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Essay On Frustrating The Consumer
Frustrating the Consumer
Search engines have revolutionized the internet, from searching for specific sites or remembering
complex addresses, now Google and Yahoo can deliver millions of pages of results in seconds. The
advancements have been amazing, from research and education, entertainment and leisure the results
are merely a few clicks away. But with this incredible technology comes risks and people who want
to take advantage of these resources, from companies simply advertising to hackers influencing those
results, black hat search engine optimization (SOE) tactics can be very lucrative and frustrating for
the common web user. But with risk comes great reward, many businesses have profited greatly
from search engines who can quickly...show more content...
Keyword stuffing involves placing multiple high value search terms in a web page. Ghost text then
masks those keyword in the same color as the background, hiding them from view. Placing irrelevant
results higher in the ranking and possible redirecting consumers.
While these factors affect consumers more than businesses, it is the business who suffer as their
customers are redirected and frustrated by these tactics. However, search technologies has greatly
benefited many companies from conducting enterprise searches and search engine marketing to the
ability to find intellectual property. Enterprise Searching allows employees with access to multiple
databases to conduct research and share information throughout the company. "This type of
software cleans and structures data to make information that is usually spread across a variety of
repositories easier to find. Employees can benefit from using this type of software since all
employees need to retrieve data from a mix of databases and shared sources to accomplish daily
tasks. "(G2 Crowd).
Another useful tool is the ability to find intellectual property. "This might include confidential
reports, images, copyrighted blog posts, creative writing (e.g., poetry, novels, etc.), and so on. You
can use search engines to find where someone may have posted your intellectual property on the Web
without permission" (Turban, Volonino, Wood, p. 197).
Search
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Essay on Search Engines
Search Engines are specialized programs that facilitate the retrieval of data from the Internet, on a
business related network or on a personal computer system. They allow users to ask for contents
meeting certain criteria usually involving a certain word or phrase, then gives a list of articles that
matches those words or phrases. There are number of different engines that can be used for
different types of searches and can be narrowed for optimal results. Before the 1990ВЎВ¦s Search
Engines were non existent. The first tool to be used for searching the Internet was Archie, which
was created in 1990 by a student named Alan Emtage who attended McGill University in Motreal.
Searches were achieved by downloading director listing of files...show more content...
However, there are some fee–based search services that are provided by some of these engines.
Search engines such as Google has launched its Premier Edition ВЎВ§Google AppsВЎВЁ which
offers all the features of standard Google in addition to 99.9% uptime guarantee for email, 10 GB
/account, ability to turn off ads, shared calendar resources, limited email migration tools, 24/7
assistance with phone support, 3rd party applications and service, APIs to integrate with your
existing infrastructure, single sign–on, user provisioning and management, and support for email
gateway. Yahoo has also joined the fee–based provider by forming collaboration with news providers
such as Dow Jones, The Wall Street Journal Online, and research providers such as Forrester
Research. These search engines along with others that offer such service requires a subscription
signup. Search Engines provide numerous benefits to their users, however due to the rate at
which the Internet is growing, major search engines have become slow at indexing new
webpages. Other problems faced by search engines are the fact that webpages are updated daily
and forces search engines to revisit them periodically; queries are limited to looking for key words
and can produce irrelevant results, to narrow searches it would prove feasible to use
proximity–search option with search–bracket to limit the matches in a paragraph or phrase; sites that
are
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Search Engine Marketing Essay
Search engine marketing is the newest craze not only here in America, but also on a global level.
Advertising online ensures that a broader audience will be able to access the information that is
put out. Search engines work in a diverse and complex manner. Understanding the way a search
engine indexes information and ranks websites will provide clues necessary to keep a site
running smoothly and getting steady traffic. Having a quality site is just the beginning of an
online operation. Keeping a site in the top of the search engine list is not an easy task, but it is
critical for the success of any website. There are many major search engines to advertise with such
as, Google, Yahoo, MSN, Bing and a variety of others. Major search...show more content...
Each site is ranked by popularity on the web. This is where web pages success rates come into
play, a site that is close to the top of the search results, will get more clicks than a site at the bottom
of the search results. Rankings change constantly and while they can be influenced, they cannot be
completely controlled (Leib, 2009). Search engine optimization makes a site findable for the user.
There are billions of websites out there and to make one stand out there has to ensure that the site
is easy to find. If a site ranks high one day, it may not necessarily stay in the top position.
Keywords and phrases can help a site be found by a search engine. Websites are constantly evolving
and sites are constantly changing and updating content. Websites change often, and so do search
engines. It is critical that site managers are familiar with the ever–changing online world. Letting
search engine optimization go for a few months could significantly lower the finding rates for a site.
This could lead to severe profit losses and a lower return on investment for the companies' online
resources. Keeping those robots happy, providing good links for them to hop around is only the start.
Watching for trends among users can provide clues to keep content relevant. There are also many
different services offered between the different search engines. Knowing this information will help a
site maintain a higher ranking. References
Leib, R. (2009). Search
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Search Engine Optimisation ( Seo ) Essay
Introduction
When you 're deciding who you 're going to employ to get your website built it can be a difficult
decision. How do you know your web designer is going to give you what you want? How much
will the website be? Can you rely on them after you 've paid? What happens if the worst happens?
There are many potential dangers we can help you to avoid.
To assist you in your decision making process we 've come up with the five key things you should
look out for before hiring your web developer. After all it 's better to do research in the first instance,
rather than spend a lot of wasted money. This concise overview will assist you to understand some
of the areas you should talk through with prospective web designers.
1 – Search Engine Optimisation (SEO)
Essentially, this means asking if your web developer offers you Search Engine Optimisation
(SEO) as part of their services. It 's important to be clear on what they do offer and what they don 't
offer. Many web designers may be very effective atweb design but SEO is a specialism in it 's own
right. If they do offer SEO find out what the this actually means in reality. Your web developer
may well use a lot of terms you might not be familiar with, such as 'on page optimisation ', 'off page
optimisation ', 'page rank ', 'link juice ', 'link building ', 'white hat ' and other techniques etc. It 's
worth you taking the time to research these terms and understand what 's important to you and your
website. I would
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Essay On Search Engine Optimization
At the beginning of 2017, there is no need to talk about the role of search engine optimization
(SEO). Your site certainly has the power to acquire the first place on Google's first page.
Fortunately, there are many free SEO tools that will help your site reach your target very easily in
the first place.
Keyword Research
Choosing the right keyword is the main part of a website's SEO. The future of your site depends
on the right keywords. Therefore, selecting keywords should not be dependent on just one
website. In fact, there is no specific rule, there are many paid tools in the market, which can be
easily researched correctly. But we will not use paid tools, so we should know the basic process of
keyword research.
Wordstream
Wordstream...show more content...
