This presentation describes SEO and PageRank best practices

1. Search Engine Optimization
Best Practice Guide

2. The SEO Hierarchy of Needs
Social Engagement
Link building
Site architecture + Usability + Web
design
Unique relevant content + keywords targeting
• A strong foundation is necessary for optimal results
• Focus on the things you can control first such as content,
keywords, links, imagery, and the rest will follow
• Use word search tools to find out what your customer is
looking for and talking about
• Search Engines rank pages, not websites

3. CONTENT
Content is still king
• Relevant and different – Unique topics and wording help boost
the ranking
• Frequency of posting – the more the better
• The age of document affects ranking- Recent docs have higher
ranking
• Highlight keywords in larger font, bold and italic (don’t over do
it)

4. KEYWORDS
Keywords refer to keywords and phrases that are relevant to
your customer
• Keywords in title tag is one of the most important places
• Keywords in URL goes hand in hand with keywords in the
document
• Keywords density helps but no more than 10% otherwise it
looks like spamming
• Keywords in linkable text (anchor text) is one of the most
important SEO practice, specially inbound links
• Keywords in headings (h1 and h2) count a lot

5. LINKS
• Inbound links improve your site ranking.
• Search engines change their algorithms often, thereby
affecting your site ranking
• Highly ranked sites linking to you will boost your rank as well
• Links coming from directories, similar sites, .edu and .gov are
very helpful
• Internal links with anchor text affect SEO as well
• Don’t use link farms. You will be flagged as spammer
• There are some Link Brokers firms that could help. Make sure
you check out their reputation before you commit to working
with them

6. VISUAL IMAGERY
• Images and videos are important part of usability and
customer engagement. They hook the reader emotionally
before the texts, and they provide personality to your site
• Unfortunately search engine can’t read them
• Provide a meaningful and relevant description in <alt> tag
and image description
• For videos, transcribing the video content to help the search
engine find your content
• Post your videos, slides and images in highly searchable
engine and link them back to your site, i.e. YouTube,
SlideShare, Flicker

7. URL AND DOMAIN
• Keyword-rich domain name is important factor of SEO and will
help boost your site ranking
• Always edit your page and post URLs to relevant keywords
• Check your site and pages for broken links and 404 errors
• Make sure your sitemap is up-to-date for search engine to find
hidden pages and content
• Test your site uploading time. A slow website and pages are
turn off for most visitors

8. w w w. r a s h a p r o c t o r. c o m