A group research

2. Contributors
Foyez Ahmed Chowdhury
Aniruddha Sen
Anan Hasnat

4. New Logo of BPC

5. Introduction

6. Marketing Plans
• Short and long term market
• target potential
markets/countries
• Organizing fairs
• Use of Marketing
Communication

7. Advertising
 Full display ads
 Posters
 Videos and Internet
 Education tourism

8. Public relation plans
*Advise and counseling (brochures, poster and
booking )
*Relation with employees and local community
Arranging Events (Special festival, road
shows,cultural nights)
*Sponsoring Plan (TV prog.)

9. Promotional Plans
•Premium - offering
something free
• Merchandising
Demonstration –
distributing merchandising
products
• Internet Promotion –
targeting large number of
people

10. Future plans of BPC
- A positive image will prevail
- Bangladesh will become a single
destination like Maldives, Malaysia and
Singapore
-Target to contribute to the GDP of
Bangladesh at least 4-5% from the tourism
industry
- The communication network will be well
established both internally and externally;

11. - The investment for the sector will come from
both the government and private sectors;
- The products will be diversified and the
marketing system will be developed;
- Liberal and easy travel system will be
introduced by Bangladesh;
- Political stability is firmly established;

12. Functions of BPC
The important elements involved in
the functions of BPC include :
Department of Tourist Sites : To
develop new events of interest to
tourists.
Access : This includes port of entry
of the country . The internal road and
river communication and
telecommunication facilities are to
be accessible.

13. Accommodation and Food
This includes building up of
standard hotels and other
accommodations at cities and
tourist sites

15. Tourism Products

16. Chittagong
Cox's Bazar
Moynamati Ruins
Khulna
Sundarbans National Park
Sylhet
Madhabkunda
Jaflong
Tea Gardens

17. The world’s longest unbroken natural sea beach
lies on Cox’s Bazaar

18. The Hill Tracts, Rangamati,
Bandarban & Khagrachori

19. The largest mangrove forest in the
world “The Sundarbans”

20. New slogan for BPC
“Tourism, The next driving sector of
Bangladesh economy”

21. Reasons behind failings
 Lack of employees’ skills,
training, security, guides, local
tourism as well as corporate
structure;
 No perticipation of tourism
policy
 Complicated Visa policy;

23. Conclution
* Tourism company is getting competitive today. So,
we need a unique, attractive tourism service .
.* The vision aims at contributing to overall
development of the country in terms of job creation,
poverty reduction, enhance national GDP
,development and conservation of tourism.
* Create a development fund to facilitate the
development and attract local and foreign consumers .