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UPMC TPDEV Class 7 - Outils & méthodes IBM de développement de logiciels d'entreprise
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Upmc tpdev7
1.
© 2016 IBM
Corporation TPDEV UPMC STL M2 – 2016/2017 Jean-Yves B. Rigolet IBM Cloud, France Lab rigolet.j@fr.ibm.com Développer des applications plus intelligentes avec Watson
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© 2016 IBM
Corporation Développer des applications plus intelligentes avec Watson TPDEV 2 Agenda The Third Era of Computing When Computers understood Humans Discover with Watson Decide with Watson Analytics Build with Watson Developer Cloud
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© 2016 IBM
Corporation Développer des applications plus intelligentes avec Watson TPDEV Result of IBM Research “Grand Challenge” On February 14, 2011, IBM Watson made history
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© 2016 IBM
Corporation Développer des applications plus intelligentes avec Watson TPDEV 1900 1950 2011 . . .enabling new opportunities and outcomes Watson is ushering in a new era of computing . . .
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© 2016 IBM
Corporation Développer des applications plus intelligentes avec Watson TPDEV Watson is a growing tech start-up R&D Demonstratio n Validation Research Project 2006 – 2010 Jeopardy! Grand Challenge 2011 Internal Startup Division 2011 – 2013 IBM Watson Group 2014 – present Commercializati on $1B Investment $100M for Ecosystem NYC Headquarters
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© 2016 IBM
Corporation Développer des applications plus intelligentes avec Watson TPDEV Mobile Social Cloud Internet of Things Watson Data is rapidly becoming the foundation for a Smarter Planet
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© 2016 IBM
Corporation Développer des applications plus intelligentes avec Watson TPDEV 1 in 2 1 in 2 1 in 2 1 in 2 business leaders don’t have access to data they need 31.7% 31.7% 31.7% 31.7% expected CAGR in the big data marketplace* 2.2X 2.2X 2.2X 2.2X more likely that top performers use business analytics 80% of the world’s data today is unstructured 90% of the world’s data was created in the last two years 20% amount of available data traditional systems typically leverage Businesses are “dying of thirst in an ocean of data”
8.
© 2016 IBM
Corporation Développer des applications plus intelligentes avec Watson TPDEV 8 Understands natural language and human style communication Adapts and learns from training, interaction, and outcomes Generates and evaluates evidence- based hypothesis 1 2 3 Understands me Engages me Learns and improves over time Helps me discover Establishes trust Has endless capacity for insight Operates in a timely fashion Watson: Watson combines transformational capabilities to deliver a new world experience
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© 2016 IBM
Corporation Développer des applications plus intelligentes avec Watson TPDEV Cognitive Systems (‘ Cognitive Systems (‘ Cognitive Systems (‘ Cognitive Systems (‘kognɪtɪv sistem’) - Applying human-like characteristics to conveying and manipulating ideas, that when combined with the inherent strengths of digital computing can help users address problems with higher accuracy, more resilience, and on a massive scale over very large bodes of information Watson is a Cognitive System ‒ Teases apart the human language to identify inferences between text passages ‒ Can demonstrate human-like accuracy ‒ Performs at speeds far faster, and at a scale far bigger, than a human Principles of Cognitive Computing
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© 2016 IBM
Corporation Développer des applications plus intelligentes avec Watson TPDEV 10 Ushering in the third era of computing
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© 2016 IBM
Corporation Développer des applications plus intelligentes avec Watson TPDEV Cognitive computing – Perception Gaining a new level of insight into our world
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© 2016 IBM
Corporation Développer des applications plus intelligentes avec Watson TPDEV Cognitive computing – Reasoning Drawing inferences to reach new conclusions
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© 2016 IBM
Corporation Développer des applications plus intelligentes avec Watson TPDEV Cognitive computing – Relating Adapting and personalizing interactions to each individual
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© 2016 IBM
Corporation Développer des applications plus intelligentes avec Watson TPDEV Cognitive computing – Learning Continuously improving insight with experience 1K 1M 1B 1T Interactions Intelligence
