A presentation done at Web Analytics Wednesday-Ahmedabad by Ravi Pathak

1. Tatvic Confidential.
The Conversion Company
The Conversion Company
Tatvic Confidential.
Tatvic Interactive

2. Tatvic Confidential.
The Conversion Company
Agenda
• 60 seconds about me
• How to do Web Analytics ?
– Why ?
– Method/Process
– Benefits
– Example
• Career Prospects
3/18/2022 2

3. Tatvic Confidential.
The Conversion Company
About me
3/18/2022 3

4. Tatvic Confidential.
The Conversion Company
#Measure ?
3/18/2022 4

5. Tatvic Confidential.
The Conversion Company
How much you can digest ?
3/18/2022 5

6. Tatvic Confidential.
The Conversion Company
Tools = Money ?
3/18/2022 6

7. Tatvic Confidential.
The Conversion Company
Do Something ?
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8. Tatvic Confidential.
The Conversion Company
So how do I do web analytics ?
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• Learn the Levers of Business
• Understand the sensitivity & capitalize
Buy Church gate for Rs.450 & get Rs.45 Rent
Or
Buy Railway , pay Rs. 150 & get Rs.20
Important Lesson : Problem is defined here

9. Tatvic Confidential.
The Conversion Company
Process of Analysis
Define
objectives/Problem
Transform to
Metrics/KPIs
Analyze Data
Take Action

10. Tatvic Confidential.
The Conversion Company
Process of Analysis
Define
objectives/Problem
Transform to
Metrics/KPIs
Analyze Data
Take Action
I have Rs. 500K
Should I invest in
FB campaign or
SEO

11. Tatvic Confidential.
The Conversion Company
Which are right KPIs
• What is the capital & resource investment in
each of campaign ?
• What is short term & long term benefit ?
• How sustainable is the benefit ?
• Does it suite my pockets ?
3/18/2022 11

12. Tatvic Confidential.
The Conversion Company
Analyze
3/18/2022 12

13. Tatvic Confidential.
The Conversion Company
Process of Analysis
Define
objectives/Problem
Transform to
Metrics/KPIs
Analyze Data
Take Action
How should I
organize my
products in e-com
site ?

14. Tatvic Confidential.
The Conversion Company
Product Placements ?
3/18/2022 14
Should this
product be
here ?

15. Tatvic Confidential.
The Conversion Company
Analyze
• What is the probability of one product-X being
purchased with product-y ?
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16. Tatvic Confidential.
The Conversion Company
Don’ts: Bogged down
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17. Tatvic Confidential.
The Conversion Company
Do: Associate Outcomes with $
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