Consumer Foodservice in South Africa

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Consumer Foodservice in South Africa

  1. 1. Consumer Foodservice in South AfricaReport Details:Published:September 2012No. of Pages:Price: Single User License – US$1900Discover the latest market trends and uncover sources of future market growth for the ConsumerFoodservice by Location industry in South Africa with research from Euromonitors team of in-country analysts.The Consumer Foodservice by Location in South Africa market research report includes:•Analysis of key supply-side and demand trends•Historic volumes and values, company and brand market shares•Five year forecasts of market trends and market growth•Robust and transparent market research methodology, conducted in-countryOur market research reports answer questions such as:•What is the market size of Consumer Foodservice by Location in South Africa?•What are the major brands in South Africa?•How are economic or demographic factors impacting the foodservice industry in #Country»?•How are multinational and local operators expanding in #Country»?•How have consumer lifestyle trends and eating habits influenced foodservice in #Country»?Why buy this report?•Gain competitive intelligence about market leaders•Track key industry trends, opportunities and threats•Inform your marketing, brand, strategy and market development, sales and supply functionsEXECUTIVE SUMMARYSouth African consumer foodservice continues to feel impact of recent economic downturnWhilst the global recession has passed, its impact continued to be felt at the end of the reviewperiod and countries were slow to recover. As with many consumers globally, South Africanscontinued to experience the affects of the recession and their spending on consumer foodserviceremained constrained. However, consumer foodservice continued to achieve steady current valuegrowth boosted by the middle to upper LSM groups (living standards measure). Rising prices alsocontributed to increased value growth during the review period.South Africans seek value-for-money in 2011With decreased disposable income, there is greater competition within South African consumerfoodservice for ‘share of throat’. Leading brands introduced smaller portions such as Steers GetReal burgers which retail at a lower price than standard burgers and therefore offer a saving oncash outlay. The introduction of breakfast menus by traditionally lunch and dinner destinations
  2. 2. such as Spur Steak Ranches, also increased eating-out occasions and enabled consumers totreat themselves to lower cash outlay as breakfast tends to be significantly cheaper than anevening meal.Famous Brands continue to focus on acquisitions in 2011Famous Brands Ltd continued to increase its leading share position by following a strategy ofexpansion and acquisition in 2011. The company placed particular emphasis on entering intochained bars/pubs by acquiring the Keg and McGinty’s franchised pub and restaurant brands fromKing Consolidated Holdings Ltd, as well as the O’Hagans brand from Weir-Smith Holdings in late2010. The company plans to focus on a strategic review of these brands rather than outletexpansion. A new brand identity and offering for the Keg brand was introduced during the courseof 2011. The company also acquired the trademarks and franchise agreements of Milky Lane andJuicy Lucy from the Unilever Group as of March 2011. There are plans to re-evaluate andrejuvenate the Milky Lane brand over the forecast period.South African consumer foodservice dominated by independent playersSouth African consumer foodservice is dominated by independent players. However, consumersenjoy the familiarity, the wider availability and convenience that the leading brands bring tofoodservice. Leading brands have the financial backing to continually expand into new locations,increasing their target reach and thus ensuring growth. Travel locations, such as forecourts andairports, are playing an increasingly important role within foodservice, as leading brands ensurethat they are present in order to capture the high levels of passing consumer traffic.Steady growth forecast for South African