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AdWords Revealed: Why Most B2B Companies Fail at Pay Per Click
- 1. AdWords Revealed: Why Most B2B Companies Fail at Pay Per Click
- 2. 93% of B2B buyers use search engines such as Google to begin the buying process.
- 3. Using Google AdWords, search ads can be displayed in front of local B2B buyers in need of products and services. Businesses can turn searches into leads and leads into customers.
- 4. Google wants businesses to think an AdWords account can be set up in minutes, and leads will just pour in. Piece of cake right?
- 5. Businesses jump straight into battle, without any kind of planning, strategy or optimization.
- 6. Poorly organized accounts are given a poor quality score, which results in a higher cost per click. Low quality scores may even prevent ads from being displayed.
- 7. Advertisers end up paying for completely unrelated clicks. Ads for a B2B product such as data storage may appear on searches for info about firewood.
- 8. Companies fight with their competition in the fierce bidding war to be ranked number one on a search. Businesses drastically overpay for clicks in the process.
- 9. Advertisers kill any chance of converting leads with poorly optimized landing pages. Most visitors hit the back button within 5 seconds of arriving. The worst offenders are those that link to the homepage.
- 10. Businesses don’t have time to experiment with A/B tests, and never discover the most effective messaging that appeals to B2B buyers. Lack of testing results in poor conversion rates and a high cost per lead.
- 11. Landing pages typically have either too many calls-to-action, or none at all. Frustrating user experiences fail to produce conversions and leads.
- 12. Too many brave business owners have tried and failed at taming the Google AdWords beast. Focus on running your business, let us generate qualified leads for your company. Start today with a $100 credit towards your AdWords campaign.
- 13. Contact Us Send an email: sales@ecoastsales.com Give us a ring: 877.766.7355 Connect with eCoast Visit us on the web: ecoastsales.com Read our blog: blog.ecoastsales.com Follow us on Twitter: twitter.com/ecoast Like us on FaceBook: facebook.com/ecoast Share this eBook © Copyright 2010 eCoast eBook Designed and Written by Ricky Henderson
Yelp, Bing, google and all the other fine services that are all designed, created and in business to DRIVE traffic to your site all do so and in some cases do so with amazing results.
I receive the reports, I pour over the analysis looking for ways to fine tune and capture customers when they search for my products. I see the user views, impressions and the 10’s of thousands of customers who are looking for products just like mine.
Amazing; I make white and black widgets and I’m told at any one time there are one million people in a 30 mile radius who are looking to BUY white and black widgets from a company just like mine and as an added benefit they want a company with a location just like mine.
My heart pounds as I see the analytics, the number of clicks on my ad and wait for the sales to come pouring in…
All the services report similar AMAZING activity, it’s even divided by the types of devices used, their mood and color of their hair. They even know how much they’re willing to spend and at no cost to me, costly reports and analysis conducted by some of the most respected organizations in the country all confirm that there really are over one million people looking for products just like mine!
My heart pounds again as I stress at the thought of keeping up with demand, can my little business handle the influx of orders predicted by and confirmed by and promised by all these fine services.
Is it foolish to position my little company to all this professional muscle and house power; what if I’m overrun with orders, how will I keep up with demand?
A call to my campaign consultant comforts me because now I’m told that even though my activity is high and demand for my products is strong, records indicate that it’s the 7th to 9th month that really starts to see orders.
You can imagine my relief as I continue to enjoy reading all the reports confirming that right now there are over 1 million people looking to buy products just like mine at a location just like I have.
Wow, wow, wow, who could have imagined a small company like mine would be able to take advantage of such expensive and powerful advertising resources and have it so well defined that only those who are looking for my products are driven to me. It’s simply amazing.
A double check; yes the store sign is visible, the door is unlocked and there is a dial tone…tapping fingers on the counter looking out the window as all the potential customers drive by.