•20+ new expert speakers, 30 interactive learning sessions, 4 in-depth bootcamps, focused NGO streams, CSR Excellence Awards. Network with 200 regional experts from top corporates, NGOs, ministries, charity foundations, and universities from across the region and globally!

1. h.E. Shaima Al Zarooni
CEO
iNtERNAtiONAL
hUMANitARiAN CitY
Mike Weston
VP, Middle East
CiSCO
Mouawiya Alawad
Director,InstituteofSocial
andEconomicResearch
ZAYED UNiVERSitY
h.E. Andrés franco
Deputy Director, United
Nations Children’s Fund,
Private Sector Engagement
UNiCEf
RANiA ROStOM
Chief Innovation Officer
GE
Amjad Esam Shacker
Corporate Communication
GM
StC
h.E. khaled Al kamda
Director General
Community Development
Authority
Government of Dubai
COMMUNITY
DEVELOPMENT
EMPOWERING
WOMEN
SOCIAL
ENTREPRENEURSHIP
EMPLOYMENT
GENERATION
SUSTAINABLE
DEVELOPMENT
STRENGTHENING
EDUCATION
#CSRSummit
under the patronage of h.e. Khaled al Kamda, director general, Community development authority, government of dubai
18-21 May 2015
The Address Hotel Dubai Marina | Dubai | UAE
www.csrsummitdubai.com
POWERED BY
www.csrpulse.com
ORGANISED BYPARTNER MEDIA PARTNERS
Digital Advertising
introduCing
Excellence
AWARDS
19 MAY 2015
Have your CSR and sustainability activities recognised
by our leading expert panel
See inside for more information
î real life case studies: Learn best practices in driving
community development, embedding sustainability,
successfully measuring Social Impact (SROI) and
fostering stakeholder engagement
î 360° stakeholder involvement from key ministries,
authorities, corporates, NGOs, universities and
SMEs
î progress Csr to sustainability across your
organisation to improve business performance and
growth
î international and regional applicable best
practices on utilising social innovation, maximizing
stakeholder alliances, moving from CSR to long-
term sustainability and CSR vs PR
SUPPORTED BY
PROGRESSING CSR TO DEVELOP A SUSTAINABLE FUTURE IN THE MENA REGION
GOVERNMENt
DiGNitARY
SILVER SPONSOR
To Register: Contact Renuka: +971 4 4072731 F: +971 4 3352718 Email: renuka.sayyed@informa.com

2. The CSR Summit - 12 Years of CSR and Sustainability
Thought Leadership in the MENA Region
The CSR Summit this year will equip you with practical tools to develop and deliver measurable programmes that drive a sustainable
future for the business community, society and environment. The programme offers more content, greater interaction and better
learning to enable you to drive CSR forward in your organisation. Featuring regional and international CSR and sustainability leaders
and experts, the 2015 Summit is engineered to not only share success stories on a surface level, but also delve deeper into the
implementation process of CSR strategies and sustainability integration.
As a CSR, sustainability or business professional involved in your organisation’s sustainability agenda, this is a must-attend for your
2015 calendar!
4 DAYS OF INTERACTIVE
LEARNING AND UNLIMITED
STAKEHOLDER ENGAGEMENT
Hear inspirational insight
from trendsetters and
innovative thinkers on
their role in developing and
improving the community
Applicable best practice
CSR and sustainability
case studies led by award-
winning organisations
around the world
Receive acknowledgment
of your organisation’s
performance and
success at the region’s
largest gathering of CSR
professionals
Inspirational
Speakers
BestPractice
CaseStudies
CSRExcellence
Awards
A customised stream
for the development of
regional NGOs, NPOs and
charities to ensure the
successful delivery of
measurable programmes
Empower the future
generation of young
students and professionals
by engaging with them in
interactive roundtables to
ensure they play their role
in social responsibility
Engage with your peers,
build relations and explore
potential projects with key
stakeholders (including
a selection of SMEs and
NGOs) in a fun and easy
format
Speed
Networking
NEWFocus
onNGOs
RisingStar
Roundtables
Vote for the best social
initiative and CSR
programme! You get a voice
with our live voting system
showing results in real-time
Transfer all your learning
into actionable strategies
to fast track your CSR
performance and embed
sustainability into your
practices
75% new speaker
faculty representing key
corporates, ministries,
universities, SMEs, NGOs
and authorities
LiveInteractive
Voting
Internationaland
RegionalSpeakers
CSR
Bootcamps
Who is attending?