consumer foodserviceDespite economic pressures and the impact of the National Credit Act slowing down the growth offranchisees in South Africa, constant value growth will remain steady over the forecast period asthe economy recovers. However, it will be lower than was witnessed during the review period asunit prices stabilise.Get your copy of this report @http://www.reportsnreports.com/reports/194631-consumer-foodservice-in-south-africa.htmlMajor points covered in Table of Contents of this report includeTable of ContentsConsumer Foodservice in South Africa - Industry OverviewEXECUTIVE SUMMARYSouth African consumer foodservice continues to feel impact of recent economic downturnSouth Africans seek value-for-money in 2011Famous Brands continue to focus on acquisitions in 2011South African consumer foodservice dominated by independent playersSteady growth forecast for South African consumer foodserviceKEY TRENDS AND DEVELOPMENTSConsumers continue to feel the impact of the recent economic recessionConvenience and health continue to be key demands of busy South AfricansLocal brands continue to dominate consumer foodservice despite increasing presence of
  3. 3. international playersLeading foodservice franchises focus on consolidation and acquisition in 2012Leading brands increase their penetration into South African consumer foodservice with newersmaller format storesMARKET DATATable 1 Units, Transactions and Value Sales in Consumer Foodservice: 2006-2011Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2006-2011Table 3 Consumer Foodservice by Independent Vs Chained Outlets: Units/Outlets 2011Table 4 Consumer Foodservice by Eat in Vs Takeaway 2011Table 5 Consumer Foodservice by Food Vs Drinks Split 2011Table 6 Sales in Consumer Foodservice by Location 2006-2011Table 7 Leading Chained Consumer Foodservice Brands by Number of Units 2011Table 8 Chained Consumer Foodservice Company Shares 2007-2011Table 9 Chained Consumer Foodservice Brand Shares 2008-2011Table 10 Forecast Units, Transactions and Value Sales in Consumer Foodservice: 2011-2016Table 11 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth2011-2016APPENDIXNational Consumer ExpenditureTrade Association statisticsOPERATING ENVIRONMENTFranchisingDEFINITIONSSOURCESSummary 1 Research SourcesConsumer Foodservice in South Africa - Company ProfilesFamous Brands Ltd in Consumer Foodservice (South Africa)STRATEGIC DIRECTIONKEY FACTSCOMPANY BACKGROUNDCOMPETITIVE POSITIONINGSummary 4 Famous Brands Ltd: Competitive Position 2011King Consolidated Holdings Ltd in Consumer Foodservice (South Africa)STRATEGIC DIRECTIONKEY FACTSCOMPANY BACKGROUNDCOMPETITIVE POSITIONINGNandos Group Holdings Ltd in Consumer Foodservice (South Africa)STRATEGIC DIRECTIONKEY FACTSCOMPANY BACKGROUNDCOMPETITIVE POSITIONING
  4. 4. Summary 8 Nando’s Group Holdings Ltd: Competitive Position 2011Shoprite Holdings Ltd in Consumer Foodservice (South Africa)STRATEGIC DIRECTIONKEY FACTSCOMPANY BACKGROUNDCOMPETITIVE POSITIONINGSummary 11 Shoprite Holdings Ltd: Competitive Position 2011Spur Corp Ltd in Consumer Foodservice (South Africa)STRATEGIC DIRECTIONKEY FACTSCOMPANY BACKGROUNDCOMPETITIVE POSITIONINGSummary 14 Spur Corp: Competitive Position 2011100% Home Delivery/Takeaway in South Africa - Category AnalysisHEADLINESTRENDSFast food outlets continued to provide competition for 100% home delivery/takeaway due to widedistribution and expanded day parts increasing the occasions where consumers can consume fastfood. Breakfast is proving to be an increasingly popular focus for leading fast food companies andthere are several promotional breakfast campaigns by leading fast food brands such asMcDonald’s and KFC. The category only has a chained presence in chained pizza 100% homedelivery/takeaway and is increasingly threatened by the growing popularity of fast food.COMPETITIVE LANDSCAPE100% home delivery/takeaway is dominated by pizza, with double the sales of any other 100%home delivery/takeaway segment. Taste Holdings Ltd’s Scooters brand is the only brand with anational presence and it had 143 outlets nationally in 2011. Butlers is only present in Cape Townand continues to operate through seven