Global Augmented Reality Market Research Report: by Component, Technology (Marker Based, Marker Less), by Device Type (Head Mounted Display, Head up Display), Vertical (Consumer Electronics, Commercial, Aerospace & Defense, Medical) –Forecast till 2023

1. Augmented Reality Market Report- Forecast 2023
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Augmented Reality Market
Report-Forecast 2023

2. Augmented Reality Market Report- Forecast 2023
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Summary
Augmented reality market is estimated to exhibit high growth potential during the forecast
period owing to its increasing demand across various industry verticals. Rising demand
among the end users for augmented reality is driving the growth of the market. Additionally,
innovations and advancements in technology, and increasing use of smart and connected
devices is adding fuel to the growth of the augmented reality market.
Atheer, PTC, Bipplar, Google Inc., Microsoft Corporation, Samsung Electronics Co. Ltd.,
Wikitude GmbH, DAQRI, Zugara, Upskill, Magic Leap and Infinity Augmented Reality
are some of the leading players in the market. Atheer has acquired SpaceView to create a
richer augmented and mixed reality experience for the users. The company focusses on
offering innovative solutions and keeps up with the fast pace of the technological
advancements. With this acquisition, Atheer has extended its growing portfolio of
innovative augmented reality and mixed reality technologies and capabilities. Increasing
trend of smart devices and growing trend of augmented reality devices in the healthcare
sector are the major factors driving the growth of the market. The focus towards the
promotion of the implementation of augmented reality devices in medical applications is
increasing due to the convenience and creativity being provided, and growing trend of
digitalization is another factor responsible for fueling the growth of augmented reality
market.

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Major Key Players:
Some of the prominent players in the global augmented reality market are Qualcomm
Technologies Inc. (U.S.), Microsoft Corporation (U.S.), Blipper Inc. (U.K.), Infinity
Augmented Reality Inc. (U.S.), Google Inc. (U.S.), DAQRI (U.S.), Samsung Electronics
Corporation Ltd. (South Korea), Catchoom Technologies (Spain), Magic Leap Inc. (U.S.),
Sony Corporation (Japan), PTC Inc. (U.S.), Wikitude GmbH (Austria), Zugara, Inc. (U.S.),
Osterhout Design Group (U.S.), METAIO’s SDK (Germany), Facebook, Inc. (U.S.), and
Total Immersion (France) among others.

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Segmentation:
The worldwide Augmented Reality Market is segmented into five distinct parts. They
comprise of technologies, applications, components, types, end-users & geographies.
On account of technologies, the market is bifurcated into near eye based technology
& monitor based technology.
On the basis of applications, the market is fragmented commercial, enterprise,
medical, energy, aerospace & defense and consumer electronics.
The component section is sub-divided into software & hardware.
When it comes to types, the industry is separated into head-up display, handheld
devices & mounted display.
Enterprises & consumers form the end-users portion of the market.
Regionally, the market is spread across North America, Asia Pacific, Europe & Rest of
the World.

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Regional Analysis:
The global augmented reality market is studied for Asia Pacific, North America,
Europe, and Rest of the World. It has been observed that Asia Pacific is estimated to
account for the largest share of the market, whereas North America is projected to
grow at the fastest rate during the forecast period. The Asia Pacific market growth is
attributed to technological advancements and increased adoption of mobile devices
across various industry verticals.

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(Germany) are focusing on the digital utilities transformation.