Consumer Foodservice in ColombiaReport Details:Published:September 2012No. of Pages:Price: Single User License – US$1900Di...
specialists, both chained and independent, benefited from this trend as they saw an improvementin sales.Players adapt to d...
MARKET DATATable 1 Units, Transactions and Value Sales in Consumer Foodservice: 2006-2011Table 2 Units, Transactions and V...
Inbercab Ltda in Consumer Foodservice (Colombia)STRATEGIC DIRECTIONKEY FACTSCOMPANY BACKGROUNDCOMPETITIVE POSITIONINGSumma...
foreign Papa John’s and the strategy adopted by Domino´s Pizza led the company to record aslower rate when compared to its...
second with a 19% value share also fared well, supported in the strategic locations insidehypermarkets and in areas with h...
PROSPECTSRapid expansion of hotels across the country is likely to continue during the forecast period due tothe fact that...
Table 74 Consumer Foodservice Sales through Travel: Foodservice Value 2006-2011Table 75 Consumer Foodservice Sales through...
Table 102 Forecast Consumer Foodservice Sales through Lodging: Units/Outlets 2011-2016Table 103 Forecast Consumer Foodserv...
CATEGORY DATATable 114 Fast Food by Category: Units/Outlets 2006-2011Table 115 Fast Food by Category: Number of Transactio...
Table 131 Full-Service Restaurants by Category: Foodservice Value 2006-2011Table 132 Full-Service Restaurants by Category:...
Table 147 Self-Service Cafeterias: % Transaction Growth 2006-2011Table 148 Self-Service Cafeterias: % Foodservice Value Gr...
Table 166 Forecast Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2011-2016Contact: sales@reportsandreports.com...
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Consumer Foodservice in Colombia

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Consumer Foodservice in Colombia

  1. 1. Consumer Foodservice in ColombiaReport Details:Published:September 2012No. of Pages:Price: Single User License – US$1900Discover the latest market trends and uncover sources of future market growth for the ConsumerFoodservice by Location industry in Colombia with research from Euromonitors team of in-countryanalysts.The Consumer Foodservice by Location in Colombia market research report includes:•Analysis of key supply-side and demand trends•Historic volumes and values, company and brand market shares•Five year forecasts of market trends and market growth•Robust and transparent market research methodology, conducted in-countryOur market research reports answer questions such as:•What is the market size of Consumer Foodservice by Location in Colombia?•What are the major brands in Colombia?•How are economic or demographic factors impacting the foodservice industry in #Country»?•How are multinational and local operators expanding in #Country»?•How have consumer lifestyle trends and eating habits influenced foodservice in #Country»?Why buy this report?•Gain competitive intelligence about market leaders•Track key industry trends, opportunities and threats•Inform your marketing, brand, strategy and market development, sales and supply functionsEXECUTIVE SUMMARYIn 2011 consumer foodservice continues showing positive ratesIn 2011 consumer foodservice continued with a positive performance in sales terms, faring bettercompared to the review period. The most dynamic categories were specialist coffee shops, bakeryfast food, full-service restaurants and 100% home delivery/take away, which posted double-digitgrowth rates. Increasing consumption of coffee in the country, strong expansion in sandwichspecialist shops and sweet bakery products, along with healthy macroeconomic indicatorscontributed to drive sales.More healthy items appearing on menusColombians are starting to demand healthy meals, whether eating at home or out, motivated bythe increasing incidence of obesity and heart diseases and the desire of consumers of look andfeel good. In 2011, McDonald’s adopted healthier menus for children and adults, and other fastfood operators are also increasing the offer of wraps and salads in their menus. Sandwich