outlets.PROSPECTSIt is thought that 100% home delivery/takeaway may struggle over the forecast period due to lackof variety within the category. With only two chained pizza brands present, the category may sufferas consumers demand greater options in terms of food types available for delivery. There is alsoless need for a brand to be solely home delivery, as many full-service restaurants and fast foodoutlets supplement their sales with a home delivery service.CATEGORY DATATable 12 100% Home Delivery/Takeaway by Category: Units/Outlets 2006-2011Table 13 100% Home Delivery/Takeaway by Category: Number of Transactions 2006-2011Table 14 100% Home Delivery/Takeaway by Category: Foodservice Value 2006-2011Table 15 100% Home Delivery/Takeaway by Category: % Units/Outlets Growth 2006-2011Table 16 100% Home Delivery/Takeaway by Category: % Transaction Growth 2006-2011Table 17 100% Home Delivery/Takeaway by Category: % Foodservice Value Growth 2006-2011Table 18 Global Brand Owner Shares of Chained 100% Home Delivery/Takeaway 2007-2011Table 19 Brand Shares of Chained 100% Home Delivery/Takeaway 2008-2011
  5. 5. Table 20 Forecast Sales in 100% Home Delivery/Takeaway by Category: Units/Outlets 2011-2016Table 21 Forecast Sales in 100% Home Delivery/Takeaway by Category: Number of Transactions2011-2016Table 22 Forecast Sales in 100% Home Delivery/Takeaway by Category: Foodservice Value2011-2016Table 23 Forecast Sales in 100% Home Delivery/Takeaway by Category: % Units/Outlets Growth2011-2016Table 24 Forecast Sales in 100% Home Delivery/Takeaway by Category: % Transaction Growth2011-2016Table 25 Forecast Sales in 100% Home Delivery/Takeaway by Category: % Foodservice ValueGrowth 2011-2016Cafés/Bars in South Africa - Category AnalysisHEADLINESTRENDSFamous Brands has chosen to focus on its new Pub & Restaurant division, created in mid-2011.During the latter half of 2010, Famous Brands purchased both the Keg and McGinty’s franchisedpub and restaurant brands from King Consolidated Holdings Ltd and the O’Hagans brand inDecember 2010. Despite re-branding the Keg brand in mid-2011, chained bars/pubs has remainedstagnant as Gauteng did not issue any liquor licences since the third quarter of 2011. Thecategory remains stagnant due to the recent economic downturn as well as a stringent focus oncombating drinking and driving in South Africa.COMPETITIVE LANDSCAPEFamous Brand’s Mugg & Bean led South African cafés/ bars with just over 3% value share in2011. However, the number of outlets dropped from 113 in 2010 to 111 in 2011. McDonald’sMcCafé brand showed strong growth off a smaller base. The company increased their outletnumbers from 26 outlets in 2010 to 55 outlets in 2011. Vida e Caffe also experienced stronggrowth, growing from 39 outlets in 2010 to 52 outlets in 2011.PROSPECTSIt is thought that specialist coffee shops such as McCafé and Vida e Caffe will continue to focus onexpansion, placing pressure on Famous Brands’ Brazilian Café. Famous Brands will focus on bothits Pub & Restaurant division as well as its popular, yet still small, tashas café brand.CATEGORY DATATable 26 Cafés/Bars by Category: Units/Outlets 2006-2011Table 27 Cafés/Bars by Category: Number of Transactions 2006-2011Table 28 Cafés/Bars by Category: Foodservice Value 2006-2011Table 29 Cafés/Bars by Category: % Units/Outlets Growth 2006-2011Table 30 Cafés/Bars by Category: % Transaction Growth 2006-2011Table 31 Cafés/Bars by Category: % Foodservice Value Growth 2006-2011Table 32 Global Brand Owner Shares of Chained Cafés/Bars 2007-2011Table 33 Brand Shares of Chained Cafés/Bars 2008-2011Table 34 Forecast Sales in Cafés/Bars by Category: Units/Outlets 2011-2016Table 35 Forecast Sales in Cafés/Bars by Category: Number of Transactions 2011-2016
