Unnat Bharat Abhiyan (UBA) is a government of India initiative involving over 750 higher education institutions to develop self-sufficient villages through community extension programs for youth. St. Joseph's College of Management (SJCM) has adopted four villages for water management, basic amenities, organic farming, and renewable energy projects through field visits since 2018. SJCM staff operate a cooperative store in one village selling essential items like food, drinks, school supplies, and decorations to support the local economy.