Cookable Have the pride to have done the meals yourself Be a hero for your family! Eat your own meal Vary your eating habits Try new recipes, easily But overall... Eat Properly!

1. © 2012 Caroline & Rémi Philippe 1

2. Do you know Didier?
© 2012 Caroline & Rémi Philippe 2

3. Anything Sounds Familiar?
I can’t stand pre-cooked
meals anymore…
How can I develop the
taste of my kids?
What should I buy to
cook tonight ?
What can I eat today ?
Why do I always need
something I don’t have?
How can I have a
balanced diet?
Man, I’m missing this #!?
Ingredient…
My wife doesn't eat
gluten and I'm diabetic
I want to eat BIO
© 2012 Caroline & Rémi Philippe 3

4. Welcome to Cookable!
© 2012 Caroline & Rémi Philippe 4

5. Key Assumptions
People are willing to
take pleasure by
cooking?
Example: 150 people out of
500 take cooking lessons in
Cisco France
People are willing
enhance their lifestyle
/ diet
Example: Are you proud of
your last dinner?
People want to be
eco-responsible
(limit waste of: food, packaging; CO2
footprint, eat local / season)
Example: do you really know
the impact of you shopping
cart on the planet?
People are willing to
discover new flavors
Example: Food samples /
When was the last time you
tested a new flavor?
© 2012 Caroline & Rémi Philippe 5

6. Revenue Streams
• Advertisement
• Partners
• Markup of ingredient sales
• Subscription to Cookable
© 2012 Caroline & Rémi Philippe 6

7. You will…
• Have the pride to have done the meals
yourself
• Be a hero for your family!
• Eat your own meal
• Vary your eating habits
• Try new recipes, easily
• But overall... Eat Properly!
© 2012 Caroline & Rémi Philippe 7

8. Team
Rémi Philippe
Tarek El Bitar
Francois Gey
Pierre-Alexandre
Bourguignat
© 2012 Caroline & Rémi Philippe 8

9. © 2012 Caroline & Rémi Philippe 9