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PRACTICE MANAGEMENT 
PRESENTED BY: 
CHARLES EGAN 
HEAD REVIEWER, 
AUDIT QUALITY 
MONITORING 
ICAG
PRACTICE MANAGEMENT -- 
AGENDA 
OVERVIEW OF REQUIREMENTS, 
REGULATION AND STANDARDS 
PRACTICE GUIDANCE FOR SMPs – IFAC 
GUIDE
KEY DISCUSSION TOPICS 
OVERVIEW OF REQUIREMENTS, REGULATION AND 
STANDARDS 
RISK MANAGEMENT 
FULL MONITORING 
SETTING UP A 
PRACTICE 
PRACTICE 
REGULATIONS 
PRACTICE DEVELOPMENT
SETTING UP A PRACTICE 
 ENGAGING IN PUBLIC PRACTICE? 
 REGISTERATION UNDER ACT 151,152 OR 179 
 LIMITATIONS UNDER ACT 179 REGISTRATION 
 INTEND NOT TO CARRY OUT STATUTORY AUDITS BUT 
ONLY OTHER SERVICES? 
 ISQC 1 
 INTEND TO CARRY OUT STATUTORY AUDITS AND OTHER 
SERVICES? 
 ISQC 1 
 AUDITING SYSTEMS THAT COMPLY WITH ISAs 
 FIRM LICENSED BY ICAG? 
 DO YOU HAVE A PRACTISING CERTIFICATE?
LEGAL COUNSEL’S 
CONCLUSION 
 There are no LLPs in Ghana; 
 A partnership under Act 179 
can no longer be deemed a 
partnership but a company 
and is thus not qualified to 
be an auditor of a company 
as provided for in Section 
134(2) of Act 179
INTERNATIONAL STANDARDS ON 
QUALITY CONTROL 1 (ISQC 1) 
 LEADERSHIP 
 ETHICAL REQUIREMENTS 
 ACCEPTANCE AND 
CONTINUANCE 
 HUMAN RESOURCES 
 ENGAGEMENT 
PERFORMANCE 
 MONITORING
PRACTICE 
REGULATIONS 
 COMPLY WITH ANTI-MONEY 
LAUNDERING REGULATION ? 
 COMPLY WITH BYE-LAWS? 
 COMPLY WITH AUDIT 
REGULATION? 
 IS YOUR FIRM LICENSED & ARE 
PRACTICE CERTIFICATES IN 
ORDER? 
 COMPLY WITH OTHER 
RELEVANT LEGISLATION
PRACTICE 
DEVELOPMENT 
PEOPLE ISSUES 
RECRUITING; 
TRAINING 
(THEORY AND 
PRACTICAL); 
RETENTION
PRACTICE 
DEVELOPMENT 
CLIENT 
ISSUES: 
ACQUISITION; 
ENGAGEMENT; 
DISENGAGEMENT 
DISPUTES 
CLIENT 
RELATIONSHIP
PRACTICE 
DEVELOPMENT 
FIRM ISSUES 
COSTING OF 
JOBS/RECOVERY 
PERCENTAGES 
RISK MANAGEMENT 
SUCCESSION 
PLANNING
RISK MANAGEMENT 
QUALITY CONTROL 
HOT FILE REVIEWS 
COLD FILE REVIEWS 
ENGAGEMENT QUALITY 
CONTROL REVIEWERS 
ANNUAL COMPLIANCE 
REVIEW (WFR & CFR)
RISK MANAGEMENT 
 REGULATORY 
COMPLIANCE 
 SECURITY OF 
PHYSICAL ASSETS 
 FRAUD AND OTHER 
BUSINESS CRIME 
 IT SECURITY
RISK MANAGEMENT 
BUSINESS CONTINUITY 
BUSINESS CONTINUITY 
PLANS 
DISASTER RECOVERY 
PLANS 
PROFESSIONAL 
INDEMNITY 
INSURANCE (PII)
FULL MONITORING 
REVIEW 
WHOLE FIRM REVIEW (WFR) 
ALL ACCOUNTANCY PRACTISING FIRMS 
ENGAGEMNT LEVEL REVIEWS 
(CFR) 
ONLY ACCOUNTANCY PRACTISING 
FIRMS CARRYING OUT AUDITS/ASSURANCE 
SERVICES
MODULES UNDER SMP PRACTICE 
MANAGEMENT GUIDE ---IFAC 
PUBLICATION 
Module 1: Planning for your firm 
Module 2: Practice models and networks 
Module 3: Building and growing your firm 
Module 4: People power: Developing a 
people strategy 
Module 5: Technology and e-business 
Module 6: Client relationship management 
Module 7: Risk management 
Module 8: Succession planning
PLANNING YOUR FIRM 
(CONT’D) 
Specialise or generalize? Your competitive 
strategy 
 Overall cost leadership 
 Differentiation 
 Focus
PLANNING YOUR FIRM 
(CONT’D) 
Need for business planning 
 Developing a competitive strategy; 
 Brief statement of mission, vision and values; 
 Statement outlining the technical service deliveries; 
 Human relations- people and skills required; 
 More detailed plans; 
 Budgets, which support components above; and 
 Policies and Procedures 
Effective relations with clients and employees
PLANNING YOUR FIRM (CONT’D) 
Developing plans for your firm’s various 
functions 
Building a risk management mind set into your 
firm 
Implementing practice manuals and systems 
Using benchmarks to drive performance and 
improvement
PLANNING YOUR FIRM (CONT’D) 
