1. Publication Plan
Title: Unique Mainstream
Positioning statement: “Music expresses that which cannot be said and on which it is impossible to
be silent.”
Frequency of publication: Monthly
Price: £2.60
Distribution: Newsagents and supermarkets and music gigs.
Rationale: This magazine is an individual music magazine which will grab the audience’s attention,
for all those who love music, using lots of slang and humour our audience will feel reassured to feel
safe in the eyes of our magazine.
Style: The style of the magazine will be set to a teenage standard so plenty of slang with be used
which will allow the readers to feel as if the magazine is being direct to them.
Regular content
Reviews
Interviews with bands/singers
Gig dates
Crosswords
Tickets to be won
Album of the month
Win a call from your favourite band/singer
Questions and answers
Feature Contence
Fools on parade interview
10 minutes with Jake Bugg
COLDPLAY take on India
Ben Howard conquers the US
The Beatles, king of all bands?
Two door cinemas club VS the vaccines
The kooks interview of all time
Crystal castles 8 month tour sets off
The latest from owl city
Behind the scenes look at of music video “Good times”
10 years of the strokes!
The Hoosiers tell all their secrets
Travelling with Kasabian
Mumford and sons their story on how they rose to fame.
What’s next for cold play?
Touring with Florence and the machine
Arctic monkeys talk about all
Behind the scenes with owl city

2. Vaccines story
Lawson behind the scenes from live gigs.
House style
Cover lines: Arial Black and Arial
Headlines: Franklin Gothic Demi bold
Stand first: Franklin Gothic Demi 14pt. Byline to be included in stand first
Captions: Franklin Gothic demi 8pt
Features first paragraph: Drop capital Franklin Gothic Demi, 5 lines deep, and first two
words in capitals.
News first paragraph: First two words in bold capitals
Body text: Times New Romans 11pt
Colour scheme: Green and Blue