Technical Tools
There is no reason to fear. These tools have been made for non–technical for use.
Xenus Link Sleuth
It is basically computer–based spider software. You can use this software to check your website's
broken links. This software does not have the ability to validate text links, frames, pictures and
backgrounds.
Robots.txt Generator
You can easily create a Robot.txt file using these tools.
Robots.txt Checker
This tool is used to understand whether the formatted ROBOT.TXT file is formatted correctly.
URI Valet
This tool is used to verify the number of total objects (http request), total time to download,
description of the object, internal and external link and server headers.
Title and Description Optimization Tool
To find out what your competitors are using the title and description, your website is one of the
tools to properly use the META TITLE and META DESCRIPTION.
Image SEO Tool
Only the URL inputs, all the responsibilities of this site. The name, alt attributes of the images used
in your site, is to make sure that the measurements are ok.
Google Snippet Preview
You can use this tool to see how your web page will look like in Google search, how to make it more
attractive.
Schema Creator
Using this tool you can create html according to schema.org rules.
Structured Data Testing Tool
This tool will check if your site is ok with schema.org and other
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Questions On Search Engines By A Search Engine
Assignment 1
Search Engines
The two main functionalities executed by a search engines are building and crawling an index,
provision of a hierarchical list of the most relevant websites for search users. A world wide web is
like a big–networked city with stops and subway system. Each stop, usually a web page is unique.
The search engine needs to formulate a method to span the whole town and identify all breaks
alongside the way. The search engine, therefore, uses the best path available that is what we
commonly refer to as links. The connection configuration of the web servers binds all the pages
together. Using links, automated robots known as crawlers can reach billions of documents that
connect to each other in the web (Fishkin, 2015)....show more content...
Search engines serve as an answering machine by providing, firstly, the results that are more
relevant to the search query. Secondly, the ranking of results in order of popularity of the website
that is serving the information. An assumption made by Search engines is that the more prevalent a
website or web page is, the more useful the information it contains. A search engine will always use
mathematical equations to determine the popularity and relevance of a web page or website. This
algorithm will be used to separate the sort and later on rank in the order of its popularity and quality.
The mathematical algorithms contain variety of variables often mentioned to as place factors.
Assignment 2
Long Tail of Search
Long tail search engine is the act of making an attempt of drawing visitors who are searching
queries that are less frequent towards a location. The extensive end consumes a huge benefit
whereby it is wherever greatest of the circulation lies. It is a way that defines niche promotion and
the way it does on the World Wide Web
. In the traditional setup, movies, books, records and other
items were motivated by the notion of creating hits (Lurie & More, 2010). Stores could only stock
most prevalent items because they need sufficient people to buy the goes so as to be able to manage
the expenses. However, with the introduction of the Internet, more people can find less
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Search Engines Essay
Convert Leads Into Loyal Customers Using These Effective Ways
When you sell your products and services online, a good number of people love to buy from you if
they find your products/services of high quality. In the digital landscape, the business you create
largely depends upon your site's ranking on leading search engines. If your site ranks well on all
prominent search engines with important keywords under your niche, you get more business
opportunities.
The ranking of websites fluctuates up and down in the SERPs of search engines. So, it is possible
that a customer that buys products and services from you, may not engage with your brand once
again due to the low ranking of your website or its pages.
In order to sustain in the...show more content...
So, to keep the existing customers and attract new buyers, you should offer some discounts and
freebies those customers who buy from you regularly. This will encourage them to become loyal to
your brand and encourage others to be a part of your conversion funnel.
3. Create A Sense Of Urgency
"Buy two Mobiles worth $ 1000 and get one absolutely free". The offer is valid for only 14 days.
Business persons display these types of sales messages to promote the sales of products and services
and increase the customer base. So, depending on your resources, you should launch sales campaigns
from time–to–time. This grabs the attention of frequent buyers and encourages them to buy from
your brands on several times. Just make sure that the offers are tempting and they give some value
to customers for the money they spend on buying products and services from you. If a customer
thinks that buying from your brand is a profitable deal, he/she loves to engage with your brand time
and again.
4. Intensify Email Marketing Efforts
Tech–savvy people use different Email services to accomplish a number of tasks. As an ardent
business person, you should not expect that customers will access your website from search engines
and social media channels and buy from you at all the times. Generally, it is seen that a lot of
distractions (such as daily life events,
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Search Engine Optimization ( Seo ) Essay
ABSTRACT Search Engine Optimisation (SEO) is a widely used internet marketing strategy
that affects the way a webpage or website is going to appear in organic or unpaid search. To
optimize a website an individual should know to work on Content Management System (CMS)
such as WordPress, Joomla, ModX etc., they should also have an understanding of web tools such
as Google Webmaster, Google Analytics and Google Tag Manager. Search engine such as Google,
Yahoo and Bing use a set of algorithm and crawling i.e. following links from page to page. As
Search Engine Optimisation improve the site's ranking in organic search without implementing any
change in its content but if the content quality of the site clashes with their valuation for visitors
then Search Engine Optimisation (SEO) act as a mechanism that improve the quality of the
website. This not only benefits the users but to search engines as well. SEO also act as a measure
to attract a large amount of audience towards your webpage or website, this way the site traffic
automatically gets improved. By using WordPress Content Management System (CMO) and google
web tools I have made many tweaks to my website Filchbee (http://filchbee.com/) to improve its
search engine ranking on Google, Bing and Yahoo. Introducing Meta tags, creating robots.txt, using
heading tags and submitting sitemaps to search engines are few to name. To further optimize my
website Filchbee I created its social handles on Facebook, Twitter, Google Plus and
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Search engines Essay
Introduction
Due to the advanced technology nowadays, the use of computer is getting more popular in addition
to that of the Internet. The age of users is also becoming younger. Most adolescents tend to stick to
their computers everyday without caring the surrounding.
Recently, a piece of news mentioned that the post 80s are having the symptom of relying too much
on web search engines which help users find specific information by typing keywords only1. They
think that searching by engines can obtain accurate data and save time. They are said to have 'search
engines dependence' which means that they rely on searching every word without thinking
nowadays. According to the survey conducted by the China Youth Daily Social Survey Centre,
...show more content...
The most important cognitive skills include concentration, perception, memory and logical thinking.
Concentration is the ability to focus the attention on one single thought or subject, excluding
everything else from the field of awareness. Perception is the interpretation of what information is
picked up by people's sensory receptors. Memory can be generally divided into long–term memory
and short–term memory according to the source. Short–term memory is used to retain ideas and
thoughts in a few seconds as people work on problems while long–term memory is the ability to
store information and later retrieve it even after years. Last, logical thinking is a learned process in
which one uses reasoning consistently to arrive at a conclusion. In this study, I just focused on
memory and logical thinking which are commonly discussed by the general public nowadays.
