Managing By The Numbers O
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How to be a numbers oriented manager. Topics include how to select metrics, how to measure and chart them and what to do when they change.
![In God we trust. Everyone else, bring data. ,[object Object],[object Object],[object Object],[object Object],[object Object],"16% of executives at companies that measure marketing said they were dissatisfied with their jobs. But at firms that don't measure marketing, 28% said they were dissatisfied." Top 5 Reasons Why should spend an hour of your life listening to this?](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Managing By The Numbers O
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- 12. Exception Reporting Subplacement Alerts Report Date: 23-OCT-05 Total measures checked: 92,708 Significant changes found: 14 $Impact: Site Name: Partner Type: Alert on data: Reasons: -$2164 SDC - fr.shopping.om Search Engine Marketing COS/CLICKS_IN ( .546) 3.39 sigma less than average ( .590) -$914 SDC - fr.shopping.om Search Engine Marketing COST ( 3,530) 5.10 sigma less than average ( 2,615) -$390 SDC - fr.shopping.om Free Traffic CLICKS_IN ( 1,608) 3.23 sigma less than average ( 9,508) $121 SDC - fr.shopping.om Free Traffic COS/CLICKS_IN ( .267) 15.86 sigma more than average ( .144) $326 DEALTIME - dealtime.co.uk CoBrand and Other GROSS_MARGIN ( 2,204) 4.52 sigma more than average ( 1,877) $338 DEALTIME - dealtime.co.uk CoBrand and Other PMCS/CLICKS_IN ( .929) 6.04 sigma more than average ( .720) $340 SDC - fr.shopping.om Search Engine Marketing GROSS_MARGIN ( 1,703) 3.61 sigma more than average ( 1,363) $449 SDC - fr.shopping.om Search Engine Marketing CLICKS_IN ( 65,677) 6.04 sigma more than average ( 49,411) $637 DEALTIME - dealtime.co.uk CoBrand and Other PMCS ( 14,755) 4.96 sigma more than average ( 12,781) $836 SDC - shopping.com Associate GROSS_MARGIN ( 3,565) 3.04 sigma more than average ( 2,728) $1036 SDC - shopping.com Search Engine Marketing MC_REVENUE/PMCS ( .303) 3.98 sigma more than average ( .294) $1254 SDC - fr.shopping.om Search Engine Marketing REVENUE ( 5,232) 5.82 sigma more than average ( 3,978) $1711 SDC - shopping.com Associate PMCS ( 14,031) 3.15 sigma more than average ( 10,511) $6740 SDC - fr.shopping.om Search Engine Marketing COS ( 35,866) 5.60 sigma more than average ( 29,126)
- 14. Thanks