This document discusses mobilizing industry data and applications for entertainment executives and staff. It provides examples of mobilizing Nielsen ratings data, film gross and rights availability data, and a production time tracking website. The benefits highlighted include making critical data available anytime on mobile devices instead of only at desks, simplifying deployment, and providing low-cost mobile access. The Webalo Mobile Dashboard is presented as an enterprise platform that can easily deliver various corporate applications and data sources to mobile users through a single client interface.

1. Mobilizing the Entertainment Industry

2. Studio Executives TV/Programming Executives Production Staff (locations) Distribution Sales/Operations Sales (festivals) Talent Agents Cable Network Executives 2 Industry Executives Are Mobile On a plane or on the lot, mobile means not at your desk.

3. TV Nielsen Ratings Advertising Avails Financials By station By show Film Movie Grosses Movie Rights Avails Financials By studio By film By genre All Proposal Approvals Expense Reporting Time Sheets Approvals and Input Production Call Sheets Production Financials 3 What is needed on mobile devices?

4. Applications and Data Sources DealMakerTM 4

6. For IT - makes it very easy to mobilize enterprise applications and data

7. For users - provides personalized, single client, access to any number of enterprise applications and data sources from mobile devices5

8. 6

9. Business Problem Overnight ratings reports available on desktop or paper only Limited remote access to numbers Report format difficult to read on any device Solution Configured key reports using the Mobile Dashboard Added Webalo to standard email distribution list Delivered key reports to executive’s BlackBerrys Benefits Overnights now available without accessing email or going to office Key numbers available anytime/anywhere Simple deployment in minutes Low incremental cost for mobile access 7 Warner Bros. TV

10. 8 Sample Application – TV Nielsen Data

11. 9 The same data mobilized through the Mobile Dashboard

12. 10 Sample Application – Theatrical Top Grossing Films

13. 11 The same data mobilized through the Mobile Dashboard

14. 12 Sample Application - Time tracking website (Corporate Intranet)

15. 13 Time tracking website mobilized via the Mobile Dashboard

16. Business Problem Historical film data available through SAP desktop interface only Film & TV rights sales staff had no remote access to available rights Overseas festivals created time zone issue for calling HQ for data Solution Deployed mobile access to SAP using XML Web Services (RFCs) Provided mobile staff with ability to search out film & TV program details Benefits 24/7 SAP access anywhere in the world Real time Avails Eliminated paper reports of Avails information 14 Lions Gate Entertainment

17. 15 Sample Application – Movie rights Avails

18. 16 Run the task to Find a Title

19. Why Webalo 17

21. 100 times faster than traditional enterprise to mobile alternatives

22. Give mobile users just what they need

23. Single client access to all of their business processes and tasks18