Universities SMEs
Government
Authorities
and
Ministries
Corporates
NGOs/NPOs
and social
enterprises
Local and
International
charities/
foundations
360° ENGAGEMENT OF
KEY STAKEHOLDERS
RESPONSIBLE FOR DRIVING
SUSTAINABILITY
AN UNPARALLELED SPEAKER LINE-UP
H.E. Shaima Al Zarooni, CEO, International Humanitarian City
Rania Rostom, Chief Innovation Officer, GE
Aisha Al Abdooli, Director of Green Development, Ministry of Environment
& Water
Joshua Caplan, Founder & Chief Activist Officer, Tea of the People
Amr Banaja, VP of CSR, SEDCO
Walid Nagi, Head of Global Networks, UN Global Compact
H.E. Andrés Franco, Deputy Director, United Nations Children’s Fund, Private
Sector Engagement, UNICEF
Mike Weston, VP, Middle East, Cisco
Piers Schreiber, Group Vice President Corporate Communications & Public
Affairs, Jumeirah Group
H.E. Sheikha Intisar Salem Ali Al Sabah, Founder, Alnowair, Kuwait
Karim Seifeddine, Public Affairs & Government Relations Head-MENA, Citi
Amjad Esam Shacker, Corporate Communication GM, STC
Clare Woodcraft-Scott, CEO, Emirates Foundation
Almutasim Al-Sariri, Head of Corporate Sustainability, Oman Oil Company
Luisa Gentile, Social Responsibility Manager, Saudi Initiatives, King Abdullah
University of Science and Technology
Kathryn Wightman-Beaven, Director - Global Corporate Responsibility, DP
World
Bill Reese, CEO, International Youth Foundation
Leo Koot, Former President, TAQA Iraq
Lina Hourani, CSR Division Director, Al Ahli Group
Ashraf Hamouda, Head of Partnerships and Business Development, United
Nations World Food Programme
Mouawiya Alawad, Director, Institute of Social and Economic Research,
Zayed University
Sulaf Saleh Al-Zu’bi, CEO, Injaz
Khuloud Al Nuwais, Chief Sustainability Officer, Emirates Foundation
Dr. Khalid Abdulnoor Saifeldeen, HITC Director and Kulluna Chairman, Hamad
Medical Corporation (HMC)
Rachid Ouenniche, Managing Director, Cummins Middle East
Elaine Kelly, Corporate Social Responsibility Manager, Microsoft
Sabrin Rahman, Senior Manager- Corporate Sustainability, HSBC
Dr. Geoffrey Williams, Director, Academy of Responsible Management, Chief
Executive Officer, OWW Consulting
Dr. Daan Elffers, Founder, EMG-CSR
Tel: +971 4 335 2437 | Fax: +971 4 335 2438 | Email: register-mea@informa.com | www.csrsummitdubai.comTo Register: Contact Renuka: +971 4 4072731 F: +971 4 3352718 Email: renuka.sayyed@informa.com

3. Belinda Scott, Senior Manager
Corporate Sustainability,
Corporate Communications
Department, NBAD,
UAE
08.55 Welcome Address
09:00 Opening Ceremony
GOVERNMENT KEYNOTE ADDRESS
H.E. Khaled Al Kamda, Director General, Community
Development Authority, Government of Dubai
09:10 INSPIRATIONAL SPEAKER
09:20 Long term CSR business strategies: UNICEF CSR business
approach to work with companies on the CSR arena
H.E. Andrés Franco, Deputy Director, United Nations Children’s
Fund, Private Sector Engagement, UNICEF
A reality check on CSR in the region
09:45 Moving from short-term philanthropy to strategic CSR and
sustainability
More organisations are moving away from the concept of
corporate philanthropy and towards strategic, sustainable CSR.
CSR is in the middle of its journey from being under marketing
and corporate communications to having its own independent
function, and in some cases towards sustainability roles. How
important is sustainability for today’s businesses and to
what extent does it affect the bottom line and performance?
What is the ratio of organisations that have recognized CSR
and elevated it on the organizational pyramid? CEOs, COOs
and senior social responsibility practitioners will discuss the
evolution of the field in the region and discuss the latest trends.