  6. 6. Table 36 Forecast Sales in Cafés/Bars by Category: Foodservice Value 2011-2016Table 37 Forecast Sales in Cafés/Bars by Category: % Units/Outlets Growth 2011-2016Table 38 Forecast Sales in Cafés/Bars by Category: % Transaction Growth 2011-2016Table 39 Forecast Sales in Cafés/Bars by Category: % Foodservice Value Growth 2011-2016Consumer Foodservice by Location in South Africa - Category AnalysisHEADLINESTRENDSLeading brands are focusing on consumer demand for health and wellness, as well asconvenience by introducing new, smaller format stores. There is also a greater focus onconcession stores within popular branded stores and on strategic alliances with leading petroleumbrands in order to have an exclusive presence within forecourts. This ensures these brands havegreater penetration into South Africa, thereby increasing their brand reach. Chained streetstalls/kiosks ensures that there is an increase in the number of potential sites, as well as itsfoodservice capacity by using slightly larger format kiosks.COMPETITIVE LANDSCAPEConsumer foodservice through retail is by far the most popular non-standalone outlet location inSouth Africa. It is a particularly popular site for cafés/bars, followed by full-service restaurants andfast food outlets respectively. Travel is popular due to growth of presence of concession storesand fast food brands at petroleum forecourts. Airports is another travel location that provides roomfor growth, particularly after the recent revamping of major South African airports in Gauteng, Kwa-Zulu Natal and Cape Town. Brands are introducing smaller format, grab and go concepts of theirleading brands such as Famous Brands’ Mugg & Bean and Wimpy, in order to offer consumerson-the-go convenience. Leisure remains fairly niche in South Africa, with chained other fast foodbrand Kauai present within Virgin Active fitness centres. Leading retailer Woolworths introduced aWoolworths Café outlet within Virgin Active Constantia Cape Town in late 2011.PROSPECTSIt is likely that the trend towards smaller format stores will continue over the forecast period.Leading brands are continually on the lookout for innovative ways to increase the number ofpotential sites for expansion. As potential sites are limited by available space, changing a store’sformat is an ideal way in which to increase the number. Smaller format stores are particularlypopular as they occupy less space, thereby carrying smaller overheads for owners. Consumerswill also benefit from the convenient locations that these outlets occupy.CATEGORY DATATable 40 Consumer Foodservice Sales by Location: Units/Outlets 2006-2011Table 41 Consumer Foodservice Sales by Location: Number of Transactions 2006-2011Table 42 Consumer Foodservice Sales by Location: Foodservice Value 2006-2011Table 43 Consumer Foodservice Sales by Location: % Units/Outlets Growth 2006-2011Table 44 Consumer Foodservice Sales by Location: % Transaction Growth 2006-2011Table 45 Consumer Foodservice Sales by Location: % Foodservice Value Growth 2006-2011Table 46 Consumer Foodservice Sales through Standalone: Units/Outlets 2006-2011Table 47 Consumer Foodservice Sales through Standalone: Number of Transactions 2006-2011Table 48 Consumer Foodservice Sales through Standalone: Foodservice Value 2006-2011
  7. 7. Table 49 Consumer Foodservice Sales through Standalone: % Units/Outlets Growth 2006-2011Table 50 Consumer Foodservice Sales through Standalone: % Transaction Growth 2006-2011Table 51 Consumer Foodservice Sales through Standalone: % Foodservice Value Growth 2006-2011Table 52 Consumer Foodservice Sales through Leisure: Units/Outlets 2006-2011Table 53 Consumer Foodservice Sales through Leisure: Number of Transactions 2006-2011Table 54 Consumer Foodservice Sales through Leisure: Foodservice Value 2006-2011Table 55 Consumer Foodservice Sales through Leisure: % Units/Outlets Growth 2006-2011Table 56 Consumer Foodservice Sales through Leisure: % Transaction Growth 2006-2011Table 57 Consumer Foodservice Sales through Leisure: % Foodservice Value Growth 2006-2011Table 58 Consumer Foodservice Sales through Retail: Units/Outlets 2006-2011Table 59 Consumer Foodservice Sales through Retail: Number of Transactions 2006-2011Table 60 Consumer Foodservice Sales through Retail: Foodservice Value 2006-2011Table 61 Consumer Foodservice Sales through Retail: % Units/Outlets Growth 2006-2011Table 62 Consumer Foodservice Sales through Retail: % Transaction Growth 2006-2011Table 63 Consumer Foodservice Sales through Retail: % Foodservice Value Growth 2006-2011Table 64 Consumer Foodservice Sales through Lodging: Units/Outlets 