SlideShare a Scribd company logo
1 of 14
Selecting and managing multiple new media platforms Americas ELT New Media IGEP 2010
Topics A framework for pairing media to educational interactions Efficiently developing courses that place new media into multiple interaction contexts
Media Consumption
Media
Educational contexts Student-teacher ratio Person-technology ratio Lesson purpose
Educational Contexts
Educational Context-Media pairings
Managing the platforms Content Development Marketing
Content Commission at course level Target educational contexts across lifecycle Externalize data
Development Platform/product line focus Pre-production planning Short phases ending in real product Partnerships
Marketing New channels New thought leaders New expectations
Thank you Roderick Gammon rgammon@cambridge.org 212/337-5024 (New York City) http://cambridge.org/us/esl

More Related Content

What's hot

MICDS Tech Report
MICDS Tech ReportMICDS Tech Report
MICDS Tech Report
ehelfant
 
App4 valuikasl
App4 valuikaslApp4 valuikasl
App4 valuikasl
lvaluikas
 
Webscape Middle School’s Mission Statement
Webscape  Middle  School’s  Mission  StatementWebscape  Middle  School’s  Mission  Statement
Webscape Middle School’s Mission Statement
masseyjs
 
Gauging MOOC Learners' Adherence to the Designed Learning Path
Gauging MOOC Learners' Adherence to the Designed Learning PathGauging MOOC Learners' Adherence to the Designed Learning Path
Gauging MOOC Learners' Adherence to the Designed Learning Path
Daniel Davis
 
Mmpda 2010
Mmpda 2010Mmpda 2010
Mmpda 2010
twcheong
 

What's hot (20)

Layout and designing workshop at the Galgotias University gives new insights ...
Layout and designing workshop at the Galgotias University gives new insights ...Layout and designing workshop at the Galgotias University gives new insights ...
Layout and designing workshop at the Galgotias University gives new insights ...
 
International Journal on Integrating Technology in Education (IJITE)
International Journal on Integrating Technology in Education (IJITE)International Journal on Integrating Technology in Education (IJITE)
International Journal on Integrating Technology in Education (IJITE)
 
MICDS Tech Report
MICDS Tech ReportMICDS Tech Report
MICDS Tech Report
 
Oer 2nd symposium at penang manas
Oer 2nd symposium at penang manasOer 2nd symposium at penang manas
Oer 2nd symposium at penang manas
 
#oersymposium2014 S5 P3 Manas
#oersymposium2014 S5 P3 Manas#oersymposium2014 S5 P3 Manas
#oersymposium2014 S5 P3 Manas
 
App4 valuikasl
App4 valuikaslApp4 valuikasl
App4 valuikasl
 
Webscape Middle School’s Mission Statement
Webscape  Middle  School’s  Mission  StatementWebscape  Middle  School’s  Mission  Statement
Webscape Middle School’s Mission Statement
 
Understanding oer
Understanding oerUnderstanding oer
Understanding oer
 
Best practices in online & blended course design 2018
Best practices in online & blended course design 2018Best practices in online & blended course design 2018
Best practices in online & blended course design 2018
 
Gauging MOOC Learners' Adherence to the Designed Learning Path
Gauging MOOC Learners' Adherence to the Designed Learning PathGauging MOOC Learners' Adherence to the Designed Learning Path
Gauging MOOC Learners' Adherence to the Designed Learning Path
 
Analysis (TDAs), Progress Monitoring (SAPs) and Indicators Report
Analysis (TDAs), Progress Monitoring (SAPs) and Indicators ReportAnalysis (TDAs), Progress Monitoring (SAPs) and Indicators Report
Analysis (TDAs), Progress Monitoring (SAPs) and Indicators Report
 
Mmpda 2010
Mmpda 2010Mmpda 2010
Mmpda 2010
 
Bangor gregynog 15 june 2011
Bangor gregynog 15 june 2011Bangor gregynog 15 june 2011
Bangor gregynog 15 june 2011
 
The Global Virtual Classroom
The Global Virtual ClassroomThe Global Virtual Classroom
The Global Virtual Classroom
 
ReOPEN project presentation with the focus on dissemiantion, sustainability a...
ReOPEN project presentation with the focus on dissemiantion, sustainability a...ReOPEN project presentation with the focus on dissemiantion, sustainability a...
ReOPEN project presentation with the focus on dissemiantion, sustainability a...
 
