2. CO-CREATION : OUTSOURCING  CROWDSOURCING

3. CO-CREATION: USER GENERATED CONTENT  STORYTELLING 1 ST COMMERCIAL U.G.C.!

4. USER GENERATED CONTENT THE CONSUMER BECOMES A MINIPRENEUR… EVEN ON VACATION

5. ORGANIZATION STRUCTURES*. ORGANIZATIONS TRANSFORM FROM “SPIDER IN THE WEB” TO A “STARFISH”: * “ The starfish and the spider” by Brafman & Beckström

6. HUMAN CAPITAL SOCIAL CAPITAL: INFORMELE SOCIALE NETWERKEN

7.  IMPACT ON TRADITIONAL MARKETING. MANAGING CUSTOMERS TRANSACTIONS  MANAGING INTERNAL & EXTERNAL RELATIONSHIPS* GOODS ORIENTED, OUTPUT FOCUS  SKILLS, INFORMATION & KNOWLEDGE, INTERACTIVITY, CONNECTIVITY AND ONGOING RELATIONSHIPS … *VARGO & LUSCH 2004

8. info transaction CONSUMER INTERNET BEHAVIOUR 2006

9. BRANDED UTILITY TOOLS: HANDY OR CREATING A NEW PARADIGMA?

10. IMPACT ON TRADITIONAL ECONOMIC LAWS. LONG TAIL THEORY ANDERSON VS. PARETO: 20/80 RULE & GOSSEN: CONCEPT OF DIMINISHING MARGINAL UTILITY.

11. PARETO VS. LONG TAIL 20% 80% IMPACT ON TRADITIONAL ECONOMIC LAWS. LONG TAIL THEORY* * ANDERSON

12. “ BRANDS BECOME CITIZEN BRANDS*: A great corporate culture focused above all on people, both in office and the public community; A communication style and philosophy that stands out from the crowd; An emotional hook that draws us in - their promise”. * Marc Gobe 2002

13. RONALD VAN DEN HOFF [email_address]