Walid Nagi, Head of Global Networks, UN Global Compact
Clare Woodcraft-Scott, CEO, Emirates Foundation
Rania Rostom, Chief Innovation Officer, GE
10.25 Sustainable and Responsible Business: Delivering long-term
improvements in the community, environment and business
performance
ƒƒ Adopting a CSR strategy that has a 360° impact on
improving social and economic sustainability
ƒƒ Building cost-effective responsible programmes to maintain
the organisation’s financial viability
ƒƒ Designing initiatives that combine environment, social and
economic aspects to ensure value to all stakeholders
ƒƒ Engaging with stakeholders from the start to ensure
organisational support
REGIONAL KEYNOTE
10.55 Empowering the Youth through Positivity: Utilising innovative
CSR approaches to develop Kuwait’s youth
H.E. Sheikha Intisar Salem Ali Al Sabah, Founder, Alnowair,
Kuwait
11.05 The CSR Networking Hub – A Structured Networking and
Refreshment Session
This unique facilitated session will give you the opportunity
to meet and engage with your peers from key stakeholders
including international corporations, universities, NGOs,
ministries and government authorities and social enterprises.
Bring a lot of business cards!
A paradigm shift towards Social Innovation
11.35 Integrating innovation in CSR programmes and initiatives to
maximise social impact
Hear best practices from different organisations, followed by a
Q&A session with all presenters.
ƒƒ Enhancing corporate social innovation and delivery by
implementing sustainable practices
ƒƒ Exploring the latest innovative solutions in social
responsibility that mutually benefit all stakeholders and
ensure corporate alignment
ƒƒ Incorporating innovation in the CSR planning and design
stage to ensure a profitable impactful programme
Case Study A: Joshua Caplan, Founder & Chief Activist Officer,
Tea of the People
Case Study B: Check website for updated speaker
Change Management
12.25 How do you create a sustainably led CSR organisation? Critical
practices for transforming your organisation by embedding
sustainability at the core of your operations
ƒƒ Driving CSR awareness and engagement with stakeholders
from the top-down
ƒƒ Working with internal stakeholders to successfully drive
transformational, long-term change
ƒƒ Identifying the sustainable change agents and enabling
them to drive CSR Strengthening the CSR value proposition
by establishing clear accountability across the organisation
Walid Nagi, Head of Global Networks, UN Global Compact
Working from the top down
12.55 Cascading CSR and sustainability from the board level to gain
buy-in and ensure successful strategy implementation
ƒƒ Integrating sustainable CSR into the organisation’s core
ensuring it’s evolution as a key business practice
ƒƒ Demonstrating the value CSR brings to gain buy-in and
collaboration across all functions
ƒƒ Forging business ethics and CSR value at board level to
cascade across the organisation
Leo Koot, Former President, TAQA Iraq
Mike Weston, VP, Middle East, Cisco
13.35 Networking Lunch
CASESTUDIESEXECUTIVEPANEL
KEYNOTEPANEL
TUESDAY, 19 MAY 2015SUMMIT Day ONE EXPERT SPEAKERS
H.E. Khaled Al Kamda
Director General
Community Development
Authority
Mouawiya Alawad
Director, Institute of Social
and Economic Research
Zayed University
Joshua Caplan
Founder & Chief Activist
Officer
Tea of the People
Rania Rostom
Chief Innovation Officer
GE
Mike Weston
VP, Middle East
Cisco
Clare Woodcraft-Scott
CEO
Emirates Foundation
H.E. Sheikha Intisar Salem Ali Al Sabah
Founder
Alnowair
Kuwait
H.E. Andrés Franco
Deputy Director, United Nations
Children’s Fund, Private Sector
Engagement, UNICEF
A great platform to network with
CSR practitioners, share experience
and best practice in the region.
MBC Group
Tel: +971 4 335 2437 | Fax: +971 4 335 2438 | Email: register-mea@informa.com | www.csrsummitdubai.comTo Register: Contact Renuka: +971 4 4072731 F: +971 4 3352718 Email: renuka.sayyed@informa.com

4. Amjad Esam Shacker
Corporate Communication GM
STC
Kathryn Wightman-Beaven
Director - Global Corporate
Responsibility
DP World
Piers Schreiber
Group Vice President Corporate
Communications & Public Affairs
Jumeirah Group
NGOKEYNOTEPANEL
NGO‘JUST10
MINUTES’
EXPERT SPEAKERS
H.E. Shaima Al Zarooni
CEO
International Humanitarian
City
Khuloud Al Nuwais
Chief Sustainability Officer
Emirates Foundation
Sulaf Saleh Al-Zu’bi
CEO
Injaz
Ashraf Hamouda
Head of Partnerships and
Business Development, United
Nations World Food Programme
Bill Reese
CEO
International Youth Foundation
Motivational with great ideas to
start implementing
OOREDOO (Qatar Telecom)
The NGO Hub
A focused stream for NGOs and charity foundations, designed to address
challenges NGOs face working with corporates and other stakeholders,as
well as an opportunity for local NGOs to showcase their initiatives and
programmes
Maximizing NGO/Corporate Relations
Shared Value CSR Approach: Capitalising on NGO relationships by
creating measureable impactful projects
ƒƒ Changing the typical NGO model: Finding the balance between
commercial gain and philanthropy
ƒƒ Maximising the value and efficiency of programmes by tapping into
local NGO knowledge
ƒƒ How can corporations select the right charity / NGO to meet
business objectives whilst meeting social needs?
