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Nail Down Your Internet Marketing


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Your Invited: Stop spending your Green on the Yellow! Learn how to spend less online and get more referrals and using your past projects.

As a professional contractor thriving in today’s home remodeling environment, you'll need a fantastic Internet presence. Remodeling truly is a referral based business.

Too often, contractors get addicted to Yellow pages and forget that there are other ways to market and generate referrals. The yellow pages is a great way to publish your business, but the best strategy focuses on Internet marketing efforts like SEO (search engine optimization), local Internet marketing, and social media marketing.

This intuitive FREE webinar was where Remodeleze experts helped you build a positive reputation and showcase your completed projects via the Internet.

You will learn how to:
* Use the benefits of Internet marketing to your advantage
* Generate and qualify sales referrals
* Prepare for and make sales calls and presentations
* Highlight your past projects
* Develop an exceptional online customer presence leading to satisfied customers

As an added bonus, every attend will receive our FREE ebook “Contractors and Craigslist; More Business Ahead” by simply tweeting us @remodeleze

Published in: Self Improvement
  • Why the yellow pages are obsolete
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Nail Down Your Internet Marketing

  1. 1. JOIN THE COMMUNITY Nail Down Your Internet Marketing Break The Yellow Page Addiction Greg Bozigian Twitter: @remodeleze
  2. 2. Who Is Remodeleze? <ul><li>Founded in 2009 by “Real Home Owners” </li></ul><ul><li>Venice, CA </li></ul><ul><li>2000+ Professionals & Home Owners </li></ul><ul><li>20+ employees </li></ul>JOIN THE COMMUNITY
  3. 3. Remodeleze “Friends” <ul><li>Member Since 2007 </li></ul><ul><li>Founded the Los Angeles Chapter in 2008 </li></ul><ul><li>50+ Members </li></ul>JOIN THE COMMUNITY
  4. 4. Remodeleze News <ul><li>Launched Local Search Engine Marketing Technology </li></ul><ul><li>Partnership with Localeze </li></ul><ul><li>Launched Partner Program </li></ul>JOIN THE COMMUNITY
  5. 5. Remodeleze Customer Success Alan Golberg Electric First page Google for his Recessed Lighting in Sherman Oaks, CA project Superior Home Builders First page Google for his Home Theater & Pool Automation in Hidden Hills , CA project HAS Construction First page Google for his Whole House Remodel in Pacific Palisade project Our Dream Builder First page Google for her Master Bath Remodel in El Dorado Hills project First Page Search Success JOIN THE COMMUNITY
  6. 6. Break The Yellow Page Addiction JOIN THE COMMUNITY
  7. 7. “ Let Your Fingers Do The Walking ” <ul><li>The Yellow Pages Was The Place To Put Your Business </li></ul><ul><li> </li></ul><ul><ul><li>76% reach of the population in an average month </li></ul></ul><ul><ul><li>57% in the average week </li></ul></ul>“ The average cost of half page Yellow Pages display ad for one full year is over $15,000 ” JOIN THE COMMUNITY
  8. 8. “ Yellow Page Marketing is Dead ” Not So Fast, Do the Yellow Pages Work? <ul><ul><li>Buyers </li></ul></ul><ul><ul><li>Credibility </li></ul></ul><ul><ul><li>Free to consumers </li></ul></ul><ul><ul><li>24/7 </li></ul></ul><ul><ul><li>Strengths </li></ul></ul><ul><ul><li>Weakness </li></ul></ul><ul><li>“ Separate From The Crowd” </li></ul><ul><li>“ The Perfect Ad” </li></ul><ul><li>Updates </li></ul><ul><li>Whose Still Search's Here? </li></ul>JOIN THE COMMUNITY
  9. 9. Is Your Yellow Page Ad Enough? <ul><ul><li>Social Networking </li></ul></ul><ul><ul><li>Blogging </li></ul></ul><ul><ul><li>Ratings & Reviews </li></ul></ul><ul><ul><li>Twitter </li></ul></ul>JOIN THE COMMUNITY <ul><ul><li>You’ve Heard All The Buzz: </li></ul></ul><ul><ul><li>What Is This Stuff? </li></ul></ul>
  10. 10. Social Networking <ul><li>Sparks Interaction </li></ul><ul><li>Builds Trust </li></ul><ul><li>Adds Communication </li></ul><ul><li>“ Markets not Sells” </li></ul><ul><li>Generates Referrals </li></ul>JOIN THE COMMUNITY
  11. 11. How Do You Socialize Online? <ul><li>Set Up A Personal Profile </li></ul><ul><li>Add Contact Information </li></ul><ul><li>Add Pictures and Video </li></ul><ul><li>Give Advice, Help Others </li></ul><ul><li>“ Smile” </li></ul><ul><li>The Goal </li></ul><ul><ul><li>Build Relationships-Don’t Sell </li></ul></ul>JOIN THE COMMUNITY