2.4 The effect of using web search engine on learning ability
According to the study from the Hong Kong Federation of Youth Groups, more than 80 percent of
students thought that using the information technology can improve their skills in finding data and
self–learning. It can also intrigue their interests in studying. Besides, most people think that web
search engines can help them access to their target links in seconds. It is a convenient tool in lives.
So as to students, search engines can motivate them and help them at anytime while studying. They
can be more
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Search Engine Optimization ( Seo )
As per Wikipedia definition, Search engine optimization (SEO) is the process of affecting the
visibility of a website or a web page in a search engine 's unpaid results – often referred to as
"natural," "organic," or "earned" results. All major search engines such as Google, Bing and
Yahoo have primary search results, where web pages and other content such as videos or local
listings are shown and ranked based on what the search engine considers most relevant to users.
SEO utilizes techniques and methods to improve the search engine rankings of a website. Any
search engine has a crawler that goes out and gathers information about all the content they can find
on the Internet. The crawlers bring all those 1s and 0s back to the search engine to build an index.
That index is then fed through an algorithm that tries to match all that data with query. Below are
the main factors to be considered when using SEO QUALITY OF TRAFFIC – Attracting visitors
who are genuinely interested in products or information offered by the website is very important.
Trying to attract everyone irrelevant of the website target audience can cause negative results.
QUANTITY OF TRAFFIC – After we have target audience clicking through from those search
engine results pages, then getting more traffic is important. ORGANIC RESULTS– Ads make up a
significant portion of many search engine results pages. Organic traffic is any traffic that we don 't
have to pay for. IMPORTANCE OF SEO An important aspect of
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Search Engine Optimization Essay
Search engine optimization (SEO) is the process of improving the volume and quality of traffic to
a web site from search engines via "natural" ("organic" or "algorithmic") search results for targeted
keywords. Usually, the earlier a site is presented in the search results or the higher it "ranks", the
more searchers will visit that site. SEO can also target different kinds of search, including image
search, local search, and industry–specific vertical search engines. As a marketing strategy for
increasing a site 's relevance, SEO considers how search algorithms work and what people search
for. SEO efforts may involve a site 's coding, presentation, and structure, as well as fixing problems
that could prevent search engine indexing...show more content...
In China, Baidu continues to lead in market share, although Google has been gaining share as of
2007. Successful search optimization for international markets may require professional translation
of web pages, registration of a domain name with a top–level domain in the target market, and web
hosting that provides a local IP address. Otherwise, the fundamental elements of search
optimization are essentially the same, regardless of language.
*********************************************************************** As a
marketing strategy Eye tracking studies have shown that searchers scan a search results page
from top to bottom and left to right (for left to right languages), looking for a relevant result.
Placement at or near the top of the rankings therefore increases the number of searchers who will
visit a site. However, more search engine referrals does not guarantee more sales. SEO is not
necessarily an appropriate strategy for every website, and other Internet marketing strategies can be
much more effective, depending on the site operator 's goals. A successful Internet marketing
campaign may drive organic traffic to web pages, but it also may involve the use of paid
advertising on search engines and other pages, building high quality web pages to engage and
persuade, addressing technical issues that may keep search engines from crawling and indexing
those sites, setting up analytics programs to enable site owners to measure their
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Search Engines : Search Engine
Neftali Ramos
Search Engines
A search engine is a website or program used to find information on the internet. That is a very basic
and semi–vague definition of what a search engine is and what they do. More specifically search
engines actually search the internet based on a keyword or phrase that the user inputs into it.
Once someone has begun to search for something on a search engine. The search engine finds
relevant information on the keyword or phrase that has already been gathered and organized. The
gathered information is then displayed to the user as search engine result pages (or SERPs) based
on how relevant it is to the search information they entered. That may be presented as websites,
videos, sound files, pictures, or other types of information or files. Also as more users search for
different key words or phrases the search engine beings to group search results that go along with
similar keywords and phrases so that future users can have access to the most up to date and relevant
files and information that is available on the internet.
The history of the search engine comes from like most invention, necessity. Once the internet had
been created it began growing rapidly to the point where it was getting harder and harder to
navigate and search for the information that you needed or were looking for. Something needed to
be created to alleviate this problem. The original search engine needed to be made. The first
program to be used to search on the internet was
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Search Engine Optimization ( Seo ) Essay
Search Engine Optimization (SEO) is one technique that has transformed websites and the internet
at large. It draws large numbers of people to learn it so as to better their websites. Due to these
reasons, it is gradually being revolutionized over time. The focus is being changed for newer, easier
and faster ways of making websites ranking higher in search engines. This has given rise to bad
habits of conducting SEO such as manipulating search engine algorithms.
In this paper, I focus on the organic SEO and the reasons as to why it is still a better way of
conducting SEO. I also try to show that websites that use Organic SEO can still rank better on
search engines. For this reason, I have used four websites on which I have done organic SEO to
show that organic SEO is still a good method to work on sites.
This paper also gives useful tips that would make your website rank better without the need to part
with money on inorganic SEO.
Keywords: Organic Search Engine Optimization, On–page SEO, Tips for good SEO
Introduction
The Web is entering a new phase of evolution which is Web 3.0. It means that developers and search
engines have to move towards better algorithms and website development. With these two
parameters changing so does the SEO techniques.
In this paper, I focus on the usage of organic SEO in the new techniques that come with the changes
on the Web and search engines.
In the first chapter, I will cover the categories of SEO that exist and also how the can be used
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Search Engine Optimization
www.bambrickmedia.com.au/search–engine–optimisation–australia
We're hear to help you with all your SEO needs.
What is Search Engine Optimization?
Search engine optimisation is an Internet Marketing method that works to ensure your brand is
revealed as high up as possible in the search engines, namely Google. This means it is more visible
to those who are searching for your product or service. SEO attempts to optimise your website for the
Google algorithms through a variety of techniques that strive to filter quality and relevant content.
Why choose SEO over traditional marketing?
Search Engine Optimization is the future of marketing. As the web replaces traditional media and
becomes the overwhelming source of consumer based searches, SEO provides your firm with an
affordable and effective marketing alternative. The primary benefit from a marketing analysis
standpoint is that it is extremely targetable. This is because in essence your brand is drawn directly
to those who are searching for it. This also means you are able to segment your audience by specific
demographics, allowing for more detailed market research.
What are the benefits of SEO?
Highest possible Return On Investment
It is cost effective in comparison to other methods such as Adwords and PPC
The results are long term
SEO is a very time effective marketing strategy
There is automated year round lead generation
SEO offers measurable improvements
Increases brand credibility
How does hiring an SEO
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Google : The Leading Search Engine Essay
Introduction
Founded in 1995 by Larry Page and Sergey Brin, Google quickly became the first well–known
search engine in the world. Page and Brin created Google with the goal of allowing its users to find
basically any website or document on the internet using a search bar which could search using key
words or phrases. Along with its search engine, Google also provides other free resources for its
users. For example, Google operates a book search, Google News, YouTube, and Google Maps.