ƒƒ Forging collaborative partnerships to ensure win-win relations
Ashraf Hamouda, Head of Partnerships and Business Development,
United Nations World Food Programme
Sulaf Saleh Al-Zu’bi, CEO, Injaz
Sabrin Rahman, Senior Manager- Corporate Sustainability, HSBC
NGO Capacity Building
Enhancing the capabilities of NGOs to ensure to support the
sustainable development of the community
ƒƒ How can NGOs benefit from working with corporates to enhance
their capabilities and ensure they meet the programme’s objectives?
ƒƒ What does a well-established NGO look like? Is there a criteria
towards NGO success?
ƒƒ Incorporate staff training and competency building to improve
relations with key stakeholders
Khuloud Al Nuwais, Chief Sustainability Officer, Emirates Foundation
Making the case for NGOs and charities
A session dedicated for NGOs, foundations and social enterprises to
showcase their programmes and initiatives to the corporate sector for
partnership opportunities. Each NGO or enterprise will speak for 10
minutes on the following topics, followed by extended Q&A:
ƒƒ Outlining the organizational strategy and vision
ƒƒ Justifying the need: Understanding the purpose and need your
initiative brings to the community
ƒƒ How do NGO’s measure the social return of investment and report it
to stakeholders?
ƒƒ What innovative, unique practices has your organisation employed
to meet social needs?
NGO Roundtables
This interactive session divides the audience into 3 groups, each
representing a hot topic/challenge for NGOs.
Table Topics:
ƒƒ Building win-win partnerships with corporates
ƒƒ Marketing strategies for your social programmes
ƒƒ Cost-effectiveness and budget allocation
CASESTUDIES
SME
ROUNDTABLES
Select the stream that will benefit your business the most. Choose between the NGO and the main summit!
Excellence
AWARDS
CSR Summit
A continuation of the main Summit. Designed for practitioners and
professionals in CSR and sustainability from the corporate sector,
government bodies and universities.
Embedding Sustainability into the business DNA
14:40 Creating the business case for Sustainability: Ensuring long-term
growth by integrating sustainability into your businesss’ DNA
through innovative practices
Hear best practices from different organisations, followed by a Q&A
session with all presenters.
ƒƒ The role of employees and management in embedding
sustainability
ƒƒ Integrating innovation into CSR initiatives to promote sustainable
development
ƒƒ How can regional corporations build and implement global
practices to generate sustainable CSR
Check website for update on speakers for Case Study A & B
Education and CSR
15:30 Developing the youth and nurturing the future workforce by
building integrated educational CSR programmes
ƒƒ Examining the educational gaps to build targeted and focused
programmes
ƒƒ Effective capacity building by successful partnerships between
corporates and educational institutions
ƒƒ Designing innovative campaigns to maximise engagement with
the youth and deliver measurable impacts
ƒƒ Developing real world skills for real world jobs: Equipping the
youth with real-life work experience
Luisa Gentile, Social Responsibility Manager, Saudi
Initiatives, King Abdullah University of Science and
Technology
Mouawiya Alawad, Director, Institute of Social and Economic
Research, Zayed University
Amr Banaja, VP of CSR, SEDCO
16:15 Afternoon Refreshments
Environmental Sustainability
16:40 Integrating sustainability within your environmentally led CSR
initiatives
ƒƒ Understanding key areas of vulnerability in today’s environment
ƒƒ Promoting public awareness and encouraging the use of clean
technologies
ƒƒ Collaborating with key stakeholders to work towards greener
practices
ƒƒ Designing product innovation into environmental initiatives
Aisha Al Abdooli, Director of Green Development, Ministry of
Environment & Water
17:10 Mapping the key focus areas for CSR to support the development
of social entrepreneurship and SMEs
A roundtable setting gathering social entrepreneurs, SMEs and
corporates to join any of following topical roundtables:
ƒƒ Gaining Corporate Support
ƒƒ Successful SME Development
ƒƒ Women Entrepreneurship
17:45 End of Day One
18:15 CSR Excellence Awards
Evening Reception
PANELDISCUSSION

5. WEDNESDAY, 20 MAY 2015SUMMIT Day TWO
In a bid to encourage CSR at the grassroots level, the CSR
Summit is partnering with the CSR in Action – an Al Ahli
Group initiative to involve students and corporates from the
region to drive CSR initiatives all year round.
