Warner Bros hired Ventura to run a sweepstakes on Facebook to promote new DVD releases and drive traffic to their website. Users could enter by logging into Facebook and using applications that allowed sharing virtual items with friends, creating buzz and interactions among users. The promotion was successful in driving engagement through its viral elements and using Facebook as a platform.
![Sweepstakes Executed in Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/greenlanternsupermanbatmanfacebooksweeps11609-12653874188407-phpapp02/85/Green-Lantern-amp-Superman-Batman-Facebook-Sweepstakes-1-320.jpg)