Google has changed the way people look at and share information. Google is currently the leading
search engine on the web. They attempt to stay ahead of their competitors by creating new
technologies and staying innovative. Google had to figure out how to build technology to scale and
still support it. This culture of web scale is the heart of the company. As of 2014, Google employed
53,600 full–time employees. It is fair to say, Google is still striving; however, they are still trying to
overcome social networking giants like Facebook and LinkedIn by investigating in Google Plus.
Strategy Analysis Google is a multinational technology company which specializes in
internet–related services and products. Google focuses its business around search, advertising,
operating systems and platforms, enterprise, and hardware products. General search engines such as
Yahoo and Bing are large competitors for Google. However, Google also has to face vertical search
engines like Monster.com, WebMD, Amazon,
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The Complex World of Search Engines Essay
Search engines are a rather popular in today's society. Why, one may ask? Search engines provide
a way for one to quickly and efficiently find information scattered across the enormous network of
servers known as the World Wide Web. Imagine having to search through the millions of websites
just to find something as simple as a recipe for a sandwich!
While at first the science behind search engines may sound like a foreign language, the GIST of the
matter is basically as follows: the search engine sends spiders, which are a form of "software robots"
(HowStuffWorks), which browse throughout the Internet for sites containing a person's query or
similar, depending on the search engine. As it continues through, engine keeps a list of...show more
content...
Welcome to the wonderful world of computer software engineering and web development, or as it
more commonly known, coding. In this section, one will learn the programming languages used to
develop a search engine.
One of the most important programming languages for building a search engine is HTML, or
Hypertext Markup Language. Hypertext Markup Language is the programming language used to
make generally every webpage. It is used to create text boxes, hyperlinks, images, et cetera.
Sometimes another markup language, PHP, or Hypertext Preprocessor, is used which has the
benefit of also being a server–side scripting language.
An important use for the markup language parts of both is the use of <meta/> tags. Meta tags are
used for search engines like Yahoo! that use them to create a description for their search engine
ranking. They can also be used for keywords, content–type descriptions, and for the Robot Exclusion
Protocol (Search Engine Watch).
The Robot Exclusion Protocol is actually a Meta tag attribute. It is used typically to tell search
engines to not index a webpage. It is also sometimes used to let search engines know whether or not
to follow links on the page (Search Engine Watch).
Another essential programming language of any webpage is CSS, or Cascading Style Sheets.
These "style sheets" are used to add styles, such as fonts, backgrounds, text sizes, et cetera, to one's
website (W3C). Without the use of style sheets,
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Essay On Search Engine Optimization Strategies
One of the main search engine optimization strategies that can help you to build a successful Internet
business. the process of tailoring your website to the algorithms that search engines use to rank
websites based on "signals" that the site emits.
However, search engine algorithms continue to change with time as the Web evolves, so online
retailers need to evolve with the engines. We must make sure we keep up–to–date with best practices
to claim the best possible rankings for relevant keywords.
If you want your website to rank well in 2017, here are top 6 search engine optimization strategies
that you should know about when optimizing your blog , e–commerce and your business to rank
well in top search engines:
Keywords. Keyword...show more content...
Attractive texts will also result in higher conversions on your website. If your message is properly
understood by your audience, chances are much larger for them to return to your website. Backlinks.
Backlink is the very important step to a successful search engine optimization strategies If content is
king, then backlinks are queen. Remember, it's not about which site has the most links, but who has
the most quality links pointing back to their website. Build backlinks by submitting monthly or
bi–monthly press releases on any exciting company, and contacting popular blogs in your niche to
see how you can work together to get a backlink from their website. Create the best possible product
site you can, so people talking about the products you sell will link back. Try creating graphics or
newsworthy content that will influence bloggers and news websites to link that content. Social
media. The algorithms have truly changed since social media first emerged. Many content websites
are community–oriented –– Digg began allowing users to vote which stories make the front page,
and YouTube factors views and user ratings into their front page rankings. Therefore, e–commerce
stores must establish a strong social media presence on sites like Facebook, Pinterest, Twitter, etc.
These social media sites send search engines signals of influence and authority. Images.
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Search Engine Optimization ( Seo ) Essay
In a world where Google is both a verb and a noun, a basic knowledge of search engine
optimization (SEO) is imperative to any business's success. At its most basic, SEO is the process
of increasing a website's presence in organic search results with the end goal of driving more
traffic to that website. SEO should create a smooth user experience by communicating to search
engines your online objectives so they can recommend your website for related searches. Web
pages, videos, images, etc. are displayed based on what the search engine considers to be most
relevant to the user. In an attempt to create a stronger, safer, more legitimate user experience, all
search engines are open about what will help or hurt search display rankings. Below you will find
six simple tips to help your business optimize its search engine ranking and, therefore, increase
website traffic and business. 1. Monitor Where You Stand If you are just getting started, you need
to run some basic analytics on your website to determine not only where you stand, but also the
adjustments you need to make to be in better standings. Alexa and Google Toolbar are two tools
that help you keep an eye on your page's rank. You should also check your referrer log to
determine where your visitors are coming from and the search terms they are using to find your site.
While these steps are imperative for getting started, they are also invaluable to businesses that
already have an SEO strategy in place. With the regular
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Search Engines Essay
There are currently over a billion pages of information on the Internet about every topic imaginable.
The question is how can you possibly find what you want? Computer algorithms can be written to
search the Internet but most are not practical because they must sacrifice precision for coverage.
However, a few engines have found interesting ways of providing high quality information quickly.
Page value ranking, topic–specific searches, and Meta search engines are three of the most popular
because they work smarter not harder.
While no commercial search engine will make public their algorithm, the basic structure can be
inferred by testing the results. The reason for this is because there would be a thousand imitation
sites, meaning...show more content...
They realized that the most popular sites are those linked the most in other pages. Here is the
pseudocode algorithm for searching:
1. Parse the query
2. Convert the words into wordIDs.
3. Seek to the start of the doclist in the short barrel for every word.
4. Scan through the doclists until there is a document that matches all the search terms.
5. Compute the rank of that document for the query.
6. If we are in the short barrels and at the end of any doclist, seek to the start of the doclist in the full
barrel for every word and go to step 4.
7. If we are not at the end of any doclist go to step 4.
8. Sort the documents that have matched by rank and return the top k.
Each link to a page is like a vote for that page as well as the pages linked to that page. Thus a
hierarchy of pages is created and the search results are much more reliable. Lycos and Excite also
use the same system, but Google goes further. "It then looked at the position of the words on the
page, the size of the fonts, and the likelihood that the words were related to each other" (1). Going
the extra distance gives Google much better precision.