  2. 2. specialists, both chained and independent, benefited from this trend as they saw an improvementin sales.Players adapt to different formats to face competitionDuring 2011 consumer foodservice continued to witness an expansion along with intensecompetition between almost all foodservice categories, as consumers are now more flexible andmove easily from one category to another. This situation is leading foodservice operators in fastfood, home delivery/takeaway and full-service, to be flexible about expanding into different formatsthat suit the needs of their consumers at different times.Chains growing fasterAlthough independents account for the vast majority of consumer foodservice outlets, chains werethe ones that saw better growth rates in terms of outlets, transactions and sales during the reviewperiod. The strengthening of expansion through franchises and promotions, increasing the offer ofbreakfast/brunch and further introduction of small snack type items were some of the mostimportant factors that contributed with strong results in chained operators.Optimistic prospects for foodservice prevailThe forecast period will witness a faster pace of transactions and sales growth in comparison withthe review period. Growth will be supported by the positive prospects of the Colombian economythat will continue to attract investors, in the improvement of disposable household income, alongwith further expansion to smaller cities in the country, where there is still plenty of room for newoutlet openings. In relation to threats that might hinder expansion, it is worth mentioning that thedebts of households with financial entities might increase, leading to a curb in expenditure andfoodservice could be affected in a negative way.Get your copy of this report @http://www.reportsnreports.com/reports/194634-consumer-foodservice-in-colombia.htmlMajor points covered in Table of Contents of this report includeTable of ContentsConsumer Foodservice in Colombia - Industry OverviewEXECUTIVE SUMMARYIn 2011 consumer foodservice continues showing positive ratesMore healthy items appearing on menusPlayers adapt to different formats to face competitionChains growing fasterOptimistic prospects for foodservice prevailKEY TRENDS AND DEVELOPMENTSColombians continue demanding food delivery servicesFoodservice operators are diversifyingIce cream fast food: A market to exploitHealthy and tasty meals in consumer foodserviceCITY KEY TRENDS AND DEVELOPMENTSMedellín, La ciudad de la eterna primavera
  3. 3. MARKET DATATable 1 Units, Transactions and Value Sales in Consumer Foodservice: 2006-2011Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2006-2011Table 3 Consumer Foodservice by Independent Vs Chained Outlets: Units/Outlets 2011Table 4 Consumer Foodservice by Eat in Vs Takeaway 2011Table 5 Consumer Foodservice by Food Vs Drinks Split 2011Table 6 Sales in Consumer Foodservice by Location 2006-2011Table 7 Leading Chained Consumer Foodservice Brands by Number of Units 2011Table 8 Chained Consumer Foodservice Company Shares 2007-2011Table 9 Chained Consumer Foodservice Brand Shares 2008-2011Table 10 Forecast Units, Transactions and Value Sales in Consumer Foodservice: 2011-2016Table 11 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth2011-2016APPENDIXNational Consumer ExpenditureTable 12 Consumer Expenditure on Consumer FoodserviceTrade association statisticsOPERATING ENVIRONMENTFranchisingDEFINITIONSSOURCESSummary 1 Research SourcesConsumer Foodservice in Colombia - Company ProfilesAvesco SA in Consumer Foodservice (Colombia)STRATEGIC DIRECTIONKEY FACTSCOMPANY BACKGROUNDCOMPETITIVE POSITIONINGSummary 4 Avesco SA: Competitive Position 2011Crepes & Waffles SA in Consumer Foodservice (Colombia)STRATEGIC DIRECTIONKEY FACTSCOMPANY BACKGROUNDCOMPETITIVE POSITIONINGSummary 7 Crepes & Waffles SA: Competitive Position 2011Frisby SA in Consumer Foodservice (Colombia)STRATEGIC DIRECTIONKEY FACTSCOMPANY BACKGROUNDCOMPETITIVE POSITIONINGSummary 10 Frisby SA: Competitive Position 2011