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© 2016 IBM
Corporation Développer des applications plus intelligentes avec Watson TPDEV 15 Agenda The Third Era of Computing When Computers understood Humans Discover with Watson Decide with Watson Analytics Build with Watson Developer Cloud
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© 2016 IBM
Corporation Développer des applications plus intelligentes avec Watson TPDEV Informed Decision Making: Search vs. Expert Q&A Decision Maker Search Engine Finds Documents containing Keywords Finds Documents containing Keywords Delivers Documents based on Popularity Delivers Documents based on Popularity Has Question Has Question Distills to 2-3 Keywords Distills to 2-3 Keywords Reads Documents, Finds Answers Reads Documents, Finds Answers Finds & Analyzes Evidence Finds & Analyzes Evidence Expert Understands Question Produces Possible Answers & Evidence Delivers Response, Evidence & Confidence Analyzes Evidence, Computes Confidence Asks NL Question Asks NL Question Considers Answer & Evidence Considers Answer & Evidence Decision Maker
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© 2016 IBM
Corporation Développer des applications plus intelligentes avec Watson TPDEV Want to Play Chess or Just Chat? Chess –A finite, mathematically well-defined search space –Limited number of moves and states –All the symbols are completely grounded in the mathematical rules of the game Human Language –Words by themselves have no meaning –Only grounded in human cognition –Words navigate, align and communicate an infinite space of intended meaning –Computers can not ground words to human experiences to derive meaning
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© 2016 IBM
Corporation Développer des applications plus intelligentes avec Watson TPDEV Easy Questions? 18 ln((12,546,798 * π)) ^ 2 / 34,567.46 = Owner Serial Number David Jones 45322190-AK Serial Number Type Invoice # 45322190-AK LapTop INV10895 Invoice # Vendor Payment INV10895 MyBuy $104.56 David Jones David Jones = 0.00885 Select Payment where Owner=“David Jones” and Type(Product)=“Laptop”, Dave Jones David Jones ≠
19.
© 2016 IBM
Corporation Développer des applications plus intelligentes avec Watson TPDEV Hard Questions? Computer programs are natively explicit, fast and exacting in their calculation over numbers and symbols….But Natural Language is implicit, highly contextual, ambiguous and often imprecise. Where was X born? One day, from among his city views of Ulm, Otto chose a water color to send to Albert Einstein as a remembrance of Einstein´s birthplace. X ran this? If leadership is an art then surely Jack Welch has proved himself a master painter during his tenure at GE. Structured Unstructured
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© 2016 IBM
Corporation Développer des applications plus intelligentes avec Watson TPDEV Jeopardy! Basic Game Play Technology Classics The Great Outdoors Speak of the Dickens Mind Your Manners Before and After $200 $200 $200 $200 $200 $200 $400 $400 $400 $400 $400 $400 $600 $600 $600 $600 $600 $600 $800 $800 $800 $800 $800 $800 $1000 $1000 $1000 $1000 $1000 $1000 6 Categories 6 Categories 5 Levels of Difficulty 5 Levels of Difficulty 1 of 3 Players Selects a Clue Host reads Clue out loud ALL POLICEMEN CAN THANK STEPHANIE KWOLEK FOR HER INVENTION OF THIS POLYMER FIBER, 5 TIMES TOUGHER THAN STEEL TECHNOLOGY All Players compete to answer 1st to buzz-in gets to answer IF correct earns $ value selects Next Clue IF wrong loses $ value other players buzz again (rebounds) Two Rounds Per Game + Final Question ONE Daily Double in First Round, TWO in 2nd Round
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© 2016 IBM
Corporation Développer des applications plus intelligentes avec Watson TPDEV 21 Broad Domain Our Focus is on reusable NLP technology for analyzing volumes of as-is text. Structured sources (DBs and KBs) are used to help interpret the text. We do NOT attempt to anticipate all questions and build specialized databases. In a random sample of 20,000 questions we found 2,500 distinct types*. The most frequent occurring <3% of the time. The distribution has a very long tail. And for each these types 1000’s of different things may be asked. In a random sample of 20,000 questions we found 2,500 distinct types*. The most frequent occurring <3% of the time. The distribution has a very long tail. And for each these types 1000’s of different things may be asked. *13% are non-distinct (e.g., it, this, these or NA) *13% are non-distinct (e.g., it, this, these or NA) Even going for the head of the tail will barely make a dent Even going for the head of the tail will barely make a dent
22.