Google and engines like it can still be manipulated to achieve higher rankings. Anyone who creates a
set of pages with links between them can fool the system and add value to their page. So the race
continues to find yet another search engine. One promising way to search for
Get more content on HelpWriting.net

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Essay Search Engines

  • 1. Essay On Frustrating The Consumer Frustrating the Consumer Search engines have revolutionized the internet, from searching for specific sites or remembering complex addresses, now Google and Yahoo can deliver millions of pages of results in seconds. The advancements have been amazing, from research and education, entertainment and leisure the results are merely a few clicks away. But with this incredible technology comes risks and people who want to take advantage of these resources, from companies simply advertising to hackers influencing those results, black hat search engine optimization (SOE) tactics can be very lucrative and frustrating for the common web user. But with risk comes great reward, many businesses have profited greatly from search engines who can quickly...show more content... Keyword stuffing involves placing multiple high value search terms in a web page. Ghost text then masks those keyword in the same color as the background, hiding them from view. Placing irrelevant results higher in the ranking and possible redirecting consumers. While these factors affect consumers more than businesses, it is the business who suffer as their customers are redirected and frustrated by these tactics. However, search technologies has greatly benefited many companies from conducting enterprise searches and search engine marketing to the ability to find intellectual property. Enterprise Searching allows employees with access to multiple databases to conduct research and share information throughout the company. "This type of software cleans and structures data to make information that is usually spread across a variety of repositories easier to find. Employees can benefit from using this type of software since all employees need to retrieve data from a mix of databases and shared sources to accomplish daily tasks. "(G2 Crowd). Another useful tool is the ability to find intellectual property. "This might include confidential reports, images, copyrighted blog posts, creative writing (e.g., poetry, novels, etc.), and so on. You can use search engines to find where someone may have posted your intellectual property on the Web without permission" (Turban, Volonino, Wood, p. 197). Search Get more content on HelpWriting.net
  • 2. Essay on Search Engines Search Engines are specialized programs that facilitate the retrieval of data from the Internet, on a business related network or on a personal computer system. They allow users to ask for contents meeting certain criteria usually involving a certain word or phrase, then gives a list of articles that matches those words or phrases. There are number of different engines that can be used for different types of searches and can be narrowed for optimal results. Before the 1990ВЎВ¦s Search Engines were non existent. The first tool to be used for searching the Internet was Archie, which was created in 1990 by a student named Alan Emtage who attended McGill University in Motreal. Searches were achieved by downloading director listing of files...show more content... However, there are some fee–based search services that are provided by some of these engines. Search engines such as Google has launched its Premier Edition ВЎВ§Google AppsВЎВЁ which offers all the features of standard Google in addition to 99.9% uptime guarantee for email, 10 GB /account, ability to turn off ads, shared calendar resources, limited email migration tools, 24/7 assistance with phone support, 3rd party applications and service, APIs to integrate with your existing infrastructure, single sign–on, user provisioning and management, and support for email gateway. Yahoo has also joined the fee–based provider by forming collaboration with news providers such as Dow Jones, The Wall Street Journal Online, and research providers such as Forrester Research. These search engines along with others that offer such service requires a subscription signup. Search Engines provide numerous benefits to their users, however due to the rate at which the Internet is growing, major search engines have become slow at indexing new webpages. Other problems faced by search engines are the fact that webpages are updated daily and forces search engines to revisit them periodically; queries are limited to looking for key words and can produce irrelevant results, to narrow searches it would prove feasible to use proximity–search option with search–bracket to limit the matches in a paragraph or phrase; sites that are Get more content on HelpWriting.net
  • 3. Search Engine Marketing Essay Search engine marketing is the newest craze not only here in America, but also on a global level. Advertising online ensures that a broader audience will be able to access the information that is put out. Search engines work in a diverse and complex manner. Understanding the way a search engine indexes information and ranks websites will provide clues necessary to keep a site running smoothly and getting steady traffic. Having a quality site is just the beginning of an online operation. Keeping a site in the top of the search engine list is not an easy task, but it is critical for the success of any website. There are many major search engines to advertise with such as, Google, Yahoo, MSN, Bing and a variety of others. Major search...show more content... Each site is ranked by popularity on the web. This is where web pages success rates come into play, a site that is close to the top of the search results, will get more clicks than a site at the bottom of the search results. Rankings change constantly and while they can be influenced, they cannot be completely controlled (Leib, 2009). Search engine optimization makes a site findable for the user. There are billions of websites out there and to make one stand out there has to ensure that the site is easy to find. If a site ranks high one day, it may not necessarily stay in the top position. Keywords and phrases can help a site be found by a search engine. Websites are constantly evolving and sites are constantly changing and updating content. Websites change often, and so do search engines. It is critical that site managers are familiar with the ever–changing online world. Letting search engine optimization go for a few months could significantly lower the finding rates for a site. This could lead to severe profit losses and a lower return on investment for the companies' online resources. Keeping those robots happy, providing good links for them to hop around is only the start. Watching for trends among users can provide clues to keep content relevant. There are also many different services offered between the different search engines. Knowing this information will help a site maintain a higher ranking. References Leib, R. (2009). Search Get more content on HelpWriting.net
  • 4. Search Engine Optimisation ( Seo ) Essay Introduction When you 're deciding who you 're going to employ to get your website built it can be a difficult decision. How do you know your web designer is going to give you what you want? How much will the website be? Can you rely on them after you 've paid? What happens if the worst happens? There are many potential dangers we can help you to avoid. To assist you in your decision making process we 've come up with the five key things you should look out for before hiring your web developer. After all it 's better to do research in the first instance, rather than spend a lot of wasted money. This concise overview will assist you to understand some of the areas you should talk through with prospective web designers. 1 – Search Engine Optimisation (SEO) Essentially, this means asking if your web developer offers you Search Engine Optimisation (SEO) as part of their services. It 's important to be clear on what they do offer and what they don 't offer. Many web designers may be very effective atweb design but SEO is a specialism in it 's own right. If they do offer SEO find out what the this actually means in reality. Your web developer may well use a lot of terms you might not be familiar with, such as 'on page optimisation ', 'off page optimisation ', 'page rank ', 'link juice ', 'link building ', 'white hat ' and other techniques etc. It 's worth you taking the time to research these terms and understand what 's important to you and your website. I would Get more content on HelpWriting.net
