In this presentation, we provide the differences between Marketing vs advertising vs public relations. Read on to know which of them is best for your restaurant.

1. RIBBON
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2. The two promotional tools used by businesses all over the world, including restaurants, are
good advertising and effective Public Relations. Although you are looking and would like to
publicize your restaurant and popularize it as much as you can, keep in mind that the
medium of promotion that you utilize has a significant effect on the success of your
promotion.
Though both these tools are used to help you increase the volume of consumers in a
restaurant, you still may be confused about which tool suits you better. Restaurant
marketing is essential to ensure the smooth functioning of your restaurant. But let me help
and point out the difference between restaurant advertising and restaurant public
relations.
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Difference Between The Advertiser And The PR
Executive

3. Public Relations is subtle whereas Advertising is direct. In restaurant advertising you
usually pay an individual or a firm to market your produce; here your restaurant to
consumers. The goal of advertising is to garner attention to the services and products that
you offer. Whereas on the other end of the spectrum, PR, is much more subtle, and makes use
of an external source that you trust to promote your products and services to current and
future clients.
Public Relations is convincing, Advertising is obtrusive. Restaurant PR works towards
constructing a positive image about your restaurant which in turn helps to convince your
target audience and converts them into your customer base. Advertising utilizes a more
insistent marketing strategy to garner a reaction from the target audience. As a
restaurateur, you are first required to know what kind of objective you’re looking to achieve
and how you want to influence your consumer. This will help you pick the mode of
communication that best suits your restaurant.
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4. Restaurant PR ensures reliability whereas Restaurant advertising creates doubt. While
customers read articles, reviews, or blog about your restaurant, or watch it being covered in
the news on the TV or radio they are sure that it is reliable and credible as this information is
provided to them by an impartial third-party. On the other hand, with you advertising your
restaurant, the consumer is conscious of the fact that the information that they are being
presented with is provided by the restaurant, and as a result more likely to be suspicious of
the message that they are receiving.
Public Relations usually work out cheaper than advertising. Free publicity for your
restaurant is always welcomed, though it doesn’t happen quite that often. Restaurant public
relations is often more cost effective and is often used by restaurateurs who are unable to
afford direct advertising. Now since that fact has been established, although advertising is
more costly, it makes sure the message of your restaurant reaches a more specific / targeted
audience base, while PR covers a larger, more general audience and doesn’t focus on a
particular demographic.
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5. Public Relations helps build trust whereas Advertising brings exposure. A restaurateur
wants to create a sense of trust among his current and potential customers. This is possible
with the aid of public relations. On the other hand advertising usually aims to create more
exposure that is crucial for restaurants as well.
The knowledge of the difference between Restaurant advertising and Restaurant public
relations will help with successful restaurant marketing.
Ribbon-Me is a restaurant management and consulting company based in Dubai and aim to
offer turnkey hospitality services to their customers. Their well skilled team has over 15
years of hands-on global experience and they have successfully delivered and continue to
provide a comprehensive range of services to corporate and individual clients across the
Middle East.
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7. Contact Us
Ribbon,
Office 1205, Burlington Tower
Al Abraj St, Business Bay
P.O.Box 6651, Dubai, UAE
Tel: (971) 4360 5758
Email: info@ribbon-me.com
Website: http://www.ribbon-me.com
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