1. Question 4
How did you use media technologies
in the construction, research,
planning and evaluation stages?

2. Construction: Ancillary Tasks
To create our ancillary tasks we
used Adobe Photoshop. This
software allowed us to adapt
colours, fonts, logos and barcodes
to look professional.
For example, we used the
layering tool to enable us
To put multiple screenshots
From the music video and
Overlay them on one another
To create a more colourful and
Therefore visually appealing outcome.

3. Construction: Final Cut
In the editing stages, we used various media technologies. One
example of this would be the Final Cut tool ‘Colour Corrector’.
We chose to use colour correction on the close ups of the shot
glasses to convey the narrative of people going out and getting
drinking alcohol.

4. Construction: Final Cut
Another example of using Final Cut would be the mirroring of shots.
In our music video, we mirrored a number of the close ups of the
lights. This was because this was more visually engaging for the
audience.

5. Construction: Final Cut
A third example of use of the media
technology Final Cut Express would
be in editing the sound. To follow the
narrative on screen, we raised the
volume of a section of the song. This
provided continuity in the narrative
for the audience’s understanding.

6. Research: Amazon
One media technology which we used during the research stages is
the internet. For our ancillary task research we looked at the
Amazon website at CDs for sale. The reason for doing this was so
that we could see the size of the images of the CD case displayed,
so that we were able to understand the conventions and how to
make our own digipack eye catching.

7. Research: Youtube
We also used the internet to research music videos. We used
Youtube to watch various other music videos, both from the
dubstep genre and other genres to understand the forms and
conventions commonly used.

8. Planning: First Idea
When planning our first idea for the music video, an example of the
media technologies used would be the HD camera we used to take
photos when location scouting. We took photos of ideas that we
could use in our music video as well as possible locations. The
example above is a photo of a creative advertisement, which we
thought we could adapt and use as symbolism in our music video.

9. Planning: Final Idea
An example of a media technology used in the planning stage
would be our blogs. We were able to make posts on our blogs as
lists of things we would need, as this was easily accessible and
clearly laid out.

10. Evaluation
We used the media technology Final Cut Express in our
evaluation stage as well as in constrcution. Another example of
media technologies used in the evaluation stage however would
be when actually filming it. We used a HD camera to film our
evaluation questions; this allowed us to film director’s
commentaries and the audience responses and feedback.