This initiative is aimed at developing awareness of CSR and
building skills to drive impactful, sustainable CSR initiatives.
We involve students and new CSR professionals within the
region to interact and learn from established experts in the
field and drive projects with tangible results.
Interested in joining or finding out more?
Please visit the website or contact Hoda Abdelhay at
register-mea@informa.com for more information
Great opportunity to network and
learn about best practices in CSR
Dubai Chamber
Great initiative
Microsoft
Great event, excellent networking
with like-minded organisations
Dubai Properties Group
08.55 Welcome Address
09.00 Bridging the gap between the corporate and public sector:
Building sustainable partnerships to deliver successful
initiatives supporting the national vision
ƒƒ Outlining the challenges in developing public and private
partnerships
ƒƒ Discovering the real needs of the community and building
targeted initiatives by effectively collaborating with the
public sector
ƒƒ Ensuring PPP collaborations are aligned to achieving UAE
Vision 2021
ƒƒ Achieving a balance in driving environmental, economic and
social development
H.E. Shaima Al Zarooni, CEO, International Humanitarian City
Karim Seifeddine, Public Affairs & Government Relations Head
at Citi Bank
Almutasim Al Sariri, Head of Corporate Sustainability, Oman Oil
Company
Strategising CSR
09:45 Aligning your CSR programmes with your corporate strategy
and vision to maximise business performance in the long run
ƒƒ Identifying the key deliverables of your CSR agenda base the
strategy on
ƒƒ Cascading your CSR Strategy: Adopting a top-down
approach to rolling out the CSR strategy across
the organisation to ensure buy-in and successful
implementation
ƒƒ Creating shared value: Aligning your CSR strategy with
your organisation’s long-term objectives to support the
sustainable development of the business and society
YOUTH EMPLOYMENT
10:10 Cummins and IYF global partnership to increase young
peoples’ access to quality jobs within technical fields in the
MENA region and around the world
Bill Reese, CEO, International Youth Foundation
Rachid Ouenniche, Managing Director, Cummins Middle East
10:40 Morning Networking Break
Communicating your CSR
11:10 Communication vs Promotion – the right balance: Effectively
communicating your CSR message without over-marketing it
Hear best practices from two different organisations, followed
by a Q&A session with all presenters.
ƒƒ How to effectively showcase the impact of your
programmes without appearing over promotional?
ƒƒ ‘CSR is not a marketing or PR tool’- Adjusting traditional
mindsets to view CSR as a valuable sustainable strategy
ƒƒ Effectively communicating CSR to the board and
key stakeholders to ensure buy-in and sustainable
implementation
Case Study A: Amjad Esam Shacker, Corporate
Communication GM, STC
Case Study B: Piers Schreiber, Group Vice President Corporate
Communications & Public Affairs, Jumeirah Group
Optimising Stakeholder Partnerships
11:50 Ensuring mutual value creation to maximise on stakeholder
relationships
ƒƒ Establishing common ground, complimentary objectives and
developing a CSR strategy with joint deliverables
ƒƒ Ensure long-term project objectives by maintaining
transparency and establishing shared governance and
accountability
ƒƒ Taking leadership whilst working with stakeholders for
maximum benefit
12.20 Networking Lunch
13.20 CSR in Action – Hear from local students and young
practitioners on their CSR initiatives for the region
Lina Harouni, CSR Division Director, Al Ahli Group
Fostering Social Entrepreneurship
15:00 Empowering the future talent by developing social
entrepreneurship programmes to support the future economic
sustainability
ƒƒ Outlining the current SME and employment market in UAE
and the region
ƒƒ Understanding the impact of SME development on the
regional corporate framework
ƒƒ Developing and aligning entrepreneurial programmes with
your business strategy
ƒƒ Filtering social investment into developing areas of the
country to create economic growth
Karim Seifeddine, Public Affairs & Government Relations
Head-MENA, Citi
15:25 Afternoon Networking Break
Stakeholder Engagement
15.50 Ensuring delivery of measurable CSR programmes by
building strategic partnerships and collaborations with key
stakeholders
ƒƒ How does better engagement with stakeholders improve
sustainability and CSR performance?