© 2016 IBM
Corporation Développer des applications plus intelligentes avec Watson TPDEV Automatic Learning From “Reading” Officials Submit Resignations (.7) People earn degrees at schools (0.9) Inventors patent inventions (.8) Volumes of Text Syntactic Frames Semantic Frames Vessels Sink (0.7) People sink 8-balls (0.5) (in pool/0.8) Fluid is a liquid (.6) Liquid is a fluid (.5)
23.
© 2016 IBM
Corporation Développer des applications plus intelligentes avec Watson TPDEV Evaluating Possibilities and Their Evidence Is(“Cytoplasm”, “liquid”) = 0.2 Is(“organelle”, “liquid”) = 0.1 In cell division, mitosis splits the nucleus & cytokinesis splits this liquid cushioning the nucleus. In cell division, mitosis splits the nucleus & cytokinesis splits this liquid cushioning the nucleus. Is(“vacuole”, “liquid”) = 0.2 Is(“plasma”, “liquid”) = 0.7 “Cytoplasm is a fluid surrounding the nucleus…” Wordnet Is_a(Fluid, Liquid) ? Learned Is_a(Fluid, Liquid) yes. ↑ Organelle Vacuole Cytoplasm Plasma Mitochondria Blood … Many candidate answers (CAs) are generated from many different searches Each possibility is evaluated according to different dimensions of evidence. Just One piece of evidence is if the CA is of the right type. In this case a “liquid”. Many candidate answers (CAs) are generated from many different searches Each possibility is evaluated according to different dimensions of evidence. Just One piece of evidence is if the CA is of the right type. In this case a “liquid”.
24.
© 2016 IBM
Corporation Développer des applications plus intelligentes avec Watson TPDEV Keyword Evidence IBM Confidential celebrated India In May 1898 400th anniversary arrival in Portugal India In May Gary explorer celebrated anniversary in Portugal Keyword Matching Keyword Matching Keyword Matching Keyword Matching Keyword Matching Keyword Matching Keyword Matching Keyword Matching Keyword Matching Keyword Matching 24 arrived in In May, Gary arrived in India after he celebrated his anniversary in Portugal. In May 1898 Portugal celebrated the 400th anniversary of this explorer’s arrival in India. This evidence suggests “Gary” is the answer BUT the system must learn that keyword matching may be weak relative to other types of evidence
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© 2016 IBM
Corporation Développer des applications plus intelligentes avec Watson TPDEV celebrated May 1898 400th anniversary arrival in In May 1898 Portugal celebrated the 400th anniversary of this explorer’s arrival in India. Portugal landed in 27th May 1498 Vasco da Gama Temporal Reasoning Statistical Paraphrasing GeoSpatial Reasoning explorer On the 27th of May 1498, Vasco da Gama landed in Kappad Beach Kappad Beach Para- phrase s Geo- KB Date Math 25 India Stronger evidence can be much harder to find and score. The evidence is still not 100% certain. Search Far and Wide Explore many hypotheses Find Judge Evidence Many inference algorithms Deeper Evidence
26.