  4. 4. Inbercab Ltda in Consumer Foodservice (Colombia)STRATEGIC DIRECTIONKEY FACTSCOMPANY BACKGROUNDCOMPETITIVE POSITIONINGSummary 13 Inbercab Ltda: Competitive Position 2011Procafecol SA in Consumer Foodservice (Colombia)STRATEGIC DIRECTIONKEY FACTSCOMPANY BACKGROUNDCOMPETITIVE POSITIONINGSummary 16 Procafecol SA: Competitive Position 2011Productora y Comercializadora de Alimentos Ltda in Consumer Foodservice (Colombia)STRATEGIC DIRECTIONKEY FACTSCOMPANY BACKGROUNDCOMPETITIVE POSITIONINGSummary 19 Productora y Comercializadora de Alimentos Ltda: Competitive Position 2011Restcafe OMA SA in Consumer Foodservice (Colombia)STRATEGIC DIRECTIONKEY FACTSCOMPANY BACKGROUNDCOMPETITIVE POSITIONINGSummary 22 Restcafe OMA SA: Competitive Position 2011100% Home Delivery/Takeaway in Colombia - Category AnalysisHEADLINESTRENDSDuring the review period it has been observed how delivery sales of operators in full-service andfast food categories has been increasing, posing challenges to companies in 100% homedelivery/takeaway. In the case of full-service restaurants delivery sales at the beginning of thereview period accounted for 7% of total sales of the category, but in 2011 it reached 10%,equating to a CAGR of 20% in current terms. Strategies, not only of pizza chains where thisservice is more common but also of restaurants targeted to affluent consumers that have includedthis service through outsourcing or by gathering brands of the same owner under one delivery line,have proven to be successful. Between 2006 and 2011, the number of fast food brands thatoffered a home delivery service increased by 12% in current terms. Although 100% homedelivery/takeaway fared well during the review period with a CAGR of 14% in current terms, it hasbeen observed that operators are beginning to adopt different formats by opening points of sale inorder to remain competitive and reach consumers in different places.COMPETITIVE LANDSCAPEDuring 2011 Pizza Pizza from Aliter Ltda ranked first in chained HDTA with a 65% share of valuesales, losing seven percentage points in relation to the previous year. However, the arrival of the
  5. 5. foreign Papa John’s and the strategy adopted by Domino´s Pizza led the company to record aslower rate when compared to its behaviour during the review period.PROSPECTSThe forecast period will fare better than the review period, with a predicted CAGR of 10% inconstant value terms, versus the 9% CAGR recorded during the review period. Not only thepositive prospects of the economy and affordable prices, but the emerging demand for deliveryservices in other cities like Medellín and Cali, besides Bogotá will drive expansion of 100% homedelivery/takeaway.CATEGORY DATATable 13 100% Home Delivery/Takeaway by Category: Units/Outlets 2006-2011Table 14 100% Home Delivery/Takeaway by Category: Number of Transactions 2006-2011Table 15 100% Home Delivery/Takeaway by Category: Foodservice Value 2006-2011Table 16 100% Home Delivery/Takeaway by Category: % Units/Outlets Growth 2006-2011Table 17 100% Home Delivery/Takeaway by Category: % Transaction Growth 2006-2011Table 18 100% Home Delivery/Takeaway by Category: % Foodservice Value Growth 2006-2011Table 19 Global Brand Owner Shares of Chained 100% Home Delivery/Takeaway 2007-2011Table 20 Brand Shares of Chained 100% Home Delivery/Takeaway 2008-2011Table 21 Forecast Sales in 100% Home Delivery/Takeaway by Category: Units/Outlets 2011-2016Table 22 Forecast Sales in 100% Home Delivery/Takeaway by Category: Number of Transactions2011-2016Table 23 Forecast Sales in 100% Home Delivery/Takeaway by Category: Foodservice Value2011-2016Table 24 Forecast Sales in 100% Home Delivery/Takeaway by Category: % Units/Outlets Growth2011-2016Table 25 Forecast Sales in 100% Home Delivery/Takeaway by Category: % Transaction Growth2011-2016Table 26 Forecast Sales in 100% Home Delivery/Takeaway by Category: % Foodservice ValueGrowth 