2006-2011Table 65 Consumer Foodservice Sales through Lodging: Number of Transactions 2006-2011Table 66 Consumer Foodservice Sales through Lodging: Foodservice Value 2006-2011Table 67 Consumer Foodservice Sales through Lodging: % Units/Outlets Growth 2006-2011Table 68 Consumer Foodservice Sales through Lodging: % Transaction Growth 2006-2011Table 69 Consumer Foodservice Sales through Lodging: % Foodservice Value Growth 2006-2011Table 70 Consumer Foodservice Sales through Travel: Units/Outlets 2006-2011Table 71 Consumer Foodservice Sales through Travel: Number of Transactions 2006-2011Table 72 Consumer Foodservice Sales through Travel: Foodservice Value 2006-2011Table 73 Consumer Foodservice Sales through Travel: % Units/Outlets Growth 2006-2011Table 74 Consumer Foodservice Sales through Travel: % Transaction Growth 2006-2011Table 75 Consumer Foodservice Sales through Travel: % Foodservice Value Growth 2006-2011Table 76 Forecast Consumer Foodservice Sales by Location: Units/Outlets 2011-2016Table 77 Forecast Consumer Foodservice Sales by Location: Number of Transactions 2011-2016Table 78 Forecast Consumer Foodservice Sales by Location: Foodservice Value 2011-2016Table 79 Forecast Consumer Foodservice Sales by Location: % Units/Outlets Growth 2011-2016Table 80 Forecast Consumer Foodservice Sales by Location: % Transaction Growth 2011-2016Table 81 Forecast Consumer Foodservice Sales by Location: % Foodservice Value Growth 2011-2016Table 82 Forecast Consumer Foodservice Sales through Standalone: Units/Outlets 2011-2016Table 83 Forecast Consumer Foodservice Sales through Standalone: Number of Transactions2011-2016Table 84 Forecast Consumer Foodservice Sales through Standalone: Foodservice Value 2011-2016Table 85 Forecast Consumer Foodservice Sales through Standalone: % Units/Outlets Growth2011-2016
  8. 8. Table 86 Forecast Consumer Foodservice Sales through Standalone: % Transaction Growth2011-2016Table 87 Forecast Consumer Foodservice Sales through Standalone: % Foodservice ValueGrowth 2011-2016Table 88 Forecast Consumer Foodservice Sales through Leisure: Units/Outlets 2011-2016Table 89 Forecast Consumer Foodservice Sales through Leisure: Number of Transactions 2011-2016Table 90 Forecast Consumer Foodservice Sales through Leisure: Foodservice Value 2011-2016Table 91 Forecast Consumer Foodservice Sales through Leisure: % Units/Outlets Growth 2011-2016Table 92 Forecast Consumer Foodservice Sales through Leisure: % Transaction Growth 2011-2016Table 93 Forecast Consumer Foodservice Sales through Leisure: % Foodservice Value Growth2011-2016Table 94 Forecast Consumer Foodservice Sales through Retail: Units/Outlets 2011-2016Table 95 Forecast Consumer Foodservice Sales through Retail: Number of Transactions 2011-2016Table 96 Forecast Consumer Foodservice Sales through Retail: Foodservice Value 2011-2016Table 97 Forecast Consumer Foodservice Sales through Retail: % Units/Outlets Growth 2011-2016Table 98 Forecast Consumer Foodservice Sales through Retail: % Transaction Growth 2011-2016Table 99 Forecast Consumer Foodservice Sales through Retail: % Foodservice Value Growth2011-2016Table 100 Forecast Consumer Foodservice Sales through Lodging: Units/Outlets 2011-2016Table 101 Forecast Consumer Foodservice Sales through Lodging: Number of Transactions 2011-2016Table 102 Forecast Consumer Foodservice Sales through Lodging: Foodservice Value 2011-2016Table 103 Forecast Consumer Foodservice Sales through Lodging: % Units/Outlets Growth 2011-2016Table 104 Forecast Consumer Foodservice Sales through Lodging: % Transaction Growth 2011-2016Table 105 Forecast Consumer Foodservice Sales through Lodging: % Foodservice Value Growth2011-2016Table 106 Forecast Consumer Foodservice Sales through Travel: Units/Outlets 2011-2016Table 107 Forecast Consumer Foodservice Sales through Travel: Number of Transactions 2011-2016Table 108 Forecast Consumer Foodservice Sales through Travel: Foodservice Value 2011-2016Table 109 Forecast Consumer Foodservice Sales through Travel: % Units/Outlets Growth 2011-2016Table 110 Forecast Consumer Foodservice Sales through Travel: % Transaction Growth 2011-2016Table 111 Forecast Consumer Foodservice Sales through Travel: % Foodservice Value Growth