© 2016 IBM
Corporation Développer des applications plus intelligentes avec Watson TPDEV Not Just for Fun A long, tiresome speech delivered by a frothy pie topping Answer: Meringue Harangue Harangue Meringue . Diatribe . . . . Whipped Cream . . . . . Category: Edible Rhyme Time 26 Some Questions require Decomposition and Synthesis
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© 2016 IBM
Corporation Développer des applications plus intelligentes avec Watson TPDEV In 1968 When "60 Minutes" premiered this man was U.S. president. this man was U.S. president. Lyndon B Johnson ? 27 Divide and Conquer (Typical in Final Jeopardy!) Must identify and solve sub-questions from different sources to answer the top level question
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© 2016 IBM
Corporation Développer des applications plus intelligentes avec Watson TPDEV The Missing Link On hearing of the discovery of George Mallory's body, he told reporters he still thinks he was first. TV remote controls, Buttons Shirts, Telephones Mt Everest He was first Edmund Hillary
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© 2016 IBM
Corporation Développer des applications plus intelligentes avec Watson TPDEV 29 The Best Human Performance: Our Analysis Reveals the Winner’s Cloud Winning Human Performance Winning Human Performance 2007 QA Computer System 2007 QA Computer System Grand Champion Human Performance Grand Champion Human Performance Each dot represents an actual historical human Jeopardy! game More Confident Less Confident
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Corporation Développer des applications plus intelligentes avec Watson TPDEV The Technology Behind Watson Massively Parallel Probabilistic Evidence-Based Architecture Generates and scores many hypotheses using a combination of 1000’s Natural Language Processing, Information Retrieval, Machine Learning and Reasoning Algorithms. These gather, evaluate, weigh and balance different types of evidence to deliver the answer with the best support it can find. . . . Answer Scoring Models Answer & Confidence Question Evidence Sources Models Models Models Models Models Primary Search Candidate Answer Generation Hypothesi s Generatio n Hypothesis and Evidence Scoring Final Confidence Merging & Ranking Synthesi s Answer Sources Question & Topic Analysis Evidence Retrieval Deep Evidence Scoring Learned Models help combine and weigh the Evidence Hypothesis Generation Hypothesis and Evidence Scoring Question Decomposition 1000’s of Pieces of Evidence Multiple Interpretations 100,000’s Scores from many Deep Analysis Algorithms 100’s sources 100’s Possible Answers Balance & Combine
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Corporation Développer des applications plus intelligentes avec Watson TPDEV Grouping Features to produce Evidence Profiles Clue: Chile shares its longest land border with this country. Clue: Chile shares its longest land border with this country. Bolivia is more Popular due to a commonly discussed border dispute.. Positive Evidence Positive Evidence Negative Evidence Negative Evidence
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Corporation Développer des applications plus intelligentes avec Watson TPDEV Evidence: Time, Popularity, Source, Classification, etc. Clue: You’ll find Bethel College and a Seminary in this “holy” Minnesota city. Clue: You’ll find Bethel College and a Seminary in this “holy” Minnesota city. There’s a Bethel College and a Seminary in both cities. System is not weighing location evidence high enough to give St. Paul the edge.
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Corporation Développer des applications plus intelligentes avec Watson TPDEV Evidence: Puns Clue: You’ll find Bethel College and a Seminary in this “holy” Minnesota city. Clue: You’ll find Bethel College and a Seminary in this “holy” Minnesota city. Humans may get this based on the pun since St. Paul since is a “holy” city. We added a Pun Scorer that discovers and scores Pun relationships.
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Corporation Développer des applications plus intelligentes avec Watson TPDEV St. Petersburg is home to Florida's annual tournament in this game popular on shipdecks (Shuffleboard) St. Petersburg is home to Florida's annual tournament in this game popular on shipdecks (Shuffleboard) U.S. CITIES U.S. CITIES Rochester, New York grew because of its location on this (the Erie Canal) Rochester, New York grew because of its location on this (the Erie Canal) From India, the shashpar was a multi-bladed version of this spiked club (a mace) From India, the shashpar was a multi-bladed version of this spiked club (a mace) Country Clubs Country Clubs A French riot policeman may wield this, simply the French word for "stick“ (a baton) A French riot policeman may wield this, simply the French word for "stick“ (a baton) Archibald MacLeish? based his verse play "J.B." on this book of the Bible (Job) Archibald MacLeish? based his verse play "J.B." on this book of the Bible (Job) Authors Authors In 1928 Elie Wiesel was born in Sighet, a Transylvanian village in this country (Romania) In 1928 Elie Wiesel was born in Sighet, a Transylvanian village in this country (Romania) Watson uses statistical machine learning to discover that Jeopardy! categories are only weak indicators of the answer type. Categories are not as simple as the seem
