Facebook Based HIring Solutions - MyParichay

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  • India’s Hiring Recruitment Solution On FacebookIndia’s SocialHiring Recruitment Solution On FacebookFacebook Job BoardFacebook Based Employee Referral SolutionIndia’s Hiring Recruitment Solution On FacebookIndia’s SocialHiring Recruitment Solution On FacebookFacebook Job BoardFacebook Based Employee Referral SolutionIndia’s Hiring Recruitment Solution On FacebookIndia’s SocialHiring Recruitment Solution On FacebookFacebook Job BoardFacebook Based Employee Referral Solution
  • RANJAN SINHA
  • RANJAN SINHA
  • RANJAN SINHA
  • RANJAN SINHA
  • RANJAN SINHA
  • Launches your presence on to Facebook for Hiring
  • Facebook Based HIring Solutions - MyParichay

    1. 1. MyParichay™ www.myparichay.inINDIA’S #1 CAREER NETWORKING & ENTERPRISE HIRING PLATFORM ON FACEBOOK Transforming Recruiting And Hiring Through Facebook 1
    2. 2. WE USE MYPARICHAY TO POWER OUR FACEBOOK HIRING 2
    3. 3. FACEBOOK - 5 THINGS YOU NEED TO KNOW• SOCIAL HIRING WILL BECOME THE DOMINANT WAY COMPANIES WILL FIND PEOPLE ( AND PEOPLE WILL FIND JOBS). ARE YOU AN INNOVATOR OR LAGGARD?• FACEBOOK WILL DOMINATE SOCIAL HIRING PLATFORM. WILL DWARF LINKEDIN – SMART PHONES WILL MAKE SOCIAL MEDIA OMNIPRESENT• SOCIAL HIRING APPLICATIONS ( SHAS) LIKE MYPARICHAY ARE ARE PROPELLING THIS TRANSFORMATION.• YOU WILL HAVE TO MANAGE HIGHER TRANSPARENCY INTO YOUR HIRING PRACTICES. YOUR COMPANIES WILL BE RATED BY THE CANDIDATE COMMUNITY.• EMPOWER YOUR EMPLOYEES AND ALUMNI. THEY ARE YOUR BRAND AMBASSADORS TO THE TALENT COMMUNITY AND LARGEST SOURCE OF TALENT 3
    4. 4. MYPARICHAY• TEAM HAS HERITAGE OF INTERNET TECHNOLOGY HR AND RECRUITMENT PROCESS INNOVATION• FUNDED BY GREENWICH CAPITAL VENTURE PARTNERS• 2 MILLION PROFILES GROWING AT 1 MILLION PER MONTH• WINNER OF THE 2011 BEST TECHNOLOGY RASBIC AWARD AT THE HR WORLD CONGRESS 4
    5. 5. AGENDA• CHANGING LANDSCAPE - SIGN OF TIMES• WHAT CAN FACEBOOK DO? (AND CANNOT)• MYPARICHAY MODULES – EMPLOYER BRANDING – EMPLOYEE REFERRAL – RECRUITER MODULE -CANDIDATE NETWORKING AND SEARCH.• BEST PRACTICES & WRAP UP 5
    6. 6. SIGN OF TIMES – IGNORE IT AT YOUR OWN PERIL IN TODAYS JOB MARKET, THE FIRST PLACE I LOOK FOR INFORMATION ON A COMPANY IS .. Global Talent Metrics Nov 2011 Survey 800 Job SeekersMonster Worldwide Inc. is open to selling all or part of itself andexpects to have data ready for potential buyers fairly soon, ChiefExecutive Sal Iannuzzi said in an interview.An interview with the CEO on Reuters signals that the company isopen to selling all or part of the company.The New York-based company, whose model of job ads is facing newcompetition from social media such as Facebook and LinkedIn Corp,said in January it would cut 7 percent of its staff, or 400 jobs. 6
    7. 7. COMPANIES ARE INVESTING IN SOCIAL HIRING & CAREER SITEHow is your company changing its investment on candidate recruiting sources in 2013 compared to 2012? Changes in Investement on Recruiting Sources Spending More No Change Spending Less Don’t Know NA Job Boards 30% 60% 5% 5% Campus Recruitment 30% 60% 10% Consultants 20% 20% 60% Corporate Careers Site 60% 60% 30% 5% 5% Social Networks 55% 55% 40% 5% 60% Direct Sourcing 60% 25% 10% 5% Internal Transfers 35% 50% 5% 10% 65% Employee Referrals 65% 35% 7