  9. 9. 2011-2016Fast Food in South Africa - Category AnalysisHEADLINESTRENDSOperators are focussing on extending their day parts, ensuring that they have a greateropportunity for consumer spend throughout the day, and not just in the evenings. Breakfast is abig focus for leading players such as McDonald’s and KFC and both brands are offering breakfastpromotions. At the end of the review period, McDonald’s offered a free coffee with the purchase ofan Egg McMuffin for less than R15 and KFC offered cappuccinos for just R5 in order to drawcustomers into the store. Breakfasts tend to be lower-priced options and therefore perform wellduring times of economic downturn as consumers can treat themselves with a lower cash outlay.Wimpy is offering a range of “Brekkie Buns” for under R20.COMPETITIVE LANDSCAPEYum! Brands continued to dominate fast food with its KFC brand. With a total of 655 outlets, thebrand held a comfortable lead. Famous Brand’s Wimpy brand expanded its outlets to overtakeSteers and become the second biggest brand in terms of outlet numbers, whilst Steers slipped tothird position overall.PROSPECTSConsumers will continue to experience financial pressure with electricity tariff hikes, increased fuelcosts and the proposed toll road levies. Red meat prices have also risen steeply, driving up foodinflation. Bearing in mind this economic climate, and no longer having the benefit of the 2010World Cup to boost sales, it is thought that companies will struggle to achieve the same levels ofgrowth experienced in 2010. New outlet openings will be more cautious. Whilst in 2011 companiessuch as Famous Brands focussed on acquisition, in 2012 the focus will be on consolidation.CATEGORY DATATable 112 Fast Food by Category: Units/Outlets 2006-2011Table 113 Fast Food by Category: Number of Transactions 2006-2011Table 114 Fast Food by Category: Foodservice Value 2006-2011Table 115 Fast Food by Category: % Units/Outlets Growth 2006-2011Table 116 Fast Food by Category: % Transaction Growth 2006-2011Table 117 Fast Food by Category: % Foodservice Value Growth 2006-2011Table 118 Sales of Bakery Products Fast Food by Type 2008-2011Table 119 Global Brand Owner Shares of Chained Fast Food 2007-2011Table 120 Brand Shares of Chained Fast Food 2008-2011Table 121 Forecast Sales in Fast Food by Category: Units/Outlets 2011-2016Table 122 Forecast Sales in Fast Food by Category: Number of Transactions 2011-2016Table 123 Forecast Sales in Fast Food by Category: Foodservice Value 2011-2016Table 124 Forecast Sales in Fast Food by Category: % Units/Outlets Growth 2011-2016Table 125 Forecast Sales in Fast Food by Category: % Transaction Growth 2011-2016Table 126 Forecast Sales in Fast Food by Category: % Foodservice Value Growth 2011-2016Full-Service Restaurants in South Africa - Category Analysis
  10. 10. HEADLINESTRENDSThe economic downturn continued to impact consumer foodservice as consumers were face withreduced disposable incomes due to rising costs of fuel, electricity and food. The weakness of theRand at the end of the review period also raised inflationary concerns. Whilst interest ratesremained low and stable, household debt to disposable incomes remained high at approximately76%. Unemployment was also high, with figures sitting at over 25% at the end of the reviewperiod. Consumers dined out less frequently as they prioritised their debt; thus competition in thiscategory continued to intensify as brands compete for share within the same target audience.COMPETITIVE LANDSCAPESpur Corp Ltd continued to lead South African full-service restaurants with its Spur SteakRanches, Panarotti’s Pizza and John Dory’s brands. Spur Steak Ranches is the leading brand witha total of 249 outlets, up by four outlets in comparison with the previous year. Panarotti’s Pizzawas ranked third with a total of 52 outlets in 2011. Ocean Basket from Ocean Basket Group wasranked second with 129 outlets in 2011.PROSPECTSIt is thought that while the economy will continue its slow recovery, consumer spending will remaincautious moving into the forecast period. Leading players need to ensure that their brandscontinue to offer