The business of running your firm 
Find a 
client 
Taylor a 
service 
Agree 
price & 
terms 
Engageme 
nt Letter 
Gather 
informatio 
n 
Bill & 
collect 
Communica 
te outcome 
Deliver 
service 
Firm
PLANNING YOUR FIRM (CONT’D) 
Monitoring external factors 
Business continuity – short term 
and long term imperative
10 STEPS TO SUCCESSFUL RISK 
MANAGEMENT 
1 • STARTWITH QUALITY RECRUITMENT PROCESS 
2 • ENSURE EMPLOYEES ARE PROPERLY TRAINED 
3 • DO NOT DELEGATE TASKS BEYOND CAPABILITY LEVEL 
4 • ENSURE EMPLOYEES ARE AWARE OF SYSTEMS AND STANDARDS 
5 • IDENTIFY WEAKNESSES OR PROBLEMS WITH SYSTEMS 
6 • EMPLOY PROPER REVIEW PROCESS 
7 • MAINTAIN ADEQUATE SPREAD IN YOUR FEES 
8 • HAVE ADEQUATE INSURANCE 
9 • BACK UP YOUR RECORDS AND TECHNOLOGY 
10 • BE FULLY AWARE OF PRIVACY AND CONFIDENTIALITY
BUILDING AND GROWING YOUR FIRM 
 Developing a business 
plan for your firm 
 Assessing growth 
requirements and 
developing a growth 
strategy 
 Strategies for coping with 
increased regulation and 
competition
BUILDING AND GROWING YOUR FIRM 
(CONT’D) 
 Creating a culture for your 
firm 
 Identifying target clients 
and new service 
opportunities 
 Building a brand 
marketing and promotions 
 Putting your plans into 
operation 
 Financial management
BUILDING AND GROWING YOUR FIRM 
(CONT’D) 
 Meeting the challenge of 
acquiring new clients in the 
current economic 
environment 
 Identifying additional 
revenue streams that could 
be developed 
 Value-added services: 
developing profitable 
practice or service area 
niches
BUILDING AND GROWING YOUR FIRM 
(CONT’D) 
 Using networks to add 
value and grow profitability 
 Improving the quality of 
your service: what will 
make you stand out and 
how can you offer a better 
service than your 
competitors? 
 Expanding through the 
purchase/merger of an 
accounting practice: what 
are the benefits and 
drawbacks?
DEVELOPING A 
PEOPLE 
STRATEGY 
PEOPLE POWER
PEOPLE POWER – DEVELOPING A PEOPLE 
STRATEGY 
 Your firm and its people 
Business planning and 
staffing strategies need 
to be linked 
 Factors impacting people 
management 
Community 
expectations 
Economic changes
PEOPLE POWER – DEVELOPING A PEOPLE 
STRATEGY (CONT’D) 
 Your people 
management strategy 
Mix of employees 
Recruitment 
Induction 
Clarifying 
expectations
PEOPLE POWER – DEVELOPING A 
PEOPLE STRATEGY (CONT’D) 
Leading your 
team 
Managing and 
retaining 
employees 
Training and 
development 
Tone at the top Motivation Identifying 
development 
needs 
Communication Staff 
retention 
Development is 
an investment 
Delegation Performance 
management 
Remuneration 
Assessing 
performance
PEOPLE POWER – DEVELOPING A 
PEOPLE STRATEGY (CONT’D) 
Rewards and 
recognition 
Exiting/transitioning 
employees 
Rewards Termination 
Providing recognition Exit surveys
CLIENT RELATIONSHIP 
 Knowing your client 
 Reviewing your client 
base 
 Measuring & exceeding 
client expectations 
 Benchmark service 
levels 
 Embracing opportunities 
 Developing strategies to 
provide a full range of 
quality services : 
mergers, networking , 
referrals 
 Invoicing and collection - 
-- Why clients don’t pay 
 Conflict resolution & 
arbitration 
 Ceasing a client 
relationship
SUCCESSION PLANNING
SUCCESSION PLANNING 
 Develop your succession plan 
 Select succession option 
 Partnerships, consolidations, mergers & 
acquisitions 
 Sale of firm, fee parcel or progressive sell-down 
 Developing internal succession plans  Valuation considerations 
 Exit considerations
ICAEW: 
QUALITY CONTROL AND AUDIT DESCIPLIN
ICAEW: 
ETHICAL MATTERS
THANK YOU 
COMMENTS??? 