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Corporation Développer des applications plus intelligentes avec Watson TPDEV In-Category Learning CELEBRATIONS OF THE MONTH CELEBRATIONS OF THE MONTH What the Jeopardy! Clue is asking for is NOT always obvious Watson can try to infer the type of thing being asked for from the previous answers. In this example after seeing 2 correct answers Watson starts to dynamically learn a confidence that the question is asking for something that it can classify as a “month”. Clue Type Watson’s Answer Correct Answer D-DAY ANNIVERSARY & MAGNA CARTA DAY day Runnymede June NATIONAL PHILANTHROPY DAY & ALL SOULS' DAY day Day of the Dead November NATIONAL TEACHER DAY & KENTUCKY DERBY DAY Day/month(.2) Churchill Downs May ADMINISTRATIVE PROFESSIONALS DAY & NATIONAL CPAS GOOF-OFF DAY day / month(.6) April April NATIONAL MAGIC DAY & NEVADA ADMISSION DAY day / month(.8) October October
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Corporation Développer des applications plus intelligentes avec Watson TPDEV Baseline 12/06 v0.1 12/07 v0.3 08/08 v0.5 05/09 v0.6 10/09 v0.8 11/10 v0.4 12/08 v0.2 05/08 IBM Watson Playing in the Winners Cloud V0.7 04/10 Incremental Progress in Answering Precision on the Jeopardy Challenge: 6/2007-11/2010
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Corporation Développer des applications plus intelligentes avec Watson TPDEV Betting Game Strategy Managing the Luck of the Draw IBM Confidential Dynamic Confidence Clue Selection Risk Management Modulate Aggressiveness Direct Impact on Earnings DDs & FJ Learn at lower risk Prior Probabilities Performance Relative to Competition Common Betting Patterns
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Corporation Développer des applications plus intelligentes avec Watson TPDEV One Jeopardy! question can take 2 hours on a single 2.6 Ghz Core Question 100s Possible Answers 1000’s of Pieces of Evidence Multiple Interpretations 100,000’s scores from many simultaneous Text Analysis Algorithms 100s sources . . . Hypothesis Generation Hypothesis and Evidence Scoring Final Confidence Merging & Ranking Synthesis Question & Topic Analysis Question Decomposition Hypothesis Generation Hypothesis and Evidence Scoring Answer & Confidence Watson had to answer in 2-6 seconds.
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Corporation Développer des applications plus intelligentes avec Watson TPDEV Deep Analytics – Combining many analytics in a novel architecture, we achieved very high levels of Precision and Confidence over a huge variety of as-is content. Speed – By optimizing Watson’s computation for Jeopardy! on over 2,800 POWER7 processing cores we went from 2 hours per question on a single CPU to an average of just 3 seconds. Results – in 55 real-time sparring games against former Tournament of Champion Players last year, Watson put on a very competitive performance in all games -- placing 1st in 71% of the them! Precision, Confidence & Speed
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Corporation Développer des applications plus intelligentes avec Watson TPDEV 40 Cross-industry Watson Engagement Advisor Watson Discovery Advisor Watson Analytics (NEO) Watson Explorer Industry-specific Watson Health Cloud Watson Travel Cloud Watson Retail Cloud Etc…. Ecosystem Watson Developer Cloud Watson Content Store Watson Talent Hub Watson Products and Services Business solutions and services • IBM Decision Management • IBM Content Analytics • IBM Planning & Forecasting • IBM Discovery & Exploration • IBM BI & Predictive Analytics • IBM Content Management • IBM Hadoop System • IBM Stream Computing • IBM Data Management & Data Warehouse • IBM Information Integration & Governance Watson Foundations New era big data and analytics capabilities The progression forward in 2013: Feb – Wellpoint delivered two healthcare solutions powered by IBM Watson May – announced Watson Engagement Advisor to transform how brands and their customers interact over the lifetime of their relationship October – MD Anderson and Cleveland Clinic both announced their work with Watson to help with oncology and medical education (respectively) Watson-enabled Solutions (IBM & Client) IBM and client solutions that incorporate Watson services Systems & storage optimized for big data & analytics Systems & Storage Introducing the IBM Watson family
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Corporation Développer des applications plus intelligentes avec Watson TPDEV 41 Agenda The Third Era of Computing When Computers understood Humans Discover with Watson Decide with Watson Analytics Build with Watson Developer Cloud
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Corporation Développer des applications plus intelligentes avec Watson TPDEV “Medicine has become too complex. Only about 20% of the knowledge clinicians use today is evidence-based.” Steven Shapiro Steven Shapiro Steven Shapiro Steven Shapiro Chief Medical & Scientific Officer University Pittsburgh Medical Center Healthcare presents some formidable challenges
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Corporation Développer des applications plus intelligentes avec Watson TPDEV Analytics innovations Advanced analytics like IBM Watson apply reasoning, and complement tools that surface patterns and anomalies New platforms Collaborative and mobile technology platforms facilitate a holistic view of the individual and enable new ways to coordinate care delivery Rich data sources EHRs, Labs, Genetic Biomarkers, Bio- Monitoring, New Targeted Therapies, Claim History, Family Histories, Patient Preferences Evidence-Based, Precision, Personalized, Patient- Centered Medicine Rich data and advanced technologies are fueling change in healthcare