2011-2016Cafés/Bars in Colombia - Category AnalysisHEADLINESTRENDSThe campaign Toma Café launched two years ago aimed to encourage coffee consumptionamong Colombians is having positive results. Trade press articles indicated that during 2011, totalcoffee consumption increased by 2%, after many years of stagnation. Although most of theconsumption is done at households, specialist coffee shops have played an important role,becoming the channel with the best performance, not only by attracting more consumers but foroffering high quality and premium coffee that has been rapidly accepted.COMPETITIVE LANDSCAPECafés/bars is dominated mainly by local chains that in general have been evolving in a positiveway. During 2011, Juan Valdez had a value share of 29% in sales of chained cafés/bars andrecorded an increase of 17% in sales of food and drinks. The new openings, in addition to therevamping of stores and improved customer service, led to the positive results. Oma, ranked
  6. 6. second with a 19% value share also fared well, supported in the strategic locations insidehypermarkets and in areas with high traffic like financial areas, close to universities, hospitals andfuneral homes.PROSPECTSFor the forecast period it is expected that sales and transactions of cafés/bars will each post aCAGR of 8% in constant terms. Expansion will be supported in the strengthening of specialistcoffee shops, chained and independent, followed by bars/pubs that will continue drawing theattention of young generations that are keen for new experiences. Also, the increasing interest ofColombians in hanging out more often will benefit transactions per outlet that will see a fasterCAGR of 4% compared to the review period, when a CAGR of 2% was recorded.CATEGORY DATATable 27 Cafés/Bars by Category: Units/Outlets 2006-2011Table 28 Cafés/Bars by Category: Number of Transactions 2006-2011Table 29 Cafés/Bars by Category: Foodservice Value 2006-2011Table 30 Cafés/Bars by Category: Foodservice Value 2006-2011Table 31 Cafés/Bars by Category: % Units/Outlets Growth 2006-2011Table 32 Cafés/Bars by Category: % Transaction Growth 2006-2011Table 33 Cafés/Bars by Category: % Foodservice Value Growth 2006-2011Table 34 Global Brand Owner Shares of Chained Cafés/Bars 2007-2011Table 35 Brand Shares of Chained Cafés/Bars 2008-2011Table 36 Forecast Sales in Cafés/Bars by Category: Units/Outlets 2011-2016Table 37 Forecast Sales in Cafés/Bars by Category: Number of Transactions 2011-2016Table 38 Forecast Sales in Cafés/Bars by Category: Foodservice Value 2011-2016Table 39 Forecast Sales in Cafés/Bars by Category: % Units/Outlets Growth 2011-2016Table 40 Forecast Sales in Cafés/Bars by Category: % Transaction Growth 2011-2016Table 41 Forecast Sales in Cafés/Bars by Category: % Foodservice Value Growth 2011-2016Consumer Foodservice by Location in Colombia - Category AnalysisHEADLINESTRENDSGastronomic areas in Colombian cities continue growing and gaining importance in thedevelopment of foodservice, giving customers different options to choose from. In Bogotá, thereare six gastronomic areas and a new one in the Park Way is seeing an increasing presence ofrestaurants and small cafés with a bohemian touch. Other cities like Cali and Medellín, with a thirdof the population of Bogotá, have six and eight gastronomic areas, respectively. The planned andorganised expansion of these areas might have a positive effect on foodservice operators thatmight want to develop restaurants with new concepts and with particular styles.COMPETITIVE LANDSCAPESales through retail locations represent 26% of total foodservice value, followed by travel with 9%and lodging with a share of 5%. At retail premises, fast food and full-service restaurants are thekey drivers as they concentrate 37% and 24% respectively, of their total sales. At travel locations,mainly airports and bus stations, specialist coffee shops and bakery fast food are important. Inlodging, the presence of high-end full-service restaurants is dominant.
