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Pessoas utilizavam o PC para             O papel de TI era garantir que
      realizar tarefas                     o ambiente funcionasse…




        A fronteira entre vida profissional e pessoal era clara
O que mudou??


                                      f


               Mais… PCs, dispositivos, apps
                      Mais… Escolha
             Mais… Formas de fazer as coisas
                     Mais… Diversão
           Mais… Conexão. Sempre Conectado...
Nem sempre as tecnologias são fáceis de usar… Nem sempre elas se
  integram… Nem sempre atendem a necessidade do usuário…
             Mas ela está cada vez mais presente!
Foco na Experiência do Consumidor
Platform + Google      Integrated               Integrated software
Strategy     Services               experiences              and hardware

             Open source enabling   Structured to optimize   Apple controlled
Ecosystem    anything               experience               vertical

             Varies by              Consistent with          Apple
Experience   device                 extensibility            defined
Windows
Reimaginado
Units Since Launch of Windows 7 as of March 2012, IDC
x86 PCs shipments forecast 2011-2016
                                                                                                                         by Segment (in million units)
                                                                                                                              Consumer
                                                                                                              25.0            Commercial




                                                                                                   Millions
                                                                                                              20.0                                         72%
                  x86 PCs and Tablets shipments forecast                                                      15.0     68%
                                                                                                                                     13.1   14.4   15.7   17.0
                                                                                                              10.0 10.8 11.8
                        2011-2016 (in million units)                                                           5.0
           40.0                                                                                                     5.1    5.4       5.7    6.2    6.4    6.6
Millions




                                                                                                               0.0                                         28%
           35.0                                                                                                        32%
                                                                                                                     2011     2012   2013   2014   2015   2016
           30.0                                                           10.0
                                                                                    TABLETS
                                                               8.6                    CAGR
           25.0                                     7.1                              (11-16):
                                        5.4                                                                          x86 PCs shipments forecast 2011-2016
           20.0                                                                      +63.1%
                             2.6                                                                                        by Form Factor (in million units)
                     0.9
           15.0                                                                     X86 PCs
                                                                          23.6                                                 Notebook
           10.0                                    20.6       22.2                    CAGR
                    15.9    17.2       18.8
                                                                                     (11-16):                 25.0             Desktop




                                                                                                   Millions
            5.0                                                                      +8.3%                    20.0                                          72%
            0.0                                                                                               15.0      53%
                                                                                                                                            13.7   15.4   17.0
                                                                                                                      8.4     9.9    11.7
                    2011   2012       2013        2014       2015        2016                                 10.0
Notes:                                                                                                         5.0    7.5     7.3    7.1    6.9    6.7    6.6
Numbers are shown in Calendar Year.                                                                            0.0      47%                                 28%
X86 PCs Forecast Source: IDC Latin America Quarterly PC Tracker 2Q 2012 – Brazil
Tablets Forecast Source IDC Worldwide Quarterly Tablet Tracker 2012Q2 – Brazil                                       2011     2012   2013   2014   2015   2016
Distributed by Microsoft under IDC authorization. Redistribution of this material in Prohibited.
60 Windows 8 forlaunch MS 8
Get Ready 8 holidays
 Unprecedented Windows
Windows SurfaceLaunch - Oct 29
Microsoft Phoneforspend in(US/CAN)
Largest marketing due at launchhistory
32 pop-up storesdevices
deliver more amazing consumer connections



      consumer connections that are rich,
relevant, seamless and engaging

Because when consumers come first,
advertising works better.
Sobre Windows 8 Ads in Apps
Demo
Agilidade
       somente
Oportunidades com a Nova Plataforma Microsoft
Oportunidades com a Nova Plataforma Microsoft
Oportunidades com a Nova Plataforma Microsoft
Oportunidades com a Nova Plataforma Microsoft

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Oportunidades com a Nova Plataforma Microsoft

  • 1.
  • 2.
  • 3.
  • 4. Pessoas utilizavam o PC para O papel de TI era garantir que realizar tarefas o ambiente funcionasse… A fronteira entre vida profissional e pessoal era clara
  • 5. O que mudou?? f Mais… PCs, dispositivos, apps Mais… Escolha Mais… Formas de fazer as coisas Mais… Diversão Mais… Conexão. Sempre Conectado...
  • 6.
  • 7. Nem sempre as tecnologias são fáceis de usar… Nem sempre elas se integram… Nem sempre atendem a necessidade do usuário… Mas ela está cada vez mais presente!
  • 8.
  • 9.
  • 10.
  • 11. Foco na Experiência do Consumidor
  • 12.
  • 13. Platform + Google Integrated Integrated software Strategy Services experiences and hardware Open source enabling Structured to optimize Apple controlled Ecosystem anything experience vertical Varies by Consistent with Apple Experience device extensibility defined
  • 14.
  • 15.
  • 16.
  • 17.
  • 19.
  • 20. Units Since Launch of Windows 7 as of March 2012, IDC
  • 21. x86 PCs shipments forecast 2011-2016 by Segment (in million units) Consumer 25.0 Commercial Millions 20.0 72% x86 PCs and Tablets shipments forecast 15.0 68% 13.1 14.4 15.7 17.0 10.0 10.8 11.8 2011-2016 (in million units) 5.0 40.0 5.1 5.4 5.7 6.2 6.4 6.6 Millions 0.0 28% 35.0 32% 2011 2012 2013 2014 2015 2016 30.0 10.0 TABLETS 8.6 CAGR 25.0 7.1 (11-16): 5.4 x86 PCs shipments forecast 2011-2016 20.0 +63.1% 2.6 by Form Factor (in million units) 0.9 15.0 X86 PCs 23.6 Notebook 10.0 20.6 22.2 CAGR 15.9 17.2 18.8 (11-16): 25.0 Desktop Millions 5.0 +8.3% 20.0 72% 0.0 15.0 53% 13.7 15.4 17.0 8.4 9.9 11.7 2011 2012 2013 2014 2015 2016 10.0 Notes: 5.0 7.5 7.3 7.1 6.9 6.7 6.6 Numbers are shown in Calendar Year. 0.0 47% 28% X86 PCs Forecast Source: IDC Latin America Quarterly PC Tracker 2Q 2012 – Brazil Tablets Forecast Source IDC Worldwide Quarterly Tablet Tracker 2012Q2 – Brazil 2011 2012 2013 2014 2015 2016 Distributed by Microsoft under IDC authorization. Redistribution of this material in Prohibited.
  • 22.
  • 23. 60 Windows 8 forlaunch MS 8 Get Ready 8 holidays Unprecedented Windows Windows SurfaceLaunch - Oct 29 Microsoft Phoneforspend in(US/CAN) Largest marketing due at launchhistory 32 pop-up storesdevices
  • 24.
  • 25.
  • 26. deliver more amazing consumer connections consumer connections that are rich, relevant, seamless and engaging Because when consumers come first, advertising works better.
  • 27. Sobre Windows 8 Ads in Apps
  • 28. Demo
  • 29.
  • 30. Agilidade somente