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Oportunidades com a Nova Plataforma Microsoft

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Oportunidades com a Nova Plataforma Microsoft

  1. 1. Pessoas utilizavam o PC para O papel de TI era garantir que realizar tarefas o ambiente funcionasse… A fronteira entre vida profissional e pessoal era clara
  2. 2. O que mudou?? f Mais… PCs, dispositivos, apps Mais… Escolha Mais… Formas de fazer as coisas Mais… Diversão Mais… Conexão. Sempre Conectado...
  3. 3. Nem sempre as tecnologias são fáceis de usar… Nem sempre elas se integram… Nem sempre atendem a necessidade do usuário… Mas ela está cada vez mais presente!
  4. 4. Foco na Experiência do Consumidor
  5. 5. Platform + Google Integrated Integrated softwareStrategy Services experiences and hardware Open source enabling Structured to optimize Apple controlledEcosystem anything experience vertical Varies by Consistent with AppleExperience device extensibility defined
  6. 6. WindowsReimaginado
  7. 7. Units Since Launch of Windows 7 as of March 2012, IDC
  8. 8. x86 PCs shipments forecast 2011-2016 by Segment (in million units) Consumer 25.0 Commercial Millions 20.0 72% x86 PCs and Tablets shipments forecast 15.0 68% 13.1 14.4 15.7 17.0 10.0 10.8 11.8 2011-2016 (in million units) 5.0 40.0 5.1 5.4 5.7 6.2 6.4 6.6Millions 0.0 28% 35.0 32% 2011 2012 2013 2014 2015 2016 30.0 10.0 TABLETS 8.6 CAGR 25.0 7.1 (11-16): 5.4 x86 PCs shipments forecast 2011-2016 20.0 +63.1% 2.6 by Form Factor (in million units) 0.9 15.0 X86 PCs 23.6 Notebook 10.0 20.6 22.2 CAGR 15.9 17.2 18.8 (11-16): 25.0 Desktop Millions 5.0 +8.3% 20.0 72% 0.0 15.0 53% 13.7 15.4 17.0 8.4 9.9 11.7 2011 2012 2013 2014 2015 2016 10.0Notes: 5.0 7.5 7.3 7.1 6.9 6.7 6.6Numbers are shown in Calendar Year. 0.0 47% 28%X86 PCs Forecast Source: IDC Latin America Quarterly PC Tracker 2Q 2012 – BrazilTablets Forecast Source IDC Worldwide Quarterly Tablet Tracker 2012Q2 – Brazil 2011 2012 2013 2014 2015 2016Distributed by Microsoft under IDC authorization. Redistribution of this material in Prohibited.
  9. 9. 60 Windows 8 forlaunch MS 8Get Ready 8 holidays Unprecedented WindowsWindows SurfaceLaunch - Oct 29Microsoft Phoneforspend in(US/CAN)Largest marketing due at launchhistory32 pop-up storesdevices
  10. 10. deliver more amazing consumer connections consumer connections that are rich,relevant, seamless and engagingBecause when consumers come first,advertising works better.
  11. 11. Sobre Windows 8 Ads in Apps
  12. 12. Demo
  13. 13. Agilidade somente

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