QUESTIONS??? 
SUGGESTIONS? 
??

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Practice Management for Chartered Accountants in Practice

  • 1. PRACTICE MANAGEMENT PRESENTED BY: CHARLES EGAN HEAD REVIEWER, AUDIT QUALITY MONITORING ICAG
  • 2. PRACTICE MANAGEMENT -- AGENDA OVERVIEW OF REQUIREMENTS, REGULATION AND STANDARDS PRACTICE GUIDANCE FOR SMPs – IFAC GUIDE
  • 3. KEY DISCUSSION TOPICS OVERVIEW OF REQUIREMENTS, REGULATION AND STANDARDS RISK MANAGEMENT FULL MONITORING SETTING UP A PRACTICE PRACTICE REGULATIONS PRACTICE DEVELOPMENT
  • 4. SETTING UP A PRACTICE  ENGAGING IN PUBLIC PRACTICE?  REGISTERATION UNDER ACT 151,152 OR 179  LIMITATIONS UNDER ACT 179 REGISTRATION  INTEND NOT TO CARRY OUT STATUTORY AUDITS BUT ONLY OTHER SERVICES?  ISQC 1  INTEND TO CARRY OUT STATUTORY AUDITS AND OTHER SERVICES?  ISQC 1  AUDITING SYSTEMS THAT COMPLY WITH ISAs  FIRM LICENSED BY ICAG?  DO YOU HAVE A PRACTISING CERTIFICATE?
  • 5. LEGAL COUNSEL’S CONCLUSION  There are no LLPs in Ghana;  A partnership under Act 179 can no longer be deemed a partnership but a company and is thus not qualified to be an auditor of a company as provided for in Section 134(2) of Act 179
  • 6. INTERNATIONAL STANDARDS ON QUALITY CONTROL 1 (ISQC 1)  LEADERSHIP  ETHICAL REQUIREMENTS  ACCEPTANCE AND CONTINUANCE  HUMAN RESOURCES  ENGAGEMENT PERFORMANCE  MONITORING
  • 7. PRACTICE REGULATIONS  COMPLY WITH ANTI-MONEY LAUNDERING REGULATION ?  COMPLY WITH BYE-LAWS?  COMPLY WITH AUDIT REGULATION?  IS YOUR FIRM LICENSED & ARE PRACTICE CERTIFICATES IN ORDER?  COMPLY WITH OTHER RELEVANT LEGISLATION
  • 8. PRACTICE DEVELOPMENT PEOPLE ISSUES RECRUITING; TRAINING (THEORY AND PRACTICAL); RETENTION
  • 9. PRACTICE DEVELOPMENT CLIENT ISSUES: ACQUISITION; ENGAGEMENT; DISENGAGEMENT DISPUTES CLIENT RELATIONSHIP
  • 10. PRACTICE DEVELOPMENT FIRM ISSUES COSTING OF JOBS/RECOVERY PERCENTAGES RISK MANAGEMENT SUCCESSION PLANNING
  • 11. RISK MANAGEMENT QUALITY CONTROL HOT FILE REVIEWS COLD FILE REVIEWS ENGAGEMENT QUALITY CONTROL REVIEWERS ANNUAL COMPLIANCE REVIEW (WFR & CFR)
  • 12. RISK MANAGEMENT  REGULATORY COMPLIANCE  SECURITY OF PHYSICAL ASSETS  FRAUD AND OTHER BUSINESS CRIME  IT SECURITY
  • 13. RISK MANAGEMENT BUSINESS CONTINUITY BUSINESS CONTINUITY PLANS DISASTER RECOVERY PLANS PROFESSIONAL INDEMNITY INSURANCE (PII)
  • 14. FULL MONITORING REVIEW WHOLE FIRM REVIEW (WFR) ALL ACCOUNTANCY PRACTISING FIRMS ENGAGEMNT LEVEL REVIEWS (CFR) ONLY ACCOUNTANCY PRACTISING FIRMS CARRYING OUT AUDITS/ASSURANCE SERVICES
  • 15. MODULES UNDER SMP PRACTICE MANAGEMENT GUIDE ---IFAC PUBLICATION Module 1: Planning for your firm Module 2: Practice models and networks Module 3: Building and growing your firm Module 4: People power: Developing a people strategy Module 5: Technology and e-business Module 6: Client relationship management Module 7: Risk management Module 8: Succession planning
  • 16. PLANNING YOUR FIRM (CONT’D) Specialise or generalize? Your competitive strategy  Overall cost leadership  Differentiation  Focus
  • 17. PLANNING YOUR FIRM (CONT’D) Need for business planning  Developing a competitive strategy;  Brief statement of mission, vision and values;  Statement outlining the technical service deliveries;  Human relations- people and skills required;  More detailed plans;  Budgets, which support components above; and  Policies and Procedures Effective relations with clients and employees
  • 18. PLANNING YOUR FIRM (CONT’D) Developing plans for your firm’s various functions Building a risk management mind set into your firm Implementing practice manuals and systems Using benchmarks to drive performance and improvement