attractive and affordable menu items, re-adjusting menus in order to appeal toconsumer demand, and thus remain competitive.CATEGORY DATATable 127 Full-Service Restaurants by Category: Units/Outlets 2006-2011Table 128 Full-Service Restaurants by Category: Number of Transactions 2006-2011Table 129 Full-Service Restaurants by Category: Foodservice Value 2006-2011Table 130 Full-Service Restaurants by Category: % Units/Outlets Growth 2006-2011Table 131 Full-Service Restaurants by Category: % Transaction Growth 2006-2011Table 132 Full-Service Restaurants by Category: % Foodservice Value Growth 2006-2011Table 133 Global Brand Owner Shares of Chained Full-Service Restaurants 2007-2011Table 134 Brand Shares of Chained Full-Service Restaurants 2008-2011Table 135 Forecast Sales in Full-Service Restaurants by Category: Units/Outlets 2011-2016Table 136 Forecast Sales in Full-Service Restaurants by Category: Number of Transactions 2011-2016Table 137 Forecast Sales in Full-Service Restaurants by Category: Foodservice Value 2011-2016Table 138 Forecast Sales in Full-Service Restaurants by Category: % Units/Outlets Growth 2011-2016Table 139 Forecast Sales in Full-Service Restaurants by Category: % Transaction Growth 2011-2016Table 140 Forecast Sales in Full-Service Restaurants by Category: % Foodservice Value Growth2011-2016Self-Service Cafeterias in South Africa - Category AnalysisTRENDSSelf-service cafeterias remained insignificant in South Africa in 2011, with both sales and demand
  11. 11. being negligible.Street Stalls/Kiosks in South Africa - Category AnalysisHEADLINESTRENDSThe number of chained carts decreased significantly over the review period. This was due to thecontinued focus of leading chained street stall/kiosk brand Hot Dog Café towards mini e-dinersrather than carts. Mini e-diners were designed and developed for sites where the consumerdemand exceeded the capacity of a cart. The kiosks are designed to stand outside anchortenants, particularly under the Massmart umbrella, with which Hot Dog Café has an agreement.These kiosks benefit from the high levels of foot traffic as consumers visit stores, and includeBuilders Warehouse and Makro. As Massmart expands its stores, so the number of potential sitesfor mini e-diners increases.COMPETITIVE LANDSCAPEHot Dog Café Franchise Pty Ltd is the only major player within this very small category of SouthAfrican consumer foodservice. Its competitors are independent players who often havesubstandard quality control in order to be competitive in terms of price. Many South Africans areconcerned with the hygiene of products, which are prepared and purchased at sites where there isoften no refrigeration or quality control. However, the lower-income groups target audiencesearches for value-for-money.PROSPECTSThe move towards kiosks is set to continue as leader Hot Dog Café places its focus on growingthis category over the forecast period. The 6 sq m size of the kiosk makes it suitable for manylocations, and low overheads and high turnover make it an attractive option for potentialfranchisees.CATEGORY DATATable 141 Street Stalls/Kiosks: Units/Outlets 2006-2011Table 142 Street Stalls/Kiosks: Number of Transactions 2006-2011Table 143 Street Stalls/Kiosks: Foodservice Value 2006-2011Table 144 Street Stalls/Kiosks: % Units/Outlets Growth 2006-2011Table 145 Street Stalls/Kiosks: % Transaction Growth 2006-2011Table 146 Street Stalls/Kiosks: % Foodservice Value Growth 2006-2011Table 147 Global Brand Owner Shares of Chained Street Stalls/Kiosks 2007-2011Table 148 Brand Shares of Chained Street Stalls/Kiosks 2008-2011Table 149 Forecast Sales in Street Stalls/Kiosks: Units/Outlets 2011-2016Table 150 Forecast Sales in Street Stalls/Kiosks: Number of Transactions 2011-2016Table 151 Forecast Sales in Street Stalls/Kiosks: Foodservice Value 2011-2016Table 152 Forecast Sales in Street Stalls/Kiosks: % Units/Outlets Growth 2011-2016Table 153 Forecast Sales in Street Stalls/Kiosks: % Transaction Growth 2011-2016Table 154 Forecast Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2011-2016Contact: sales@reportsandreports.com for more information.

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