Quality Assurance in an Education 3.0 world
Quality Assurance in an Education 3.0 worldQuality Assurance in an Education 3.0 world
Quality Assurance in an Education 3.0 world
 
European Distance Learning Week: Open Education at the meso level: “Guidance ...
European Distance Learning Week: Open Education at the meso level: “Guidance ...European Distance Learning Week: Open Education at the meso level: “Guidance ...
European Distance Learning Week: Open Education at the meso level: “Guidance ...
 
Technology matters
Technology mattersTechnology matters
Technology matters
 
Education Research Group Conference - Walk Before you Run
Education Research Group Conference - Walk Before you RunEducation Research Group Conference - Walk Before you Run
Education Research Group Conference - Walk Before you Run
 
Opening Up Europe: Strategy and the Added Value of Collaboration
Opening Up Europe: Strategy and the Added Value of CollaborationOpening Up Europe: Strategy and the Added Value of Collaboration
Opening Up Europe: Strategy and the Added Value of Collaboration
 

Viewers also liked (7)

(Turkish translation) mLearning: Theory, opportunities and use
(Turkish translation) mLearning: Theory, opportunities and use(Turkish translation) mLearning: Theory, opportunities and use
(Turkish translation) mLearning: Theory, opportunities and use
 
mLearning doesn't have to be ad hoc learning
mLearning doesn't have to be ad hoc learningmLearning doesn't have to be ad hoc learning
mLearning doesn't have to be ad hoc learning
 
mLearning: Theory, opportunities and use
mLearning: Theory, opportunities and usemLearning: Theory, opportunities and use
mLearning: Theory, opportunities and use
 
#ACOOLBUSINESS HOW TO DEVELOP BUYER PERSONAS
#ACOOLBUSINESS HOW TO DEVELOP BUYER PERSONAS#ACOOLBUSINESS HOW TO DEVELOP BUYER PERSONAS
#ACOOLBUSINESS HOW TO DEVELOP BUYER PERSONAS
 
10 03 24 meins amsterdam euromed
10 03 24   meins amsterdam euromed10 03 24   meins amsterdam euromed
10 03 24 meins amsterdam euromed
 
Marketing Digital
Marketing DigitalMarketing Digital
Marketing Digital
 
Expense Reduction Analysts - Services and Benefits3.31.10
Expense Reduction Analysts - Services and Benefits3.31.10Expense Reduction Analysts - Services and Benefits3.31.10
Expense Reduction Analysts - Services and Benefits3.31.10
 

Similar to Selecting and managing multiple new media platforms

Framework for Designing MOOCs
Framework for Designing MOOCsFramework for Designing MOOCs
Framework for Designing MOOCs
Bala Iyer
 
A model for developing multimedia learning projects
A model for developing multimedia learning projectsA model for developing multimedia learning projects
A model for developing multimedia learning projects
wanchalerm sotawong
 
Technological and pedagogical issues surrounding mass production of elearning
Technological and pedagogical issues surrounding mass production of elearningTechnological and pedagogical issues surrounding mass production of elearning
Technological and pedagogical issues surrounding mass production of elearning
Christopher Peat
 
Introduction to Radiant - Market Opportunity and Value Positioning
Introduction to Radiant - Market Opportunity and Value Positioning Introduction to Radiant - Market Opportunity and Value Positioning
Introduction to Radiant - Market Opportunity and Value Positioning
Wendy Colby
 
Arra title ii d grant workshop
Arra title ii d grant workshopArra title ii d grant workshop
Arra title ii d grant workshop
rheideman
 
eLearning Proposal
eLearning ProposaleLearning Proposal
eLearning Proposal
ayounce
 
Education tech trends
Education tech trendsEducation tech trends
Education tech trends
Bruno Vianna
 

Similar to Selecting and managing multiple new media platforms (20)

Framework for Designing MOOCs
Framework for Designing MOOCsFramework for Designing MOOCs
Framework for Designing MOOCs
 
A model for developing multimedia learning projects
A model for developing multimedia learning projectsA model for developing multimedia learning projects
A model for developing multimedia learning projects
 