ƒƒ Cultivating collaborative partnerships to ensure mutual
benefits across the board
ƒƒ Employee Engagement: Improving CSR impacts internally
and gaining buy-in by effectively engaging with employees
ƒƒ Community Engagement: Driving the community’s
sustainable development by actively engaging with your
customers and local society
Elaine Kelly, Corporate Social Responsibility Manager,
Microsoft
Ashraf Hamouda, Head of Partnerships and Business
Development, United Nations World Food Programme
Amjad Esam Shacker, Corporate Communication GM, STC
Dr. Khalid Abdulnoor Saifeldeen, HITC Director and Kulluna
Chairman, Hamad Medical Corporation (HMC)
MEASURING SOCIAL IMPACT
16.15 Best approaches to measuring the performance and social ROI
of your programmes
ƒƒ Clearly defining the deliverables of your initiatives to develop
a measureable criteria for your ROI
ƒƒ What are the most applicable performance indicators in
CSR?
ƒƒ Delivering comprehensive metrics in order to gain clarity and
an overview of improvements and areas for growth
Kathryn Wightman-Beaven, Director - Global Corporate
Responsibility, DP World
17.00 End of Summit
CASESTUDY
CASESTUDIES
MULTI-STAKEHOLDERPANEL
PUBLICPRIVATE
COLLABORATIONPANEL

6. www.csrsummitseries.com
12 YEARS OF CSR EXCELLENCE
SHAPING THE PATH TOWARDS
A SUSTAINABLE FUTURE
MONDAY, 1 8 May 2015
THURSDAY, 21 May 2015
PRE-SUMMIT BOOTCAMPS
Post-SUMMIT BOOTCAMPS
Bootcamp B
Bootcamp D
Afternoon
Afternoon
13:30 - 17:00
13:30 - 17:00
Moving from short-term CSR to long-term
sustainability
Moreorganisationsaremovingawayfromshort-termphilanthropyandCSRtolong-
termsustainabilitybusinesspractices. Thisworkshopwillshowyouhowtotransform
andutiliseCSRtomakeyourbusinessoperationsmoresustainable.Thiswillnotonly
ensuremeasurableandlongerimpactsfromyourinitiativesbutalsoincreaseyour
bottom-lineandbeorganizationalperformance.
Thisworkshopwillenableyoutoacquiretheknowledgeandskillstoprogress
sustainablesocialresponsibilitypracticesinyourbusiness.
LearningObjectives
yy ElevateCSRandsustainabilityunderstandingintheorganizationalpyramid
yy CreatetheframeworktoenablesustainableCSRstrategiesandprogrammes
yy IntegratesustainabilityintoyourorganizationalDNAtoensurelong-term
businessgrowth
yy Gainbuy-infrommanagementstakeholders
yy Introduceinternationalsustainabilitystandardstobenchmarkagainst
yy Measureyoursustainabilityperformanceandlong-termROI
yy Improveyourbottom-lineandbusinessperformancethroughsustainable
practices
Forupdatesontheexpertsleadingthisworkshop,checkwww.csrsummitdubai.com
Integrating CSR into your Business DNA:
Implementing a CSR business strategy
Theworldspotlightisonbusinesses’corporateresponsibilityandaccountability.
Progressivebusinessleadersareembracingtheprinciplesofcorporateresponsibility
andsustainability,andtakingstepstoembedthemthroughouttheirorganisations.
ThiscomprehensiveworkshopwillformalisefirmfoundationstobuildyourCSRfunction
andstrategyontomeetyourbusiness’sobjectives.Itwillthensharethedetailed
stepsinexecutinganintegratedCSRstrategythatdrivessustainabilityandlinksyour
programmestothecorebusinessoperations.
Thisworkshopwillenableyoutoacquiretheknowledgeandskillstodevelopand
implementanintegratedCSRstrategythatdrivesyourbusiness’sperformance.