  • 5. Essay On Search Engine Optimization At the beginning of 2017, there is no need to talk about the role of search engine optimization (SEO). Your site certainly has the power to acquire the first place on Google's first page. Fortunately, there are many free SEO tools that will help your site reach your target very easily in the first place. Keyword Research Choosing the right keyword is the main part of a website's SEO. The future of your site depends on the right keywords. Therefore, selecting keywords should not be dependent on just one website. In fact, there is no specific rule, there are many paid tools in the market, which can be easily researched correctly. But we will not use paid tools, so we should know the basic process of keyword research. Wordstream Wordstream...show more content... Technical Tools There is no reason to fear. These tools have been made for non–technical for use. Xenus Link Sleuth It is basically computer–based spider software. You can use this software to check your website's broken links. This software does not have the ability to validate text links, frames, pictures and backgrounds. Robots.txt Generator You can easily create a Robot.txt file using these tools. Robots.txt Checker This tool is used to understand whether the formatted ROBOT.TXT file is formatted correctly. URI Valet This tool is used to verify the number of total objects (http request), total time to download, description of the object, internal and external link and server headers. Title and Description Optimization Tool To find out what your competitors are using the title and description, your website is one of the tools to properly use the META TITLE and META DESCRIPTION. Image SEO Tool Only the URL inputs, all the responsibilities of this site. The name, alt attributes of the images used in your site, is to make sure that the measurements are ok. Google Snippet Preview
  • 6. You can use this tool to see how your web page will look like in Google search, how to make it more attractive. Schema Creator Using this tool you can create html according to schema.org rules. Structured Data Testing Tool This tool will check if your site is ok with schema.org and other Get more content on HelpWriting.net
  • 7. Questions On Search Engines By A Search Engine Assignment 1 Search Engines The two main functionalities executed by a search engines are building and crawling an index, provision of a hierarchical list of the most relevant websites for search users. A world wide web is like a big–networked city with stops and subway system. Each stop, usually a web page is unique. The search engine needs to formulate a method to span the whole town and identify all breaks alongside the way. The search engine, therefore, uses the best path available that is what we commonly refer to as links. The connection configuration of the web servers binds all the pages together. Using links, automated robots known as crawlers can reach billions of documents that connect to each other in the web (Fishkin, 2015)....show more content... Search engines serve as an answering machine by providing, firstly, the results that are more relevant to the search query. Secondly, the ranking of results in order of popularity of the website that is serving the information. An assumption made by Search engines is that the more prevalent a website or web page is, the more useful the information it contains. A search engine will always use mathematical equations to determine the popularity and relevance of a web page or website. This algorithm will be used to separate the sort and later on rank in the order of its popularity and quality. The mathematical algorithms contain variety of variables often mentioned to as place factors. Assignment 2 Long Tail of Search Long tail search engine is the act of making an attempt of drawing visitors who are searching queries that are less frequent towards a location. The extensive end consumes a huge benefit whereby it is wherever greatest of the circulation lies. It is a way that defines niche promotion and the way it does on the World Wide Web . In the traditional setup, movies, books, records and other items were motivated by the notion of creating hits (Lurie & More, 2010). Stores could only stock most prevalent items because they need sufficient people to buy the goes so as to be able to manage the expenses. However, with the introduction of the Internet, more people can find less Get more content on HelpWriting.net
  • 8. Search Engines Essay Convert Leads Into Loyal Customers Using These Effective Ways When you sell your products and services online, a good number of people love to buy from you if they find your products/services of high quality. In the digital landscape, the business you create largely depends upon your site's ranking on leading search engines. If your site ranks well on all prominent search engines with important keywords under your niche, you get more business opportunities. The ranking of websites fluctuates up and down in the SERPs of search engines. So, it is possible that a customer that buys products and services from you, may not engage with your brand once again due to the low ranking of your website or its pages. In order to sustain in the...show more content... So, to keep the existing customers and attract new buyers, you should offer some discounts and freebies those customers who buy from you regularly. This will encourage them to become loyal to your brand and encourage others to be a part of your conversion funnel. 3. Create A Sense Of Urgency "Buy two Mobiles worth $ 1000 and get one absolutely free". The offer is valid for only 14 days. Business persons display these types of sales messages to promote the sales of products and services and increase the customer base. So, depending on your resources, you should launch sales campaigns from time–to–time. This grabs the attention of frequent buyers and encourages them to buy from your brands on several times. Just make sure that the offers are tempting and they give some value to customers for the money they spend on buying products and services from you. If a customer thinks that buying from your brand is a profitable deal, he/she loves to engage with your brand time and again. 4. Intensify Email Marketing Efforts Tech–savvy people use different Email services to accomplish a number of tasks. As an ardent business person, you should not expect that customers will access your website from search engines and social media channels and buy from you at all the times. Generally, it is seen that a lot of distractions (such as daily life events, Get more content on HelpWriting.net
  • 9. Search Engine Optimization ( Seo ) Essay ABSTRACT Search Engine Optimisation (SEO) is a widely used internet marketing strategy that affects the way a webpage or website is going to appear in organic or unpaid search. To optimize a website an individual should know to work on Content Management System (CMS) such as WordPress, Joomla, ModX etc., they should also have an understanding of web tools such as Google Webmaster, Google Analytics and Google Tag Manager. Search engine such as Google, Yahoo and Bing use a set of algorithm and crawling i.e. following links from page to page. As Search Engine Optimisation improve the site's ranking in organic search without implementing any change in its content but if the content quality of the site clashes with their valuation for visitors then Search Engine Optimisation (SEO) act as a mechanism that improve the quality of the website. This not only benefits the users but to search engines as well. SEO also act as a measure to attract a large amount of audience towards your webpage or website, this way the site traffic automatically gets improved. By using WordPress Content Management System (CMO) and google web tools I have made many tweaks to my website Filchbee (http://filchbee.com/) to improve its search engine ranking on Google, Bing and Yahoo. Introducing Meta tags, creating robots.txt, using heading tags and submitting sitemaps to search engines are few to name. To further optimize my website Filchbee I created its social handles on Facebook, Twitter, Google Plus and Get more content on HelpWriting.net
  • 10. Search engines Essay Introduction Due to the advanced technology nowadays, the use of computer is getting more popular in addition to that of the Internet. The age of users is also becoming younger. Most adolescents tend to stick to their computers everyday without caring the surrounding. Recently, a piece of news mentioned that the post 80s are having the symptom of relying too much on web search engines which help users find specific information by typing keywords only1. They think that searching by engines can obtain accurate data and save time. They are said to have 'search engines dependence' which means that they rely on searching every word without thinking nowadays. According to the survey conducted by the China Youth Daily Social Survey Centre, ...show more content... The most important cognitive skills include concentration, perception, memory and logical thinking. Concentration is the ability to focus the attention on one single thought or subject, excluding everything else from the field of awareness. Perception is the interpretation of what information is picked up by people's sensory receptors. Memory can be generally divided into long–term memory and short–term memory according to the source. Short–term memory is used to retain ideas and thoughts in a few seconds as people work on problems while long–term memory is the ability to store information and later retrieve it even after years. Last, logical thinking is a learned process in which one uses reasoning consistently to arrive at a conclusion. In this study, I just focused on memory and logical thinking which are commonly discussed by the general public nowadays. 2.4 The effect of using web search engine on learning ability According to the study from the Hong Kong Federation of Youth Groups, more than 80 percent of students thought that using the information technology can improve their skills in finding data and self–learning. It can also intrigue their interests in studying. Besides, most people think that web search engines can help them access to their target links in seconds. It is a convenient tool in lives. So as to students, search engines can motivate them and help them at anytime while studying. They can be more Get more content on HelpWriting.net