  7. 7. PROSPECTSRapid expansion of hotels across the country is likely to continue during the forecast period due tothe fact that the tributary incentives for companies that build hotels will expire in 2017. This willboost openings of foodservice operators in lodging locations, which are anticipated to post aCAGR of 6%; with most of them being full-service restaurants. There are also complexes thatinclude hotels, offices and space for restaurants and stores. These types of buildings will meanthat brands that are not typical in lodging, mainly chained fast food, will be encouraged to openoutlets.CATEGORY DATATable 42 Consumer Foodservice Sales by Location: Units/Outlets 2006-2011Table 43 Consumer Foodservice Sales by Location: Number of Transactions 2006-2011Table 44 Consumer Foodservice Sales by Location: Foodservice Value 2006-2011Table 45 Consumer Foodservice Sales by Location: % Units/Outlets Growth 2006-2011Table 46 Consumer Foodservice Sales by Location: % Transaction Growth 2006-2011Table 47 Consumer Foodservice Sales by Location: % Foodservice Value Growth 2006-2011Table 48 Consumer Foodservice Sales through Standalone: Units/Outlets 2006-2011Table 49 Consumer Foodservice Sales through Standalone: Number of Transactions 2006-2011Table 50 Consumer Foodservice Sales through Standalone: Foodservice Value 2006-2011Table 51 Consumer Foodservice Sales through Standalone: % Units/Outlets Growth 2006-2011Table 52 Consumer Foodservice Sales through Standalone: % Transaction Growth 2006-2011Table 53 Consumer Foodservice Sales through Standalone: % Foodservice Value Growth 2006-2011Table 54 Consumer Foodservice Sales through Leisure: Units/Outlets 2006-2011Table 55 Consumer Foodservice Sales through Leisure: Number of Transactions 2006-2011Table 56 Consumer Foodservice Sales through Leisure: Foodservice Value 2006-2011Table 57 Consumer Foodservice Sales through Leisure: % Units/Outlets Growth 2006-2011Table 58 Consumer Foodservice Sales through Leisure: % Transaction Growth 2006-2011Table 59 Consumer Foodservice Sales through Leisure: % Foodservice Value Growth 2006-2011Table 60 Consumer Foodservice Sales through Retail: Units/Outlets 2006-2011Table 61 Consumer Foodservice Sales through Retail: Number of Transactions 2006-2011Table 62 Consumer Foodservice Sales through Retail: Foodservice Value 2006-2011Table 63 Consumer Foodservice Sales through Retail: % Units/Outlets Growth 2006-2011Table 64 Consumer Foodservice Sales through Retail: % Transaction Growth 2006-2011Table 65 Consumer Foodservice Sales through Retail: % Foodservice Value Growth 2006-2011Table 66 Consumer Foodservice Sales through Lodging: Units/Outlets 2006-2011Table 67 Consumer Foodservice Sales through Lodging: Number of Transactions 2006-2011Table 68 Consumer Foodservice Sales through Lodging: Foodservice Value 2006-2011Table 69 Consumer Foodservice Sales through Lodging: % Units/Outlets Growth 2006-2011Table 70 Consumer Foodservice Sales through Lodging: % Transaction Growth 2006-2011Table 71 Consumer Foodservice Sales through Lodging: % Foodservice Value Growth 2006-2011Table 72 Consumer Foodservice Sales through Travel: Units/Outlets 2006-2011Table 73 Consumer Foodservice Sales through Travel: Number of Transactions 2006-2011
  8. 8. Table 74 Consumer Foodservice Sales through Travel: Foodservice Value 2006-2011Table 75 Consumer Foodservice Sales through Travel: % Units/Outlets Growth 2006-2011Table 76 Consumer Foodservice Sales through Travel: % Transaction Growth 2006-2011Table 77 Consumer Foodservice Sales through Travel: % Foodservice Value Growth 2006-2011Table 78 Forecast Consumer Foodservice Sales by Location: Units/Outlets 2011-2016Table 79 Forecast Consumer Foodservice Sales by Location: Number of Transactions 2011-2016Table 80 Forecast Consumer Foodservice Sales by Location: Foodservice Value 2011-2016Table 81 Forecast Consumer Foodservice Sales by Location: % Units/Outlets Growth 2011-2016Table 82 Forecast Consumer Foodservice Sales by Location: % Transaction Growth 2011-2016Table 83 Forecast Consumer Foodservice Sales by Location: % Foodservice Value Growth 2011-2016Table 84 Forecast Consumer Foodservice Sales through Standalone: Units/Outlets 2011-2016Table 85 Forecast Consumer Foodservice Sales through Standalone: Number of Transactions2011-2016Table 86 Forecast Consumer Foodservice Sales through Standalone: Foodservice Value 2011-2016Table 87 Forecast Consumer Foodservice Sales through Standalone: % Units/Outlets Growth2011-2016Table 88 Forecast Consumer Foodservice Sales through Standalone: % Transaction Growth2011-2016Table 89 Forecast Consumer Foodservice Sales through Standalone: % Foodservice ValueGrowth 2011-2016Table 90 Forecast Consumer Foodservice Sales through Leisure: Units/Outlets 2011-2016Table 91 Forecast Consumer Foodservice Sales through Leisure: Number of Transactions 2011-2016Table 92 Forecast Consumer Foodservice Sales through Leisure: Foodservice Value 2011-2016Table 93 Forecast Consumer Foodservice Sales through Leisure: % Units/Outlets Growth 2011-2016Table 94 Forecast Consumer Foodservice Sales through Leisure: % Transaction Growth 2011-2016Table 95 Forecast Consumer Foodservice Sales through Leisure: % Foodservice Value Growth2011-2016Table 96 Forecast Consumer Foodservice Sales through Retail: Units/Outlets 2011-2016Table 97 Forecast Consumer Foodservice Sales through Retail: Number of Transactions 2011-2016Table 98 Forecast Consumer Foodservice Sales through Retail: Foodservice Value 2011-2016Table 99 Forecast Consumer Foodservice Sales through Retail: % Units/Outlets Growth 2011-2016Table 100 Forecast Consumer Foodservice Sales through Retail: % Transaction Growth 2011-2016Table 101 Forecast Consumer Foodservice Sales through Retail: % Foodservice Value Growth2011-2016
  9. 9. Table 102 Forecast Consumer Foodservice Sales through Lodging: Units/Outlets 2011-2016Table 103 Forecast Consumer Foodservice Sales through Lodging: Number of Transactions 2011-2016Table 104 Forecast Consumer Foodservice Sales through Lodging: Foodservice Value 2011-2016Table 105 Forecast Consumer Foodservice Sales through Lodging: % Units/Outlets Growth 2011-2016Table 106 Forecast Consumer Foodservice Sales through Lodging: % Transaction Growth 2011-2016Table 107 Forecast Consumer Foodservice Sales through Lodging: % Foodservice Value Growth2011-2016Table 108 Forecast Consumer Foodservice Sales through Travel: Units/Outlets 2011-2016Table 109 Forecast Consumer Foodservice Sales through Travel: Number of Transactions 2011-2016Table 110 Forecast Consumer Foodservice Sales through Travel: Foodservice Value 2011-2016Table 111 Forecast Consumer Foodservice Sales through Travel: % Units/Outlets Growth 2011-2016Table 112 Forecast Consumer Foodservice Sales through Travel: % Transaction Growth 2011-2016Table 113 Forecast Consumer Foodservice Sales through Travel: % Foodservice Value Growth2011-2016Fast Food in Colombia - Category AnalysisHEADLINESTRENDSHealth concerns among Colombians are leading to increasing demand for healthy meals, not onlywhen eating at home but also when eating out. Aside from sandwich specialists, which are amongthe main beneficiaries of this trend, burger chains are offering wraps and salads, and operatorslike McDonald’s, for example, reduced the sugar, fat and sodium content in its food, included fruitin kids’ meals and gives the option of ordering combos with salads instead of fries.COMPETITIVE LANDSCAPEIn 2011, McDonald’s reached a 43% share of chained burger fast food value, deposing local ElCorral, which lost one percentage point and ended the year with a very slightly lower share thanthe leader. The low price strategy of McDonald’s was a key factor that drove transactions up by14% against the increase of 4% recorded by El Corral.PROSPECTSSales of fast food will see a CAGR of 7% in constant value terms during the forecast period; fasterthan the CAGR recorded over the review period. The performance of the category will be driven bychains that will increase their participation in total sales, going from 47% in 2011 to 55% at the endof the review period. The optimistic landscape for chains is motivated by the good economicprospects of the country and in the growth of franchises that will be one of the preferredmechanisms for expansion of both local and foreign brands. There is also increasing demand fromColombians for new products, due to the fact that they are eating out more often, not only for funbut for reasons of convenience as they do not have time to prepare meals at home.