LearningObjectives
yy BuildaCorporateResponsibilityprogrammethataddsgenuinevaluetoyour
businessandinspiresyourstakeholders
yy UtilisesocialinnovationintoyourCSRprogrammestoenablesustainableimpacts
yy Gaininsightsintolocalandinternationalbestpracticeandlearntoapplythem
practicallyinyourorganisation
yy AlignandintegrateyourCSRstrategywithyourbusinessobjectivestodrive
operationalperformance
yy CSRcommitmentimplementation:Formulateandimplementastep-by-step
guidetoexecuteCSRstrategyholisticallyacrossyourbusiness
yy Deliversustainablebenefitsforyourbusiness,communityandeconomybylinking
andaligningCSRandsustainability
BootcampLeader:Dr.GeoffreyWilliams,Director,AcademyofResponsible
Management,ChiefExecutiveOfficer,OWWConsulting,MalaysiaandSingapore
Measuring the social impact and CSR
performance of your programmes
MeasuringsocialimpactandoutcomesofyourCSRprogrammesanddemonstratingthe
valuetostakeholdersandseniormanagementstillcontinuestobemajorilychallenging
forcorporateandsocialsustainabilityprofessionals.Learnhowtodesignandpractically
implementameasuringKPIsystemtocalculateandassesstheperformanceofyourSR
programmesonyourlocalcommunityandyourbusiness’sbottomline.
Thisextensive4-hourworkshopwillyoudevelopaneffectiveKPIframeworkthat
incorporatesyourprogrammes’deliverablestoensuretheyhavesuccessfullymettheir
objectives.
LearningObjectives
yy DevelopameasurablecriteriaforyourSROIbyclearlydefiningthedeliverablesof
yourprogrammesfromthestart
yy MaptheImpacts:UnderstandingthebasicprinciplesofROI(includingSocialROI)
yy DesignaKPIsystemintegratingstakeholderaccountability
yy Establishtheindicators:DefineyourCSRgoals,objectives,andmatrix
yy PracticalimplementationofyoursustainabilityandCSRperformancemetrics
yy Real-lifeapplicationofthemeasurementframework
yy ReportanddemonstratethevalueandmeasurementsofyourCSRtostakeholders
BootcampLeader:Dr.DaanElffers,Founder,EMG-CSR,Netherlands
Shared Value: Optimising partnerships and
alliances with key stakeholders
Successfulorganisationstodayrealisethattheirprosperitydependsononecritical,
intangibleresource–theirrelationshipswithstakeholders.Stakeholderengagement
isfrontandcentreofeveryCSR/sustainabilityframeworkandisakeyingredient
indrivingbetteroutcomesfromyourprogrammes.Thisinteractiveworkshopwill
provideanintroductiontostakeholderengagementandhowtomaximiseitforuse
inCSRandsustainabilitystrategiesandreporting.Youwilllearnhowtodevelopa
customisedstakeholderengagementplantoenablewin-winpartnershipswithyourkey
stakeholders.
LearningObjectives
yy UnderstandthestakeholderprincipleandhowitisdefinedinpopularCSR
frameworks
yy Learnhowstakeholderrelationshipscreatesocialcapitalandsocialperformance
yy Sharedvalueunderstanding:Identifywinningapproachesandmodelstobuilding
effectivewin-winpartnershipswithkeystakeholdersthataddresscriticalsocial
challengeswhileprovidingbottom-linebenefits
yy TipsandtechniquesforeffectivepartnershipwiththepublicandNGOsectorsfor
thebusinesscommunity
yy Applytoolstounderstandhowstakeholderengagementstrategycandrivegreater
organisationalperformance
yy DevelopastakeholdermapforyourCSRframework
Forupdatesontheexpertsleadingthisworkshop,checkwww.csrsummitdubai.com
Bootcamp A
Bootcamp C
MORNING
MORNING
09:00 - 12:30
09:00 - 12:30
Certified
Workshop

7. Tel: +971 4 335 2437 | Fax: +971 4 335 2438 | email: register-mea@informa.com | www.csrsummitdubai.com
partner with
support the sustainable social and economic development in uae and the region by:
ƒ Showcasing your initiatives and programmes to 150+ high profile dignitaries,
business executives, international figures and regional corporates
ƒ Hosting interactive sessions like panels, case studies and roundtable discussions
ƒ Heading a Rising Star Roundtable with young professionals and students to
empower the youth
ƒ Hosting networking sessions to engage with a selection of top speakers, NGOs or
ministerial bodies
ƒ Holding a Youth Forum gathering students to develop a blueprint for creating a
more sustainable future for the region
ƒ Hosting an evening reception to engage with select key stakeholders
ƒ Chairing the CSR Excellence Awards 2015
And many more interactive, engaging approaches to partner!