  • 11. Search Engine Optimization ( Seo ) As per Wikipedia definition, Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine 's unpaid results – often referred to as "natural," "organic," or "earned" results. All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. SEO utilizes techniques and methods to improve the search engine rankings of a website. Any search engine has a crawler that goes out and gathers information about all the content they can find on the Internet. The crawlers bring all those 1s and 0s back to the search engine to build an index. That index is then fed through an algorithm that tries to match all that data with query. Below are the main factors to be considered when using SEO QUALITY OF TRAFFIC – Attracting visitors who are genuinely interested in products or information offered by the website is very important. Trying to attract everyone irrelevant of the website target audience can cause negative results. QUANTITY OF TRAFFIC – After we have target audience clicking through from those search engine results pages, then getting more traffic is important. ORGANIC RESULTS– Ads make up a significant portion of many search engine results pages. Organic traffic is any traffic that we don 't have to pay for. IMPORTANCE OF SEO An important aspect of Get more content on HelpWriting.net
  • 12. Search Engine Optimization Essay Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results for targeted keywords. Usually, the earlier a site is presented in the search results or the higher it "ranks", the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry–specific vertical search engines. As a marketing strategy for increasing a site 's relevance, SEO considers how search algorithms work and what people search for. SEO efforts may involve a site 's coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing...show more content... In China, Baidu continues to lead in market share, although Google has been gaining share as of 2007. Successful search optimization for international markets may require professional translation of web pages, registration of a domain name with a top–level domain in the target market, and web hosting that provides a local IP address. Otherwise, the fundamental elements of search optimization are essentially the same, regardless of language. *********************************************************************** As a marketing strategy Eye tracking studies have shown that searchers scan a search results page from top to bottom and left to right (for left to right languages), looking for a relevant result. Placement at or near the top of the rankings therefore increases the number of searchers who will visit a site. However, more search engine referrals does not guarantee more sales. SEO is not necessarily an appropriate strategy for every website, and other Internet marketing strategies can be much more effective, depending on the site operator 's goals. A successful Internet marketing campaign may drive organic traffic to web pages, but it also may involve the use of paid advertising on search engines and other pages, building high quality web pages to engage and persuade, addressing technical issues that may keep search engines from crawling and indexing those sites, setting up analytics programs to enable site owners to measure their Get more content on HelpWriting.net
  • 13. Search Engines : Search Engine Neftali Ramos Search Engines A search engine is a website or program used to find information on the internet. That is a very basic and semi–vague definition of what a search engine is and what they do. More specifically search engines actually search the internet based on a keyword or phrase that the user inputs into it. Once someone has begun to search for something on a search engine. The search engine finds relevant information on the keyword or phrase that has already been gathered and organized. The gathered information is then displayed to the user as search engine result pages (or SERPs) based on how relevant it is to the search information they entered. That may be presented as websites, videos, sound files, pictures, or other types of information or files. Also as more users search for different key words or phrases the search engine beings to group search results that go along with similar keywords and phrases so that future users can have access to the most up to date and relevant files and information that is available on the internet. The history of the search engine comes from like most invention, necessity. Once the internet had been created it began growing rapidly to the point where it was getting harder and harder to navigate and search for the information that you needed or were looking for. Something needed to be created to alleviate this problem. The original search engine needed to be made. The first program to be used to search on the internet was Get more content on HelpWriting.net
  • 14. Search Engine Optimization ( Seo ) Essay Search Engine Optimization (SEO) is one technique that has transformed websites and the internet at large. It draws large numbers of people to learn it so as to better their websites. Due to these reasons, it is gradually being revolutionized over time. The focus is being changed for newer, easier and faster ways of making websites ranking higher in search engines. This has given rise to bad habits of conducting SEO such as manipulating search engine algorithms. In this paper, I focus on the organic SEO and the reasons as to why it is still a better way of conducting SEO. I also try to show that websites that use Organic SEO can still rank better on search engines. For this reason, I have used four websites on which I have done organic SEO to show that organic SEO is still a good method to work on sites. This paper also gives useful tips that would make your website rank better without the need to part with money on inorganic SEO. Keywords: Organic Search Engine Optimization, On–page SEO, Tips for good SEO Introduction The Web is entering a new phase of evolution which is Web 3.0. It means that developers and search engines have to move towards better algorithms and website development. With these two parameters changing so does the SEO techniques. In this paper, I focus on the usage of organic SEO in the new techniques that come with the changes on the Web and search engines. In the first chapter, I will cover the categories of SEO that exist and also how the can be used Get more content on HelpWriting.net
  • 15. Search Engine Optimization www.bambrickmedia.com.au/search–engine–optimisation–australia We're hear to help you with all your SEO needs. What is Search Engine Optimization? Search engine optimisation is an Internet Marketing method that works to ensure your brand is revealed as high up as possible in the search engines, namely Google. This means it is more visible to those who are searching for your product or service. SEO attempts to optimise your website for the Google algorithms through a variety of techniques that strive to filter quality and relevant content. Why choose SEO over traditional marketing? Search Engine Optimization is the future of marketing. As the web replaces traditional media and becomes the overwhelming source of consumer based searches, SEO provides your firm with an affordable and effective marketing alternative. The primary benefit from a marketing analysis standpoint is that it is extremely targetable. This is because in essence your brand is drawn directly to those who are searching for it. This also means you are able to segment your audience by specific demographics, allowing for more detailed market research. What are the benefits of SEO? Highest possible Return On Investment It is cost effective in comparison to other methods such as Adwords and PPC The results are long term SEO is a very time effective marketing strategy There is automated year round lead generation SEO offers measurable improvements Increases brand credibility How does hiring an SEO Get more content on HelpWriting.net
