1. CONCEPTUAL DESIGN DEVELOPMENT Store Design Branding Identity & Design Development San Pin Wang Noodle Restaurants Nanning, China JKF + DDC
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5. Nanning Noodle Market Brand differentiation with rice noodle segment indicates it is only single dimensional, driven by taste preference (beyond convenient location). Functional-centric RICE NOODLES ARE A MAJOR MEAL SEVERAL TIMES A WEEK. CLEANLINESS, GOOD TASTE, ENVIRONMENT AND CONVENIENCE ARE IMPORTANT Currently there is no brand relationship with consumers in the context of a meaningful lifestyle role.
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7. Design Criteria translated into DESIGN STARTEGIES CRITERIA & GUIDELINES DESIGN STRATEGY Warm, Welcoming and Casual Proper spatial and interior design Modern & Fun Appropriate design direction Chinese nostalgia Graphics and accessories Quick Dining Experience Operational Planning Healthy & Refreshing Develop ambience Low Price, High Value Operations Some privacy – zoning Space planning considerations Clean & Bright Material specs & lighting
8. Design Inspiration Nanning & Rice Noodle Nanning as a “Green City” Rice Noodle as street food Multi-generational Rice noodles as staple for breakfast, lunch and dinner
12. INTERIOR DESIGN IMAGES : Graphics Feel SPORTY GRAPHICS: Emotion of Winning and Victory. A reflection of Nanning City's rich history of won battles.
13. INTERIOR DESIGN IMAGES : Graphics Feel FRESH GRAPHICS: Emotion of Joy and Happiness, Relaxed and Friendly. The kind of feel that the Green City of Nanning brings to its people.
14. INTERIOR DESIGN IMAGES : Graphics Feel FESTIVE GRAPHICS: Showcasing the rich and vibrant culture of Nanning City and the Chinese people as a whole.
15. INTERIOR DESIGN IMAGES : Graphics Feel HAPPY NOODLE EATING: The culture of eating noodles and the happiness it brings.
16. JABA FLOWER: Nanning's City Flower, an evergreen shrub. - Could be interpreted as graphic murals or stickers on the interior walls. ALMOND TREE: Nanning's City Tree which is regarded as the backbone tree used for greening and landscaping throughout the city. - Could be interpreted as metal cutouts that to serve as an attraction from the outside and an accent in the interior. IN SPIRATION FROM NATURE
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