  10. 10. CATEGORY DATATable 114 Fast Food by Category: Units/Outlets 2006-2011Table 115 Fast Food by Category: Number of Transactions 2006-2011Table 116 Fast Food by Category: Foodservice Value 2006-2011Table 117 Fast Food by Category: % Units/Outlets Growth 2006-2011Table 118 Fast Food by Category: % Transaction Growth 2006-2011Table 119 Fast Food by Category: % Foodservice Value Growth 2006-2011Table 120 Sales of Bakery Products Fast Food by Type 2008-2011Table 121 Global Brand Owner Shares of Chained Fast Food 2007-2011Table 122 Brand Shares of Chained Fast Food 2008-2011Table 123 Forecast Sales in Fast Food by Category: Units/Outlets 2011-2016Table 124 Forecast Sales in Fast Food by Category: Number of Transactions 2011-2016Table 125 Forecast Sales in Fast Food by Category: Foodservice Value 2011-2016Table 126 Forecast Sales in Fast Food by Category: % Units/Outlets Growth 2011-2016Table 127 Forecast Sales in Fast Food by Category: % Transaction Growth 2011-2016Table 128 Forecast Sales in Fast Food by Category: % Foodservice Value Growth 2011-2016Full-Service Restaurants in Colombia - Category AnalysisHEADLINESTRENDSThe political and economic situation in the neighbouring country of Venezuela from a long timeago is motivating an exodus of its population towards Colombia that arrives in the country lookingfor a better life. From the hand of Venezuelans, new investments have come to different sectors ofthe Colombian economy and foodservice was no exception. Some examples of restaurants ownedby Venezuelan entrepreneurs are Picollo Venezia, Ciboulette, Positano, Budares, Ragazzi andAndreas, to name a few.COMPETITIVE LANDSCAPECrepes & Waffles is positioned as a favourite amongst consumers of different ages for the varietyof dishes and ice creams that it offers, as well as for the quality and affordable prices of itsproducts. These characteristics have allowed the brand to be among the favourites of Colombianswith a 55% share of chained full-service restaurant value.PROSPECTSThe forecast period is likely to post faster CAGRs in both transactions and constant value saleswhen compared to the review period. The expected CAGR for transactions is 6% against the 4%of the review period. For sales, the predicted CAGR is 9% in constant terms, four percentagepoints more than during the review period. This optimistic landscape is supported by the foreseenexpansion of operators, both chained and independent, to mid-sized cities that still have plenty ofpotential for expansion of foodservice, the positive prospects of the Colombian economy, alongwith the improvement in the gastronomic offer that is developing different concepts to tap specificniches and offer new experiences to consumers.CATEGORY DATATable 129 Full-Service Restaurants by Category: Units/Outlets 2006-2011Table 130 Full-Service Restaurants by Category: Number of Transactions 2006-2011
  11. 11. Table 131 Full-Service Restaurants by Category: Foodservice Value 2006-2011Table 132 Full-Service Restaurants by Category: % Units/Outlets Growth 2006-2011Table 133 Full-Service Restaurants by Category: % Transaction Growth 2006-2011Table 134 Full-Service Restaurants by Category: % Foodservice Value Growth 2006-2011Table 135 Global Brand Owner Shares of Chained Full-Service Restaurants 2007-2011Table 136 Brand Shares of Chained Full-Service Restaurants 2008-2011Table 137 Forecast Sales in Full-Service Restaurants by Category: Units/Outlets 2011-2016Table 138 Forecast Sales in Full-Service Restaurants by Category: Number of Transactions 2011-2016Table 139 Forecast Sales in Full-Service Restaurants by Category: Foodservice Value 2011-2016Table 140 Forecast Sales in Full-Service Restaurants by Category: % Units/Outlets Growth 2011-2016Table 141 Forecast Sales in Full-Service Restaurants by Category: % Transaction Growth 2011-2016Table 142 Forecast Sales in Full-Service Restaurants by Category: % Foodservice Value Growth2011-2016Self-Service Cafeterias in Colombia - Category AnalysisHEADLINESTRENDSDuring 2011 large retailers like Carrefour and Éxito continued with their expansion plans in thecountry, but instead of focusing on large selling spaces, they opened premises between 176 sq mand 200 sq m located in neighbourhoods with high footfall. In 2011, Carrefour had 20 expressformats while its competitor Éxito opened 32 convenience formats, affecting directly the expansionof self-service cafeterias that are strongly linked to such