    8. 8. SOCIAL HIRING RESULTS IN QUALITY CANDIDATEWhich of these are true about hires from social media and referrals compared to other sources? Fit with company culture and values is better 55% Duration of employment is longer 39% Recruiting process is shorter 36% Manager satisfaction is higher 24% Time to productivity is shorter 21% SOCIAL HIRING GENERATES BEST QUALITY EMPLOYEES AFTER INTERNAL TRANSFERS. JOB BOARDS ARE RATED WORST AT PAR Qualifications are better 6% WITH CONSULTANTS 8
    9. 9. WHY FACEBOOK? – SCALE LinkedIn ( 10 Million) 35-44 yrs Facebook (40 million) Number of Profiles in lacs 14-17 yrs 8% 300 0% 14-17 yrs 12% 35-44 yrs 200 22% 18-24 yrs 36% 25-34 yrs 31% 100 25-34 yrs 18-24 yrs 42% 49% 0 2007 2008 2009 2010 2011 Age Facebook LinkedIn 14-17 yrs 4.8 mil 0.1 mil JOB BOARD FACEBOOK 18-24 yrs 20 mil 3.6mil• Facebook has 20 X reach of Job Boards 25-34 yrs 12 mil 4.2 mil• 1 M active users* on Naukri• 30 mil. active users on Facebook 35-44 yrs 3.2 mil 2.2 mil Total 35 mil 10 mil FACEBOOK HAS 25 MILLION MORE PROFILES IN PRIME HIRING AGE THAN NAUKRI OR LINKEDIN 9 * Number of new resumes added in last 60 days.
    10. 10. #1 PLACE WHERE PEOPLE SPEND TIME ON THE INTERNETCandidates spend more time on Facebook than any other place on the internet 10
    11. 11. FACEBOOK - WHAT IT HAS? • POWERFUL SOCIAL GRAPH – ABILITY TO FIND CONNECTIONS ACROSS PEOPLE, CAPTURE LIKES, ACTION, COMMUNICATE AND SHARE INFORMATION ACROSS PEOPLE IN REAL TIME AND THE CHRONOLOGY. • POWERFUL AD TARGETING CAPABILITY – TARGET BY DEMOGRAPHICS, EMPLOYER, COLLEGE, SKILLS, LIKES AND MEASURE • TYPICAL CANDIDATE DATA AVAILABLE IN FACEBOOK1: %AGE OF FACEBOOK PROFILES WITH INFORMATION ON – LOCATION – 100% – EMPLOYER – 62% – JOB TITLE - 56% – SKILLS – 42% – EXPERIENCE - 100% – COLLEGE/ DEGREE – 90%1 – MYPARICHAY DATABASE OF +1 MILLION FACEBOOK USERS IN INDIA 11
    12. 12. EMPLOYER BRANDING IN THE AGE OF FACEBOOK MYPARICHAY FACEBOOK JOB BOARDBRAND ALIGNMENT HIGH and Total Control Low and No ControlCOMMUNITY ENGAGEMENT High and Interactive Non existentTRAFFIC DEVELOPMENT Targeted UntargetedCOMMUNITY DEVELOPMENT Invest and Grow Spend 12
    13. 13. BRAND ALIGNMENT THE OLD VS. NEW 13
    14. 14. CANDIDATE ENGAGEMENT THE OLD VS. NEW 14
    15. 15. TRAFFIC DEVELOPMENT 15
    16. 16. FACEBOOK - WHAT IT DOES NOT HAVE?..... ….. AND WHAT MYPARICHAY GIVES YOU • PRIVACY - ABILITY FOR CANDIDATES TO SEARCH, APPLY, COMMUNICATE, REFERSOCIAL AND GET REFERRED IN PRIVATE SECURE FASHION ON FACEBOOKHIRING • PROFESSIONAL INFORMATION - FEATURE TO CAPTURE RESUME, BUSINESS ANDAPPLICATIONS PROFESSIONAL INFORMATION TO HELP MATCH PEOPLE AND JOBS ON(SHAS) ARE FACEBOOKBUSINESS • SEARCH – BY SKILLS, EMPLOYER, JOB TITLE, EXPERIENCE ON FACEBOOKAPPLICATIONSOPTIMIZED • SIMPLE BUT POWERFUL RECRUITER BACKEND – DRIVES RECRUITER PRODUCTIVITY. RELEVANCE ALGORITHM TO FILTER CANDIDATES BY RELEVANCEFOR REFERRAL AND AVAILABILITY ON FACEBOOKAND SOCIALNETWORK • NETWORK PORTABILITY - ENSURING CORPORATE IP AND SOCIAL DATABASE ISBASED PERSEVERED AND MIGRATED WHEN RECRUITERS LEAVESOURCING • MANAGING REFERRAL INCENTIVES– YOU HELP PEOPLE FIND JOBS AND GET CASHAND HIRING. COMPENSATION. 16
