1. Overview and Capabilities

2. Capabilities
C reat A lytic Marketing
• Creatalytic Marketing
–My Background
–Areas of Expertise
–Category/Brand
Experience
–Project Examples
• References

3. C reat A lytic Marketing

4. C reat A lytic Marketing My Background
• Brand and Promotional Marketing
• 30 years experience working with/at
– Strategic marketing agencies
– Fortune 500 corporations
– Entrepreneurial ventures
• B2B and B2C experience
• Client service focused
• Entrepreneurial
• Media neutral

5. C reat A lytic Marketing
Areas of Expertise
• Strategic planning • Client service
• Conceptual development • Retail activation
• Partnership marketing • New product launches
• Shopper marketing • Branding
• Creative development • Research
• Sports & lifestyle marketing • Event marketing
• Sponsorship development
• New business development

6. Category/Brand Experience
C reat A lytic Marketing
• Appliances – Hamilton Beach
• Automotive – General Motors (Chevy Cobalt), Mercedes Benz
• Bed & Bath – Derrynane, Noland
• Beverage – Coca Cola, Revolution Tea, Dunkin’ Donuts,
All-Sport
• CPG – Georgia-Pacific, Lever Brothers, Reynolds Metals,
Lehn & Fink, Kodak Batteries
• Entertainment – NTN Buzztime
• Financial – BAC/Visa
• Food – Elliott Snacks, Pillsbury, Kraft, Ralston, CPC/Best Foods,
National Pork Board, National Honey Board, Sioux Honey
Association, Taste of Home, Hormel, Chupa Chups
• Foodservice – Sysco, Campbell Soup
• Franchise Entertainment – Ultrazone
• Healthcare - MVP Healthcare, Southern Health
• HBC – AH Robins, ICI Pharmaceuticals, Warner Lambert, Colgate
Palmolive

7. Category/Brand Experience
C reat A lytic Marketing
• Higher Education – Landmark College
• HVAC – Diversitech
• Imaging – Kodak
• Lawn & Garden – Biolab, Karcher
• Leagues/Governing Bodies – Olympics, NFL, NASCAR,
NBA, MiLB, youth soccer, ARCA, ICAS, NOPI
• Media B2B – Clear Channel Radio
• Non-profit – Starlight Foundation, Nature Conservancy,
Statue of Liberty Restoration
• Nutraceuticals - Agro Labs
• QSR – McDonalds, Red Lobster, Burger King, Arbys
• Retail – Wal-Mart, National Vision, The Athlete’s Foot,
Circuit City, Macy’s, Target, Sam’s Club, multiple Grocery/
Drug/ Convenience/Distributors/Wholesalers/Brokers
• State Government – VA Lottery, VA State Parks

8. Agency & Corporate Experience

10. C reat A lytic Marketing
References
Ron LaRocca Bob Trombino
Sales & Marketing Consultant Manager of Retail Programs
3000 Brockton Close Southeast United Dairy Industry Assoc.
Marietta, GA 30068 (former client at Pillsbury)
770-541-6298 5340 W. Fayetteville Road
Atlanta, GA 30349-5416
Bob Tarren 770-996-6085
Director of Marketing
VA Museum of Fine Arts
Raymond Curtis
200 North Boulevard
Richmond, VA 23220 Chief Financial Officer
804-204-2721 Big Green Egg
(former CFO @ Championship Group)
3417 Lawrenceville Hwy
Tucker, GA 30084-5802
770-938-9394