  • 16. Google : The Leading Search Engine Essay Introduction Founded in 1995 by Larry Page and Sergey Brin, Google quickly became the first well–known search engine in the world. Page and Brin created Google with the goal of allowing its users to find basically any website or document on the internet using a search bar which could search using key words or phrases. Along with its search engine, Google also provides other free resources for its users. For example, Google operates a book search, Google News, YouTube, and Google Maps. Google has changed the way people look at and share information. Google is currently the leading search engine on the web. They attempt to stay ahead of their competitors by creating new technologies and staying innovative. Google had to figure out how to build technology to scale and still support it. This culture of web scale is the heart of the company. As of 2014, Google employed 53,600 full–time employees. It is fair to say, Google is still striving; however, they are still trying to overcome social networking giants like Facebook and LinkedIn by investigating in Google Plus. Strategy Analysis Google is a multinational technology company which specializes in internet–related services and products. Google focuses its business around search, advertising, operating systems and platforms, enterprise, and hardware products. General search engines such as Yahoo and Bing are large competitors for Google. However, Google also has to face vertical search engines like Monster.com, WebMD, Amazon, Get more content on HelpWriting.net
  • 17. The Complex World of Search Engines Essay Search engines are a rather popular in today's society. Why, one may ask? Search engines provide a way for one to quickly and efficiently find information scattered across the enormous network of servers known as the World Wide Web. Imagine having to search through the millions of websites just to find something as simple as a recipe for a sandwich! While at first the science behind search engines may sound like a foreign language, the GIST of the matter is basically as follows: the search engine sends spiders, which are a form of "software robots" (HowStuffWorks), which browse throughout the Internet for sites containing a person's query or similar, depending on the search engine. As it continues through, engine keeps a list of...show more content... Welcome to the wonderful world of computer software engineering and web development, or as it more commonly known, coding. In this section, one will learn the programming languages used to develop a search engine. One of the most important programming languages for building a search engine is HTML, or Hypertext Markup Language. Hypertext Markup Language is the programming language used to make generally every webpage. It is used to create text boxes, hyperlinks, images, et cetera. Sometimes another markup language, PHP, or Hypertext Preprocessor, is used which has the benefit of also being a server–side scripting language. An important use for the markup language parts of both is the use of <meta/> tags. Meta tags are used for search engines like Yahoo! that use them to create a description for their search engine ranking. They can also be used for keywords, content–type descriptions, and for the Robot Exclusion Protocol (Search Engine Watch). The Robot Exclusion Protocol is actually a Meta tag attribute. It is used typically to tell search engines to not index a webpage. It is also sometimes used to let search engines know whether or not to follow links on the page (Search Engine Watch). Another essential programming language of any webpage is CSS, or Cascading Style Sheets. These "style sheets" are used to add styles, such as fonts, backgrounds, text sizes, et cetera, to one's website (W3C). Without the use of style sheets, Get more content on HelpWriting.net
  • 18. Essay On Search Engine Optimization Strategies One of the main search engine optimization strategies that can help you to build a successful Internet business. the process of tailoring your website to the algorithms that search engines use to rank websites based on "signals" that the site emits. However, search engine algorithms continue to change with time as the Web evolves, so online retailers need to evolve with the engines. We must make sure we keep up–to–date with best practices to claim the best possible rankings for relevant keywords. If you want your website to rank well in 2017, here are top 6 search engine optimization strategies that you should know about when optimizing your blog , e–commerce and your business to rank well in top search engines: Keywords. Keyword...show more content... Attractive texts will also result in higher conversions on your website. If your message is properly understood by your audience, chances are much larger for them to return to your website. Backlinks. Backlink is the very important step to a successful search engine optimization strategies If content is king, then backlinks are queen. Remember, it's not about which site has the most links, but who has the most quality links pointing back to their website. Build backlinks by submitting monthly or bi–monthly press releases on any exciting company, and contacting popular blogs in your niche to see how you can work together to get a backlink from their website. Create the best possible product site you can, so people talking about the products you sell will link back. Try creating graphics or newsworthy content that will influence bloggers and news websites to link that content. Social media. The algorithms have truly changed since social media first emerged. Many content websites are community–oriented –– Digg began allowing users to vote which stories make the front page, and YouTube factors views and user ratings into their front page rankings. Therefore, e–commerce stores must establish a strong social media presence on sites like Facebook, Pinterest, Twitter, etc. These social media sites send search engines signals of influence and authority. Images. Get more content on HelpWriting.net
  • 19. Search Engine Optimization ( Seo ) Essay In a world where Google is both a verb and a noun, a basic knowledge of search engine optimization (SEO) is imperative to any business's success. At its most basic, SEO is the process of increasing a website's presence in organic search results with the end goal of driving more traffic to that website. SEO should create a smooth user experience by communicating to search engines your online objectives so they can recommend your website for related searches. Web pages, videos, images, etc. are displayed based on what the search engine considers to be most relevant to the user. In an attempt to create a stronger, safer, more legitimate user experience, all search engines are open about what will help or hurt search display rankings. Below you will find six simple tips to help your business optimize its search engine ranking and, therefore, increase website traffic and business. 1. Monitor Where You Stand If you are just getting started, you need to run some basic analytics on your website to determine not only where you stand, but also the adjustments you need to make to be in better standings. Alexa and Google Toolbar are two tools that help you keep an eye on your page's rank. You should also check your referrer log to determine where your visitors are coming from and the search terms they are using to find your site. While these steps are imperative for getting started, they are also invaluable to businesses that already have an SEO strategy in place. With the regular Get more content on HelpWriting.net
  • 20. Search Engines Essay There are currently over a billion pages of information on the Internet about every topic imaginable. The question is how can you possibly find what you want? Computer algorithms can be written to search the Internet but most are not practical because they must sacrifice precision for coverage. However, a few engines have found interesting ways of providing high quality information quickly. Page value ranking, topic–specific searches, and Meta search engines are three of the most popular because they work smarter not harder. While no commercial search engine will make public their algorithm, the basic structure can be inferred by testing the results. The reason for this is because there would be a thousand imitation sites, meaning...show more content... They realized that the most popular sites are those linked the most in other pages. Here is the pseudocode algorithm for searching: 1. Parse the query 2. Convert the words into wordIDs. 3. Seek to the start of the doclist in the short barrel for every word. 4. Scan through the doclists until there is a document that matches all the search terms. 5. Compute the rank of that document for the query. 6. If we are in the short barrels and at the end of any doclist, seek to the start of the doclist in the full barrel for every word and go to step 4. 7. If we are not at the end of any doclist go to step 4. 8. Sort the documents that have matched by rank and return the top k. Each link to a page is like a vote for that page as well as the pages linked to that page. Thus a hierarchy of pages is created and the search results are much more reliable. Lycos and Excite also use the same system, but Google goes further. "It then looked at the position of the words on the page, the size of the fonts, and the likelihood that the words were related to each other" (1). Going the extra distance gives Google much better precision. Google and engines like it can still be manipulated to achieve higher rankings. Anyone who creates a set of pages with links between them can fool the system and add value to their page. So the race continues to find yet another search engine. One promising way to search for Get more content on HelpWriting.net