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Corporation Développer des applications plus intelligentes avec Watson TPDEV 44 Value: Increased R&D productivity Faster time to insight Improved visibility to external and internal research Increased currency / relevancy of analysis User: Researchers, Analysts Watson can read these medical records in six seconds! Watson Discovery Advisor enables researchers to answer the tough research problems that have never been answered before
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Corporation Développer des applications plus intelligentes avec Watson TPDEV 45 Agenda The Third Era of Computing When Computers understood Humans Discover with Watson Decide with Watson Analytics Build with Watson Developer Cloud
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Corporation Développer des applications plus intelligentes avec Watson TPDEV Making decisions rapidly is no longer a goal; it’s an imperative The desire to make data- driven decisions is prevalent Access to required data sources is critical while maintaining governed standards 34% can not find time to analyze data 38% have a limited understanding of how to use analytics 24% find it difficult to get data Leveraging analytics still faces many obstacles
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Corporation Développer des applications plus intelligentes avec Watson TPDEV Data Access Data Preparation Analysis Validation Collaboration Reporting Business Analysts Business Users Data Scientists and Statisticians IT Even a simple analytics project has multiple steps and people
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Corporation Développer des applications plus intelligentes avec Watson TPDEV And it’s rarely a straightforward process Business Users Data Scientists and Statisticians Business Users Data Scientists and Statisticians IT Data Access Analysis Validation Collaboration Reporting Data Preparation Business Analysts And it’s rarely a straightforward process
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Corporation Développer des applications plus intelligentes avec Watson TPDEV Put analytics in the hands of everyone Make data access and refinement easier Deliver through the cloud for agility and speed Think Ahead Tell a Story Understand Your Business Get Better Data Mobile Ready Secure Integrated information services provide data access and refinement Automated intelligence accelerates your ability to answer questions Guided predictive analytics reveals insights and opportunities Visualizations support your decisions and communicate results If only you could...
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Corporation Développer des applications plus intelligentes avec Watson TPDEV Business Users Business Analysts Data Scientists IT Self-service analytics for business users and experts alike Prioritizing Accounts Receivable Employee Retention Helpdesk Case Analysis Campaign Planning and ROI Warranty Analysis Customer Retention
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Corporation Développer des applications plus intelligentes avec Watson TPDEV Natural language dialogue Data discovery Quick start intuitive interface Mobile-ready Cloud-based agility
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Corporation Développer des applications plus intelligentes avec Watson TPDEV Visual storytelling Intelligent automation Data access and refinement Report and dashboard creation Integrated social business Guided analytic discovery Unified analytics experience
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Corporation Développer des applications plus intelligentes avec Watson TPDEV 53 Agenda The Third Era of Computing When Computers understood Humans Discover with Watson Decide with Watson Analytics Build with Watson Developer Cloud
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Corporation Développer des applications plus intelligentes avec Watson TPDEV Access restricted to partners and IBM developers Accessible by anyone with a Bluemix account Wait until services are GA to release Release in Beta and gather input from user community North America Global One service Eight services and more coming © 2014 International Business Machines Corporation IBM has radically expand access to Watson services
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Corporation Développer des applications plus intelligentes avec Watson TPDEV 55 20 Watson Services for Bluemix available today with more to come, stay tuned! Each service performs a unique task Cognitive categories Language Speech Vision Data Insights
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Corporation Développer des applications plus intelligentes avec Watson TPDEV All Watson Services offer REST APIs
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Corporation Développer des applications plus intelligentes avec Watson TPDEV … And how to use the service (including sample apps)
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Corporation Développer des applications plus intelligentes avec Watson TPDEV Understands question Produces possible answers and evidence Analyzes evidence Computes confidence Delivers response, evidence and confidence Asks a question Considers response and evidence Ask a question and get an answer with supporting evidence How does it work? Interprets and answers user questions directly based on primary data sources (brochures, web pages, manuals, records, etc.) that have been selected and gathered into a body of data or ‘corpus’. The service returns candidate responses with associated confidence levels and links to supporting evidence. Use Cases Healthcare: What is a stroke? What is the cause of Wilson Disease? Travel: Where is the best place to stay in Prague? Input: Your questions. Output: List of passages and confidence scores Question and Answer
