Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

What Is Journey Girl, LLC?


Published on

Journey Girl, LLC is personal and professional development programming for girls and women. Our speciality is female self-emPOWERment

Call Us: [770]744-GIRL [4475]
Visit Us:
'Like Us':

Published in: Health & Medicine, Business
  • Be the first to comment

  • Be the first to like this

What Is Journey Girl, LLC?

  1. 1. Founder, Andrieka J. AustinE-mail address: Mobile office: 770.744.GIRL [4475] Company website: 1
  2. 2. Journey Girl, LLC is personal and professional developmentprogramming for girls and women with a focus on female self- emPOWERment. 2
  3. 3. Schools ParentsTraining Workshops Youth-based Non-profit Groups Juvenile Justice Systems Faith-based Groups Consulting/Audits Corporations Social Services Agencies Community-based Organizations 3
  4. 4. Recommended for: Girl/WomenConferences/RetreatsWorkshopsTrainingsMeetingsSummer Camps & ProgramsIn-School/After School Programs/Events 4
  5. 5. •The mission of Journey Girl is to “encourage…empower…andentertain” girls and women (ages 7 and up) through personaland professional development programming via workshops andevents with a focus on female self-empowerment•The mission for Journey Girl is to positively impact the lives ofgirls and young women around the world by inspiring innertalents and gifts through “The Journey Girl Experience”.•Jewelry-making classes and events, Youth EmPOWERmentSessions (YES), speaking engagements and Journey Girlconsultant opportunities are all part of the company structure. 5
  6. 6. The target market for Journey Girl’s jewelry-making events are parents, leaders, andparty/event planners for groups of girls (ages 7-18) who are hosting/planning birthday parties,slumber parties, summer camps/programs,meetings, celebrations, and specialoccasions/events. 6
  7. 7. The primary target market for Journey Girl’s YouthEmPOWERment Sessions and speaking engagementsare Program/Event Coordinators and Directors of girl groups, companies, programs, and organizations planning youth-based, girl/young women-focusedconferences, retreats, classes, meetings, and events. 7
  8. 8.  Session Modules  Communication  Self-Esteem  Health + Hygiene  Healthy Friendships/Relationships  Leadhership Development Training  Art Enrichment; Jewelry- Making 8
  9. 9. Journey Girl’s ‘I Am the B.O.M’ (Boss Of Me)entrepreneurship training series target aspiringmicro-business owners who are seeking businessstart-up advice and guidance. 9
  10. 10. This future program will target teen girls who are a part ofthe Department of Juvenile Justice System’s outreach/liferehabilitation programming. 10
  11. 11. Programming will provide also Teen Life Consulting (TLC) to parents of teen girls who are seeking to re- establish/mend their relationships with their child(ren). 11
  12. 12. Journey Girl, LLC Founder, Andrieka J. Austin •Workshop Facilitator •Author •Fashion Jewelry Design Instructor •Inspirational Speaker •Teen Life Consultant •Mentor 12
  13. 13. •Services: Journey Girl jewelry-making class packages start at $250 for a group of (12) girls [90-min. session] – includes a mandatory $35 travel fee •Additional staffing is hired for classes/events of (25) participants or more at an additional $50 per session. •For an additional $5 per girl, Journey Girl staff assists with the party and special event planning; guest list management, party/event reminders, personalized invitations, specialty party favor packaging, follow up and Thank You cards for each event attendee. 13
  14. 14. Journey Girl Youth EmPOWERment Sessions are $250 per 90-min. session (includes the $35 travel fee & costs of printed and other learning materials) 14
  15. 15. Journey Girl’s I Am the Boss Of Me Training SeriesProducts/Services •Upcoming •book How to Be the Boss Of Me; a basic guide for aspiring entrepreneurs •DVD topic series based on the book •Now available: •The workbooklet; How to Be the Boss Of Me; featuring over 100 questions to ask yourself before you launch is $9.99 for print and $8.99 on mp3 audio ($5 as an online special). 15
  16. 16. The NEW book The Journey Girl Guide to Teen Self-Empowerment;Girlfriendly Tips, Tools, and Tidbits by Andrieka J. Austin availableonline for $12.95 (plus shipping and handling) for print copies and audio CDs are $10.99. Released Online 11.11.11 16
  17. 17. Journey Girl presents… The Dove Real Beauty Campaign for Girls Mission: To encourage young girls and womeneverywhere to embrace a more positive image of themselves. 17
  18. 18. Journey Girl presents… The Dove Real Beauty Campaign for Girls Goal:To heighten our brand awareness while maximizing involvement in community-based activities 18
  19. 19. Journey Girl presents… The Dove Real Beauty Campaign for GirlsAudience: Parents (30 and above) and pre-teen girls (ages 8-12) 19
  20. 20. Journey Girl presents… The Dove Real Beauty Campaign for Girls Objectives:1. To broaden the awareness of opportunities for positive, girl-parent focused activities 2. To increase time spent in positive dialogue about beauty, self-image and self-esteem 20
  21. 21. Seeking: •Community Partnerships •Sponsorships/Financial Donations •In-kind donations of: gifts, event space and morePrevious Partner Organizations:•RBC Bank•Sam’s Club•Chick-fil-A•Mrs. Winner’s•Nioxin•United Way (Douglasville)•The Douglas County Library•Una Vida Boutique•Pizza Hut•Golden Corral•PMC 21
  22. 22. •Increased return on marketing investment•Exclusivity/Marketing Advantage•Differentiation from competition•Increased product and service awareness•Improved effectiveness in targeting and reaching newmarkets•Measured results•Improved public and investor relations•Opportunities to promote philanthropic efforts•Enhanced employee moral•More visible and proactive approach to community issues 22
  23. 23. Components of Journey Girl are:•Annual community events to encourage girls and parents to discoverways to increase the communication in the home•Multi-media event coverage; including television, radio, newspaper,magazine, school, and online to help increase girl involvement andparticipation•Corporate and small business sponsorships and partnershipsPartnerships with organizations that support youth-based, family-centered activities•To integrate Journey Girl products and services into current groupactivities. 23
  24. 24. 24
  25. 25.  12 week /16 week program meets the virtual Administrative, Marketing, and community-based needs of Journey Girl can be used as a college credit (if these programs are available at the institution) 25
  26. 26.  Since 2007 ◦ Over 2,000 girls serviced ◦ More than 2,500 miles traveled in GA alone Promotional Tools ◦ Blogs ◦ Volunteering with community organizations ◦ FREE annual community event ◦ Online media and social network marketing ◦ Quarterly e-newsletters ◦ E-mail marketing ◦ New tools and strategies to implement 26
  27. 27. Questions??? 27
  28. 28. For More Information/Referrals Contact: Journey Girl 770-744-GIRL [4475] E-mail: 28