Infrastructure SWOT (1) ● Strengths – – – ● Climate, geological stability Internet connectivity Labor and property costs Weaknesses – – – No Uptime or similar certified datacenters Connectivity resources are extremely concentrated Scalability is restricted on local market
  • 7. Infrastructure SWOT (2) ● Opportunities – – – ● Estonia has nice image as IT country (or at least we think so) „Cloud First“ Initiative in EU Finland is building direct sea fibre to Germany Threats – – – EU is more conservative compared to US Jurisdiction and legal issues on both service quality and data protection Other countries are not sleeping
  • 8. Platform SWOT (1) ● Strengths – – – ● Local providers are close No legacy to support Security awareness generally good Weaknesses – – – No scalable IAAS offerings Commercial platform licensing favors larger domestic markets Very few PAAS offerings
  • 9. Platform SWOT (2) ● Opportunities – – ● Estonian IT and security specialists have good image Niché global offerings combining local services Threats – – Software providers are yet to embrace PaaS model Estonian SaaS providers and startups prefer international PaaS
  • 10. Software SWOT (1) ● Strengths – – – ● Initial investment is small Cloud scalability supports product based offerings Niché offerings are well developed Weaknesses – – – not knowing how cloud supports business processes not knowing how exactly cloud works not all products are suitable for cloud
  • 11. Software SWOT (2) ● Opportunities – – – ● International markets are within reach Delivery costs are low Openness inside incubators Weaknesses – – – – Service provider ties and riskis therein Technical boundaries can be unpredicted Caveats within support contracts and jurisdiction Data ownership issues
  • 12. Next steps with Startups ● Let's be more open to eachother ● What is missing? ● How can we improve?