brands.COMPETITIVE LANDSCAPESelf-service cafeterias is dominated by large chains like Carrefour, Almacenes Éxito and Olímpica,but this is not a major business for the companies. Independent cafeterias are not popular in thecountry and face strong competition from restaurants that offer daily menus with limited options ata fixed price, which is an appealing option for many employees, in particular those of middleincome status, that prefer to eat a complete meal for an affordable price and with the advantage ofbeing close to a homemade meal.PROSPECTSFor the forecast period, the expansion in terms of new outlets is set to see a CAGR of 2%, and islikely to be slower compared to the dynamic CAGR of 3% recorded during the review period. Thestrengthening in the expansion plans of chains like Carrefour and Éxito through express formats islikely to continue in the following years, thus contributing to limiting the growth of cafeterias. Inregards to transactions, a steady CAGR of 3% is predicted.CATEGORY DATATable 143 Self-Service Cafeterias: Units/Outlets 2006-2011Table 144 Self-Service Cafeterias: Number of Transactions 2006-2011Table 145 Self-Service Cafeterias: Foodservice Value 2006-2011Table 146 Self-Service Cafeterias: % Units/Outlets Growth 2006-2011
  12. 12. Table 147 Self-Service Cafeterias: % Transaction Growth 2006-2011Table 148 Self-Service Cafeterias: % Foodservice Value Growth 2006-2011Table 149 Forecast Sales in Self-Service Cafeterias: Units/Outlets 2011-2016Table 150 Forecast Sales in Self-Service Cafeterias: Number of Transactions 2011-2016Table 151 Forecast Sales in Self-Service Cafeterias: Foodservice Value 2011-2016Table 152 Forecast Sales in Self-Service Cafeterias: % Units/Outlets Growth 2011-2016Table 153 Forecast Sales in Self-Service Cafeterias: % Transaction Growth 2011-2016Table 154 Forecast Sales in Self-Service Cafeterias: % Foodservice Value Growth 2011-2016Street Stalls/Kiosks in Colombia - Category AnalysisHEADLINESTRENDSDuring 2011, sales through stalls/kiosks increased by 2% in constant terms, faster compared tothe review period CAGR which was stagnant. In spite of the decrease in total outlets, transactionsdisplayed a positive rate of 2%. This trend, as mentioned in previous reports, may be partlyexplained by the increasing presence of formal brands that are seizing upon strategic locations inshopping centres which guarantees a high influx of people.COMPETITIVE LANDSCAPEThe category is highly fragmented but there are some companies that are worth highlighting. Thefirst company is Fruchetta, specialising in fruits covered with chocolate that are presented as askewer and combinations of fruits with brownies and marshmallows can be made, creating anoriginal dessert. These stalls are present mainly in shopping centres, where high traffic isguaranteed. The second company is Pandebono´s Valluno, which offers typical Colombian bakeryproducts, and stalls are usually located at petrol stations.PROSPECTSA positive dynamic is foreseen for sales per outlet during the forecast period, which are expectedto reach a CAGR of 3% in constant terms, faster than that recorded during the review period. Theincreasing formalisation, not because of the issuance of the law mentioned above, but by anexpected blooming of young entrepreneurs that see a way to run their own company or to haveadditional income to their regular jobs in operating food stalls, is likely to drive sales over theforecast period.CATEGORY DATATable 155 Street Stalls/Kiosks: Units/Outlets 2006-2011Table 156 Street Stalls/Kiosks: Number of Transactions 2006-2011Table 157 Street Stalls/Kiosks: Foodservice Value 2006-2011Table 158 Street Stalls/Kiosks: % Units/Outlets Growth 2006-2011Table 159 Street Stalls/Kiosks: % Transaction Growth 2006-2011Table 160 Street Stalls/Kiosks: % Foodservice Value Growth 2006-2011Table 161 Forecast Sales in Street Stalls/Kiosks: Units/Outlets 2011-2016Table 162 Forecast Sales in Street Stalls/Kiosks: Number of Transactions 2011-2016Table 163 Forecast Sales in Street Stalls/Kiosks: Foodservice Value 2011-2016Table 164 Forecast Sales in Street Stalls/Kiosks: % Units/Outlets Growth 2011-2016Table 165 Forecast Sales in Street Stalls/Kiosks: % Transaction Growth 2011-2016
  13. 13. Table 166 Forecast Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2011-2016Contact: sales@reportsandreports.com for more information.

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