Social Network Analysis Tools and Employees succesS

1. Social Network Analysis and
Employee Success
Alia Alrashed
4/19/2012

2. Question
• Utilizing social networking analysis and tools, how
can we recognize individuals who may be likely to
outperform others and get positive organizational
outcomes such as higher pay increases and
promotions?

3. Success Factors
• Traditional characteristics (KSA’s):
Education and Training
Tenure and Experience
Autonomy
Communication Skills
Personality Traits
…etc
Network characteristics:
How central an employee is in the organization
Source:Brass, D. J., Galaskiewicz, J., Greve, H. R., &Wenpin, T. (2004). TAKING STOCK OF NETWORKS AND ORGANIZATIONS: A MULTILEVEL
PERSPECTIVE. Academy Of Management Journal, 47(6), 795-817.

4. Social Network Analysis
The mapping and measuring of relationships and flows between people, groups or
organizations and other connected information/knowledge entities. The nodes in the network
are the people and groups while the links show relationships or flows between the nodes.
SNA provides both a visual and a mathematical analysis of human relationships.

5. Centrality Measures
• Betweenness
• Closeness
• Eigenvector
• PageRank
Sourcehttp://www.orgnet.com/sna.html
Mehra, A., Dixon, A. L., Brass, D. J., & Robertson, B. (2006). The social network ties of group leaders: Implications for group performance and leader
reputation. Organization Science, 17(1), 64-79.

6. Data
• Education
• Tenure
• Autonomy
• Relationship with supervisor outside work
• Work relationship
• Friendship

7. Data

8. Data
• Data preparation:
1. Positively skewed variables
(Log(1+var)-mean)/SD
2. Negatively skewed variables
((Log(max+1-var))-mean/SD)*(-1)

9. Regression Results
Betweenness Closeness
Eigenvector Job Rank

10. Correlations

11. Conclusion and Summary
• Purpose of the research
• Limitations

12. Questions