ContaCt
renae ruggieri on +971 (0)4 407 2732 or
sponsorship@informa.com to find out
more about tailored to your CSR priorities:
ƒ Youth Engagement
ƒ Social Entrepreneurship
ƒ Education and Employment
ƒ Community Development
ƒ Empowering Women
ƒ Environmental Sustainability
THE largest gathering of Csr and sustainabilitY
professionals IN THE REGION
Excellence
AWARDSReceive acknowledgment of your organisation’s performance
and success at the region’s largest gathering of CSR and
sustainability professionals!
Led by an expert panel of stakeholders ranging from leading
corporates, universities NGOs and internationals, the CSR
Excellence Awards will provide organisations the opportunity
to be ranked amongst the best of the best in the MENA region’s
CSR and sustainability community.
awards partnership
Align your organisation with the CSR Awards Levant 2015!
for more information, contact renae ruggieri
on +971 (0)4 407 2732 or sponsorship@informa.com
More information on the categories and how your
organisation can apply and will be announced on the
event website, please visit www.csrsummitdubai.com
to stay updated
Contact renae ruggieri
on +971 4 407 2732 or sponsorship@informa.com
introduCing
19 MAY 2015
The 12th Csr summit is the perfect platform for you to be positioned as a pioneer in sustainability and CSR in front of a high-profile audience of leading corporates, ministries, NGOs and universities
whilst receiving extensive media and brand exposure.
Unilever is one of the world’s leading suppliers of Food, Home
and Personal Care products with sales in over 190 countries and
reaching 2 billion consumers on any given day. It has more than
174,000 employees and generated sales of €48.4 billion in 2014.
Over half of the company’s footprint is in developing and emerging
markets (57% in 2014). With more than 400 brands found in
homes across the world, its portfolio includes Persil, Dove, Knorr,
Domestos, Hellmann’s, Lipton, Wall’s ice cream, Marmite, Magnum
and Lynx.
Unilever’s Sustainable Living Plan (USLP) aims to double the size of the business whilst
reducing environmental footprint and increasing positive social impact. Its three goals are:
ƒ Helping more than a billion people take action to improve their health and well-being
ƒ Decoupling their growth from their environmental impact
ƒ And enhancing the livelihoods of millions of people by 2020
Unilever was ranked number one in its sector in the 2014 Dow Jones Sustainability Index.
In the FTSE4Good Index Series, it attained a top environmental score of 5. It led the list of
Global Corporate Sustainability Leaders in the GlobeScan/SustainAbility annual survey for
the fourth year running.
In 2014 Unilever was also named in LinkedIn’s Top 3 most sought-after employers across
all sectors. For more information about Unilever and its brands, please visit www.unilever.
com. For more information on the USLP: www.unilever.com/sustainable-living
SILVER SPONSOR
To Register: Contact Renuka: +971 4 4072731 F: +971 4 3352718 Email: renuka.sayyed@informa.com

8. N
D
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DELEGATE PRICES
Book by
26 February 2015
Book by
12 March 2015
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16 April 2015
Book from
16 April 2015
Summit & 4 Bootcamps $4,599 $4,799 $4,999 $5,199
Summit & 3 Bootcamps $3,999 $4,199 $4,399 $4,599
Summit & 2 Bootcamps $3,399 $3,599 $3,799 $3,999
Summit & 1 Bootcamp $2,799 $2,999 $3,199 $3,399
Summit Only $2,199 $2,399 $2,599 $2,799
Bootcamp Only $899 $999 $1,099 $1,199
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Register TODAY
Go to www.csrsummitdubai.com
Call +971 4 335 2437
Email register-mea@informa.com
SHAPE YOUR
PATH TOWARDS
A SUSTAINABLE FUTURE
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GROUP DISCOUNTS
AVAILABLE
www.csrsummitdubai.com
Monday
18 May 2015
Tuesday & Wednesday
19 - 20 May 2015
Thursday
21 May 2015
Morning Bootcamp A
CSR Summit
Bootcamp C
Afternoon Bootcamp B Bootcamp D
For Group Discounts and Registrations:
Contact: Renuka Sayyed
T: 971 4 4072731 / M: 971 529973540
E: renuka.sayyed@informa.com