Earth Hour 2020 will take place on March 28, 2020 with the theme "Nature Matters" to engage 1 billion people worldwide on the importance of nature. The goals are to halt biodiversity loss by 2030, secure a new global deal for nature by 2020, and move nature up the global agenda. Key decisions on climate, sustainability, and nature will be made in 2020, so Earth Hour aims to unite people to advocate for nature and its critical role in climate solutions. The campaign will use the "Voice for the Planet" platform and encourage ongoing advocacy beyond Earth Hour to maintain the message that nature matters.

1. WWF International Communications and Marketing
Nov 2018
Connect to 2020: Engaging 1 Billion People for Nature
Earth Hour 2019Earth Hour 2020
Mar 28, 8.30pm local time

2. Halting the loss of biodiversity by 2030
Secure a new deal for nature and people in 2020
Engage 1 billion people
across the world
Engage decision-makers
(business/gov/institutions)
Make nature matter
Move nature up
the global agenda
Inspire the world to act in 2020
Move nature up
the national agenda
Commsstrategy
andgoalfor2020
Ultimate
conservation
andpolicygoal
Objectives toward 2020 - 2030

3. EARTH HOUR

4. EH2007-2020: The evolution of narrative
2018 - 2109
Pivoting the focus from just climate
to both climate and nature;
#connect2earth #naturematters
2007 - 2017
Building awareness
on climate change
2020
Connecting nature to climate
as one of its solution; raise
your voice for nature

5. EARTH HOUR 2020 NARRATIVE:
Nature matters.
It is the planet’s life support system and gives us everything we need from the air we
breathe to the water we drink to the food we eat.
Nature is also a solution to climate change.
2020 is a critical year for nature. This year key political decisions will be taken on
climate action, sustainable development and nature. These decisions will affect the
health of our planet and our own future for decades to come.
Let’s unite and speak up for nature.

6. EH2020 Artwork

7. ‘Voice’: Global Activation Platform
Used by
International,
local offices, and
partners
Activation tool
‘1 Billion’ Advocacy Goal
Earth Hour
#Connect2Earth
Campaigns
LPR
‘Nature
Declaration’ and
reaching to a New
Deal for Nature
and People
CBD, SDG, UNGA,
Climate CoP
‘Voice’ Platform

8. Earth Hour 2020: Raise your
voice for nature
The devastating effects of climate change
are escalating. We are seeing extreme
weather, loss of homes and livelihoods and
interruption of natural cycles. At the same
time, we are losing nature at an
unprecedented rate.
These issues are all intrinsically linked.
Nature is not only imperative for the
fundamentals of life - air, water and food -
but it is also one of solutions to climate
change.
We must act now. Let’s unite and raise
our voice for nature.

9. Partnerships, Influencers and multipliers

10. Examples

11. Beyond the Hour

12. Our asks of you:
1. To participate in Earth Hour 2020 with “Nature
Matters” and connect2earth messaging
2. To utilise Voice for the Planet
3. To participate in connect2earth days beyond the
hour to maintain #naturematters narrative

13. Where to find us and all the materials
Earth Hour Workplace
https://wwf.facebook.com/
groups/earthhourglobal/
Earth Hour Google Site
https://sites.google.com/w
wf.panda.org/earthhour
GENERAL CONTACT: ehnetwork@earthhour.org
Connect2earth download site
(for externals)
https://connect2earth.org/

14. Timeline and Next Steps
NOVEMBER ● EH2020 network briefing at GCW
● EH2020 Planning Survey
● Release print assets (English) by end Nov
DECEMBER ● Release official video (English) by mid Dec
● Release translated print assets by mid Dec
● Release digital assets by mid Dec
● Other partners/multipliers on-boarded
JANUARY ● Network roll out of Earth Hour promotion
● Release translated video assets by end Jan
● Digital and social plan kicks in
FEBRUARY ● External launch for Earth Hour 2020
● Media wrangling
MARCH 28 ● Earth Hour 2020
Beyond the hour ● Ongoing re-targeting of EH audience with 2020 messaging

15. Thank you