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Yelp, Bing, google and all the other fine services that are all designed, created and in business to DRIVE traffic to your site all do so and in some cases do so with amazing results.
I receive the reports, I pour over the analysis looking for ways to fine tune and capture customers when they search for my products. I see the user views, impressions and the 10’s of thousands of customers who are looking for products just like mine.
Amazing; I make white and black widgets and I’m told at any one time there are one million people in a 30 mile radius who are looking to BUY white and black widgets from a company just like mine and as an added benefit they want a company with a location just like mine.
My heart pounds as I see the analytics, the number of clicks on my ad and wait for the sales to come pouring in…
All the services report similar AMAZING activity, it’s even divided by the types of devices used, their mood and color of their hair. They even know how much they’re willing to spend and at no cost to me, costly reports and analysis conducted by some of the most respected organizations in the country all confirm that there really are over one million people looking for products just like mine!
My heart pounds again as I stress at the thought of keeping up with demand, can my little business handle the influx of orders predicted by and confirmed by and promised by all these fine services.
Is it foolish to position my little company to all this professional muscle and house power; what if I’m overrun with orders, how will I keep up with demand?
A call to my campaign consultant comforts me because now I’m told that even though my activity is high and demand for my products is strong, records indicate that it’s the 7th to 9th month that really starts to see orders.
You can imagine my relief as I continue to enjoy reading all the reports confirming that right now there are over 1 million people looking to buy products just like mine at a location just like I have.
Wow, wow, wow, who could have imagined a small company like mine would be able to take advantage of such expensive and powerful advertising resources and have it so well defined that only those who are looking for my products are driven to me. It’s simply amazing.
A double check; yes the store sign is visible, the door is unlocked and there is a dial tone…tapping fingers on the counter looking out the window as all the potential customers drive by.