RMIT eLearning Advancement Program
RMIT eLearning Advancement ProgramRMIT eLearning Advancement Program
RMIT eLearning Advancement Program
 
Technological and pedagogical issues surrounding mass production of elearning
Technological and pedagogical issues surrounding mass production of elearningTechnological and pedagogical issues surrounding mass production of elearning
Technological and pedagogical issues surrounding mass production of elearning
 
Mecar2010
Mecar2010Mecar2010
Mecar2010
 
Introduction to Radiant - Market Opportunity and Value Positioning
Introduction to Radiant - Market Opportunity and Value Positioning Introduction to Radiant - Market Opportunity and Value Positioning
Introduction to Radiant - Market Opportunity and Value Positioning
 
Rob Abel Sloanc 102909
Rob Abel Sloanc 102909Rob Abel Sloanc 102909
Rob Abel Sloanc 102909
 
ACCE2016 Leadership Forum Summary
ACCE2016 Leadership Forum SummaryACCE2016 Leadership Forum Summary
ACCE2016 Leadership Forum Summary
 
The Bottles are New but What of the Wine? Managing Learning and Teaching in W...
The Bottles are New but What of the Wine? Managing Learning and Teaching in W...The Bottles are New but What of the Wine? Managing Learning and Teaching in W...
The Bottles are New but What of the Wine? Managing Learning and Teaching in W...
 
Arra title ii d grant workshop
Arra title ii d grant workshopArra title ii d grant workshop
Arra title ii d grant workshop
 
Black Clute 2008
Black Clute 2008Black Clute 2008
Black Clute 2008
 
QA in e-Learning and Open Educational Resources (OER)
QA in e-Learning and Open Educational Resources (OER)QA in e-Learning and Open Educational Resources (OER)
QA in e-Learning and Open Educational Resources (OER)
 
eLearning Proposal
eLearning ProposaleLearning Proposal
eLearning Proposal
 
International Journal on Integrating Technology in Education (IJITE)
International Journal on Integrating Technology in Education (IJITE)International Journal on Integrating Technology in Education (IJITE)
International Journal on Integrating Technology in Education (IJITE)
 
International Journal on Integrating Technology in Education (IJITE)
International Journal on Integrating Technology in Education (IJITE)International Journal on Integrating Technology in Education (IJITE)
International Journal on Integrating Technology in Education (IJITE)
 
International Journal on Integrating Technology in Education (IJITE)
International Journal on Integrating Technology in Education (IJITE)International Journal on Integrating Technology in Education (IJITE)
International Journal on Integrating Technology in Education (IJITE)
 
International Journal on Integrating Technology in Education (IJITE)
International Journal on Integrating Technology in Education (IJITE)International Journal on Integrating Technology in Education (IJITE)
International Journal on Integrating Technology in Education (IJITE)
 
TEST 2018 Horizon Report
TEST 2018 Horizon ReportTEST 2018 Horizon Report
TEST 2018 Horizon Report
 
Education tech trends
Education tech trendsEducation tech trends
Education tech trends
 
Hive NYC Project Learning Lab: TASC presentation
Hive NYC Project Learning Lab: TASC presentation Hive NYC Project Learning Lab: TASC presentation
Hive NYC Project Learning Lab: TASC presentation
 

Recently uploaded

Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
amitlee9823
 
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
dollysharma2066
 
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
dlhescort
 
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai KuwaitThe Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
daisycvs
 
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
lizamodels9
 
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
amitlee9823
 
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Sheetaleventcompany
 
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
amitlee9823
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
amitlee9823
 

Recently uploaded (20)

Business Model Canvas (BMC)- A new venture concept
Business Model Canvas (BMC)-  A new venture conceptBusiness Model Canvas (BMC)-  A new venture concept
Business Model Canvas (BMC)- A new venture concept
 
Malegaon Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
Malegaon Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort ServiceMalegaon Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
Malegaon Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
 
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
 
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
 
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort ServiceEluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
 
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and pains
 
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
 
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
 
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
 
PHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation FinalPHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation Final
 
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
 
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai KuwaitThe Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
 
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
 
Cracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxCracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptx
 
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
 
Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...
Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...
Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...
 
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
 
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
 
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
 

Selecting and managing multiple new media platforms