In a survey carried out in February we asked a series of these no-holds-barred questions to our digital communities to get to know them a little bit better. We covered everything from their work, their salary, their budgets, their KPIs, their challenges and we got some very interesting results. Managing social media effectively is crucial to a brand’s success so in this last post, we wanted to see what social media marketers had to say about their work culture, success drivers, rewards and overall job satisfaction!

1. 65.8% WILL AGREE
IN THE USA
SOCIAL MEDIA MANAGERS
ARE MEASURED ON
HARD DATA & CAMPAIGN RESULTS
80% of those unhappy
with their salaries also
have no budget for social
media in the coming year
WE ARE PIONEERS
with between 4 to 7 years
industry experience
60%THINK THAT
HIGH ENGAGEMENT RATES COME FROM
STAYING ON TOP OF CURRENT TRENDS
THIS IS THE KEY
TO CREATING
VIRAL CONTENT
BUT STRUGGLE TO VISIBLY
PROVE A POSITIVE
ROI
81.8% WILL AGREE
IN THE UK
“Jack of all trades” (53%)
or “digital something’s” (25%)are
MOST UNHAPPY
WITH THEIR SALARIES
versus those with
a more clearly defined role
INSIDE THE MIND OF A
SOCIAL MEDIA
MARKETER
“MANAGING SOCIAL MEDIA IS
A COMPLEX ROLE”
We are marketers, strategists and
jugglers at the same time
“MY SALARY COULD
BE HIGHER...”
44.7%of US participants and
22.7%of UK participants
see themselves as the
“Jack of all trades”
in their organisation
Share me! @Talkwalker