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Copywriting secrets

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A presentation Kostas Stavrakis, Operations & Business Development Director of rapidbounce about secrets and tips for effective copywriting,that will help you to enhance your marketing penetration. If you'd like to learn more about rapidbounce and how can we help your business, please visit our website https://rapidbounce.co/ and contact us !

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Copywriting Secrets The strategy behind writing like Ernest Hemingway Presentation by Kostas Stavrakis | Athens - February 7, 2020
What is Copywriting? What we use honesty, transparency, authenticity By Listening the target market and understanding their pain- points By Communicating the benefit We can use words in order to convince someone do something. Copywriting is a combination of artistic/creative and scientific methods we can follow in order to give value.
What is NOT Copywriting? Copywriting shouldn’t be manipulative Copywriting shouldn’t be hacking people’s psychology For example: This will change your life!
The 3 main Pillars of Copywriting Listen before you write Focus your message Write with simplicity
Listen before you write Online Research Blogs Reviews Forums Interviews with target market Tip: Don’t assume , know – learn from people and use their own words
Focus your Message Simple targeted messages stick Create a customer avatar Ask the 3 main questions: What is the most important thing about your message? What feeling does your reader want most? What action you want your reader to take?
Write with simplicity Stop trying to be clever! Write like you talk www.hemingwayapp.com
What is a headline and why is it important? The reason to open one email / blog-post / in order to get our reader go through a customer journey, to the next step or level
Is there any formula for writing Headlines? (Self – Interest ) + Curiosity Trigger and/or News
Formulas for Copywriting AIDA – Attention, Interest, Desire, Action PAS – Pain, Agitate, Solve 4US – Unique, Useful, Ultra-Specific, Urgent WIIFM – What’s in for me?
Features VS Benefits Feature: Describes the product Benefit: How the product makes the reader’s life better
Any questions? Presentation by Kostas Stavrakis | Athens - February 7, 2020

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Copywriting secrets

  • 1. Copywriting Secrets The strategy behind writing like Ernest Hemingway Presentation by Kostas Stavrakis | Athens - February 7, 2020
  • 2. What is Copywriting? What we use honesty, transparency, authenticity By Listening the target market and understanding their pain- points By Communicating the benefit We can use words in order to convince someone do something. Copywriting is a combination of artistic/creative and scientific methods we can follow in order to give value.
  • 3. What is NOT Copywriting? Copywriting shouldn’t be manipulative Copywriting shouldn’t be hacking people’s psychology For example: This will change your life!
  • 4. The 3 main Pillars of Copywriting Listen before you write Focus your message Write with simplicity
  • 5. Listen before you write Online Research Blogs Reviews Forums Interviews with target market Tip: Don’t assume , know – learn from people and use their own words
  • 6. Focus your Message Simple targeted messages stick Create a customer avatar Ask the 3 main questions: What is the most important thing about your message? What feeling does your reader want most? What action you want your reader to take?
  • 7. Write with simplicity Stop trying to be clever! Write like you talk www.hemingwayapp.com
  • 8. What is a headline and why is it important? The reason to open one email / blog-post / in order to get our reader go through a customer journey, to the next step or level
  • 9. Is there any formula for writing Headlines? (Self – Interest ) + Curiosity Trigger and/or News
  • 10. Formulas for Copywriting AIDA – Attention, Interest, Desire, Action PAS – Pain, Agitate, Solve 4US – Unique, Useful, Ultra-Specific, Urgent WIIFM – What’s in for me?
  • 11. Features VS Benefits Feature: Describes the product Benefit: How the product makes the reader’s life better
  • 12. Any questions? Presentation by Kostas Stavrakis | Athens - February 7, 2020