    17. 17. INNOVATIVE TECHNOLOGY - MYPARICHAY REVEALS HIDDEN CANDIDATES 1. MyParichay shows you their friends 2. ADD THEM TOO! Keep working your way down RECRUITERS BUILD A LARGE, LIVE, CONNEC TED DATABASE More seeds at the top = Larger Candidate leads at the bottom. 17
    18. 18. GROW > TRACK > STAY CONNECTED 18
    19. 19. DISRUPTIVE TECHNOLOGY RECRUITER 1 35 M M JOB BOARDSRecruiters can reach MyParichay700k - 1 Million Recruiters can reachCandidates Active* 35 Millionon top three Job Professionals ActiveBoards on Facebook through MyParichay 19*Active – Uploaded resume in last 45 days
    20. 20. PRODUCT MODULES COMPANY PARICHAY MODULE A. Allows companies create Career Microsite on Facebook for Employer Branding. B. Target 30 Million Professionals active on FB through ads and viral means. C. Company can create and manage a talent community. EMPLOYEE PARICHAY MODULE Allows Recruiters to search and source candidates connected to current and past employees’ social graph for referrals. RECRUITER PARICHAY MODULE A. Allows Recruiters to search and contact 30 Million professionals on FB by Location Employer, Skills, College, Experience. B. Create their own candidate network and exchange candidate information with other recruiters 20
    21. 21. MYPARICHAY’S SOCIAL HIRING POWER RECRUITER RECRUITERS ADDs 500 CANDIDATES TO JOIN THEIR NETWORK CANDIDATE 21
    22. 22. MYPARICHAY MAKES CANDIDATE’S SOCIAL GRAPH SEARCHABLE 1 LAC = 500 X 200 candidates become searchable RECRUITER CANDIDATE’S FRIENDS CANDIDATE 22
    23. 23. EMPLOYEES SOCIAL GRAPH BECOMES SEARCHABLE EACH RECRUITER INVITES 1,000 EMPLOYEES RECRUITER RECRUITER 2 LAC EMPLOYEE PARICHAY100 EMPLOYEES AND THEIR 200 FRIENDS = 20,000 CANDIDATE’S FRIENDS CANDIDATE 23
    24. 24. 2012 AND BEYOND BEST PRACTICE FOR SOURCING• COVER ALL YOU BASES – INVEST IN ONLY ONE JOB BOARD – INVEST IN ONE FACEBOOK HIRING PLATFORM – INVEST IN LINKEDIN IF YOU CAN AFFORD IT• USE FACEBOOK/MYPARICHAY AS YOUR TALENT COMMUNITY PLATFORM FOR EMPLOYER BRANDING VS. JOB BOARDS OR PRINT 24
    25. 25. TALENT SOURCES JOB BOARD EMPLOYEES CANDIDATES ATS NO CONNECTION CANDIDATE THIS LARGE REFERRAL IS PASSIVE LARGE PASSIVE SEGMENT HAS ACTIVE JOB LARGEST SOURCE SEGMENT. HAS BEEN HARD SEEKERS OF QUALITY BEEN LABORIOUS TARGET OVER-MINED BY CANDIDATES. AND THROUGH RECRUITERS. FRUSTRATING TO NEWSPAPERS, CONNECT AND JOB BOARDS SOURCE AND EMAILS 25