  • 19. PLANNING YOUR FIRM (CONT’D) The business of running your firm Find a client Taylor a service Agree price & terms Engageme nt Letter Gather informatio n Bill & collect Communica te outcome Deliver service Firm
  • 20. PLANNING YOUR FIRM (CONT’D) Monitoring external factors Business continuity – short term and long term imperative
  • 21. 10 STEPS TO SUCCESSFUL RISK MANAGEMENT 1 • STARTWITH QUALITY RECRUITMENT PROCESS 2 • ENSURE EMPLOYEES ARE PROPERLY TRAINED 3 • DO NOT DELEGATE TASKS BEYOND CAPABILITY LEVEL 4 • ENSURE EMPLOYEES ARE AWARE OF SYSTEMS AND STANDARDS 5 • IDENTIFY WEAKNESSES OR PROBLEMS WITH SYSTEMS 6 • EMPLOY PROPER REVIEW PROCESS 7 • MAINTAIN ADEQUATE SPREAD IN YOUR FEES 8 • HAVE ADEQUATE INSURANCE 9 • BACK UP YOUR RECORDS AND TECHNOLOGY 10 • BE FULLY AWARE OF PRIVACY AND CONFIDENTIALITY
  • 22. BUILDING AND GROWING YOUR FIRM  Developing a business plan for your firm  Assessing growth requirements and developing a growth strategy  Strategies for coping with increased regulation and competition
  • 23. BUILDING AND GROWING YOUR FIRM (CONT’D)  Creating a culture for your firm  Identifying target clients and new service opportunities  Building a brand marketing and promotions  Putting your plans into operation  Financial management
  • 24. BUILDING AND GROWING YOUR FIRM (CONT’D)  Meeting the challenge of acquiring new clients in the current economic environment  Identifying additional revenue streams that could be developed  Value-added services: developing profitable practice or service area niches
  • 25. BUILDING AND GROWING YOUR FIRM (CONT’D)  Using networks to add value and grow profitability  Improving the quality of your service: what will make you stand out and how can you offer a better service than your competitors?  Expanding through the purchase/merger of an accounting practice: what are the benefits and drawbacks?
  • 26. DEVELOPING A PEOPLE STRATEGY PEOPLE POWER
  • 27. PEOPLE POWER – DEVELOPING A PEOPLE STRATEGY  Your firm and its people Business planning and staffing strategies need to be linked  Factors impacting people management Community expectations Economic changes
  • 28. PEOPLE POWER – DEVELOPING A PEOPLE STRATEGY (CONT’D)  Your people management strategy Mix of employees Recruitment Induction Clarifying expectations
  • 29. PEOPLE POWER – DEVELOPING A PEOPLE STRATEGY (CONT’D) Leading your team Managing and retaining employees Training and development Tone at the top Motivation Identifying development needs Communication Staff retention Development is an investment Delegation Performance management Remuneration Assessing performance
  • 30. PEOPLE POWER – DEVELOPING A PEOPLE STRATEGY (CONT’D) Rewards and recognition Exiting/transitioning employees Rewards Termination Providing recognition Exit surveys
  • 31. CLIENT RELATIONSHIP  Knowing your client  Reviewing your client base  Measuring & exceeding client expectations  Benchmark service levels  Embracing opportunities  Developing strategies to provide a full range of quality services : mergers, networking , referrals  Invoicing and collection - -- Why clients don’t pay  Conflict resolution & arbitration  Ceasing a client relationship
  • 33. SUCCESSION PLANNING  Develop your succession plan  Select succession option  Partnerships, consolidations, mergers & acquisitions  Sale of firm, fee parcel or progressive sell-down  Developing internal succession plans  Valuation considerations  Exit considerations
  • 34. ICAEW: QUALITY CONTROL AND AUDIT DESCIPLIN
  • 36. THANK YOU COMMENTS??? QUESTIONS??? SUGGESTIONS? ??