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Corporation Développer des applications plus intelligentes avec Watson TPDEV Uncover a deeper understanding of people's personality characteristics, needs, and values to drive personalization How does it work? Personality Insights extracts and analyzes a spectrum of personality attributes to help discover actionable insights about people and entities, and in turn guides end users to highly personalized interactions. The service outputs personality characteristics that are divided into three dimensions: the Big 5, Values, and Needs. While some services are contextually specific depending on the domain model and content, Personality Insights only requires a minimum of 3500+ words of any text. Use Cases The service can analyze text based on a customer’s twitter stream to help a travel agency decide between leading with a budget or luxury trip offer Anywhere improving a customer engagement can help create an organization differentiate itself. Input: Output: Portrait API returns a JSON visualization. Visualization API a visual HTML and SVG Personality Insights
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Corporation Développer des applications plus intelligentes avec Watson TPDEV Translate and publish content in multiple languages How does it work? The Watson Language Translation service provides domain-specific translation utilizing Statistical Machine Translation techniques that have been perfected in our research labs over the past few decades. Currently, three domains are available that provide translation among a total of seven languages. For best results, a domain that matches the content to be translated should be chosen. Use Cases A French speaking help desk representative is assisting a Portuguese speaking customer through a chat session and is able to interact through the translation service Input: plain text Output: plain text in selected language Language Translation
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Corporation Développer des applications plus intelligentes avec Watson TPDEV Rules-based user response system. Script conversations any way you like to answer questions, walk through processes, or just to chat! How does it work? The IBM Watson Dialog service enables a developer to automate branching conversations between a user and your application. The Dialog service enables your applications to use natural language to automatically respond to user questions, cross-sell and up-sell, walk users through processes or applications, or even hand-hold users through difficult tasks. The Dialog service can track and store user profile information to learn more about end users, guide them through processes based on their unique situation, or pass their information to a back-end system to help them take action and get the help they need. Use Cases Walk a user through the steps to reset their password or help them choose a credit card. Developers script conversations as they would happen in the real world, upload them to the Dialog application and allow end users to get the help they need Dialog
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Corporation Développer des applications plus intelligentes avec Watson TPDEV Link euphemisms or colloquial terms to more commonly understood phrases How does it work? Concept Expansion is a Watson service that analyzes large amounts of text to create a dictionary of contextually related words. Concept Expansion's pattern recognition technology helps users identify contextually similar terms and phrases, create dictionaries, and find or organize text based on those dictionaries. It knows that 'The Big Apple' refers to New York City and that 'getting in touch' means communicating by email, letter, or phone. Use Cases Concept Expansion can be used to build dictionaries of conceptually related words across large amounts of unstructured data in multiple domains such as financial services, legal, medical etc. Input: List of terms to start seed list and a fixed fata set. Output: Ranked list of similar terms found within the fixed data set Concept Expansion
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Corporation Développer des applications plus intelligentes avec Watson TPDEV Extracts relationships between different text entities How does it work? Unlike general-purpose text analytics tools, Relationship Extraction leverages Watson machine learning technologies. The API can analyze news articles and use statistical modeling to perform linguistic analysis of the input text. It then finds spans of text and clusters them together to form entities, before finally extracting the relationships between them. Use Cases Relationship Extraction can be used to build applications such as semantic search engines, business and competitive intelligence tools, knowledge graphs, social media monitoring tools, and more. Can be used in business and competitive intelligence to find information about competitors’ products in the news Useful for brand management; helps find information about your own products Input: News articles. Output: XML document displaying the relationships Relationship Extraction
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Corporation Développer des applications plus intelligentes avec Watson TPDEV Watson Content Marketplace http://www.ibm.com/smarterplanet/us/en/ibmwatson/developercloud/content-marketplace.html
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