These slides were submitted as my Audience Engagement final for Fielding Graduate University's Audience Engagement grad school course, MSC-568-18SU1 (part of their Media Psychology program).
The slides encompass my real-world thinking in terms of persona development and audience approach strategies as they apply to Adobe's creative community, Behance.
While entirely hypothetical in so far as my recommendations here are for the purposes of a grad school assignment, they do address the current environment of Adobe's Behance (at the time of this writing) as I see it and/or have personally experienced.
If you like my ideas, please share your comments with me at firstname.lastname@example.org.
Last but not least, here were my instructor's comments regarding my slide deck: "As if often the case with the best work, there is little to say. Your final project “Behance: Extended Audience Engagement Recommendations” is excellent. It was comprehensive, aesthetically stimulating, and an effective persuasive communication piece. You have done a great job in laying out the strategy and using the persona is a way that both makes sense and is effective. The personas, in particular, were incredibly well done. Appreciate the drilling down in genre first and this specific person second. Your statistics are also well placed and meaningful. Your entire project is excellent from executive summary through the before/after website shots. Nice clear design and very good navigation to take people to explore the experience of others to the lessons learned from the storyboards."