  12. 12. Is Your Yellow Page Ad Enough? <ul><ul><li>Social Networking </li></ul></ul><ul><ul><li>Blogging </li></ul></ul><ul><ul><li>Ratings & Reviews </li></ul></ul><ul><ul><li>Twitter </li></ul></ul>JOIN THE COMMUNITY <ul><ul><li>You’ve Heard All The Buzz: </li></ul></ul>
  13. 13. Blogging <ul><li>Establishes You As An Expert </li></ul><ul><li>Increases Interaction </li></ul><ul><li>Gets Your Message Out </li></ul><ul><li>Sells Through “Advice” </li></ul><ul><li>Builds Trust </li></ul><ul><li>Generates Referrals </li></ul>JOIN THE COMMUNITY
  14. 14. How Do You “Blog”? <ul><li>Join a forum </li></ul><ul><li>Comment on Industry News </li></ul><ul><li>Give Relevant Advice </li></ul><ul><li>Boast “Favorite” Products </li></ul><ul><li>Publish Experience Based Tips </li></ul><ul><li>The Goal </li></ul><ul><ul><li>Be Active, Relevant and An Expert </li></ul></ul>JOIN THE COMMUNITY
  15. 15. Is Your Yellow Page Ad Enough? <ul><ul><li>Social Networking </li></ul></ul><ul><ul><li>Blogging </li></ul></ul><ul><ul><li>Ratings & Reviews </li></ul></ul><ul><ul><li>Twitter </li></ul></ul>JOIN THE COMMUNITY <ul><ul><li>You’ve Heard All The Buzz: </li></ul></ul>
  16. 16. Ratings & Reviews <ul><li>What Other People Think Of You </li></ul><ul><li>What Other People Think Of Your Work </li></ul><ul><li>Builds Trust </li></ul><ul><li>Establishes Community </li></ul><ul><li>Gives Credibility </li></ul><ul><li>Generate Referrals </li></ul>JOIN THE COMMUNITY
  17. 17. How Do You Get Rated? <ul><li>Establish a Social Profile </li></ul><ul><li>Talk About Your Experience </li></ul><ul><li>Invite Your Customers </li></ul><ul><li>ASK For A Review </li></ul><ul><li>ASK For A Rating </li></ul><ul><li>The Goal </li></ul><ul><ul><li>Get Others To Comment </li></ul></ul>JOIN THE COMMUNITY
  18. 18. Is Your Yellow Page Ad Enough? <ul><ul><li>Social Networking </li></ul></ul><ul><ul><li>Blogging </li></ul></ul><ul><ul><li>Ratings & Reviews </li></ul></ul><ul><ul><li>Twitter </li></ul></ul>JOIN THE COMMUNITY <ul><ul><li>You’ve Heard All The Buzz: </li></ul></ul>
  19. 19. <ul><li>Real Time Communication </li></ul><ul><li>Non Intrusive </li></ul><ul><li>An Always On Touchpoint </li></ul><ul><li>“ What’s Happening Now” Affect </li></ul><ul><li>Builds “Followers” </li></ul><ul><li>Generates Referrals </li></ul>JOIN THE COMMUNITY
  20. 20. How Do You Tweet? <ul><li>Sign Up </li></ul><ul><li>What Are our Doing? </li></ul><ul><li>Ask Customers, Colleagues &Friends to Follow You </li></ul><ul><li>Have Fun </li></ul><ul><li>Don’t Sell </li></ul><ul><li>The Goal </li></ul><ul><ul><li>Get Noticed </li></ul></ul>JOIN THE COMMUNITY
  21. 21. So, what’s wrong with Yellow Page advertising? JOIN THE COMMUNITY
  22. 22. How Does This Look Now? <ul><li>Interaction? </li></ul><ul><li>Ratings & Reviews? </li></ul><ul><li>Current Projects? </li></ul><ul><li>Past Work? </li></ul><ul><li>Coupons? </li></ul><ul><li>Expert? </li></ul>JOIN THE COMMUNITY
  23. 23. Three Ways To Break The Yellow Page Addiction JOIN THE COMMUNITY Blog SEO Social
  24. 24. What Should You Do? <ul><li>Establish Yourself As A Professional </li></ul>JOIN THE COMMUNITY
  25. 25. Local & Social Search Players JOIN THE COMMUNITY
  26. 26. What Should You Do? <ul><li>Build Your Company Profile </li></ul>JOIN THE COMMUNITY
  27. 27. Look For Direct Services JOIN THE COMMUNITY
  28. 28. What Should You Do? <ul><li>3. Publish Your Past & Current Projects </li></ul>JOIN THE COMMUNITY
  29. 29. Who To Use? JOIN THE COMMUNITY
  30. 30. Look Mom…No Website! <ul><li>Think You Need One? </li></ul>JOIN THE COMMUNITY
  31. 31. Harness The Web’s Power <ul><li>Stop Spending A Fortune </li></ul>JOIN THE COMMUNITY
  32. 32. Save Time… Join Remodeleze <ul><li>PSSST… It’s Less Than $50 Per Week </li></ul>JOIN THE COMMUNITY
  33. 33. Nail Down Your Internet Marketing Break The Yellow Page Addiction Greg Bozigian Twitter: @remodeleze Thank You! Free-Trial: JOIN THE COMMUNITY
  34. 34. Questions? <ul><li>“ Raise Your Hand” </li></ul><ul><li>[email_address] </li></ul><ul><li>[email_address] </li></ul><ul><li>Twitter @remodeleze </li></ul><ul><li>We’re Here To Help! </li></ul>
  35. 35. Wait There’s More <ul><li>FREE BONUS…THANKS FOR ATTENDING </li></ul>JOIN THE COMMUNITY