BBC

1. British Broadcasting Corporation
It is the world's oldest national broadcasting organisation and the largest broadcaster in the world
by number of employees, with over 20,000 staff in total, of which 16,672 are in public sector
broadcasting
The BBC is established under a Royal Charter and operates under its Agreement with the
Secretary of State for Culture, Media and Sport. Its work is funded principally by an annual
television licence fee which is charged to all British households, companies, and organisations
using any type of equipment to receive or record live television broadcasts.
The British Broadcasting Company started daily transmissions on November 14th 1922, by which
time more than one million ten-shilling (50p) licences had been issued. In 1927 the company was
restructured as a public corporation -the BBC that we know today- by its founding father, John
(later Lord) Reith, but by this time an even newer technology was being developed -television
Ramin

2. Services and channels

3. Summary about Ofcom and remit
Ofcom has certain powers to regulate the BBC's licence fee
funded television and radio services aimed at audiences in
the UK, but not the World Service which is grant-in-aid
funded. Ofcom's Broadcasting Code applies in the following
areas:
1-Protection of under-18s
2-Harm and Offence
3-Avoidance of inciting crime or disorder
4-Responsible approach to religious content
5-Prohibition of use of images of very brief duration
6-Fairness
7-Privacy.
Public purposes and purpose remits
The Charter defines the main objective of the BBC as the promotion
of six public purposes. These are:
1-Sustaining citizenship and civil society
2-Promoting education and learning
3-Stimulating creativity and cultural excellence
4-Representing the UK, its nations, regions and communities
5-Bringing the UK to the world and the world to the UK
6-In promoting its other purposes, helping to deliver to the public the
benefit of emerging communications technologies and services and,
in addition, taking a leading role in the switchover to digital
television.

4. Audience research
Despite the choice of media available to UK licence fee payers today, 97 per cent of UK adults (47 million people)
consume at least 15 minutes of a BBC service in an average week, and they spend over 19 hours a week on average
with the BBC.
According to the quality research As well as measuring how many people consume BBC services, it is important to
understand the way in which people feel about the organisation. This is measured on a monthly basis via a bespoke
survey run by an independent research agency, Kantar Media. A representative sample of the UK public is asked to
give the BBC a score out of 10 (not just for the programmes, but the sort of organisation the BBC is and the way it goes
about providing a public broadcasting service). This measure is called the General Impression of the BBC and in
January – March 2011 the mean score for the BBC was 7 out of 10. The public’s General Impression of the BBC is at its
highest for three years.
Audience participants were generally agreed that although the media does have a responsibility to
reflect society accurately in all its diversity this was not just specifically in relation to age. Their
views applied to the portrayal of society in its totality and so age was viewed as an aspect of this
and typically a relatively unimportant one when compared with ethnicity and gender.
Feedback/reviews

5. BBC TRUST
Led by the Chairman, the Trust is made up of 12 Trustees with a wide breadth of experience.
There are four National Trustees who represent England, Scotland, Wales and Northern Ireland, and there is also an International
Trustee who has specific oversight of the BBC's international public services, including the World Service. All Trustees are appointed by
the Queen on advice from Ministers after an open selection process.
Aideen McGinley
Trustee for Ireland
Bill Mattews
Trustee for Scotland
Elan Closs Stephens
Trustee for Wales
Mark Damazer
Trustee
Mark Florman
Trustee for England
Nicholas Prettejohn
Trustee
Richard Ayre
Trustee
Rona Fairhead
Chairman
Sir Roger carr
Vice-Chairman
Sonita Alleyne
Trustee
Suzanna Taverne
Trustee
Lord Williams
Trustee

6. Average
Weekly
Reach
(%)
Average
Weekly
Reach
(millions)
Time Spent
(per user)
(hh:mm)
BBC One (including BBC One HD) 79.8% 45.6 07:39
BBC Two 56.1% 32.1 03:33
BBC Three 24.1% 13.8 01:43
BBC Three (16-34 year olds) 29.8% 4.4 02:02
BBC Four 11.7% 6.7 01:37
CBeebies 9.2% 5.3 04:09
CBeebies (children 0 -6) 44.9% 2.1 04:54
CBBC 7.3% 4.2 02:51
CBBC (6 -12 years olds) 32.3% 1.5 03:24
BBC News channel (16+) 3min
reach
21.9% 10.7 01:54
BBC Parliament (16+) 3min reach 1.2% 0.6 00:41
BBC HD 3.6% 2.1 01:26
January - March 2011

7. BBC Structure
BBC trust
Royal charter
Executive
Media regulators
The BBC is established under a Royal Charter. The current Charter came into force in 2007 and runs
until the end of 2016. It explicitly recognises the BBC's editorial independence and sets out its public
purposes.
Under the Charter, the BBC is governed by the BBC Trust, which sets the strategic direction of the BBC and has
a clear duty to represent the interests of licence fee payers. The Trust sets purpose remits, issues service
licences and holds the Executive Board to account for its performance in delivering BBC services.
The Trust works closely with national Audience Councils in order to understand the needs and concerns of
audiences.
The Executive Board is responsible for the operational management of the BBC. Directors
from across the BBC contribute to the leadership of the organisation as part of the
Executive Team.
Government responsibility for broadcasting and creative industries in the UK lies with the Department for
Culture, Media and Sport (DCMS).Ofcom is the independent regulator and competition authority for the
UK communications industries, with responsibilities across television, radio, telecommunications and
wireless communications services.