    26. 26. MYPARICHAY COVERS ALL SEGMENTS JOB BOARD EMPLOYEE CANDIDATE NO CONNECTION CONNECTION EMPLOYEE MYPARICHAY ALLOWS RECRUITERS TO USE THE SOCIAL GRAPH COMPANY MYPARICHAY OF THE EMPLOYEES MYPARICHAY JOBBOOK IS THE TO REACH OUT TO RECRUITER ALLOWS COST LARGEST JOB BOARD IN CANDIDATES. MYPARICHAY ALLOWS EFFECTIVE, FOCUSED INDIA ON FACEBOOK DIGITZES YOUR RECRUITERS TO BUILD WAY TO TARGET AND WITH MORE JOBS EMPLOYEE REFERRAL AND USE THE SOCIAL ATTRACT WITH 30 THAN NAUKRI, PROCESS GRAPH OF THE MILLION TALENT MONSTER EMPOWERS CANDIDATES THEY BASED ON LOCATION, UNIQUE TECHNOLOGY EMPLOYEES TO REACH CONNECT WITH OR EXPERIENCE ALLOWS RECRUITERS OUT TO THEIR SOCIAL ONES IN THEIR EMPLOYER, TO CONNECT WITH 30 NETWORK VIA DATABASE EDUCATION MILLION PASSIVE INTRANET, FACEBOOK, SKILLS CANDIDATES ON EMAIL AND SMS. CERTIFICATION FACEBOOK. PROVEN PLATFORM TO INCREASE HIRES BY 50% 26
    27. 27. TECHNOLOGY HIGHLIGHTS1. Cloud (SaaS) Model – Hosted at Amazon • Pre-configured recruiter and admin logins. • Web based recruiter dashboard/mini ATS • Employees can register through Facebook or the Web.2. Secure and Private • All communication on facebook, web and sms between employees and their network are private. • Secure logins for recruiters to manage jobs and referrals. • Application and network security certified by third party for two large IT clients3. Reporting, Tracking and Analytics • Track Employee participation, extended network propagation • Track referrals and closure at job level, branch level • Track sources of leads – FB, SMS, Web, email • Communicate, Track and manage referrals • Secure logins for recruiters to manage jobs. • Daily productivity reports 27
    28. 28. EMPLOYER BRANDING AND TALENT MARKETING SERVICES• FACEBOOK CAREER PAGE DESIGN, PRODUCTION AND MAINTENANCE ( AS NEEDED)• FACEBOOK AD DESIGN, PRODUCTION AND TARGETING – FOR EMPLOYER BRANDING – FOR SPECIFIC JOBS FOR RESUME GENERATION• DAILY CROSS POSTING ON HIGH TRAFFIC GROUPS AND SITES TO SOCIALIZE YOUR OPEN JOBS• DAILY PAGE UPDATES TO DRIVE ENGAGEMENT• RESPONDING AND ENGAGING WITH COMMUNITY ACTIVE ON CAREER PAGE• REPUTATION MANAGEMENT AND MONITORING - KEEP CAREER PAGE CLEAN OF PROFANITY• SPAM MANAGEMENT TO KEEP PAGE CLEAN OF SPAM POSTINGS• RECRUITER CUSTOMER SUPPORT• TRAINING WEBINARS FOR RECRUITERS ON SOCIAL HIRING• MANAGEMENT REPORTS AND RESUME CONVERSION TRACKING. REPORTS CAN BE DOWNLOADED INTO EXCEL OR PDF FILES FOR EASY ANALYSIS 28
    29. 29. MYPARICHAY  CREATES A CAREER MICROSITE ON FACEBOOK  POWERS YOUR FACEBOOK PAGE CAREER TAB  CREATE A CONNECTED, LIVE AND CURRENT CANDIDATE DATABASE  TARGET AND ACCESS 30 MILLION PASSIVE CANDIDATES THAT ARE ACTIVE ON FACEBOOK.  ALLOWS YOUR RECRUITERS TO TAP YOUR EMPLOYEES SOCIAL NETWORK  AUTOMATES EMPLOYEE REFERRAL PROGRAM  ALLOWS EMPLOYEES TO REFER THEIR FRIENDS AND RECEIVE UPDATES VIA INTRANET, FACEBOOK, EMAIL & SMS  ALLOWS RECRUITERS TO SEARCH FOR CANDIDATES ON FACEBOOK  BUILD THEIR CANDIDATE REFERRAL NETWORK IN A COST EFFECTIVE FASHION.  ALLOWS RECRUITER TO TAKE JOB BOARD LEADS AND EXPAND THEIR NETWORK  IT CAN SUPPLEMENT LINKED IN OR BE A VERY COST EFFECTIVE SUBSTITUTE.  INTEGRATED AND EASY TO USE RECRUITER BACKEND ATS FOR PROCESSING. 29
    30. 30. MYPARICHAY EMPLOYER BRANDING SOLUTION• FACEBOOK MICROSITE WITH ABILITY TO POST JOBS.• ADVERTISE WEEKEND HIRING DRIVES• TARGET 30 MILLION PROFESSIONALS• TARGET CANDIDATES ON EMPLOYEES AND RECRUITERS SOCIAL GRAPH• CROSS POSTING FOR DRIVES• MEASUREMENTS AND METRICS TO MEASURE ROI 30

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